This star just wants to learn

"We didn't plan to do international section..." Gu Ning explained: "The game was already completed in February this year and can be released at any time."

"But at this time, you released a song "Because of You" on the Internet, which became a big hit. It was at this time that we suddenly realized that this game could open up overseas markets."

It sounds unreliable for domestic games to open up overseas markets, but they just think that "Plants vs. Zombies" has this potential.

In the end of the world where zombies are rampant, in their fertile backyard gardens, all players need to do is collect sunlight, choose to "place" various plants on various tracks on the lawn, and then quietly appreciate them to resist waves of incoming zombies at each level, and adapt to prevent the fish among them from slipping into the door and eating the protagonist's brain...

This simple setting can be easily accepted by global players. The reason why many domestic games cannot be exported is not because they are not good enough, but because of cultural differences, their game backgrounds are not easy to be accepted.

As a casual tower defense game, this game mechanism is very novel and can be said to be unprecedented.

The game's painting style and brainwashing music are tailor-made for the international market. Their game department is full of young people with ideals and vigor. After realizing this, they immediately decided to enter the international market.

First of all, they have to do a good job of translating the game and creating an English version. This part of the workload is actually very easy, after all, zombies and plants in the game can't speak.

No one can understand what Dave, the only one who can speak, says. The translation work does not need to consider new dubbing at all, just modify the text description of the game props.

This part of the work was completed very quickly. The biggest problem affecting the release of "Plants vs. Zombies" is actually the platform and publicity.

They did not consider the publicity work, but tacitly pushed this work to their boss. In the whole country, absolutely no one knows advertising better than him!

What gives them the most headache is actually the platform and operation model of this game...

You know, the game "Plants vs. Zombies" does not have any payment mechanism, so it can only be a buyout game.

The buyout system has its own problems. Although it does not involve promotion, it does involve production. The production cost of a 3A masterpiece is now about 100 times that of a few years ago, but the sales volume has not increased in the same proportion. This has led to a very competitive market for buyout games, and ordinary games dare not touch it.

It takes a certain amount of courage to hang a buyout game on a paid platform. Unless you are very confident in your game, hanging it up is no different from committing suicide, after all, players can refund.

If the game is not well made, players will refund after buying it. Not only will there be a lot of criticism, but you will not make a penny...

"Boss, do you think we should go online on Steam?"

Gu Ning called to consult the boss's opinion. They dare not make a rash decision on such a matter, otherwise they will be in big trouble if the game fails.

"Of course."

Pu Tong agreed without thinking.

The game "Plants vs. Zombies" was originally intended to go international, but he didn't expect that several of them had already seen this.

No one knows the potential of this game better than him. "Plants vs. Zombies" can no longer be described as popular. It is completely an enduring work of art.

Before it came out, there was no such gameplay in the world; when it came out, there was only one such gameplay in the world; after it came out, this gameplay was everywhere in the world.

It can be said that this game created an era. In the era when the Internet was not popular at that time, it successfully became popular all over the country.

Later, in the Internet era, this game still did not withdraw from the stage of history, and was still active on major platforms, major discussion areas, and major live broadcast rooms...

As time went by, there were more and more masters and bigwigs in this game, and many players really regarded this game as a subject.

They completely theorized a casual game, and transformed the familiar 8-gun "fire a pair of guns every 9 seconds, 1 cycle in 36 seconds" in the survival endless into "P4", and transformed the operation of various complex formations "first use guns, then ice, then use guns" into descriptions that laymen could not understand at all, such as c6u.

There were many complex theories and tactics, and Pu Tong called them awesome at the time.

Later, due to the launch of various "unprecedented" self-made modes, this game was excavated to a terrifying level. The most common and well-known one is the legendary "95 version".

There are also hybrid blind box versions, various brain holes and innovative bursts, all of which prove the value of this game.

Now, this game is finally going to be re-emerged in my hands!

"I knew you would say that, it will be launched on time at 0:00 tonight!"

Gu Ning smiled. Before consulting Pu Tong, they had actually expected that their boss would not hesitate to launch a charge into the overseas market.

Facts have proved that they guessed right. Pu Tong always has an inexplicable confidence in his work, as if he knew it would be successful.

This is also the reason why they have been following Pu Tong. His charm and confidence are completely irresistible.

"Zero o'clock, so fast?"

Pu Tong was stunned when he heard this. He didn't expect it to be ready to go online so soon. It turned out that they came to ask him, it was really consulting.

This game is excellent, but no matter how excellent it is, it still needs some publicity. Are you in such a hurry to reach the upper limit now?

"Don't you need to promote it?"

"Boss, you are joking..." Gu Ning was stunned when he heard it, as if he heard something funny, "You made such a fuss at the International Conference of the Cultural Festival, and you have completely made the whole world remember you. You are the biggest living signboard."

No matter how good this game is, its idea is still proposed by Pu Tong, and its boss is Pu Tong. Pu Tong has just become popular all over the world not long ago. Now it is a natural thing to bring this game out, and there is no need for any extra publicity.

They don't even need to actively promote it. The operators of Steam are not stupid. After seeing the word Pu Tong in the list of main creators, it would be strange if they didn't put this game on the homepage.

The world is bustling for profit, and the international market is the same. Pu Tong is now at the cusp of the storm, and there is no better time than now.

Their game section is Pu Tong's eldest son. Isn't it normal for the son to be honored by the father?

"They say games are the ninth art, but you don't even let go of this art category."

Yu Wanwan shook her head. Pu Tong is really going to become the godfather of art...