This star’s style is wrong

With the broadcast of "Laughter Weekend", other programs hosted by Fang Xing's team also began to be broadcast one after another to promote the new album.

Not only Fang Xing, Guo Keda, a successfully transformed variety star, has to promote the new album of the captain, boss and brother every time he appears on a show.

It ranges from satellite TV variety shows to small investment network variety shows.

As long as it can make money and gain exposure, Guo Keda will not let it go.

Moreover, his social attributes make his variety shows very effective.

It is inexpensive and easy to use. When many small variety show production teams want to invite guests, he is the first person they think of.

Moreover, Guo Keda promoted Fang Xing's new album on the show, and the production teams of these shows also welcomed it very much.

Because in this way, a short MV clip of "Chrysanthemum Terrace" can be played in the program.

The quality of the MV for "Chrysanthemum Terrace" is very high, from the dance to the art to the quality of the songs, they are all top-notch.

Moreover, it is for publicity. These small variety shows play the MV of "Chrysanthemum Terrace" without paying, which is simply a dream.

Therefore, after the time enters August, the audience can always hear the singing of "Chrysanthemum Terrace" in various programs.

The graceful and beautiful melody seemed to have an indescribable magic power that was engraved into the minds of the audience.

Many viewers want to listen to this song from time to time.

Since the broadcast of "Laughter Weekend", the search volume of "Chrysanthemum Terrace" has remained high.

The pre-order data for "Chrysanthemum Terrace" on major music platforms continues to set new records.

This put Mailin Records feeling tremendous pressure.

Originally, as the Melin King, Tan Zhiguan, as long as he released a new album, he should be a presence that all singers in the music industry would shy away from.

Not just Tan Zhiguan, as long as he is a king-level singer, he will basically have an exclusive one-month slot when releasing a new album.

No record company would ask for trouble and go to Gangtianwang.

This is indeed the case.

After Mailin Records announced that the new album will be released on July 28, several record companies that originally planned to release new songs to their singers in July and August have wisely changed the time.

There is only Songshi Records. After knowing that Tan Zhiguan will release the album on July 28, he still has to release it on August 2.

In fact, the top management of Songshi Records held a meeting regarding the release time of the new album.

However, Fang Xing can now make his own decisions regarding the release of a new album.

So after discussion, Fang Xing decided to release it on August 2 as originally planned.

As time enters August, the pre-sales data of Fang Xing’s new album has broken several records.

Mailin Records and Pengcheng Capital began to feel the pressure.

When two tigers fight, one of them will be injured.

This time, when Tan Zhiguan releases a new album, Pengcheng Capital will make money through a series of operations through Tan Zhiguan's fame.

From album sales, to concert tours, to online concerts, and top variety show mentors, after a series of plans, Pengcheng Capital's goal is to earn one billion yuan from Tan Zhiguan in half a year.

As long as this project is successful, Pengcheng Capital's losses in the past year can be made up for.

Therefore, this time Tan Zhiguan’s new album must dominate the music scene.

After seeing the popularity of pre-orders for Fang Xing's new album, the Chen family sent out all the team in the company to increase the promotion of Tan Zhiguan's new album.

From TV programs to road shows and local promotions, all channels are ignored.

It also starts from this day.

The public discovered that the promotion of Tan Zhiguan's new album "The Return of the King" can be seen on advertising screens when taking buses or subways.

Tan Zhiguan, your iconic voice echoed in the subway waiting hall and really evoked the feelings of many fans.

Crazy promotion, coupled with Tan Zhiguan's fame and singing ability, made the album sales of "Return of the King" very impressive.

On the morning of August 2nd.

In order to prepare for the release of Fang Xing's new album, Pengcheng Capital and Mailin Records held a celebration party in the morning and invited major domestic media to participate.

At the celebration party, the organizer brought up a large prop.

The props were covered with red silk cloth, and then Tan Zhiguan, Xu Shangyan and several senior executives of Mailin Records untied the silk cloth to reveal what was underneath.

This prop is actually a number "1 million".

The organizers of the celebration party announced loudly to celebrate the sales of the new album of the King of Merlin Tan Zhiguan, which exceeded 1 million.

Within 5 days of release, the album sold 1 million copies.

This is a very high sales figure.

Because now they are all released online, and one or two songs are released a week.

Therefore, even if many fans want to support their idols, they will not buy it immediately. They will consider waiting until all the songs are released before deciding whether to buy it based on the quality of the album.

Therefore, Tan Zhiguan's new album was released for 5 days and only released two songs, and the sales exceeded 1 million copies.

This achievement is the current ceiling statistic in the music world.

The celebration will be broadcast live to the entire network.

Many netizens were very surprised when they saw the album sales announced by the host.

The live broadcast barrage began to flood the screen:

[As expected of a king, this sales volume is awesome. 】

[Awesome +1]

[With both singing skills and salesmanship, sales will definitely explode. When I heard the title song on "Talk About Culture", I knew this album was solid. 】

[The King has released an album, and my youth is back. The last time I listened to King's new album, I was still a student and couldn't afford it and had to rely on online disks. Now that I'm working, I definitely have to buy the new album. 】

[Ye Qing Hui +1]

[The timing of this celebration is very delicate. Guess what else is going to happen today? 】

【What else can happen? Isn't it just someone who insists on flinging an egg against a rock? My assessment is... seeking death. 】

[Fortunately, Lu Lina has changed the singing time, otherwise it would definitely be ugly now. 】

[SPK’s new single has also been postponed, and top streamers don’t dare touch the Porcelain King. 】

[We SPK fans respect the King of Heaven very much, and we should give way to the King of Heaven. 】

[Someone is releasing a new album today, and the promotion is fierce. I just want to see them gods fight, fight... fight...]

[What kind of fight between gods? I think someone was pressed to the ground and rubbed. It’s not a good time to choose, you have to meet the Porcelain King. 】

After so many chart-topping songs and two hit dramas, Fang Xing's fan following has begun to take shape.

In the barrage that flooded the screen, the situation was no longer one-sided.

There were also many Fang Xing fans who left messages to refute, and there were also many fun people mixed in among them.

【What is the King of Porcelain? It sounds as if Tan Zhiguan will definitely win. 】

[The quality of King’s album is so high, why don’t you win? Are you fans too arrogant? 】

[It sounds like Tan Zhiguan won in "Singing Loudly". 】

[The champion and runner-up of "Singing Loudly" will release a new album together. It's not certain who will win. 】

[Then let’s wait and see the sales. When two powers compete, whoever loses will be embarrassed. 】

[Even if you want to compare, listen to both songs and then compare. I have listened to the two songs that Tan Zhiguan has already released and Fang Xing’s "Chrysanthemum Terrace". All I can say is that I like "Chrysanthemum Terrace" more. This song will definitely dominate the charts. It ranks at least in the top three in Chinese style, and the three songs in the top three are all sung by Fang Xing. 】

[Will Tan Zhiguan’s new album have a Chinese style? I'm very curious now. In the first half of the year, Mailin Records distributed Chinese-style songs to several singers, and the quality was acceptable. The premise was that songs by Kaishan Wei were blocked. 】

[Has anyone in the industry revealed whether there is any Chinese style in Tan Zhiguan’s new album? 】

[I feel that there is definitely one. In the first half of the year, Mailin Records released Chinese-style singles to several singers. It looked like a test of the Chinese-style genre, and the quality of the songs has improved. Looking at Tan Zhiguan's new album, I feel that Mailin Records' production of Chinese-style songs has become very mature. 】

[If the King of Heaven also had Chinese style, then this contest would be fun to watch. 】

[A new week has begun. The third song of King’s new album should be uploaded, right? The first song released by Fang Xing must be "Chrysanthemum Terrace". How about Tan Zhiguan's third song, go directly to the Chinese style and be straight forward. 】

【What a great idea. King's Chinese style VS "Chrysanthemum Terrace", it's exciting just thinking about it. If the King of Heaven wins this time, he can suppress Fang Xing's arrogance. This guy's life is so smooth. He is unique in Chinese style and has no competitors. 】

…

In the discussion among many netizens, the top management of Mailin Records also held a meeting immediately after the celebration party to discuss which song to release next.

Since this release is a digital album, the songs will be released one by one in order.

However, the order of releasing songs can be adjusted. Proper order arrangement will have a great impact on album sales.

"Fang Xing's first title song must be the Chinese style "Chrysanthemum Terrace". Should we also release our Chinese style to suppress the sales of Fang Xing's new album?" The marketing director of Mailin Records proposed this idea.

This strategy is feasible in business competition.

When a competitor launches a product, the best way to counter it is to immediately launch a product of the same type.

If the same type of products launched can suppress competitors in terms of quality and reputation, then it will have an advantage in market sales.

Even if you launch products of the same type and are slightly inferior to competitors, you can break the monopoly of competitors on such products.

In short, in business competition, launching products of the same type and squeezing competitors is the most conventional and necessary method.

However, this method of competition may not be appropriate in the recording industry.

Tan Zhiguan frowned when he heard the marketing director's proposal: "This decision cannot be made in such a hurry. It needs to be discussed."

The record industry is not like other commodities.

Once two singers release the same type of songs at the same time, they will inevitably be compared.

The morale of the side being compared will definitely be greatly affected.

Once Tan Zhiguan's Chinese style is released, in the eyes of the audience, it will not be as good as "Chrysanthemum Terrace", but will become a stepping stone for "Chrysanthemum Terrace".

When the time comes, not only will it not be able to suppress the sales of Fang Xing's new album, it will also add fuel to the fire.

However, the opinions of the top executives of Merlin Records are very different.

Marketers all hope to release songs of the same type to directly compete with Fang Xing's new album, thereby suppressing the sales of Fang Xing's new album.

However, the music production department headed by Xu Shangyan had a more solemn expression.

Tan Zhiguan didn't want any of his songs to be compared to Fang Xing's, so he looked at Xu Shangyan, hoping to hear his advice.

In terms of music production, Xu Shangyan still has more say.

"Director Xu, what do you think?"

After listening to the marketing department's opinions, Chen Lipeng decided to listen to Xu Shangyan's opinions again.

Xu Shangyan and Tan Zhiguan looked at each other with a somewhat serious expression, and said slowly: "On Saturday, I listened to Fang Xing's "Chrysanthemum Terrace".

“It was sung live in a variety show, and it was a comedy variety show, so the quality of the songs was really good.

“According to my estimation, the sound quality of the studio version should be better.

"It is more difficult to compete head-on between our Chinese style and "Chrysanthemum Terrace".

“So, I still suggest that we put our Chinese style back and release a second title song.

"To ensure our sales, as long as we suppress Fang Xing in terms of sales, we can win this battle.

"This time we are releasing a new album. Fang Xing may be able to make one song popular, but compared to the quality of the entire album, I am still confident."

After listening to Xu Shangyan's words, Chen Lipeng already understood the meaning behind them.

To put it bluntly, Xu Shangyan recognized the quality of "Chrysanthemum Terrace" and knew that the Chinese style song he produced was no match for "Chrysanthemum Terrace", so he had to use strategies to avoid it.

Among them, it is the right thing to do.

Moreover, Fang Xing's style has already matured in the Chinese style genre.

In a head-on confrontation, Mailin Records does not have the upper hand.

Chen Lipeng pondered for a moment and decided: "In this case, we will put off our Chinese style and release another title song first to compete with Fang Xing for album sales."

…

12 o'clock noon.

It's time for the release of Fang Xing's new album "Refuse to Accept".

The song has already been sent to major music platforms, and the music platforms have set a release date.

At 12 noon on August 2, the trial and purchase channels will be opened at the same time.

Many listeners who pre-ordered "Chrysanthemum Terrace" put this song into their playlist early, but they couldn't listen to it before the time came.

When it was almost 12 o'clock, many listeners opened the music APP, waiting to hear the official version of "Chrysanthemum Terrace".

When the time comes, music apps from major platforms will send notifications to listeners who have pre-ordered "Chrysanthemum Terrace".

Listeners all over the country played "Chrysanthemum Stage" at the same time.

That beautiful and sad song came from the headphones:

The flower falls and the heart breaks

I lie down quietly with my thoughts

The north wind and the chaotic night are still young

Your shadow keeps cutting

Leaving me alone in pairs on the lake...

…

In the dormitory of Donghai Conservatory of Music.

A girl who was lying in bed preparing for her lunch break heard the singing of "Chrysanthemum Terrace" and sat up and said to her roommate: "You can listen to "Chrysanthemum Terrace" now. The sound details of the official version are even better. Our senior is really amazing." .”

The roommate who was about to go to bed heard that "Chrysanthemum Terrace" was now available, so he immediately took out his phone, plugged in his headphones, and prepared to listen to the song before going to sleep.

At this time, the roommate sitting in front of the computer had already played the song on the speaker and hummed along: "Your tears are weak and hurt..."

"I hate it, you are trying to tempt me to buy it too." In the dormitory, the girl who had not yet pre-ordered "Chrysanthemum Terrace" felt a little sad as she listened to her roommate's singing.

"I also have a 40% off membership coupon. If you want to buy it, I'll give it to you." The girl sitting on the bed decided to share her discount coupon with her roommate.

"Hurry up, if you get 40% off, you can buy this."

As soon as "Chrysanthemum Terrace" was released, many people suddenly discovered that their friends, colleagues, and classmates were all listening. From time to time, they could hear the graceful and beautiful singing, and they couldn't help but want to turn on the music player.