This star’s style is wrong

Chapter 296 Brand Theme Song Press Conference

"Click!"

Zhang Yigao shouted, then walked up quickly and told Lu Xiang'er: "This scene is about the heroine encountering setbacks and losing confidence in playing the violin. You have to show a little irritability and a little unwillingness. You understand. ? That feeling."

Lu Xiang'er's expression was serious because this was not the first time she was told to stop.

Zhang Yigao continued to arouse Lu Xiang'er's emotions: "Look back, did you encounter any major setbacks when you were learning the violin? Think back to your mood at that time."

Lu Xiang'er was a little confused and muttered: "It seems...not very..."

In her second year of college, with the help of "Skylark", she won the gold medal in the Paganini International Violin Competition.

She also became the youngest Chinese violinist to win the Paganini Competition.

It can be said that she has never encountered any major setbacks on the violin path.

In the script of the "My Dream" MV, it is written that after the heroine becomes an adult, she leaves her grandfather and goes to study in another city.

However, when pursuing the violin level, I encountered a bottleneck and received doubts and cold looks.

She was discouraged, frustrated, and troubled, but she never gave up.

She studied piano while working, and waited until the final bloom.

The stories of Lu Xianger and the MV heroine are indeed somewhat similar, but they are not exactly the same.

The MV script needs to have ups and downs in the story, and needs to be strong before suppressing. Only when the heroine encounters setbacks, persists in moving forward in difficult situations, and finally wins honors, will the light shine brighter.

But a story is a story, and reality is not scripted.

Fang Xing watched from the side and really felt that Lu Xiang'er's performance in this part was not very good.

In fact, non-professional actors may not necessarily be able to portray frustration and frustration.

Zhang Yigao took a deep breath and did not dare to really curse. Instead, he asked, "How about we make the filming simpler and then use editing techniques to tell the audience that the heroine has encountered setbacks."

After all, it is a MV, and the requirements for acting are not that high. Fans mainly listen to the music. The plot of the MV is enough as long as it can connect the stories clearly.

Lu Xiang'er frowned, not wanting to be so perfunctory, and argued: "I want to act well, let me try again."

At this moment.

Fang Xing stepped forward and reminded: "Recall how you felt when you learned that your family was in a bad situation half a year ago. Capture that feeling and act it out again. This is a very common performance method in performances, which is emotional substitution. .”

Lu Xiang'er got the hint and nodded seriously: "Okay, I'll give it a try."

Fang Xing stood in front of the violin's music stand and began to demonstrate in person: "You will be playing here later, and you will become more and more irritable as you play. Finally, you will grab the music score and throw it upward."

"Okay." Lu Xiang'er nodded seriously.

Fang Xing turned to Zhang Yigao and said, "Take another shot."

"OK."

Zhang Yigao began to arrange for the cameraman to prepare, and then said: "You will brew your emotions later. Once you are brewing, turn around and start acting directly. The camera will follow you all the time."

Lu Xiang'er nodded vigorously, then turned around, lowered his head and began to brew his emotions, recalling the heavy pressure he felt when his family encountered difficulties in the past six months.

She has a somewhat emotional personality, and the more she thinks about it, the sadder she becomes, and her nose even feels a little sore.

After sobbing twice, he turned around, picked up the violin and started playing.

Zhang Yigao gestured to the cameraman to start shooting.

As Lu Xiang'er played the piano, her expression kept changing, and she felt like she wanted to cry but couldn't.

Zhang Yigao felt that this part of the emotion was in place and the shots were enough. He began to remind: "Irritated, irritable..."

Lu Xiang'er began to speed up the movements of playing the violin, getting more and more impatient. Finally, he put down the bow, grabbed the music sheet in front of him and threw it away.

"Click!"

Zhang Yigao shouted, applauded and praised: "Very good, this one passed, very good."

Lu Xiang'er pursed her lips and bowed in thanks: "Thank you..."

The MV shooting took a week to complete, and the post-production process was also accelerated.

After watching the director's cut, Fang Xing was very satisfied with the shooting effect.

The recording of the official version of "My Dream" also went smoothly.

This song is sung by Li Caiwei. After all, she is a professional singer, and she also sang the demo. It can be said that she basically went through it once in the recording studio.

The final official version of the MV took one week to produce, and with the shooting time, the production of this MV took two weeks to complete.

at this time.

"The Beginning" was also officially launched on Xiangjiang Jade Channel.

Fang Xing greeted Wang Yulin in advance and purchased the 30 seconds of advertising time at the beginning and end of "The Beginning".

Dachuan Audio is also carrying out brand promotion at the same time.

After the filming of the "My Dream" MV was completed, the "Chuanliu" brand launch conference was immediately arranged.

Since this "My Dream" MV is very well-produced, it would be a bit overkill if it were only used as an advertising song for Sichuan 2.0 headphones.

Therefore, Lu Jianchuan came up with the follow-up operation plan in advance and used "Mine" as the theme song of the "Chuanliu" brand.

In the future, the brand "Chuanliu" will also launch other series of products.

In order to release the "Chuanliu" brand together with "My Dream", Dachuan Audio and Ark Culture held a press conference together and sent invitations to major media.

If Dachuan Audio only held a press conference, it would be difficult to attract the attention of entertainment reporters.

After all, Dachuan Audio was a company on the verge of bankruptcy not long ago, and there was no gossip worthy of attention.

The brand "Chuanliu" also has little influence.

However, this time, Dachuan Audio and Ark Culture held a press conference together, releasing not only the brand "Chuanliu", but also a brand theme song "My Dream".

This song was produced by Fang Xing, sung by Li Caiwei, and played by Lu Xiang'er as the heroine of the MV.

In order to film "The Beginning", Fang Xing has not released a new song for almost half a year, and now he is going to release a brand theme song.

The leader of the music charts is about to release a new song, and the music world is shaking with it. Can entertainment reporters let this press conference go?

So, nine o'clock in the morning.

Outside the conference hall of Donghai World Trade Plaza, reporters from major media were gathered.

Not only entertainment reporters, but also many financial news reporters also gathered here.

Originally, Dachuan Audio did not have the ability to attract so many reporters.

However, the cooperation between Ark Culture and Dachuan Audio has released signals that any reporter with a keen sense of smell can predict that there is big news here.

At half past nine, the conference hall opened, and the organizer invited reporters to enter the hall and arrange seats.

However, because there were so many reporters, the original seats were full, and a lot of plastic stools were added to the aisle, but it was still not enough.

The reporter who came in last had to stand in the last row.

At ten o'clock in the morning.

The teams from Ark Culture and Dachuan Audio entered the venue one after another and sat in the first row.

Lu Jianchuan came on stage in person, opened the main screen in the hall, and started playing the PPT to introduce the main content of today's press conference:

“Welcome all journalists and friends to the press conference, and thank you all for coming.

“Today’s press conference will first release Dachuan Audio’s ‘Chuanliu’ series 2.0 headphones.

"There is also the theme song "My Dream" of the Chuanliu brand. This theme song will also be premiered at today's press conference.

“Next, let’s take a look at the features of Sichuan 2.0 headphones.

"Chuanliu 2.0 headphones adopt a high-precision magnetic circuit design to enhance the driving force of the headphones and achieve more textured bass playback..."

Lu Jianchuan first introduced new products at the beginning of the press conference.

Entertainment reporters don’t have much interest in product introduction.

Only financial news reporters are somewhat interested in this part of the content.

After all, if the brand "Chuanliu" were not tied to Ark Culture today, not many people would have heard of it.

Lu Jianchuan also knew that so many entertainment reporters coming today were definitely not coming for him, but for the theme song to be released later.

He didn't mind this situation.

In fact, the function of the press conference is to let the outside world know that Dachuan Audio has released a new product.

As long as these entertainment reporters bring the "Chuanliu" brand when writing press releases, even just one sentence is enough.

Brand effect requires visibility.

As long as the public has heard the name of the brand, the brand will be famous.

Lu Jianchuan carefully explained the features of Sichuan 2.0 headphones on the stage, and he also did the PPT very seriously.

Halfway through, he took a bottle of water and took a sip.

An entertainment reporter in the audience urged: "Mr. Lu, why don't you just play "My Dream"? You are so tired talking, and we are tired listening too."

When Lu Jianchuan heard this, he was not angry and laughed: "I know, everyone gathered here not to listen to me talk about headphones, but to listen to Fang Xing's new song.

"Don't worry, everyone. I'll finish speaking soon. Just give me two more minutes. What follows is everything you want to hear, okay?"

Lu Jianchuan had such a good attitude that he was still laughing despite being squeezed.

Moreover, they all promised to talk for another two minutes, so the reporters present could not continue to rush.

Lu Jianchuan continued to introduce the Sichuan 2.0 headphones, and he spoke for another ten minutes before ending, and then announced: "Okay, today's new product release is over, and next is the release of the Sichuan brand theme song.

“Now, let’s listen to the premiere of this song, and also the music video of this song.

“The MV for this song was produced with great care, please watch it carefully.

“At the same time, after the theme song MV premieres, the official Weibo of Dachuan Audio will also release the official version of the song’s MV, which you can watch on major online platforms.

"Now, please direct the director to play "My Dream"."

After he finished speaking, he turned around and stepped off the stage.

The big screen started playing the MV for "My Dream".

In the picture, a kind old man is teaching a little girl to play the violin.

The melodious prelude echoed in the conference hall.

With the prelude, the reporters present felt like their ears had been awakened.

Then the main song comes out:

Keep moving forward

Crazy world

Face the pain and throw away all the dreams in your eyes

Leave it all to time

If you want to fly, fly with all your heart

Who has not experienced embarrassment

I think I'll ignore the disappointed ash

Embrace the beauty of regret

As soon as the main song comes out, the ethereal and clear voice makes people feel refreshed.

The entertainment reporters present have worked in this industry for so many years, and they recognized Li Caiwei's voice from the first sentence.

Moreover, just the main song sounds very good to these reporters, with melodious melody and beautiful singing voice.

The quality of this song can be felt just from the verse alone.

Entertainment reporters started snapping photos. Although the official MV will be released on the company’s official WeChat account, it is more important to get first-hand news on the spot.

Moreover, at the beginning of the MV, the little girl is learning violin from her grandfather.

Many reporters felt that this little girl looked familiar.

"This young actor looks familiar. Where have you seen him? Has he acted in any TV series?"

Indeed, many reporters thought they looked familiar, but failed to recognize them at first glance.

However, there were too many reporters at the scene, and someone quickly remembered.

"This is Xiao Dou Ya, Li Caiwei's daughter."

"It's true, the MV was performed by Xiao Douya."

In fact, Li Caiwei did not let Xiao Douya be exposed too much in public.

Most of the photos taken by entertainment reporters are relatively far apart.

Moreover, Li Caiwei has not had much news in the past few years, so there is not much news about Xiaodou Sprout.

The MV continues to play.

As the little girl grew up, other actors began to play the role.

When I was in elementary school, a young actor came in and there were only a few scenes.

The scene flashed by, and the little girl grew up and became like Lu Xiang'er.

Lu Xiang'er played the violin seriously.

Moreover, the violin is her major originally, so when she plays, it is not a performance, it is her daily life, very focused and very professional.

"Lu Xiang'er plays the MV heroine? This news is interesting."

"Really, Lu Xiang'er plays the heroine, and she also plays the violinist. Isn't this herself?"

"I have read Lu Xiang'er's information. She did learn violin from her grandfather when she was a child. So, could the story of this MV be based on her?"

A reporter saw the news value in the MV and began to arrange tasks for the team behind him: "Quick! Find out all the information about Lu Xiang'er's childhood and prepare a special feature. Let's write the prototype story of this MV."

The "My Dream" MV has finished playing, and the whole story is very touching.

When Lu Xiang'er stood on the highest stage, played the violin, and received countless applause from the audience, but the old man did not appear at the scene, it really touched people's hearts.

After the MV was played, many reporters at the scene couldn't help but stand up and applaud.

Immediately afterwards.

Lu Jianchuan led his daughter Lu Xiang'er to the stage and announced: "Okay, the premiere of the MV for the Chuanliu brand theme song "My Dream" is over. Next, there is another big news to be released, let the heroine of our MV announce it in person .”

Lu Xiang'er took the microphone, glanced around, and announced: "Starting from today, I will serve as the image spokesperson of the Sichuan Liu brand. I hope everyone will support the new product released today, Sichuan Liu 2.0 headphones."

When the reporter heard the news, he immediately became interested.

A reporter couldn't help but ask: "Ms. Lu, if you come to endorse Sichuan headphones, can you use your expertise in the violin field to ensure the quality of the headphones?"

Lu Xiang'er took out a pair of headphones from his pocket and said with certainty: "Of course, I have been using this pair of headphones for a month and a half, and the quality is one of the best among similar products I have ever used. Moreover, I will also use my expertise, Give suggestions to the Chuanliu series of products and make this series of products better and better.”

The reporter's question became sharp: "Ms. Lu, you mean to use your expertise to ensure that this headset has better sound quality than other headsets on the market, is that true?"

Lu Xiang'er realized that there was a pitfall in this question.

Lu Jianchuan, who was standing next to him, could not let his daughter be stumped by the reporter's question. He immediately took over the topic and replied: "I have announced the price of Sichuan 2.0 flagship headphones before. I dare say that Sichuan 2.0 is the best among mid-range wired headphones. , no rival."

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