This is not a BUG, this is a game feature

On New Year’s Day, the Steam platform held a “Simulation Game Festival”.

It is said to be a holiday, but it is actually an excuse to list some simulation games and promote them for specific player groups, which is equivalent to a secondary recommendation position on the platform.

Two independent games owned by Tianba Studio have also been included in the list thanks to their good sales and word-of-mouth performance.

"Second level recommendation?"

Lu Jing took a bite of the apple and said with a crunch: "Compared with this recommendation, [Homepage Selection] and [Special Offer], which one is better?"

“Of course it’s featured on the home page!”

Chen Ba rolled his eyes and said: "The homepage selections and special offers are first-level recommendations, and the exposure and conversion rate are much higher than this."

Unfortunately, the two games under Tianba Studio have not yet been listed on the first-level recommendation position on the steam platform, and the second-level page is already the limit.

There is a huge gap in exposure rates between primary and secondary levels.

Many players may not deliberately click on the games recommended on the secondary page to view them, but they will definitely see the games listed on the [Store] homepage.

I heard that there is a more awesome recommendation position above level one, and that is the legendary pop-up recommendation!

As soon as the player opens the steam platform, the product details page of a certain game promotion will pop up...

Although this promotion effect annoys players and makes them feel disgusted, they have to admit that the pop-up window is the strongest recommendation, and the player purchase conversion rate is ridiculously high!

In addition, another exposure channel on the steam platform is the ranking list.

Especially the bestseller list!

Regardless of whether it is in the country or other regions, as long as it is in the top ten of the best-selling list, the exposure rate will not be lower than the recommendation on the homepage. After all, many stand-alone players will refer to the best-selling list before buying a game.

However, the value of this thing, especially in the country, seems to be declining.

Some free games or low-priced games always end up in the top 20 inexplicably due to storage costs, and the sales curve is quite abstract...

Don’t get me wrong, it’s not a brush!

There is certainly a phenomenon of cheating in the gaming circle, but it is not as outrageous as in other circles.

What Chen Ba actually wants to say is that certain games have become the "plus one" target for many stock players due to their pricing or discounts, and their sales volume reference value is not high.

There are too many "Xi Plus One" players on the steam platform.

A certain game is broken, and now it only costs a few dollars, or is it free? Then buy it quickly!

Maybe he didn't play it after buying it, or even downloaded it, but he felt very satisfied just looking at the "inventory +1" and had a sense of joy of picking up a big deal.

Although this sales volume is real, it really has no reference value.

Why?

Because it’s easy to replicate this kind of sales.

The original price is a little higher, the game introduction is written in a more attractive way, the promotional pictures are refined, and then the price is just one yuan or two yuan for a limited time.

Then you can sit back and wait for the "Xi Plus One" players to take the bait.

There are many players who like to add one to "The Renshi Simulator" and "Hanchuang Kudu Simulator", especially the 50% off Hanchuang Kudu Simulator, which has the largest number.

These players may have turned around and forgotten about them due to work, study or other reasons after buying them.

Or it may be that the price is too low to miss, so you can add a game to your inventory.

In their words: "I paid for it, and you still want me to play?"

To be honest, no game manufacturer would be angry with this type of players, and would even like to have more of them.

The same goes for Chen Ba.

The only thing he hates is those people who play games for less than 10 minutes, but make nonsense comments in the review area, saying "hot chicken games, whoever buys them will be blamed".

As long as these people play for a long time and make such comments, he doesn't think there is a problem. After all, they have actually experienced it and are qualified to say such things.

But you haven't even played it for ten minutes, how can you conclude that this is a badass game?

elder brother! You just entered the game, you didn’t even pick up the character’s nickname, you just took a look at the UI interface and started complaining, right?

That’s really impressive!

The secondary recommendation effect of the steam platform is not bad. During the recommendation period, both games sold tens of thousands of copies.

It is worth mentioning that the 50% discount on the Hanchuang Kudu Simulator has ended long ago, and it is now 30% off for 12 yuan!

The simulator is still at its original price.

“The Chinese New Year is coming soon, so it’s time for discounts.”

Yang Dong suggested: "During the Chinese New Year, we have to give a discount on both of our games, right?"

"Okay!" Chen Ba threw the fruit core into the trash can and said casually, "The previous work is 50% off, a record low, and the new work is 20% off, a new record low!"

So far, "The Fence Simulator" has been released for nearly three months. In addition, the Spring Festival is indeed a festive day, so it makes no sense not to give some discounts.

The 20% discount is okay, and it won’t backstab too many players.

If you give it a 50% discount all at once, it will really backstab the first batch of players who bought the official version, and some people will definitely be dissatisfied.

"Does the discount also depend on the player's face?"

Lu Jing couldn't help complaining: "Game companies want to offer discounts, but they are worried about bad reviews from players. This sounds so magical..."

"Where's the magic?"

Yang Dong grinned and said: "I just bought the game at the original price, and my backhand broke. The key is that I can't get a refund. What would you think if it was the case?"

The old game is okay.

Discounting new games, especially those released less than half a year ago, is really not a decision that game manufacturers can make lightly.

The feelings of the starting players must be taken into consideration.

Old games don’t matter, especially old games that have been released for many years or even nearly ten years. Even if you give them away for free, few players will jump out and accuse you of backstabbing.

"Maybe I think differently."

"Anyway, I think game discounts are good for players, and ordinary players shouldn't object to them no matter what they say." Xiao Lu shrugged.

"You can't speak for everyone, you can only speak for yourself."

Chen Ba shook his head, not wanting to discuss this topic in depth, so he simply changed the subject and said, "By the way, how is the content of the new version going?"

"We have already done!"

Yang Dong picked up the mouse and demonstrated to everyone: "This will be a blockbuster update. We have added multiple real estate options to the game."

"Players can buy their favorite housing based on different locations, community environment, supporting facilities, and mysterious Feng Shui. There is even a new sales department..."

"It's so cool!"

Chen Ba and Lu Jing were amazed.

Zhang Xiaojuan, who was on the side, glanced at the demonstration screen and then at the intoxicated trio, her expression full of confusion and confusion.

What’s so cool about that?

Isn't our game called "The Living Simulator"? Why is the version update content the same as the new real estate advertisement?

Could it be that the company I work for is really a real estate company?

Sorry, I came back late because my tire was punctured by a nail. I went to repair it.