This director only makes bad movies
Chapter 76
"The strongest Valentine's Day movie, "Captain China" is coming."
"The little princess Shenhua's debut work, "Captain China" has aroused great expectations."
"The most anticipated movie, "Captain China" is about to be released."
"Lin Hongxiu's performance in "Captain China" has attracted much attention and is expected by people across the country."
"Xu Nan: If you miss this movie, you will regret it for the rest of your life."
"Lin Hongxiu: I hope everyone will go to the theater to watch this movie. My performance will not disappoint everyone."
"Famous experts assert that this movie is likely to create a miracle in film history."
Liu Dongdong's teeth were sore when he saw the overwhelming promotional press releases for "Captain China" on the Internet.
The momentum is so amazing. How much money did Xu Nan spend to promote this movie?
Liu Dongdong heard that Xu Nan spent 100 million to film "Captain China" and thought it was fake.
How can Xu Nan, a director of bad movies, have the courage to spend 100 million to make a movie, if he is not afraid that the movie will be sold on the street and he will be unable to recover?
There are a lot of false propaganda in the entertainment industry, and the same goes for the movie "Our Thirty Days" that he shot. He deliberately overstated the production cost by 10 million to make the audience have higher expectations for the movie.
Before, he thought that Xu Nan was like this, even more bragging than him, and estimated that the filming cost would not exceed 50 million.
But now, he really believes it.
The popularity of "Captain China" is so amazing that it obviously spent a lot of money on promotion.
Originally, he had prepared a sum of publicity funds to promote the movie. The movie is about to be released, and he has already started spending money to promote it.
But this small amount of money was spent, and it didn't create any splash. It was directly crushed by the popularity of "Captain China".
The promotional funds for the two movies are completely different.
Judging from the current popularity, the promotional funds for "Captain China" are at least tens of millions, which is still less.
So much money is spent on promotion before the movie is released. When the movie is released, even more money will be spent on promotion.
Based on this calculation, with a production cost of 100 million, this is really possible.
Tens of millions have been spent on publicity. According to industry practice, publicity funds are generally half to one-third of the shooting cost.
Based on this calculation, the shooting cost must be higher, definitely not less than 50 million.
After settling the account, Liu Dongdong took a breath of cold air.
Xu Nan is a desperate guy, so he dares to bet so big.
If we lose money this time, we will probably never recover.
Xu Nan was so fierce, Liu Dongdong felt a little guilty.
"Captain China" is coming in a big way. Judging from the current popularity, it has obviously crushed his movie "Our 30 Days".
The audience now only knows the movie "Captain China" and does not know the movie "Our 30 Days" at all.
When the two movies are released, more viewers will probably choose to watch Xu Nan's "Captain of China" instead of his "Our 30 Days."
It's a bit troublesome.
Liu Dongdong had previously thought of using Xu Nan as a stepping stone to help his movies soar.
But judging from the current trend, this stepping stone is too hard and has the tendency to crush his movies.
Whether he can ascend or not is really a bit of a mystery.
Now he has two choices.
The first is to spend all the remaining money in his hands, seize the hot searches with "Captain China", and attract audiences to watch his movie before it is released.
The second is to treat the remaining funds in hand as a final reserve. After the movie is released, make a late move and use word-of-mouth marketing to take advantage of "Captain China" to attract audiences to watch the movie.
Liu Dongdong shot this movie very seriously. Most of the money was spent on improving the quality of the movie. There was not much promotional funds left and it had to be used at critical moments.
He believes that as long as he makes movies seriously and touches the audience with sincerity, the audience will give him rich rewards.
So he still has confidence in the quality of the movie.
But seeing the popularity of "Captain China" so high, he was still a little bit shy.
Damn, he won't be crushed.
If this guy Xu Nan had a small universe explosion and "Captain China" was better than his movie, it would be the end of the world.
If this is the case, then he must start promoting it immediately and deceive as many audiences as he can into the cinema.
But if the quality of "Captain China" is not good, then delaying promotion and relying on word-of-mouth counterattack is the right choice.
If you spend all the money now, there will be no bullets by then.
Liu Dongdong was in a dilemma.
Both options have pros and cons, it all depends on his decision.
After much deliberation, Liu Dongdong finally decided to strike later.
After the movie is released, increase promotional efforts and use word-of-mouth marketing.
He has enough confidence in the quality of the movies he shoots.
There were many big-budget movies that were incredibly popular before their release and then plummeted in reputation after their release. However, the movies of the same period basically took off on the back of these bad movies to soar.
So many great directors have failed, and there is no reason why Xu Nan can win.
Anyway, he didn't believe that the quality of Xu Nan's movies could be higher than his.
This is the last stubbornness of a senior director.
Of course, although promotional funds cannot be used, there are still many ways to promote the movie without spending money.
Liu Dongdong immediately posted a Weibo message.
"The movie "Our Thirty Days" will be released soon. This movie is produced by Xinghai Film and Television and has A-list stars joining the cast. It is my masterpiece. I believe it will definitely not disappoint everyone. Everyone must remember to buy tickets when the time comes. Go and see.”
Thanks to his careful maintenance, he still has a large number of fans who responded enthusiastically.
"I have been looking forward to your movie for a long time. I will definitely watch it when the time comes."
"Come on, I believe you won't let us down."
"I have been a fan of yours since your first work. I watch every movie of yours, and this one will be no exception."
"I will take my girlfriend to watch the movie on the day it is released, don't worry."
Not only did he post on Weibo himself, but he also mobilized his personal network to let those friends he usually made, as well as several actors in the movie, and even the newcomer Zhao Xiaolan, received a call from Liu Dongdong and posted on Weibo to promote it. Movie.
After receiving the call from the director, Zhao Xiaolan did not dare to neglect, and carefully edited a Weibo post and posted it.
"The movie Our Thirty Days starring in me will be released in theaters soon. You must go see it then."
In terms of the number of fans, Elaine Chao is certainly not as good as the several big stars who have acted in movies together.
So after it was posted on Weibo, it took a long time before there were more than a dozen supportive comments, which looked a little pitiful.
Even director Liu Dongdong can't compare.
In fact, most of her fans are attracted by her starring role in the movie "Along the River on a Sunny Day".
A small number of people are just casual fans who are attracted by their looks and personality.
This is really a sad story.
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