This Emperor is Only An Actor

Generally speaking, there is no premiere ceremony for movies in the Spring Festival file.

Because the Spring Festival is the biggest time of the year, if there is a problem with the word-of-mouth of the movie, the damage to the movie will be devastating.

Especially when there are still competitors watching.

Unless you're confident in the quality of your film, it's better to leave the suspense until the end.

However, this situation has changed in this year's Spring Festival.

Yueguan's "Fengshen 2" held a grand premiere in advance, which was unprecedentedly grand and achieved unprecedented success.

The success of "Fengshen 2" is believed by many people in the industry to be because "Fengshen 2" surprised everyone with its real quality and special effects after the premiere, so the audience's expectations were directly full, and the follow-up film was created. Box office miracle.

With the successful precedent of "Fengshen 2", there will naturally be other movies that want to follow suit.

However, before the film producers of other Spring Festival films had made up their minds, "Shadow" took the lead in showing the sword.

It was the first to hold the premiere, and invited all the competitors that could be invited during the Spring Festival.

It's obvious, I shine the sword, you can do whatever you want.

Zhang Yimou dared to do this, which shows that he is confident.

After watching "Shadow", everyone also understands why Zhang Yimou is so confident.

After watching what Yue Guan said in the video, not only did they understand, but even the netizens who watched the live broadcast understood.

Although netizens have not seen the text of "Shadow", it can be seen from the dialogue between Yue Guan and Zhang Yimou that "Shadow" is based on a real historical blockbuster.

It is completely different from the previous ones such as "A Murder Case Caused by a Steamed Bun", "Writing Banquet Reads as Thunderstorm", and "Big Bear Girls in the City".

This makes the audience very excited.

Because of domestic historical movies, one counts as one... But among the films made by these great directors, only "Hero" can be regarded as watchable, and the others are worse than the other.

As long as "Shadow" can make a breakthrough, a breakthrough at the box office is almost a real deal.

In this case, whether to fight "Shadow" head-on or not has become a question that needs to be considered.

While investors in other Spring Festival films were still struggling, the word-of-mouth of "Shadow" had already exploded.

All the media who participated in the premiere of "Shadow" gave extremely high evaluation:

"Director Zhang Yimou's Pinnacle Work"

"Zhang Yimou + Deng Chao + Yueguan, good director + good actors + good screenwriter, made a great movie"

"Five-star recommendation, the annual blockbuster not to be missed"

"Conspiracies and calculations, heroes and heroes, a world of great controversy, gold and iron horses, everything you want to see is here"

"Brothers fight against the wall, defend against their insults, a big historical movie with a pattern and attitude"

"The best domestic historical film in history"

...

Really all good reviews.

This is not beyond everyone's expectations. After all, netizens who watched the live broadcast can probably judge that "Shadow" is a masterpiece.

In addition, the crew of "Shadow" is not short of money, so the media relations must be in place.

This wave of high word-of-mouth marketing is a matter of course.

Others in the industry are also relatively calm, because even "Pure Mind: Chasing Dreams in the Showbiz" received a lot of praise after its release.

The praise from the media is never to be trusted, what we really need to pay attention to is the word-of-mouth of the audience.

Everyone is still waiting.

Because Zhang Yimou really has full confidence in the quality of "Shadow", he doesn't believe that "Shadow" has been filmed like this, and the word of mouth will not explode.

Therefore, Zhang Yimou made a decisive decision to start a small-scale movie before the release of the Spring Festival, vowing to stick to the word-of-mouth route to the end.

After all, Zhang Yimou's reputation is here. He has a strong control over a play, and Yueguan and the others will not veto Zhang Yimou's proposal just because of such a trivial matter.

What's more, the quality of "Shadow" itself is worthy of Zhang Yimou's self-confidence.

So Yueguan delegated all the power to Zhang Yimou.

"Shadow" has successfully started its screening journey.

Yue Guan also ran a few screenings and communicated with the audience face to face.

He can refuse to participate in this kind of activity, but Yue Guan thinks that this kind of activity is meaningful, because his daily life is too far away from ordinary audiences, and he has to get in touch with ordinary audiences to understand them better idea.

The split between actor and audience is inseparable because the environments in which they are located are different. But if an excellent actor wants to be loved by the audience, he cannot be completely separated from the audience, otherwise he cannot empathize with the audience.

Yueguan has always paid attention to this aspect, so he always cares about the audience's thoughts.

Fortunately, his efforts were not in vain.

His respect for the audience can be felt by the audience.

As for the quality of "Shadow", 99% of the audience's feedback is positive.

There are even many middle-aged viewers whose eyes are red after watching "Shadow".

They are not fans of Yueguan, nor Deng Chao, but fans of Guoshi.

"Director Zhang, I have liked you for twenty years. I have watched "Hero" three times."

A middle-aged male audience got up to communicate with Zhang Yimou after watching "Shadow". After hearing what this audience said, Zhang Yimou was also moved: "Thank you, thank you, thank you for your support."

"Director Zhang, I like "Hero" very much. I always feel that "Hero" did not get a fair evaluation back then. "Hero" was the best shot among those so-called blockbusters back then."

Zhang Yimou smiled: "Actually, I think so too."

Zhang Yimou said in public that "The Great Wall" was indeed badly shot, and he himself thought it was badly shot, but he never said that "Hero" was badly shot.

"After "Hero", I have watched your movies, but I don't particularly like them. "Shadow" is my favorite one in these years. After watching "Shadow", I feel that you are back to the top. Extreme colors, grand scenes, shocking pictures, and even better than "Heroes" and a good plot, "Shadow" is really well shot, showing all the advantages you are best at, marvelous."

In the end, the audience couldn't control their emotions.

Deng Chao quietly asked Yueguan: "Is it someone we arranged in advance?"

Yue Guan shook his head.

"That's true fans, Director Zhang is awesome." Deng Chao said.

"It's not surprising that a director of director Zhang's level has a few true fans."

What's more, "Shadow" really made Zhang Yimou show off his skills.

The plot is indeed not Zhang Yimou's ability, this is Yueguan's.

But colors, pictures, war scenes, scene scheduling...these things all test the director's skill very much.

Zhang Yimou did a particularly good job.

It's so good that you can feel the gap between top directors and ordinary commercial film directors.

In terms of making commercial films, Zhang Yimou may not be as good as many cutting-edge young directors, but if you want to shoot such a big scene, if you recruit all those cutting-edge directors, it may not be enough for Zhang Yimou to do it alone.

Industry specializing in surgery.

Zhang Yimou is good at this.

Zhang Yimou himself was moved by this audience: "It is my success to make the audience like it. I have indeed made some unsatisfactory movies these years. I hope that my movies will not disappoint the audience in the future."

"Director Zhang, come on, after "Shadow" is officially released, I will go to the cinema to support it again. This is definitely the best domestic historical film in history."

This was not blocked by the media, but by the audience.

And this short comment ranks first in Douban's likes.

The pre-sale box office of "Shadow" is getting higher and higher day by day.

Although the Spring Festival has not yet officially arrived, "Shadow" has already shown its domineering aura.