This star’s style is wrong

The Spring Festival Gala was broadcast live for four hours, and it was going to be New Year's Eve at 12 o'clock.

The host started counting down with an enthusiastic voice: "Finally we have reached this festive moment, and there are still ten seconds left before we enter the new year. Let us count down the seconds together, ten, nine..."

On the big screen, a countdown special effect also appeared.

The guests and audience in the CCTV One Studio Hall followed the host's voice and counted down together.

The sound was neat and full of festive atmosphere.

Not only the audience in the studio, but also the audience in front of the TV in thousands of households across the country, are also counting down together.

Fang Xing turned to look at the second row of the guest seats. There was a beautiful girl there, it was Lu Xiang'er.

Lu Xiang'er also looked over at this time with tacit understanding.

The two looked at each other and smiled.

At this moment, the countdown reaches the last second.

Fireworks special effects appeared on the Spring Festival Gala stage.

In an instant, fireworks bloomed all over the sky in the studio hall, dazzling and magnificent.

After the New Year's Eve, the Spring Festival Gala has come to an end.

Many guests and celebrities came on stage again to sing the last song of the party.

The Spring Festival Gala also ended with festive music.

The guests left the venue and prepared to catch the plane and go home to reunite with their families.

It's past midnight and it's already the new year, the first day of the Lunar New Year.

I couldn’t have the New Year’s Eve dinner with my family, but I will definitely have a reunion on the first day of the new year.

…

Fang Xing caught a flight, took another train, and returned to Baitang Town.

After returning to my hometown, I had a good sleep first.

He slept until noon, and when relatives came to visit, Fang's mother wouldn't let them wake her son up, saying that he was tired after catching a flight last night, so of course he had to catch up on his sleep.

In the afternoon.

Fang Xing went shopping with his parents. New Year's Day was very lively.

There are also garden activities in the city garden of Baitang Town.

The surrounding residents came to join in the fun.

Hearing that Fang Xing was back, relatives from Baitang Town came over to join in the fun, especially cousin Zhong Keke, who came over early in the morning just to see her big star cousin.

So, when you go shopping, follow along.

Baitang Town is not a big city, so even celebrities rarely encounter blockades.

When Fang Xing returns here, he doesn't need to wear a mask. Even if he is occasionally recognized, it will not affect traffic.

Fang’s mother is very popular in the square dance community in Baitang Town. When we arrived at the garden party, many aunties said hello and then started asking: “Is this your son who sang on TV last night?”

"Yeah, how is it? Isn't he handsome? He performed five shows last night, and he even had to catch a flight back overnight." Fang's mother began to brag to the group of square dancing friends.

"Handsome! Handsome guy! Are you dating someone?" the aunts praised realistically, and then kept saying "looking for someone".

Fang Xing frowned and said, "Including the skits, I seem to be performing four shows, right?"

Fang Ma waved her hand and replied matter-of-factly: "Including the one about Buddha jumping over the wall, wouldn't there be five?"

Fang Xing was a little speechless.

The one about Buddha Jumping Over the Wall is about interacting with the host and chatting about the New Year’s Eve dinner.

Strictly speaking, this cannot be considered a program.

However, for Fang’s mother, as long as she shows her face, it counts as a show, and it’s already very modest if she doesn’t include her signed songs, so there’s nothing wrong with five.

More and more fashionable aunties gathered around to watch the star: "What a handsome guy. How much can you get for performing at the Spring Festival Gala?"

For these ordinary people, all fame is fake, but money is real.

However, the Spring Festival Gala never pays celebrities, but countless celebrities strive to attend the Spring Festival Gala.

Mother Fang knew what these aunts were thinking, and quickly helped to smooth things over: "It's all about money. My son is doing his best for the country, and even if we give him money, we can't take it."

After visiting the garden party, we played hoop toss and won two very small stuffed animals, both of which were given to my cousin Zhong Keke.

Zhong Keke was extremely happy: "Then this is considered a New Year's gift from my cousin. This one needs to be signed."

She took out a pen from somewhere, obviously prepared for it.

Of course, my cousin’s request must be met.

Fang Xing signed the label of the plush toy. After signing, he asked, "Are there any more? Take them all out."

Zhong Keke chuckled and took out a stack of photos from his inner pocket.

At a cursory glance, there are dozens of them, all of which were cut out from the videos of "Tomorrow's Star" and "The Voice" and printed out.

"You can sign, but you can't use it to do bad things." Fang Xing emphasized.

Zhong Keke poked his dimples with his two index fingers, tilted his head and said, "How could I do bad things if I'm so good? My cousin is the best."

"You are skinny all over, but you have a nice mouth." Fang Xing complained and started to sign.

After signing the photos, Zhong Keke suggested: "Let's go shopping on the pedestrian street. There are many stores holding activities on the pedestrian street today."

Anyway, I go shopping with my parents, wherever I go.

Fang's parents and Fang's mother's requirements for shopping are very simple. As long as they have their children with them, it doesn't matter where they go.

Arrived at the pedestrian street.

The pedestrian street is crowded with people and it is indeed very lively.

Many stores are holding activities, with lanterns and red banners hanging at the door with various discount slogans written on them.

At the entrance of the honor authorized store at the corner of the pedestrian street, there is also a one-to-one human-shaped sign.

Zhong Keke ran over happily, stood next to the human-shaped sign, turned around and shouted: "Cousin, look, there is another person here."

Fang Xing signed an endorsement deal for Honor mobile phones a month ago.

Therefore, it is not surprising at all that there is a humanoid sign of Fang Xing here.

Zhong Keke was very interested and waved and said: "Cousin, come here quickly. You stand over here. I want to take a photo between the two cousins."

Fang Xing was speechless at her bizarre request.

But for such a lively cousin, I couldn't refuse this small request, so I had to surround my cousin with the human-shaped stand in the middle, and have to assume the same posture as the human-shaped stand.

After taking the photo, Zhong Keke ran into the honor store to browse.

The honor mobile phone authorized store was very busy today. Many customers who were planning to change their mobile phones took advantage of today's event to come and have a look.

Many of the people who went shopping today were family units, and many young people came with their parents.

Especially young people working in other places can go back to their hometowns to spend time with their parents during the Spring Festival.

At this moment.

In the honor mobile phone authorized store, there was a couple in their thirties, with their children, and their old father looking at mobile phones.

"Dad, which brand of mobile phone do you want to buy? This brand is good, and the brand of the blue factory next door is also good, very suitable for you." The husband of the couple began to introduce mobile phones to the old father.

The old father took out his mobile phone and took a look. It was a very old Novo brick machine. He didn't know how long it had been used.

Obviously, this old father is very frugal and would not be willing to buy a mobile phone costing several thousand yuan.

"My cell phone sometimes has no sound." The old father pressed the phone button a few times.

"Dad, this should have been replaced a long time ago. Nowadays, they are all smartphones. I promised to buy them for you two years ago. You said they can still be used, but you have put it off until now." The husband took the old father's mobile phone and looked at it.

The old father smiled and said: "I didn't know it was still so durable after being used for so many years."

The old father pointed to the brick phone and asked: "This brand of mobile phones is of good quality. Please continue to buy this brand."

The husband shook his head and said: "I can't buy this. Nowadays, I only buy smartphones. This brand can't keep up with the times. Let's change to another brand. Why don't we go to the Blue Factory Mobile Phone next door to have a look. That brand of mobile phones is also good."

The old father didn't understand this either, so he turned around and prepared to walk out with his son.

At this time, the old father saw the human-shaped sign at the door, stared at it twice, pointed at the human-shaped sign, and asked: "Is this the person who sang on TV last night?"

The daughter-in-law was the first to answer: "Yes, his name is Fang Xing. At yesterday's Spring Festival Gala, he sang two songs and performed a skit."

The old father remembered: "Well... did you know that Ma Kai... was the one who sang it, right?"

My daughter-in-law couldn't help but laugh: "Yes, he sang it, and he also sang the "Young China Story" that follows."

The old father became interested now. He looked at the human-shaped sign up and down, then pointed to the mobile phone on the human-shaped sign and asked, "Did he sell this mobile phone?"

“He is the spokesperson, he is the spokesperson.”

"How about the quality of this phone?"

"It's okay, this brand of mobile phone is not bad." The husband nodded and replied.

"Can I buy this mobile phone?" The old father wanted to buy this brand of mobile phone because of the two songs last night.

"Of course. There are many models of mobile phones of this brand. Let's pick and choose a good one." The husband accompanied his old father back to the store and began to choose mobile phones.

Similar things like this happen all over the country.

Fang Xing's popularity skyrocketed due to the performance of "Five" programs on the Spring Festival Gala.

As those who benefited were the manufacturers who had signed endorsement contracts a year ago, sales volume during the Spring Festival activities began to soar, and many products were even sold out.

This is the effect of nationality.

Before attending the Spring Festival Gala, Fang Xing was already very well-known, but in fact, this popularity was only among those who paid attention to the entertainment industry.

The general public in small cities, who rarely watch variety shows and don't pay attention to the entertainment industry, still don't know who Fang Xing is.

After the Spring Festival Gala, the situation was different.

Every household across the country watches the Spring Festival Gala.

A piano accompaniment, two songs, and a sketch made countless audiences remember Fang Xing's name.

…

at the same time.

The popularity brought about by the Spring Festival Gala continues to ferment on major online platforms.

Hot searches on Weibo, one after another.

After the Spring Festival Gala ended, Weibo launched a vote for the ranking of this year’s Spring Festival Gala programs.

Although the voting is not over yet, the votes for "Song of the Seven Sons", "Young China" and "Hello, Li Huanying" are overwhelmingly high.

Comments under the voting topic began to evaluate each program:

[In recent years, the sketches of the Spring Festival Gala have become better and better than the others. This year's "Hello, Li Huanying" is not bad, at least it is the first in the language program. 】

["Song of the Seven Sons" is competing against "Young China Story". Brothers who like "Young China Story", join me in buying tickets. 】

[Actually, "Song of the Seven Sons" and "Young China" in this year's Spring Festival Gala are inseparable. The two songs are actually the structure of wanting to advance and then suppressing. I have to say that the person who arranged these two songs to be connected is very good at arousing the audience's emotions. 】

[Whatever, "Song of the Seven Sons" and "Young China" must be first and second anyway. 】

[Does "Skylark" not deserve a name? Don’t fight for the top three, but also fight for the top five. 】

["Skylark" is indeed good, but it is a bit highbrow. After all, most audiences cannot appreciate the power of violin music. 】

[Indeed, "Skylark" is inherently at a disadvantage. However, for a violin performance program to be in the top ten, it is already ridiculously strong. 】

…

Because Fang Xing's national level soared at a terrifying rate.

Manufacturers that signed Fang Xing as an endorsement a year ago responded quickly. After their products were sold out in many places, they urgently launched activities and promotions on e-commerce platforms.

at the same time.

Qiao Yinghong and other external relations staff at Fang Xing's studio had their cellphones blown up.

Countless manufacturers want to talk about endorsements.

If you can catch up with this wave of popularity now, you can at least make a fortune. If it's a little later, you really won't even be able to drink soup.

actually.

Fang Xing doesn’t have a lot of endorsements, because he follows the path of valuing quality but not too much.

Therefore, when talking about endorsements, the prices offered are not low.

Even more expensive than some of the best.

However, as a top player, Fang Xing has a big disadvantage when it comes to endorsements.

That is, there is not much fan economy.

This is different from other top stars.

Traffic stars like Li Siqi and Wu Junchen can make manufacturers a lot of money just by relying on the fan economy.

For example, during the "Star of Tomorrow" competition, the show relied on Wu Junchen's fans, and the ice cream was sold out. Fans bought the ice cream and gave it to passers-by if they couldn't finish it, or even threw it away directly.

This kind of fan economy can be harvested and manufacturers can make a living.

However, Fang Xing is different, he doesn't have much fan economy.

In fact, with Fang Xing's current popularity, if he runs it well, he can actually reap a fan economy.

However, Fang Xing’s requirement for the studio is not to cut off the fan economy.

Qiao Yinghong also agrees with this strategic direction.

Because of the fan economy, you can indeed make money, but at the same time, you will lose popularity.

Therefore, traffic stars all have one characteristic, that is, they can make a lot of money from their traffic in the years when their popularity is high. After the popularity passes, they will become popular very quickly.

There have even been drama idols. It is conceivable that it is difficult for traffic stars to stay popular for a long time.

The reason why Qiao Yinghong agreed not to cut off the fan economy was because she was confident in Fang Xing's strength and could take the nationalist route.

As long as the national popularity rises, not only will the popularity not drop, but the popularity will only become higher and higher.

Moreover, the strength is there, there is no need to worry about being outdated.

Therefore, the route that Qiao Yinghong arranged for Fang Xing was a long-term route. It was not like other popular celebrities who harvested fans and killed the goose to lay eggs.

Facts have proved that Fang Xing and Qiao Yinghong's strategy was right.

After the Spring Festival Gala, the effect of improving nationality began to appear.

Before the Spring Festival Gala, many manufacturers ridiculed those groups that signed Fang Xing as spokesperson at sky-high prices. As a result, after the Spring Festival Gala, the manufacturers who signed Fang Xing as spokesperson received a hundredfold return.

Those manufacturers who originally felt that Fang Xing had no endorsement value felt so regretful that their intestines turned green.