This Forward is Not Serious

Giving too much?

Lin Ying was full of doubts.

What is it that makes the well-informed Duffy say such a thing?

And they?

Is it Anta, Peak or Li Ning?

Or, both?

After Duffy finished speaking, he showed Lin Ying the quotations that had been collected before.

After reading it, Lin Ying suddenly realized that Duffy's words made sense!

The contracts given by Nike and Adidas are similar. Nike is 18 million in 6 years, Adidas is 12 million in 4 years, and Reebok is 17 million in 5 years.

The number of years is different, but the average is about 3 million a year, equivalent to RMB 20 million, which is almost the future endorsement fee of Guo Ailun.

At that time, Guo Ailun was the first person in Asian basketball endorsement fees, but it was 13 or 14 years later.

It's only 2007, and that's already a very lucrative contract for a rookie.

You must know that Durant signed with Nike for 7 years and 60 million, of which 10 million was a bonus.

If bonuses are not included, the average annual salary is more than 7 million.

In fact, the contract that Lin Ying got was the biggest among all rookies this year except Durant.

Some people often ask what is the Chinese market, it sounds mysterious, and this is it.

This is also the same as what Lin Ying thought before. Wherever it is sold, it is sold. As long as it can be sold, that is the market, and the endorsement fee is naturally high!

With the popularity brought by this wave of Asian Championships, coupled with Lin Ying's outstanding appearance, this contract is very reasonable.

Then domestically, Peak gave a contract of 30 million yuan for 6 years, Li Ning gave 28 million yuan for 5 years, and Anta gave 40 million yuan for 7 years!

These quotations are the same as Nike and Adidas, they are all US dollars!

Almost, twice the price!

This offer is really optimistic about Lin Ying.

Take Peak as an example. The biggest player they have signed is Battier, whose endorsement fee for a year is less than 2 million US dollars.

Really, they give too much!

"But the biggest problem now is the quality of the sneakers."

After Duffy finished speaking, he added another sentence.

This sentence is also on point.

No matter how much money is given, the quality of the shoes is not good, which is not a good thing for Lin Ying.

Because you have to wear branded shoes to play in the endorsement, if the quality of the shoes is not up to standard and you get injured, the loss outweighs the gain.

Don't look at how strong NBA players are, and don't look at how talented they are. If a part is broken, it has to be returned to the factory.

Especially the feet are very precious.

Lin Ying nodded.

This is also what he thought about before, the biggest problem of signing a domestic brand.

Sneakers and shoes are two concepts, and they have technological content in them.

Like Anta, in order to improve the quality of shoes in history, they have invested billions in research and development, so they can barely keep up with Nike.

Now, the quality is definitely not good enough.

"How about I sign with Nike first, with a shorter term, and switch to other brands later?"

Lin Ying said a compromise method.

"It's not impossible, but if it's Nike and Adidas, there may be a problem."

"what is the problem?"

"When you switch, you may not be able to sign a big contract."

Duffy is still experienced.

The sneaker brand has a "virgin complex"!

The most typical representative is Kobe.

Because he had endorsed Adidas before, when he switched to Nike in 2003, Nike only gave 45 million for 5 years!

What they gave James was 90 million in 7 years!

At that time, Kobe and O'Neal had just led the Lakers to complete the dynasty, and James was still a rookie who had not entered the league!

Even from the point of view of selling shoes, defenders sell more shoes than forwards!

Similar examples are not limited to Kobe, as are Garnett and Carter.

Even if this is the case for superstars, if Lin Ying is still a rookie, he will probably face this problem by then.

"But I don't know if this is the case with Chinese sneaker manufacturers."

Duffy then added that although he had a lot of experience, those experience values ​​​​applied to what he knew.

Lin Ying didn't speak, but it wasn't that he didn't know, but that what he knew could only be seen by the heavenly eye.

Because of the issue of brand influence, domestic sneaker brands will not, or are not qualified to talk about this when they sign superstars.

Like O'Neal and Wade were signed at a very old age, Thompson and Hayward are already very rare.

"But if you want to switch to Chinese brands in the future, you will encounter a new problem.

You don't know when the quality of Chinese sneakers will reach the same level, or maybe it will never reach it. "

Duffy thoroughly considered Lin Ying's situation.

This is really a headache.

Although in the understanding of Lin Ying, a time traveler, the truth is not as Duffy said.

But it should be at least ten years later.

In other words, is he going to endorse Nike or Adidas for ten years?

Since he has been the endorser for ten years, if he can do it, given his popularity in the country, the contract must not be small.

There is even a certain probability of getting a lifetime contract, just like Durant James and the others.

At that time, there was no need to switch at all.

But if you can't type it out, even brands like Nike will probably look down on him at that time.

No one is a philanthropist.

"Well, you can communicate with them again, tell them the size of my shoes, and ask them to bring the best sneakers over for me to try them on. If there is only a difference in appearance, or the quality difference is not particularly large, we will sign a contract. Domestically."

Lin Ying finally spoke.

Duffy nodded, this was the best solution.

In the next few days, Duffy took Lin Ying to meet with the representatives of those sneaker manufacturers.

He also tried the shoes from all the sneaker manufacturers.

Conclusion after the trial: Nike's shoes are of the best quality among all shoes, and Reebok and Adidas can only be compared with it in some aspects.

Domestically speaking, Peak is the best, and the comfort level is relatively close, but there is still a significant gap in technology.

But what is more interesting is that Li Ning avoided talking about the quality of the shoes, and only talked about the endorsement fee, making Lin Ying and Duffy dumbfounded.

Anta came last.

What Lin Ying didn't expect was that several people from Anta came, and they didn't even bring their sneakers!

Lin Ying and Duffy couldn't understand this.

Anta is voluntarily withdrawing?

But if you quit, you shouldn't return people, right?

While the two were in doubt, the two sides sat down to negotiate.

The first sentence they spoke on the other side stunned them both.

"The quality of Anta's current sneakers is indeed far inferior to those of Nike, but we pay more attention to the future."

Good guy.

Could this be Li Ning Anta, one talking about money, one... drawing big cakes?

Fortunately, the next words on the other side dispelled their doubts.

"We plan to acquire a foreign high-tech sneaker company, improve our sneaker technology, and create a special sneaker series for Lin Ying."

Lin Ying froze for a moment when she heard this.

This angle was completely beyond his expectation!

Moreover, the two sides continued to communicate and exchange, and Lin Ying also learned more about Anta.

For example, Anta is the first in China to directly set up a national sports science laboratory.

This is related to the CBA.

When Anta became a CBA sponsor in 2004, Anta hoped that all CBA players could wear Anta shoes to compete, but was rejected.

Because the quality of Anta's shoes is not enough, many players give the reason that they are "uncomfortable to wear".

In fact, this is not to blame the athletes. They have the same considerations as Duffy. What should I do if I get injured because of wearing your shoes?

At that time, Anta was cruel and directly set up a national laboratory, which has been up to now.

But no matter what industry, it takes time to develop this thing.

It has only been three years, and it is unrealistic for you to develop technology comparable to Nike.

That's why Anta proposed a new acquisition plan.

Acquire a foreign brand company, so that you can obtain the other party's technology in a short time.

It can not only quickly create a brand, but also speed up the development of its own sneakers.

"It's going to be a huge investment."

Duffy spoke after listening.

He has already restrained his emotions, because this is the first time he has heard of a sneaker manufacturer buying shoes directly for a person.

"Mr. Bill don't worry about this, we have money."

Duffy was speechless at what the Anta staff said.

What can I say?

But this is not Versailles, because Anta just went public in July this year and raised 3.5 billion Hong Kong dollars, which is the richest time.

Lin Ying remembered after chatting, Anta really likes to do acquisitions, and even almost completed the acquisition of Puma in history.

In the back, it is already a very large group company, the kind that can directly compete with Nike and Adidas for Antetokounmpo.

"We are already talking with Fila about the right to operate in China, and they will share some technologies with us."

Perhaps because they were afraid that Duffy and Lin Ying would not believe it, the people at Anta directly reported it as a "commercial secret".

This time Duffy was really a little surprised.

Fila is a well-known brand in Italy with a century-old history, and it is not only for sneakers, it is more common in tennis open matches.

Lin Ying also had an impression.

At that time, the Xinjiang cotton incident happened. Many brands participated in the political boycott of Xinjiang cotton, but China Fila supported it.

At that time, China Fila was already a subsidiary of Anta, and had multiple overseas design centers, which belonged to separate companies.

So this wave is real business information.

Anta is sincere this time, and is determined to win!

"But even if you buy it, you probably won't be able to produce sneakers so soon, right?"

Duffy raises his new doubts.

"Yes, we have also considered this, so we can sign the contract first, and then before the sneakers are developed, we allow Lin Ying to wear shoes of other brands to play."

This wave, ah, this wave is a bit awesome!

Duffy was stunned.

He generally divides sneaker contracts into three categories.

The first tier is a signed sneaker contract, which has a brand signature sneaker and is a brand image spokesperson;

The second tier is the cash contract, which is the contract that most players have. If Lin Ying signs Nike and Adidas, it will also be in this tier;

The third tier is purely a commodity contract, which is basically equivalent to a sneaker company providing shoes to players for them to play on the court, without involving cash.

What Anta means in more plain terms is that we sign the contract first. Before the shoes are developed, you can wear Nike, Adidas, these shoes, as long as it is a third-level commercial contract!

Generally speaking, whatever brand a player endorses, he will wear that brand of shoes to play.

Especially now that Lin Ying has so much influence, signing a contract and wearing other people's shoes to play games is equivalent to advertising for others for free!

So don't be surprised by Duffy's reaction.

Lin Ying was very surprised.

This can only show one thing: Anta really values ​​Lin Ying, more than they valued Thompson in history.

Just when Lin Ying and Duffy were about to discuss whether to settle on Anta.

Anta threw out their third trump card.

It was also the trump card that let Lin Ying know why they came without sneakers.

Because compared to what they said, temporary sneaker quality issues are not that important.

Lin Ying even agreed directly!

Anta prepared a new contract for Lin Ying.

The contract amount is slightly higher than the original one, which is about 42 million in 7 years.

However, this contract is a gambling contract.

What is a VAM contract, that is, a contract with a "VAM agreement".

Such contracts are rare now, but not without history.

The most famous is Joel Embiid.

Because Embiid missed too many games due to injuries early in his career, but his dominance can be seen again.

When his contract expired, its parent team, the Mosaic Team, made a gambling contract in order not to let go of such a super center in vain.

All kinds of complicated rules and regulations in the contract are dazzling.

But roughly the number of times Embiid plays, his contract amount will rise by a notch.

And if he is cut in a certain year, his contract for the next few years will become insecure.

From this contract, you can probably understand the uniqueness of this contract.

It is extremely risky, and of course the reward ratio is also extremely high.

As for the gambling agreement prepared by Anta for Lin Ying, his content is as follows:

If Lin Ying is selected as an All-Star in the rookie contract, they will make Lin Ying's sneakers an independent brand, and Lin Ying will enjoy 50% of the profit dividend!

Just, awesome Klaas!

Duffy has been in the industry for so many years, the last time he saw someone with a similar contract was Michael Jordan!

Lin Ying has no reason to refuse this kind of contract, plus the previous conditions.

Soon, the two parties signed the contract directly in the hotel.

At this time, Duffy understood why so many people came to Anta, because they were all ready to take pictures to commemorate this historic moment.

After taking the photo, Duffy couldn't help wiping the sweat from his forehead.

"You know, I'm curious, why are you betting on Lin? Yi is also a very good player."

Duffy asked a question that must have confused him.

"We have seen Lin's extraordinaryness. It is not only a skill, but also a fighting spirit and spirit. It is hard for us to believe that he will not succeed."

The people at Anta answered very directly.

"But it would be a gamble, and the risks weren't small."

The contract was signed, and Duffy didn't have to worry about people going back on his word, so he spoke from his heart.

"We know, but we are willing to take a gamble with him."

Under Duffy's still surprised eyes, Anta's people then added,

"It's a gamble for ourselves, too."

Thanks to Xiaogang Paoxia and Zhu Fulong for their rewards~