This star’s style is wrong
Chapter 213 Super high conversion rate, the prototype of a big hit drama
As one of the three major video platforms, Penguin Video has a complete platform operations department.
The background data of the platform operation department is very complete and can be detailed to the behavioral portrait of each member.
Among them, the membership conversion rate of a drama is the most important data in the background data.
The membership conversion rate refers to the rate of non-members who become members and continue to watch the show after watching the free part.
If you are a member of Penguin Video and continue to watch VIP episodes, it will not be counted in the membership conversion rate.
In the first quarter of this year, the total number of paid members of Penguin Video was 124 million.
Among so many domestic video platforms, Penguin Video has 124 million paid members, which is already a very large number.
Therefore, most of the viewers who watch "Wulin Gaiden" are members themselves.
Therefore, the base of non-members who watch dramas is actually not large.
The number of viewers who may be converted into VIP members in the "Wulin Gaiden" series is only tens of thousands of members, which is only a fraction compared to the total number of members of Penguin Video.
But the conversion rate is as high as 33.1%, which is an exaggeration.
The next morning.
When Li Xueying saw this data, she looked playfully in her eyes and asked her subordinates: "What's the membership conversion rate of "Blood Rain Jiang Hu"?"
"This statistics is a bit complicated, because "Blood Rain Jiang Hu" has a large number of VIP membership increases within half an hour after it started airing, but these VIP members did not finish watching the two free episodes before opening VIP. According to the operation department Behavioral profiling believes that these VIP members are fans," the subordinate replied.
Li Xueying waved her hand and said: "It doesn't matter whether you are a fan or not, as long as you pay, you are a VIP. What is the overall conversion rate?"
The subordinate took a look at the data and reached: "31.3%, which is very close to the conversion rate of "Wulin Gaiden"."
Li Xueying nodded, and then asked: "What is the conversion rate of opening a VIP at the end of the second episode after watching the first two episodes of "Blood Rain Jiang Hu"?"
"This..." The subordinate didn't know how to answer.
"Can't this data be calculated?" Li Xueying frowned. The data from the operations department was always very detailed.
"Only 4.7%." The subordinate had no choice but to answer.
"Only 4.7%? Are you sure there is no statistical error?" Li Xueying frowned and asked.
The average member conversion rate of Penguin Video is about 10%.
The conversion rate is 4.7%, less than half of the average. This data is very low, even a bit ridiculously low.
Just because this data was too low, Li Xueying had to suspect that there was something wrong with the statistics.
The subordinate had no choice but to explain: "It may be that fans opened VIP in advance, which lowered the VIP conversion rate at the end of the second episode."
Li Xueying is not in a hurry. This is only the first day's data, and the data sample is not sufficient.
When "Blood Rain Jiang Hu" continues to be broadcast, the subsequent data will become normal.
Li Xueying then asked: "What about the overall data of "Wulin Gaiden"?"
The subordinate looked at the data table and replied: "The first episode of "Wulin Gaiden" has been viewed 10.97 million times, which has just reached the passing line for A-level dramas."
This playback volume is not particularly high, but the promotional resources provided by Penguin Video for "Wulin Gaiden" are A-level.
It is normal to get A-level resources and get A-level broadcast results.
The subordinate continued: "But there is one data that is also very important. The number of views for the second episode of "Wulin Gaiden" also reached 10.13 million. The playback data of the two episodes are very close."
When Li Xueying heard this data, she began to smile.
She has been the vice president of Penguin Video for five or six years. She has been responsible for film selection and knows the data of a drama very well.
Normally, when viewers are looking for a drama to watch, they usually click on the drama recommended on the homepage first.
Watch the first episode first. If you don’t think it’s interesting, you’ll turn it off and continue looking for other dramas.
If the first episode is okay, after watching it, you will most likely watch the second episode.
The playback volume of the second episode of "Wulin Gaiden" has not dropped much compared with the first episode.
It shows that the audience had a good experience watching the first episode, so they watched the second episode.
This is a show that attracts audiences very much.
Li Xueying had a keen grasp of data and immediately smelled the scent of a hit drama, and said directly: "Notify the operations department to increase the level of promotion resources for "Wulin Gaiden"."
"Did you mention A+?" the subordinate asked.
"No, directly mention the S-level, which is the same level as "Blood Rain Jiang Hu". "Wulin Gaiden" is our own broadcast, and the data is so good, there is no reason that the promotion resources are worse than the syndicated drama. Just give me the S-level and increase the playback volume Pull me up." Li Xueying only looked at the first day's data and made a prompt decision.
"Yes, I will communicate with the operations department right away." The subordinate nodded in agreement and went down to arrange the vice president's order.
…
Noon.
Fang Xing was at home preparing the opening song for the "Tomorrow Star" girl group season, and then he received a call from Yan Lan.
On the phone, Yan Lan sounded very excited: "Have you received the news? Penguin Video is going to increase the promotion level of our drama?"
"Um, I haven't heard about it yet. Did Director He negotiate it?" Fang Xing asked.
"No, it was Penguin Video who took the initiative to help us raise the promotion level. I have a friend who works in the Penguin Video Operations Department. She quietly told me that it was Li Xueying who decided to raise the level. Looking at it this way, the broadcast data last night should be very good. ." Yan Lan sounded very happy.
"That's very good." Fang Xing responded casually.
"However, I looked at the popular list of Penguin Video. Our ranking is not high, only 11, and we are not even on the home page. Is this data considered good?"
Yan Lan has been paying attention to the broadcast data of "Wulin Gaiden".
She couldn't see the background data, so she could only see the popular list of Penguin Video.
"Wulin Gaiden" started broadcasting yesterday, and the number of views has been increasing until today, but it has only reached the 11th position on the hot list.
This data is actually not very good.
Because there are new dramas aired every month, they cannot be ranked among the top ten dramas. In fact, the data is only average.
Moreover, there will be promotion resources for the series when they are launched, so the number of views of many series is the highest on the first day, and will gradually decrease later.
Fang Xing doesn't care about this. "Wulin Gaiden" is not a big production, and it has not invested a lot of promotion resources. Naturally, it will not have a high number of views in the early stage.
However, as long as the quality is sufficient, the number of views will naturally increase gradually.
"Isn't Penguin Video going to increase its promotion level? Maybe the number of views will go up today." Fang Xing said.
"That's right. It depends on how much it can rise tonight. It should be able to break into the top ten of the popular list, right?" Yan Lan's psychological expectations are not high, and she will be very satisfied if she can enter the top ten of the popular list.
…
The next night.
Saturday is the peak time for theater viewing.
Fang Xing and Lu Xiang'er wanted to watch TV together again. Ning Xiaoyun couldn't bear it anymore and decided to interfere.
Therefore, the original world of two people became a world of three people.
Moreover, Ning Xiaoyun took a different approach and insisted on watching "Blood Rain Jiang Hu".
"You have all watched "Wulin Gaiden". It's time to watch "Blood Rain" tonight. The fans on Weibo are really awesome." Ning Xiaoyun brought big and small bags of snacks.
Lu Xiang'er glared at Ning Xiaoyun and complained: "You want to watch "Blood Rain", can't you go home and watch it by yourself?"
"Lu Xiangxiang, what do you mean? You have enjoyed the treatment of hugging me tonight, shouldn't you be happy?" Ning Xiaoyun complained.
Lu Xiang'er turned to Fang Xing and asked, "Do you want to watch "Blood Rain"?"
"Let's see. See if they shoot well."
Even if the two of them didn't ask to watch "Blood Rain", Fang Xing might still find time to watch a few episodes.
So, the three of them started watching the first episode of "Blood Rain".
Since it started airing last night, you don’t have to wait until 8pm to watch it.
The first episode of "Blood Rain Jiang Hu" starts to play.
First, the male lead Li Siqi appears, playing the role of Leng Wuxin, the master of the Tianxin Sword Pavilion. He wears night clothes when he appears and assassinates the martial arts leader Li Wentian.
As a result, when Leng Wuxin broke into Li Wentian's retreat, he found that Li Wentian was dead and fell in his bed. He had been hit by a sword in the chest and his blood was still cold.
Immediately afterwards, Li Wangchuan, the leader of the second male young alliance played by Chen Wenhan, rushed into the quiet room and found that his father had been killed, believing that it was the first male Leng who had done it unintentionally.
One man and two men begin to fight. The special effects of swords, lights and swords are pretty good, and they obviously spent a lot of money.
See here.
Ning Xiaoyun held the potato chips and commented: "The special effects are pretty good."
Immediately afterwards.
No matter how the first male lead Li Siqi explained it, the second male lead Chen Wenhan didn’t believe it.
After the two exchanged more than a dozen moves, Li Siqi, the first male, escaped from Lijiabao using Qinggong.
As soon as the scene changed, the male lead Li Siqi arrived on a boat on the lake and met the female lead.
The first male, Li Siqi, hid in the boat in order to avoid being followed by the second male. As soon as he entered the boat, he jumped directly on the female first and covered her mouth.
After the pursuers passed, the male lead, Li Siqi, lifted the female lead's chin to tease her, and even used martial arts to pull off the female lead's clothes in a show of coolness.
The first female player fought back, but was unable to defeat the first male player, Li Siqi.
Li Siqi lifted her chin and chuckled, "Are you trying to refuse but still welcome her?"
When this section was played, the barrage of fanatic fans flooded the screen:
【So sweet! So sweet! 】
The corner of Lu Xiang'er's mouth twitched, she looked at Ning Xiaoyun aside and asked, "Do you think it's sweet?"
Ning Xiaoyun retched and said, "I want to vomit, it's so greasy."
Next.
The second male lead, Chen Wenhan, also met the second female lead, Song Yutong.
The two also began to interact side by side.
The second male lead, Chen Wenhan, behaved like a martial arts leader in front of the second female lead, and began to flirt with her.
Fan comments are usually "so sweet".
Ning Xiaoyun complained while watching: "It's so greasy, what a crappy drama this is. The first male lead is greasy, the second male lead is also greasy, what a crappy thing."
"Hey! What the hell are you, second man? Your father just died yesterday, and he started flirting with a girl while chasing an enemy. Are you your biological child?
"All the actors, please kneel down to the special effects team. The special effects are really good, but the actors are too eye-catching.
"Actually, I quite liked the two online dramas Song Yutong acted in before.
"What the hell is going on here? Why has her acting skills deteriorated?"
When Fang Xing was filming "Wulin Gaiden" before, it was started at the same time and there was competition.
The crew will hear a lot about "Blood Rain".
There are actually many connections between the crew. There are not many secrets about the filming scene to the crew next door.
Therefore, Fang Xing heard a lot of gossip about "Blood Rain Jiang Hu":
"I heard the casting director mention that the director asked other actors who played opposite Chen Wenhan to be restrained."
Lu Xiang'er glared and said, "Is there such a thing? Shouldn't we try our best to act well in a movie?"
Ning Xiaoyun picked up the potato chips and started talking: "I've heard about this. Many top stars have this requirement when they act.
“Many veteran actors are asked to hold back a bit when they play against top actors.
"Because if an experienced actor performs with all his strength, the top actors will basically not be able to catch the scene.
“When two people are filming each other’s scenes, their top-notch acting skills will appear to be rubbish.
"Therefore, in order to ensure that the acting skills of the top stars will not appear too clumsy, the director and management will ask the veteran actors to tone down their acting skills, and their acting skills cannot overwhelm popular stars too much."
When Ning Xiaoyun said this, she suddenly bumped into Lu Xiang'er's arm and said, "Hey! Didn't this Chen Wenhan go to the competition with you? He actually went to film."
"Well, I don't know. I haven't seen him since the game ended." Lu Xiang'er shrugged and didn't care.
She turned to ask: "I'm getting goosebumps, do you want to continue watching?"
Ning Xiaoyun put down the potato chips, picked up the remote control and said: "Look at it, this is "Blood Rain Jiang Hu", it is obviously "Greasy Jiang Hu", quickly change to "Wulin Gaiden" to wash your eyes."
The three of them watched an episode of "Blood Rain" at exactly 8:10, just in time to continue watching "Wulin Gaiden".
While watching, Lu Xiang'er said to Ning Xiaoyun: "Don't blink when you watch this drama. If you don't discover the key points after watching it, the boat of our friendship will be unstable."
Ning Xiaoyun frowned and asked, "What do you mean? What's wrong with this show?"
"Anyway, you should watch it first, and you will know later." Lu Xiang'er kept a mysterious smile to whet her appetite.
Ning Xiaoyun started to tickle her: "If you don't tell me, what are you doing?"
"Don't tell me. Anyway, if you don't find Hua Dian, we will break up." Lu Xiang'er resolutely refused to say anything.
The two began to fight and get into a mess.
Fang Xing on the side wanted to join in.
…
at the same time.
After the free update of the third and fourth episodes of "Wulin Gaiden", Penguin Video began to provide S-level promotion resources for "Wulin Gaiden".
TV platforms, mobile APPs, and PC websites began to be promoted at the same time.
The playback volume of "Wulin Gaiden" began to soar.
Many passers-by who watched the first and second episodes began to recommend this show to their friends.
"Wulin Gaiden" began to rush onto the home page's popular list, and it reached sixth place in one breath.
"Blood Rain" relied on the traffic of S-level large-scale productions to once occupy the first place in the popular list.
However, after the third and fourth levels of broadcasting, it began to drop from the first to the second most popular.
Under normal circumstances, this kind of S-level production will definitely dominate the rankings due to the impact of heavy traffic in the first few days.
Moreover, "Blood Rain" had more than 100 million views on the first day and reached the top of the popular list, but it fell off the second day.
The popularity has not dropped, but the playback volume has dropped. This is a very dangerous signal.
People in the film and television industry saw this situation and knew that "Blood Rain" might collapse.
as expected.
The next day, after the playback data was compiled.
The number of views of "Blood Rain Jiang Hu" exceeded 100 million on the first day, and the number of views dropped to 40 million on the second day.
40 million is the passing line for S-level dramas.
However, the playback data is very real. Once it starts to fall, there is no way to save it.
In contrast.
"Wulin Gaiden" had 10 million views on the first day. With the help of promotional resources, the number of views doubled to 20 million on the second day, and it also reached fifth place on the popular list.
Fans of Li Siqi and Chen Wenhan on Weibo are still talking about data:
["Blood Rain Jiang Hu" has 40 million views, which is not something that a B-level drama with 20 million views can fail. 】
As a result, on the third day.
The playback volume of "Blood Rain Jiang Hu" continues to decline, falling to 25 million, which is already on the verge of collapse.
"Wulin Gaiden" has great stamina. On the third day, the number of views increased again, reaching 30 million, and it rushed to third place on the popular list, completely surpassing "Blood Rain Jiang Hu".
Starting from the third day, fans on Weibo began to shut up.
Another topic has become a hot search topic:
[B-level small drama, overturning S-level big production, is this the ending? Is there any reversal? 】
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