This star’s style is wrong

Among the deputy directors of Xiangjiang Jade TV Station, Wang Yulin is a rare young director.

Usually, those who can get into the position of deputy director are relatively older and their style of doing things is different from that of young people.

Wang Yulin is in his early 40s and often personally handles business and seeks cooperation.

His work attitude has injected a lot of vitality into Jade Channel, and its ratings and profits have improved significantly in the past two years.

Without Wang Yulin's promotion, "Wulin Gaiden" would not be broadcast on Jade Channel, setting a ratings record last year.

this summer.

The online drama "The Beginning" produced by Fang Xing is popular again.

Although the drama was relatively short and had already been broadcast on Penguin Video, Wang Yulin was still interested, so he took the initiative to make an appointment for dinner.

Normally, Fang Xing is very nice to his colleagues on the crew.

This time Wang Yulin invited a guest, and Fang Xing directly invited everyone in the crew group of "The Beginning" to invite everyone who had time to enjoy the meal.

In the end, more than thirty people came.

Wang Yulin heard that he was an employee of the crew of "The Beginning" and was very welcoming. He directly booked the first floor of Guiyue Tea Restaurant.

"Would Mr. Wang not mind if he brings so many people for dinner?"

After sitting down, Fang Xing said some polite words first.

"What are you saying? It's too late for me to be happy. From now on, you have to call me brother, and we are cousins." Wang Yulin was very enthusiastic.

It's just an afternoon tea, it doesn't cost much. If cooperation can be negotiated, this expense is nothing.

Moreover, Wang Yulin is really happy.

Because Fang Xing brought so many people here to share the meal, it was impossible for the meal to go to waste.

Eaters have short mouths, and takers have short hands.

Since so many people from the "Beginning" crew came to the party, this collaboration will definitely go smoother.

As the director of "The Beginning", Zhang Yigao has benefited from the success of "The Beginning" this time, and he has benefited greatly.

He was very lucky to be able to take on the job of "The Beginning".

At the beginning, he was still a little unhappy with the double director.

After all, directors want to be able to speak for themselves on the crew.

Moreover, Zhang Yigao had doubts about Fang Xing's directing ability at the beginning.

After all, Fang Xing came from a music school and had never been a director before. He had to hold a guide tube as soon as he started, which was unavoidable and worrying.

However, during the filming of "The Beginning", Zhang Yigao discovered that Fang Xing had solid abilities in directing performances and understanding the script.

It can be said that "The Beginning" is the most relaxing drama for Zhang Yigao. Throughout the whole process, he only had to be responsible for arranging camera positions, dividing shots, and controlling the set.

He didn't have to worry about the actors' performances or script revisions at all.

Zhang Yigao even felt that he was lucky enough to have picked up a hit drama like "The Beginning".

If it were any other first- or second-tier director, if he had known in advance that "The Beginning" would become such a hit, he would not have refused such an opportunity.

Unfortunately, no one can predict the future.

Therefore, those first- and second-tier directors who have the ability to attract investment naturally do not want to co-direct with Fang Xing, and it is also a small-budget web drama with an investment of 30 million.

This time, the crew of "The Beginning" took advantage of Wang Yulin's treat and came out to get together.

As the director, Zhang Yigao naturally sat at the main table with Fang Xing and Wang Yulin.

He picked up the wine glass and raised it towards Wang Yulin: "Director Wang, I am Zhang Yigao. Please take good care of me in the future."

"It's easy to talk about." Before Wang Yulin came, he had already read the information about "The Beginning", so he recognized Zhang Yigao.

Of course, he also knew that Zhang Yigao had taken Fang Xing's ride this time and had soared into the sky.

How many online drama directors dream of producing an online drama with an average broadcast volume of over 100 million, but there are only a few hit dramas that can achieve an average broadcast volume of over 100 million per episode.

Moreover, TV series that can exceed 100 million yuan are usually S-level or even S+-level large-scale productions.

For a big production like this, top directors are hired.

For an 18th-tier director like Zhang Yigao who has no successful works, he is lucky to be able to sneak in and become an assistant director.

With an investment of 30 million, it is rare to have a big hit at auction, and it usually only happens in dreams.

…

The crew members were eating and drinking, and it was very lively.

Wang Yulin felt the atmosphere was rising, took Fang Xing's wrist, and said: "Brother, brother, you must know what I am thinking.

"I've fallen in love with the drama "The Beginning". Let's make another big hit drama that will hit the stars. What do you think?"

In fact, the total number of episodes of "The Beginning" is only 15, which is a bit short.

This is also the reason why big TV stations like Donghai TV don’t want to broadcast it.

TV stations prefer sticky TV series, and if they are broadcast on a TV station, they cannot only update them two days a week, but have two consecutive episodes every day.

This means that "The Beginning" will be broadcast on satellite TV and will be broadcast in one week.

In addition, "The Beginning" has been broadcast on Penguin Video, and the ratings of subsequent broadcasts will not be too high.

As a result, no major television stations were interested in "The Beginning."

After Wang Yulin became the deputy director of Jade Channel, he became interested in many online dramas. And because Xiangjiang has certain special characteristics, even the dramas that have been broadcast on Penguin Video will have very good ratings when they are broadcast on Jade Channel. .

Fang Xing had already guessed Wang Yulin's purpose of coming to the East China Sea, so he nodded and replied, "Of course it's okay if I ask."

"That's what I'm waiting for you to say. I won't hide it from you. I have negotiated with the station. The price of each episode is still the same as "Wulin Gaiden". Do you think it can work?" Wang Yulin leaned close and whispered in Fang Xing's ear sincerely. discuss.

In fact, it is really difficult for TV stations to be interested in "The Beginning", even if the show is very popular.

The price for "Wulin Gaiden" is pretty good.

Moreover, Jade Channel bought the right to follow the broadcast, and the price of the follow-up broadcast was not too high.

When a TV station purchases a TV series, the price will also change based on the TV station's coverage area and the number of viewers.

Naturally, the prices offered by local TV stations with smaller coverage areas cannot be compared with top satellite TVs such as Donghai TV and Xiangjiang TV.

Therefore, Fang Xing is still very satisfied with the price.

Moreover, for a drama to be broadcast on a star is an affirmation in itself.

Fang Xing thought about it and suggested, "I have an idea. Does Jade Channel accept commercials? If so, we can cooperate."

When a TV station purchases a TV series, it is natural to remove the commercials.

Because Jade Channel has its own advertisements, it is impossible to put Ark Culture interstitial advertisements in TV series.

However, this matter is negotiable. As long as we can make money, there are many ways to cooperate.

Wang Yulin frowned and said hesitantly: "What do you mean, brother, do you want to put commercials in "The Beginning" and broadcast it on Jade Channel?"

"Yes, the revenue from interstitial advertising can be divided proportionally." Fang Xing proposed this idea.

Wang Yulin felt that this matter was not easy to handle.

He alone could make the decision to purchase "The Beginning" to be broadcast on Jade Channel.

However, if we want to cooperate with Ark Culture and put advertisements in "The Beginning", that is another matter.

TV stations originally rely on advertising revenue, which is equivalent to dividing the TV station’s cake.

"This matter may not be easy to handle." Wang Yulin shook his head.

If this cooperation is to be negotiated, Wang Yulin needs to return to Taiwan to discuss it with other Jade Platform senior leaders, and these senior leaders will most likely not agree.

Fang Xing also knew that this matter was difficult to handle. He originally had this idea and wanted to give it a try: "Otherwise, I will talk to a few advertisers first. After we get the price, we will talk again and see if there is any There is no basis for cooperation.”

"You can give it a try." Wang Yulin nodded and agreed.

…

Since "The Beginning" will be broadcast on Jade Channel this time, the original commercials will not be retained.

Because of the interstitial advertisements signed before, the agreement was clearly written, that is, it will be broadcast on the Penguin Video platform and does not include other channels.

Advertisements for stars in TV series are another matter, and this is common sense in the industry.

This time, Fang Xing plans to put commercials in the version of "The Beginning" broadcast on Jade Channel, which requires additional investment.

Since the area covered by Jade Channel is actually not particularly large, advertising has certain limitations.

However, Fang Xing had already thought about it from the beginning.

If a manufacturer wants to enter the market in the Xiangjiang area, advertising on TV stations in the Xiangjiang area is the most direct and effective way.

Then there is the possibility of cooperation.

Of course, it's just a possibility.

Fang Xing handed over this investment promotion to the company's advertising investment department and asked them to specifically find manufacturers interested in entering the Xiangjiang market.

Ark Culture is in a stage of rapid development, and employees are very enthusiastic about their work.

Fang Xing also asked people he knew if there were any manufacturers who wanted to enter the Xiangjiang market.

Within three days, several manufacturers were indeed interested.

Fang Xing made another dinner appointment with Wang Yulin to discuss with these manufacturers.

The prices offered by these manufacturers who want to enter the Xiangjiang market are indeed very attractive.

If it is a small manufacturer, it is usually not interested in the Xiangjiang market.

However, it is different for brand owners who want to go overseas when they reach scale.

Entering the Xiangjiang market is one step towards overseas expansion.

Therefore, for these brands, how much money they can make in the Xiangjiang market is not that important. What matters is market share and strategic layout.

Therefore, the prices offered by these brands are very refreshing.

After three-party discussions, Wang Yulin was finally moved.

Before, he promised Fang Xing to give it a try, but he couldn't refuse due to human feelings.

It's different now, he really wants to promote this cooperation.

Because the price offered by the brand is higher than the unit price of Jade Channel’s own advertising revenue.

All three parties had the intention to cooperate. Fang Xing asked someone to come up with a cooperation plan as soon as possible. Wang Yulin took it back and discussed it with the top management of Jade Platform.

Three days later.

The cooperation was reached, and Fang Xing arranged for the crew to shoot commercials.

After a series of operations.

This time "The Beginning" appeared on the Jade Stage, Ark Culture made another profit, earning 10.5 million yuan.

at the same time.

Penguin Video’s CPM advertising share and VIP membership share are also being paid back one after another.

Lu Xiang'er received another share of more than 20 million yuan, which solved the capital chain problem of Dachuan Audio.

Although Dachuan Audio still has some liabilities, if the capital chain can be maintained, it will be enough to revitalize the company.

…

After the new factory building of Dachuan Audio was built, the new production line began to be put into use.

Lu Jianchuan spent more than a month in the factory, upgrading the quality of the original headphone brand "Chuanliu" and trying to enter the mid-range market.

However, just because a product is produced, does not mean it will be sold.

Therefore, the Lu family still has a long way to go. Solving the capital chain is only the first step. The next step is to run the company well.

…

Recently.

Lu Xiang'er wears headphones and listens to music every day, and from time to time she asks Fang Xing about the entertainment industry.

"Now, which celebrity's endorsement is more cost-effective? The price is not too high, and the advertising effect is relatively good."

Fang Xing shook his head and smiled: "You really think that the price is not high and the effect is good. Don't tell me, this is what manufacturers think when they advertise."

Lu Xiang'er frowned and said, "What can we do? The company's capital chain is still very tight and it can't afford big celebrities to endorse it."

Fang Xing took out his phone and looked through it. He found a list of endorsement prices for celebrities in the industry, sent it and said, "See for yourself. This is the endorsement price. If you talk seriously, you can probably get a 20 to 10% discount. If you want to get even cheaper, Unless you rely on connections.”

Lu Xiang'er opened the picture and took a look. The ones at the top were the top domestic ones, and their prices were generally between 20 million and 30 million per year.

Among them, Fang Xing is in the 30 million bracket, and he has a price but no market.

Because Fang Xing is very restrained in accepting endorsements, the number of endorsements he accepts each year is not large.

"This is too expensive. Most of the money earned from "The Beginning" can be spent by hiring a top endorser." Lu Xiang'er frowned when she saw these prices.

As she spoke, she scrolled down to see if there was anything cheaper: "Is there anything that costs one or two million?"

One to two million endorsements, of course, there are also celebrities.

However, these celebrities are not very famous.

"Who is this person? Why do you want 3 million? I have never heard of his name." Lu Xiang'er looked at a photo of a celebrity and frowned.

Fang Xing leaned over to take a look and said, "This... seems to be from some talent show this year."

Lu Xiang'er immediately shook his head: "No, no, I've never heard of his name, so this won't work."

Fang Xing asked curiously: "What are you going to find a celebrity to endorse?"

Lu Xiang'er took off a pair of headphones from her ears, put them into Fang Xing's ears, and said, "My father's company produces the 'Chuanliu' 2.0, which is ready to enter the mid-range market."

"Mid-range market? How do you plan to price it?" Fang Xing asked while listening to the music on his headphones.

"Not completely sure yet, probably between 200 and 300." Lu Xiang'er replied.

Headphones costing more than 200 yuan are no longer cheap.

Because in the market for wired headphones, you can buy a pair for just one dollar. Of course, don’t talk about the sound quality of these headphones, let alone after-sales service. If they break, just throw them away.

Fang Xing listened carefully for a while, nodded and said: "The sound quality is not bad. Can mass production also achieve this sound quality?"

Lu Xiang'er frowned and said, "Um... I'm not sure either. My dad gave me this pair and asked me to try it out. I also think the sound quality is pretty good. I'll ask my dad when I get back."

Fang Xing commented: "If 200 yuan can guarantee this sound quality, the quality is actually pretty good. There should be market potential. As for endorsements...

"Why can't you think about it?"

"What's wrong with me?" Lu Xiang'er looked confused.

"You can feed yourself a bag of salt." Fang Xing grinned.

"Huh?" Lu Xiang'er was stunned.