This star’s style is wrong

"Boss, the sales of the new album are growing rapidly this week. According to the current conversion rate, it is expected to exceed two million copies this week."

Qiao Yinghong's tone was filled with joy. After the release of "Because of Love", sales started very well.

Ark Culture can obtain audition conversion rate data from the music platform.

The audition conversion rate is a very important data on music platforms.

This data is actually similar to the VIP conversion rate of video websites.

When video websites broadcast TV series, some episodes are free. After watching the free episodes, if you want to continue watching the series, you have to open a VIP membership.

Music platforms have similar mechanisms.

Paid songs on the music platform will also have a preview function, and you can usually listen to the first minute of the song.

This is a process for the audience to understand the song. If they think the song is good, they can choose to buy it.

Therefore, the number of people who purchased the song after listening to it divided by the number of people who listened to it will give you a percentage value.

This value is the listening conversion rate of this song on the music platform.

In fact, the conversion rate of listening to payment on music platforms is very low, with an average conversion rate of only about 5%.

Last quarter, when no top-tier singers released albums, Penguin Music’s conversion rate was only 4.8%.

Generally speaking, in the quarter when first-line singers release new albums, the audition conversion rate will be higher, but the high rate is limited.

On major music platforms, there are conversion rate estimates for singers of all levels.

Generally speaking, the audition payment conversion rate for first-tier singers is about 5%, for super first-tier singers it can reach 6%, and for singers at the level of kings and queens, the conversion rate is generally above 8%.

In addition, the popular music king may have a super high conversion rate.

In the music world, there are always a few exceptions, and the conversion rate cannot be predicted. It often happens that the conversion rate is twice that of other singers.

Anyone who sees these conversion rate data for the first time will be surprised by the data.

The average conversion rate of music platforms is actually 5%, and songs by first-line singers have just reached the average conversion rate.

However, there are not many singers who can truly reach the top.

This is the fact. For songs on music platforms, the conversion rate from trial to payment is so low.

There are many factors why this happens.

When seeing this data at first glance, many people will have a question.

Only first-tier singers can achieve the average conversion rate, but what about singers below the first-tier level?

In the music world, there are a lot of new singers and first-tier singers, but only a handful of them can become first-tier singers.

Then the conversion rate of these 18th-tier singers should be lower. Shouldn’t the average conversion rate be very low?

This question, at first glance, seems to make sense.

But in fact, for unknown singers, there is usually no charge for releasing songs, just free.

That's right, for most unknown singers, they simply don't dare to expect listeners to pay. They can release their music for free and be happy if someone is willing to listen.

Suppose there are two songs of the same quality, one is released for free and the other needs to be purchased for a fee.

If two songs are released at the same time, the result is that the playback volume of the free song will be dozens or even hundreds of times that of the paid song.

Therefore, most singers who are not famous will choose to release songs for free.

When the song becomes popular and becomes popular, announcements, commercial performances, and various resources will automatically come to you.

For this reason, most singers below the second tier will choose to release new songs for free, and then monetize them through other methods after the songs become popular.

Therefore, there is already an unwritten standard in the pop music circle, and singers below the second-tier level are not eligible to receive fees.

Therefore, most of the songs by second-tier and lower-tier singers are free of charge, so naturally there is no such thing as conversion rate.

…

"What's the conversion rate?" Fang Xing didn't have time to ask about the conversion rate of "Because of Love".

"15%, the conversion rate is very high, and the publicity campaign has not yet started. After the search volume increases, the conversion rate will still have room to increase." Qiao Yinghong answered.

The conversion rate of 15% is already three times the average conversion rate of music platforms.

This conversion rate data is already very scary, and this is the conversion rate just released for the new song.

If the publicity follows up later, the conversion rate will increase.

Because after publicity, it will attract many fans and fans, and the conversion rate of these users will be higher.

Fang Xing had a smile in his eyes and asked, "Do you know your opponent's conversion rate?"

Qiao Yinghong also showed the same smile and replied: "This is considered a commercial secret, and it is difficult for the platform to disclose the real data.

"However, I asked a friend about it. The specific data was not given, but the friend said that our conversion rate is higher, and it is more than one point higher."

Hearing this answer, Fang Xing could probably guess the conversion rate of "One Person for Life".

For king-level singers, the conversion rate is usually above 8%.

"One Person in a Lifetime" is another collaboration between the King and the Queen, and the conversion rate will definitely be higher.

Therefore, the conversion rate of "One Person for Life" must be between 8% and 15%.

Coupled with the information Qiao Yinghong heard, we can probably guess that the conversion rate of "One Person for Life" should be about 13%.

The conversion rate of 13% is actually very high.

After all, the average conversion rate of major music platforms is only 5%.

"That should be 13%." Fang Xing expressed his inference.

Qiao Yinghong nodded: "I guess it's about twelve o'clock. And their song has been released for a week, and the conversion rate has basically been fixed. Our publicity campaign hasn't started yet, and there is still room for improvement."

Qiao Yinghong is very excited now.

Because data is a very real thing, high is high and low is low.

The paid conversion rate of "Because of Love" is so high, which shows that the audience recognizes this song.

So in this contest with the King of Heaven, the hope of winning is very high.

…

Qiao Yinghong can inquire about her opponent's sales data, and naturally her opponent Mailin Records can also inquire about it.

After all, Mailin Records has stronger qualifications and strength, and is backed by capital, so there will only be more information that can be obtained.

Therefore, one day after the release of "Because of Love", Mailin Records inquired about the approximate sales data.

In the sales data on the first day, sales volume is actually not that important.

Because sales on the first day are greatly affected by publicity.

If the prerequisite publicity offensive is fierce, the sales volume on the first day will definitely be very high, but it is hard to say whether it can be stable in the long term.

The trial payment conversion rate is the most important data in the early stage.

The listening-to-payment conversion rate represents the audience’s love for a song.

Listeners listen to a song and then buy it if they like it.

This is the data for buying real money, and the gold content is the highest.

Market data has proven this countless times.

The higher the listening conversion rate of songs, the better the long-term sales will be.

Songs with a conversion rate of more than 10% are the hottest songs of the season.

The data obtained by Mailin Records shows that the conversion rate of "Because of Love" on the first day actually reached 15%.

This conversion rate is frighteningly high.

Therefore, the top management of Mailin Records held an emergency meeting.

"The conversion rate of "Because of Love" is too high, and the situation is not good." The marketing director who was responsible for inquiring about the data sent the data.

"15%? Are you sure the data is correct?" The artist director of Mailin Records looked at the data and frowned.

The conversion rate of a king-level singer is only 8%. Now a song with a conversion rate of 15% is indeed untrustworthy.

The director of the marketing department said in a serious tone: "I have confirmed again and again that it is indeed 15%. I didn't believe it at first, so I asked my acquaintances at Yun Music and found that it was also 14.5%. So the data should be correct."

"This is more troublesome. When the conversion rate of "One Life to Two" reached 12.6%, I thought I was sure to win. I didn't expect that my opponent's conversion rate could be so high."

The senior executives of Mailin Records present all turned their attention to Xu Shangyan: "Mr. Xu, what should we do now? Unless Ark Culture refreshes the data, the 15% conversion rate may be worse."

Generally speaking, the data of trial payment conversion rate has no value in brushing up.

Because this data can only be seen in the background of the music platform and is not displayed in the user interface at all.

Brushing this data can only deceive the music platform.

If there is any value, the conversion rate of trial payment is high, and you can get more promotion resources from the music platform.

However, a king-level singer originally received the highest level of promotion resources, so it makes no sense to brush up on this data.

Therefore, the industry defaults to the authenticity of conversion rate data.

When Xu Shangyan listened to "Because of Love" for the first time, he knew that this song should be popular, but to what extent it would be popular was not sure.

Now that he sees a conversion rate of 15%, he still feels suffocated.

The duet love song between Tan Zhiguan and Qi Xiuna actually lost to "Because of Love" in terms of conversion rate.

Xu Shangyan took a deep breath and said: "In that case, there is no need to hide the subsequent publicity strategies. There is no need to wait for next week to purchase albums and draw concert tickets. They will be launched this week."

The senior executives of Mailin Records present also had the usual thoughts.

Since the opponent is so difficult to deal with, just use the ultimate move to directly push the opponent down.

…

the next day.

Mailin Records announced a big news.

Purchasing King's new album will give you a chance to draw concert tickets.

Moreover, all major music platforms launched this promotion at the same time.

at the same time.

Mailin Records announced Tan Zhiguan's national concert tour plan, planning to hold 150 concerts in 36 cities across the country.

The concert ticket redemption code drawn from the album purchase can be redeemed for tickets to any concert.

As soon as the news came out, it immediately detonated the Internet.

Tan Zhiguan's fans were almost crazy with excitement. They rushed to tell each other and promote their idol.

Originally, some listeners only purchased one or two songs.

Now that the event has come out, you can get concert tickets if you buy the entire album. Immediately, many listeners started to buy the entire album and get concert tickets.

The event started less than ten minutes ago.

On Weibo, some netizens posted screenshots of winning concert tickets.

The activity is becoming more and more popular. In less than three hours, it has reached the top ten hot searches, and it is still rising rapidly.

[Buy the album and draw tickets. Goddess of luck may favor me. Give me a ticket to the concert. 】

[Tickets for Tan Zhiguan's concerts are too hard to buy. You can't get them every time. Please draw one for me. 】

[The king is also very kind to his fans. You can also get tickets if you buy the album. 】

[But I don’t want to go to the concert. What if I get drawn? Not a waste? 】

[Are you kidding me? If you don’t want to look at it, give it to me. My V is 50. Not only do you get your money back, you also make money. 】

[Front row to purchase concert ticket redemption code, purchase at original price. 】

[If you want to redeem the concert ticket redemption code in the front row, you can increase the price. 】

After the activity of buying albums and drawing concert tickets began, the sales of Tan Zhiguan's new album "Return of the King" began to skyrocket.

Moreover, the skyrocketing rate is terrifying.

This publicity campaign is indeed a big move, so fierce that it is jaw-dropping.

Moreover, some fans even buy albums repeatedly just to win a ticket.

After the event came out, scalpers followed suit.

Because the lottery of tickets depends entirely on luck.

Some people buy dozens of albums, but they may not be able to get tickets, but some people did not plan to get tickets, but they got them.

There will definitely be people who got tickets but don’t plan to go to the concert.

Therefore, scalpers began to buy ticket redemption codes and then sell them at high prices.

Invisibly, the excitement of the event increased.

…

Within three days of the lottery for concert tickets, sales of Tan Zhiguan's new album soared by half a million, directly exceeding two million.

The trial-to-pay conversion rate of "One Person in a Lifetime" also soared, reaching 18.7%, pushing "Because of Love" down.

Time gradually came to Friday.

At 8 p.m., the seventh episode of Jiangnan Satellite TV's weekend variety show "Song of Time" aired.

Starting from the morning, Jiangnan TV, Ark Culture, Songshi Records, and Yao Liying Studio have used various publicity channels to announce the appearance of heavyweight guests in tonight's "Song of Time".

Moreover, the satellite TV version trailer of "Song of Time" also released the silhouette of the flying guest.

After seeing the trailer, most netizens were happy.

[This silhouette, do you still need to guess? You can just report his ID number directly. 】

【Wow! This silhouette is hard to guess. Judging from this gesture, it is definitely not Fang Xing. 】

[At first glance, it’s not Fang Xing. The collaborator is definitely not Yao Liying, and the song she is singing is definitely not "Because of Love". 】

[You have spoiled all the content of the show, why am I still watching? 】

"Song of Time" has high ratings and is the trump card of Jiangnan Satellite TV's seasonal variety shows.

The show will invite four resident guests every season, and then each episode will also invite four flying guests to sing with the resident guests.

Yao Liying is a regular guest on this season of "Song of Time".

Therefore, when netizens saw the trailer released by the show, they guessed who the flying guest was.

Because this flying guest was on the show obviously to promote the new album.

There is a song in the new album, which is a collaboration with Yao Liying. You can guess it with your toes.

But just guessing it made the audience want to watch it even more.

[This should be the first time Fang Xing and Yao Liying collaborate, right? Really been waiting. "Because of Love" live version, I really want to hear it. 】

[Is it possible that the flying guest is not Fang Xing, the co-operator is not Yao Liying, and the singer is not "Because of Love"? 】

【no way! 】

[Impossible +1]

The seventh episode of "Song of Time" will be broadcast at 8 o'clock on Friday night.

Many viewers wanted to see the collaboration between Fang Xing and Yao Liying, which caused the premiere ratings of "Song of Time" to soar by 0.2%.

After the show started airing, it was just as netizens guessed.

Fang Xing stood on the stage, paired with Yao Liying, and sang "Because of Love".

Moreover, the arrangement of the live version is more passionate, and Fang Xing's singing is also harder, and his voice bursts out vividly: "Because of love, you will not be sad easily. So everything looks like happiness!"

After the show was broadcast, the live version of "Because of Love" directly appeared in the hot search, directly pushing the hot search for Tan Zhiguan's ticket lottery event.

Weibo started to flood the screen:

【Fuck! The live version of "Because of Love" sounds better, the voices of these two match so well. 】

【I believe in love again. 】

[This is forcing me to buy the album. 】

With the broadcast of the seventh issue of "Song of Time", other publicity campaigns broke out.

"Because of Love" is rapidly gaining popularity.

With the promotion of satellite TV variety shows, "Because of Love" began to break out of the entertainment industry and dominated the Internet.

Audiences attracted by the satellite TV variety show have already heard the song, so the conversion rate from trial to payment is very high.

By the weekend, the trial fee for "Because of Love" had reached 20%, and the momentum was very fierce.

Originally, "One Life to Two" had a concert ticket campaign, and the sales volume soared, widening the gap.

As a result, after the publicity campaign of "Because of Love" broke out, it caught up with it at an even more terrifying speed.

The competition on the hot song charts is also becoming increasingly fierce.

The popularity of the two songs is worth chasing after each other, and the battle is very fierce.

Until the last moment, the outcome is uncertain.

On Saturday night, another variety show was broadcast.

This time, Fang Xing and Lu Xiang'er participated in Donghai TV's weekend variety show. They sang, played games, and talked about some interesting things about album production.

During the show, the host asked: "Xiao Xiang, when the reporter asked you, you said that you sang the demo of "Because of Love", is that true?"

Lu Xiang'er nodded: "It's true. I sang it, but I didn't use that version in the end."

Host: "The news also said that your singing skills were criticized by Fang Xing. Is it true?"

When the host asked this question, he glanced in Fang Xing's direction with a strange look on his face, which clearly meant: You are so brave!

Lu Xiang'er chuckled and said, "Actually, it's not criticism. We usually joke around."

Host: "What did Fang Xing say?"

Lu Xiang'er pursed her lips with a very dissatisfied expression: "He said I was at KTV level, so he turned around and found other singers to record."

Host: "How dare you say that? Are you angry?"

Lu Xiang'er: "I'm angry!"

Host: "What do you do when you get angry?"

Lu Xiang'er raised his fist: "I'll beat him!"

Host: "Then the program team will give you a chance to prove yourself today. Do you want to give it a try?"

Lu Xiang'er looked confused: "What do you prove?"

Fang Xing interjected from the side: "Of course it's to prove that your singing skills...are really not good."

Lu Xiang'er was angry and funny. She turned around and raised her fist to demonstrate.

The audience in front of the TV couldn't help laughing out loud when they saw this.

The barrage on the video website began to flood the screen:

[If you criticize your girlfriend like this, aren’t you afraid of going back and kneeling on the washboard? 】

[If you can’t find the washboard, just kneel on the keyboard. 】

[I respect you as a man... Stainless steel keyboards are sold in the front row. 】

Host: "Next, let's enter the third game today, Happy Singing Room."

In the "Happy Singing Room" game, Fang Xing and Lu Xiang'er sang "Because of Love".

Lu Xiang'er's voice is very sweet, which is different from Yao Liying's ethereal and elegant voice, and sings with a different flavor.

After the show was broadcast, netizens expressed that they were fed a mouthful of dog food, and then they couldn't help but buy Xing Xing's new album.

The two consecutive programs were broadcast, which directly caused the popularity of "Because of Love" to soar like a rocket.

By Sunday afternoon, "Because of Love" directly surpassed "One Person for Life" to top the hot song list.

The whole process only took a week.

The ferocity of "Because of Love" directly knocked the top management of Mailin Records off their feet. Even the early release of a lottery for concert tickets failed to stop Fang Xing from returning to the top of the hot song list.