This star’s style is wrong

The average playback volume of "Wulin Gaiden" continues to increase.

It has attracted the attention of major domestic video platforms.

When everyone thought that the average number of views of "Wulin Gaiden" exceeded 80 million, it should have reached its limit.

However, when the first 40 episodes of "Wulin Gaiden" have been broadcast and the last 40 episodes are online.

Penguin Video invested in S+ level promotion resources, and the average playback volume of "Wulin Gaiden" reached another peak, exceeding the 100 million mark.

100 million average views, this is a watershed.

Dramas with a revenue of less than 100 million can already be said to be popular, but they have not yet reached the level of phenomenon.

The average number of views exceeds 100 million, which is a sign of a super hit drama.

Moreover, once the average broadcast volume of the series exceeds 100 million, the reputation and audience popularity of the series will continue to ferment, and the phenomenon of human-to-human transmission will occur.

No matter how many promotional resources Penguin Video has, they can only cover the original users of Penguin Video.

However, once the word-of-mouth fermentation began, "Wulin Gaiden" began to dominate the audience's circle of friends.

Audiences who did not watch Penguin Video or even rarely watched TV on the website are now aware of this drama.

In particular, some troll netizens who are making fun of it are even asking to buy "Baituo Mountain Bone Strengthening Powder" in their circle of friends.

After these popular memes spread, many passers-by who were usually busy with work and games began to feel curious and tried to find the show to see if it was really that good.

After this phenomenon appeared, many passers-by began to flock to Penguin Video to watch "Wulin Gaiden".

During the broadcast of "Wulin Gaiden", the number of registered members of Penguin Video continued to skyrocket, and the number of VIP members also soared.

For video platforms, the total number of VIP members is the platform’s hard power.

A drama that can increase the total number of VIP members is a big treasure.

What’s even more frightening is that this drama is actually broadcast exclusively on Penguin Video.

Generally speaking, blockbuster dramas like this are rarely broadcast exclusively unless they are invested and filmed by video platforms.

Otherwise, when the producers know that the TV series will be popular, they will definitely give priority to broadcasting it on the entire network.

Therefore, if a video platform can get a super hit drama that is broadcast exclusively, it is definitely a treasure.

Penguin Video has made a lot of money and has also pushed up the total number of VIP members.

The happier Penguin Video is, the more uncomfortable it will be for the other two of the three major video platforms.

In fact, domestic video platforms have already gone through the initial period of competition for the market, forming a pattern of three major platforms competing against each other.

At this stage, the incremental era has ended and the stock era has entered.

Because there are only so many domestic viewers, when the market is fully developed, there will be very few new viewers.

After these audiences are divided among the three major video platforms, the next step is competition, which becomes “who can retain the audience.”

This is competition in the stock era.

What do you need to win in the stock era?

It's a hit drama like "Wulin Gaiden" that competes for users from other websites.

Every viewer has an idea in their mind: they can save money by signing up as few memberships as possible.

When a viewer opens a VIP membership on Penguin Video, they are likely to stop VIP membership on other websites.

For this reason, hit dramas like "Wulin Gaiden" are treasures that the three major video platforms need to compete for.

Now, Penguin Video has grabbed it, like holding a golden shovel, poaching the corners of other video platforms and competing for users.

This makes other video platforms very uncomfortable.

…

Kyoto, Pea Video headquarters.

The popularity of "Wulin Gaiden" has attracted the attention of all domestic video platforms.

The vice president of Wandou Video put a piece of information on the conference table with a snap and asked: "Who will tell me what is going on?"

There was no need to pick up the information, everyone in the conference room already knew what was going on.

Because on the cover of that document, it was clearly written "Rating Report of "Wulin Gaiden"".

"Wulin Gaiden" was first discussed with Wandou Video.

At that time, Feng Changhao, director of the film selection department of Wandou Video, personally dined with Fang Xing, He Rongchang, and Yan Lan.

However, the meal was not very enjoyable.

The vice president of Wandou Video doesn't care about how he eats. What he sees is the rating information of "Wulin Gaiden" given by the film selection department, and the rating given is B-.

What does a B-minus rating mean?

This means that this drama is a street drama, and it doesn't make much difference whether it is broadcast or not.

However, what is the current situation of "Wulin Gaiden"?

Rated B-, with an average of 100 million views.

There are only about 5 or 6 TV series with an average domestic broadcast volume of over 100 million every year.

Moreover, these hit dramas are usually star dramas.

Because TV stations are not stupid either. TV stations will also broadcast dramas with high ratings on video platforms.

As for star dramas, they usually choose simulcast.

In other words, there are fewer dramas that exceed 100 million broadcast exclusively on video platforms every year. If they are divided into the hands of the three major video platforms, it would be good to get one.

Now.

What the vice president of Wandou Video saw was that a super hit drama was initially sent to him for review, but as a result, he gave the idiot in the film selection department a B- and sent the drama to Penguin Video. in hand.

The vice president now wants to strangle the people in the film selection department to death.

He pounded the table and asked, "Who set this rating?"

The employees in the film selection department looked at each other and secretly glanced at Feng Changhao, director of the film selection department.

This kind of thing cannot be hidden.

Feng Changhao coughed lightly and replied: "I am in charge of this drama. There is no problem with the rating process. Based on the investment in the drama and the market prospects, the film selection department calculated that it is grade B."

The investment in "Wulin Gaiden" is B-level. If you count the shooting cost of each episode, it is even the lowest among B-level investments.

The vice president didn't care about this. He slapped the table and said, "Don't tell me the calculated results. What do you want the film selection department to do? I just want you to select high-quality dramas and hit dramas.

"Now tell me what level "Wulin Gaiden" is?"

No one in the conference room dared to answer the phone.

Because the playback volume of "Wulin Gaiden" has exceeded 100 million, what level is this.

You know, a big S+ investment like last year's "Anhe Palace" invested 700 million, and the average number of views was 70 million.

The passing number of views for S+ dramas is 60 million.

In other words, "Wulin Gaiden" has exceeded 100 million views, which has already surpassed "Anhe Palace" with an investment of 700 million.

What's even more frightening is that "Wulin Gaiden" is also a solo drama on Penguin Video.

A drama like "Blood Rain" that collapsed into a sh*t, in front of "Wulin Gaiden", is not even worthy of carrying shoes.

But.

The focus of Wandou Video's work some time ago was "Blood Rain Jiang Hu".

Various promotional resources were poured into it, and as a result, the average number of views of "Blood Rain Jiang Hu" has dropped below 10 million.

On the contrary, "Wulin Gaiden", a small B-level investment that slipped away from their hands, became a huge hit.

If "Wulin Gaiden" had been acquired by Penguin Video in the first place, the vice president of Wandou Video would not be so angry.

What really made him angry was that "Wulin Gaiden" once appeared in the film selection department of Pea Video. Watching this super hit drama slip away from his hands, this feeling was more uncomfortable than anything else.

After the vice president vented his anger, he stared at Feng Changhao and asked: "Have you talked to the creator of "Wulin Gaiden"? Or did you just give it a B rating and just ignore it?"

Feng Changhao took a deep breath and replied: "We have talked about it. I led the team and personally talked with the director and starring actor of "Wulin Gaiden".

"However, the other party was very arrogant and dismissed the conditions we offered. They even made rude remarks at the wine table. In the end, we did not reach an agreement."

He knew that if this matter was not handled well, he would definitely take the blame, so he made a prompt decision to file a complaint first and belittle the creative team of "Wulin Gaiden" in order to reduce his own responsibility.

The vice president did not pursue the matter further because there would be no results if he continued to ask questions at the meeting.

After the meeting.

The vice president asked his secretary to call a newcomer who had been working in the film selection department for half a year to the office.

"I looked at the attendance sheet. When I had dinner with the director of "Wulin Gaiden", you also went, right?"

This newcomer to the film selection department is named Wang Mingyu. He has been working for half a year and has not yet become a regular employee.

When he was asked this question, his expression froze.

He didn't know what to do, because he hadn't become a regular employee yet, and if he wanted to become a regular employee, he needed to be graded by his boss.

In other words, whether you can become a regular employee depends entirely on the attitude of your boss.

And his boss is Feng Changhao, director of the film selection department.

Therefore, he was in a dilemma: "Mr. Hao, I..."

The vice president of Wandou Video can sit in his current position, and he can see through the mind of such a young man at a glance.

He said calmly: "You haven't become a regular employee yet, have you?"

Wang Mingyu was stunned, nodded and replied: "Yes, I haven't become a regular employee yet. I have to wait for Mr. Feng's on-the-job rating next week."

The vice president smiled and said: "I can personally handle your regularization, so you don't need to feel any pressure. You can answer whatever I ask. Do you understand?"

When Wang Mingyu heard this, what else should he hesitate?

Could it be that the vice president of the group sitting across from him could still deceive himself, a new employee?

Therefore, he took a deep breath and replied: "Mr. Hao, I did go that day. Director Feng had a very unpleasant conversation with the creative team of "Wulin Gaiden". The leading actor in "Wulin Gaiden" was the one who played Bai Zhantang , I didn’t even finish my meal, so I threw away my chopsticks and left.”

The vice president narrowed his eyes slightly and said, "Why did the talks collapse?"

Wang Mingyu began to say based on his own understanding: "Mr. Hao, I actually think that when Director Feng talks about cooperation, the wine table culture is too strong.

“I didn’t understand it at first, but then the last words Fang Xing said made me understand.

"The crew of "Wulin Gaiden" had such a low investment, so they probably didn't have much money, so they didn't order expensive wine when they ate.

"Director Feng hinted that he wanted to drink Patus, but the other party could only ask people to go out and order wine. I later checked the price of the wine. It was 38888 online. The wine in the hotel should be more expensive."

In the film and television industry, drinking RMB 38,000 worth of wine when discussing cooperation is actually nothing unusual.

But there is a prerequisite, that is, if the crew has money and takes the initiative to invite them, then there will be no problem.

According to the general rules, guests do as they please.

When a party invites guests to a meal, they drink whatever they order.

It would be more embarrassing for a guest to ask for expensive wine.

Of course, even if this kind of thing happens, it will only leave a bad impression on the party hosting the treat and will not necessarily affect cooperation.

"What happened next?" the vice president continued to ask.

Wang Mingyu told everything about that day in detail.

Two days later.

Feng Changhao received the notice and interviewed HR, who suggested that he resign.

…

at the same time.

"Fang Xing, are you free? Can you come out for a while? I'll take you to meet someone."

At six o'clock that evening, when Fang Xingzheng and Lu Xiang'er were having fun, they suddenly received a call from Yan Lan.

"What's going on?" Fang Xing felt that it was not good to leave her alone now that he had made an appointment with Lu Xiang'er, so he wanted to ask clearly first.

"I am currently having dinner with Wang Yulin, the deputy director of Xiangjiang Jade TV Station. He is very interested in "Wulin Gaiden". Director He has already rushed over. If you have time, it would be better to come over." Yan Lan said on the phone, Briefly stated the matter.

When Fang Xing heard that the person he wanted to see was Wang Yulin, the deputy director of Xiangjiang Jade TV Station, he probably guessed what was going on.

When talking on the phone, Lu Xiang'er was leaning on his shoulder, so he heard a little bit.

After hanging up the phone, she pouted and asked, "Are you going out?"

"Yes, maybe Jade Channel is interested in "Wulin Gaiden". If we can cooperate, "Wulin Gaiden" will hopefully be broadcast on the TV station."

In fact, Fang Xing had thought about this possibility when he first looked for a broadcast platform for "Wulin Gaiden".

Although I was not sure at the time whether "Wulin Gaiden" would be acclimatized and whether it could create miracles, I still considered this aspect.

Therefore, when signing the broadcast agreement with Penguin Video, only the online broadcast rights were signed.

Lu Xiang'er flattened her mouth and pretended to be pitiful: "Go ahead. Just leave me alone. I won't miss you."

Fang Xing almost laughed out loud when he saw her look like this: "What's wrong? She made a guest appearance in a TV series and her acting skills exploded."

Lu Xiang'er returned to her normal expression and said, "Okay, go ahead. It's important to talk about business. Am I the kind of ignorant person?"

"Wait for me at home."

Fang Xing held her face, kissed her, then grabbed her coat and went out.

…

When they arrived at the restaurant, Yan Lan, He Rongchang and Wang Yulin, deputy director of Jade Channel, had a pleasant chat.

Yan Lan originally participated in a brand owner's event. She met Wang Yulin at the event and started chatting.

Hearing that Wang Yulin was interested in "Wulin Gaiden", Yan Lan took the initiative to invite him to dinner and said that he could invite the creative team of "Wulin Gaiden" out for dinner.

When Wang Yulin heard this, he became more interested, so we met today.

"Hello, hello, sunflower acupuncture pointer." Wang Yulin was not too old, less than forty. When he saw Fang Xing, he even made a joke.

After sitting down.

Wang Yulin praised: "The filming of "Wulin Gaiden" is really great. If I had seen this drama first, I would definitely have to broadcast it on Jade Channel. It would be such a pity."

As he spoke, he asked again: "By the way, what is the broadcast contract you signed with Penguin Video?"

Fang Xing knew what he wanted to ask and answered directly: "I only signed the online broadcast rights, so if the TV station wants to broadcast it, it can still broadcast it."

Wang Yulin's eyes lit up, but then he frowned: "But, is it really good for a drama that has already been broadcast online to be released on a star?"

It is actually very rare to broadcast online first and then go to stars.

On Earth, there are also examples of online dramas reaching stars.

The first of its kind was "Story of Yanxi Palace", which was first broadcast on iQiyi and later broadcast on Zhejiang Satellite TV and TVB's Jade Channel.

Therefore, it is not completely impossible to broadcast online first and then go to stars.

Just watch the satellite TV station to see if you are really interested in this drama.