This star’s style is wrong

Lanhai Wardrobe works very efficiently.

After learning that Fang Xing was willing to endorse Lanhai Wardrobe, Lanhai CBO (Chief Brand Officer) Zhou Yalei flew his team to Donghai the next day to meet and discuss in detail.

The next morning, Fang Xing was a little surprised when he received a call from Qiao Yinghong.

"Boss, Zhou Yalei, the senior executive of Lanhai Group, is here to talk about endorsements. Do you have time to come over and meet?" Qiao Yinghong asked directly on the phone.

Fang Xing blinked and asked, "So sudden?"

"Yes, this morning, Lanhai Group heard that you wanted to endorse Lanhai Wardrobe. Zhou Yalei immediately canceled his morning schedule and flew his team over to negotiate. I have already met with Mr. Zhou. If you can come over, It will be better." Qiao Yinghong said the matter simply.

Lanhai Group's response was very quick.

Since the other party's directors have flown over, it is still necessary to meet.

Fang Xing simply packed up and went out wearing a T-shirt.

When they arrived at the hotel conference hall, Qiao Yinghong quickly led Fang Xing and introduced: "Come on, this is Mr. Zhou Yalei, the chief brand officer of Lanhai Group."

Fang Xing reached out to shake hands: "Hello."

Zhou Yalei looked at Fang Xing and praised him: "It's better to meet him than to be famous. Mr. Fang is kinder than expected."

Zhou Yalei looks to be in his forties or fifties, wearing a dark blue suit and very formal attire.

Fang Xing was wearing a T-shirt, looking a bit casual.

"Sorry, I didn't have any travel plans today, so I dressed casually."

Zhou Yalei quickly apologized: "We were too presumptuous to come here suddenly without saying hello. Originally, we thought that Mr. Fang might be busy and might not be able to meet him. It would be fine if he could meet Mr. Qiao to discuss cooperation. I didn't expect Mr. Fang to come in person. It's really... my pleasure."

As the chief brand officer of Lanhai Group, Zhou Yalei basically requires him to participate in decision-making as the spokesperson of Lanhai Wardrobe.

Therefore, he has met many celebrities.

Usually the announcements of celebrities are scheduled one month in advance, and if they are invited unexpectedly, they usually cannot be seen.

Therefore, when Zhou Yalei came here this time, he did not expect to see Fang Xing. He just came to meet and chat with Qiao Yinghong to push forward the endorsement matter.

However, he didn't expect that a top star like Fang Xing would be so stupid, lying down at home in broad daylight.

Qiao Yinghong was more pragmatic. After sitting down, she began to praise her boss: "Mr. Zhou, to tell you the truth, there are two big blue-blood brands chasing us to sign, but the boss feels that we still prefer national brands."

It is actually no secret that Fang Xing is talking about endorsements with international luxury brands.

People in the industry can find out just by asking a little bit.

As the CBO of Lanhai Group, Zhou Yalei still has this information channel.

At the beginning, Zhou Yalei just tried to contact Fang Xing Studio to see if there was any chance of cooperation.

Even if we can't cooperate, we can still build a good relationship and there will be opportunities in the future.

As for why Fang Xing doesn't endorse big luxury brands, Zhou Yalei can also guess the reason.

Being able to sit in the position of CBO of the group, Zhou Yalei is naturally shrewd. He knew that Fang Xing was going to the Spring Festival Gala soon, and endorsing luxury goods at this time might be criticized.

Therefore, Zhou Yalei knew very well that the reason why Fang Xing gave up on luxury brands was not because of Lanhai Wardrobe, but because he was not suitable to endorse luxury goods.

Of course, Zhou Yalei is also very aware that there are countless brands now chasing Fang Xing to discuss cooperation.

If Lanhai Wardrobe can sign Fang Xing at this time, it will definitely be a treasure.

Therefore, when Zhou Yalei received the reply from Fang Xing's studio, he immediately changed his schedule and flew over directly to meet.

Lanhai Group has conducted a survey and found that Fang Xing’s popularity, topicality, and traffic are definitely among the top in the country.

If Fang Xing lacked anything, it was qualifications and nationality.

It is not enough to rely on traffic alone to achieve national recognition. Many ordinary people who do not follow celebrities must know their names. Only then can it be called national recognition.

What is the best way to improve nationality?

Of course it’s the Spring Festival Gala.

As long as you perform a show on the Spring Festival Gala, you will have national status.

Therefore, Lanhai Group has now signed Fang Xing as an endorsement. After the Spring Festival Gala is broadcast, it will be of great help to the brand promotion of Lanhai Wardrobe.

For this reason, it is worthwhile to offer the top endorsement contract in the country.

…

Zhou Yalei has already investigated these news.

However, this does not prevent Qiao Yinghong from continuing to praise her boss: "Mr. Zhou, I am tired of dealing with invitations from hundreds of brands every day. No, I have to meet with the brand officer of Honor Mobile tomorrow to discuss the endorsement of new music Cell phone contract.”

Zhou Yalei quickly cheered and said, "Mr. Qiao must be very busy. It is our honor to take the time to meet."

"I don't dare take it seriously. They are all talking about cooperation." Qiao Yinghong waved her hands happily.

"I don't know what Mr. Fang's requirements are for the endorsement contract? I came here mainly to understand Mr. Fang's needs." Zhou Yalei's attitude was relatively low.

Fang Xing thought for a moment and replied: "Actually, it's nothing. I just want to minimize offline activities."

Qiao Yinghong explained helpfully: "Mr. Zhou may not know that our boss likes to stay in a quiet place to make music, so the boss has not taken over a commercial performance since his debut."

Zhou Yalei was slightly surprised when he heard this.

It is rare for a star not to accept commercial roles.

Zhou Yalei nodded quickly and replied: "I understand, that's for sure. We can guarantee that there will be no more than three brand endorsement activities per year, and these will be written in the contract."

Fang Xing can understand that you still have to attend important events like brand new product launches.

However, Fang Xing does not plan to participate in offline promotion activities.

If there are three brand events every year, Lanhai Wardrobe is indeed very sincere.

Qiao Yinghong lowered her voice, as if whispering to Zhou Yalei: "Mr. Zhou, let me tell you secretly that our boss has received a notice of the Spring Festival Gala.

"If you sign an endorsement contract now, Lanhai Group will definitely make money. If you wait until next year, you will probably be queuing up."

As Fang Xing listened, he felt that Qiao Yinghong's "grandma selling melons" skills were too strong.

Although what she said was true, this way of bragging made Fang Xing feel embarrassed.

However, this is the difference between being engaged in literature and art and being engaged in business.

Why do celebrities need an agent? That's why.

Fang Xing couldn't help but brag like this.

Qiao Yinghong was different. As long as she could raise Fang Xing's worth, she would try it.

All told the truth, this is already the most honest agent.

Zhou Yalei quickly agreed: "Of course, of course, isn't that right? As soon as I heard that we could cooperate, I flew over here without stopping."

In fact, if we look at it from the perspective of business negotiations.

Zhou Yalei shouldn't talk like this.

He should try his best to increase the brand value of Lan Hai Wardrobe, and then devalue Fang Xing's endorsement value.

Only by talking like this can the endorsement fees be kept down.

However, there is a prerequisite for using this strategy.

Both parties can only negotiate like this if they are in an equal negotiating position.

However, now it is completely dominated by Fang Xing.

Fang Xing had too many choices when choosing an endorsement.

If you feel dissatisfied with Lanhai Wardrobe, you can switch to another store immediately and sign a contract on the same day.

In this unequal negotiating position, Zhou Yalei could only nod in agreement.

As long as I can win this endorsement contract, I can no longer raise other requirements.

"I was in a bit of a rush today, and I didn't even entertain Mr. Zhou well. I'm really sorry."

After chatting for more than an hour, some important endorsement details were finalized, and Qiao Yinghong was ready to end today's negotiations.

"Blame it on me, blame me for coming too suddenly. Then come here today. After I go back, I will ask someone to send the contract. Mr. Fang and Mr. Qiao will take a look at it first. If they think it is okay, we will make an appointment to sign the contract." Zhou Yalei was doing things. Very straightforward too.

"Okay, let's do this first."

Qiao Yinghong stood up and shook hands with Zhou Yalei.

Fang Xing also stood up, shook hands, and then went back to prepare for signing the contract.

Lanhai Group is very efficient.

The first version of the contract was sent over that afternoon.

Qiao Yinghong contacted the company's legal counsel, and after reading the contract, she mentioned a few small details.

Lanhai Group also made modifications according to Qiao Yinghong's wishes.

At 4:30 in the afternoon, the final version of the contract was sent, and both parties confirmed that there were no problems.

Therefore, Zhou Yalei made an appointment to hold a press conference at the Donghai World Trade International Media Center three days later, and a signing ceremony would be held on-site.

After the endorsement contract was negotiated, Qiao Yinghong called the consulting company and obtained the information about Lanhai Group. After confirming that there were no problems, she notified Fang Xing to attend the signing conference in three days.

After the two parties confirmed the itinerary, they jointly posted Weibo updates to announce the news, and invited media friends to attend the signing conference three days later.

That morning.

The press conference and signing ceremony will start at ten o'clock.

Fang Xing arrived at the Donghai World Trade International Media Center at nine o'clock and changed into clothes from Lanhai Wardrobe in the dressing room.

Luo Xiaoyan, CBO assistant of Lanhai Group, personally helped organize the suits: "Mr. Fang, I am Mr. Luo's assistant, and I will be responsible for your clothing from now on. When Mr. Fang attends events in the future, you can contact me for any clothing you need. Get in touch, I’ve given the contact information to your agent.”

"Okay." Fang Xing agreed casually.

Since I have served as the spokesperson of Lanhai Wardrobe, I will naturally wear more clothes from Lanhai Wardrobe when attending events.

Of course, if you don’t have suitable clothes in Lan Hai’s wardrobe, you don’t have to force it.

For example, Lanhai Wardrobe cannot provide many stage costumes.

After the press conference started, Fang Xing came out to meet with the media reporters.

Then the signing ceremony was held on site, and finally reporters’ questions were answered.

Although it was an endorsement signing ceremony for Lan Hai Wardrobe, most of the questions asked by reporters were related to "Singing".

Because Fang Xing has not appeared in the public eye since he won the championship in "Song", and reporters couldn't find anyone if they wanted to ask.

Every time Fang Xing answers a reporter's question, he always adds: "I have become the spokesperson of Lanhai Wardrobe. Please try your best to ask questions related to Lanhai Wardrobe. Thank you all."