This star’s style is wrong

"Exaggerated" is a Cantonese song written by Huang Weiwen, composed and arranged by Jiang Zhiren, and sung by Eason Chan.

This song is about a little person standing on the stage performing hard, shouting at the top of his lungs, and trying hard to win the audience's attention.

The whole song is like a clown's inner monologue.

People can only see the clown on the stage, entertaining the audience with various funny and exaggerated performances, but no one pays attention to the clown's appearance off the stage, and may have been struggling on the edge of collapse.

Fang Xing likes this song very much because he has experienced such a period before.

Performing on the stage maintains the state of the character, but when the performance is over and off the stage, the helplessness and confusion about life will well up from the bottom of my heart.

Fang Xing has a very deep understanding of this song, and the emotions revealed in the subtleties of the song are very easy to touch.

After the release of "Exaggerated", it quickly gained recognition from Cantonese-speaking audiences.

Among users in Cantonese-speaking areas, it has created extremely high listening volume and payment rates, and even broke the records of Cantonese songs on many music platforms.

Many music critics also began to analyze this song word for word, and finally gave it extremely high evaluations.

Moreover, after analysis by music critics, many lyrics express things that are easier for listeners to understand.

…

Released together with "Exaggerated" is the MV for this song.

Not every song in Fang Xing's new album has a MV, but several title songs of different types were filmed.

The MV for "Exaggerated" uses some lens language from "Joker".

Of course, a MV of a few minutes cannot contain too much content. It mainly expresses images and emotions through quickly passing shots.

After the MV for "Exaggerated" was released, it quickly became a hot topic.

The popularity of the song continues to soar, almost topping the Cantonese category chart.

At the same time, netizens who don’t take things too seriously are still discussing whether Mailin Records will respond to the challenge.

Musicians everywhere @Mailin Records, Xu Shangyan, Tan Zhiguan and several Mailin executives posted on Weibo, asking when the King’s new album will release Cantonese songs.

However, there was no official response from Mailin Records.

In fact.

It’s not that Mailin Records doesn’t want to respond, the company’s senior management is also very concerned about this matter.

Several meetings were held to discuss this.

In the end, Chen Lipeng made the decision to wait for Fang Xing's Cantonese song to be released and then decide what song to release based on the quality of the song.

So, two days after the release of "Pompous."

Mailin Records once again held a high-level meeting to discuss countermeasures.

"We held a meeting last time to decide on countermeasures after Fang Xing's Cantonese song is released. Do you have any ideas now?" Chen Lipeng has actually seen some data after the release of "Exaggerated" and already feels that the situation is not optimistic.

However, whether this song can be released still depends on the producer Xu Shangyan’s thoughts.

After all, the album was produced by Xu Shangyan, and he knows best the level of the songs in the album.

Xu Shangyan sat there very silently and did not speak.

The director of the operations department sitting on the other side put a data table on the projector and said: "This is the data released for 48 hours by "Exaggerated". Whether the song is good or not is a relatively subjective matter, but the data will not lie.

"Judging from the current popularity of "Pompous", the 48-hour data released is basically the highest record for Cantonese songs in three years.

“Especially in the Cantonese-speaking region, the number of trials and payment rates are ridiculously high according to the data we have inquired about.

“Of course, the main reason is that the trial volume and payment rate are high in the Cantonese-speaking region. When averaged to national data, it doesn’t seem so outrageous.

“Even so, this song still brought a surge in sales of Fang Xing’s new album.

"Even the growth in album sales is not as high as the growth brought about by "Because of Love".

“Our operations department has carefully analyzed the reason for this situation.

“The conclusion is that after the sales of an album enter a plateau, it is difficult to achieve high growth.

“At this time, if you want to increase sales, the best way is to launch targeted products for specific markets.

"Cantonese songs are targeted products for specific niche markets. As long as the product quality is high enough, it can achieve extremely high sales in the Cantonese-speaking region, thus increasing the overall sales of the album.

"The Cantonese-speaking region is also the most populous province in the country, so the sales of Fang Xing's album are growing very fast. Looking at the sales growth trend, it may be towards 3 million copies."

The senior executives of Mailin Records who were present couldn't help but take a breath when they heard the figure of 3 million copies.

Because an album sold 3 million copies during its release period, which is a very exaggerated figure.

Based on an album with 12 songs, each song costs 3 yuan.

3 million copies means sales of 100 million.

And that’s just the sales of the entire album.

In fact, many listeners do not buy the entire album, but purchase individual songs that they like.

This data of purchasing a single song is not included in the sales of 3 million copies.

Of course, data on individual song purchases will eventually be calculated into the album’s total sales.

In today's music world, how many singers can achieve such results?

Even when Merlin Records produced an album for Tan Zhiguan, the king, the initial goal was to secure 2 and compete for 3.

That is to say, the new album is guaranteed to sell 2 million copies and strives for 3 million copies.

For this reason, Mailin Records spent a lot of money on publicity.

Therefore, when the senior executives of Mailin Records present heard that Fang Xing's album sales were likely to exceed 3 million copies, they all looked at each other.

This is already the ceiling for the album sales of domestic singers. Even the king of Melin Records dare not say that the new album will definitely reach this sales volume.

After listening to the data announced by the operations director, Chen Lipeng and the senior executives of Mailin Records present all looked at Xu Shangyan.

In the music profession, the heads of other departments do not have much say.

After all, Xu Shangyan is the professional when it comes to music.

"Mr. Xu, "Exaggeration" has been released. We already know how the song is. How should we deal with it? We need to make a decision. The next song of the album will be released tomorrow. Should we release a Cantonese song to try it out? "A Mailin executive asked.

If you want to compete head-on with Cantonese songs, you need to arrange the publicity work immediately, otherwise it will be too late.

Now, it depends on whether Xu Shangyan is confident in the Cantonese songs in Tan Zhiguan's new album.

Xu Shangyan still remained silent.

Yesterday, he listened to "Exaggerated" all day long, and the more he listened, the more silent he became.

Because the song "Exaggerated" is one of those songs that becomes more and more unique the more you listen to it.

Chen Lipeng pondered for a long time and then asked: "Director Xu, please tell me your opinion."

The big boss spoke, and Xu Shangyan could only bite the bullet and reply: "From my personal point of view, I suggest that the Cantonese songs in the album be postponed and other songs released first."

When these words were spoken, although the expression was relatively euphemistic, all the senior management of Mailin present could hear that this actually meant admitting defeat.

If Xu Shangyan felt that the Cantonese songs in Tan Zhiguan's new album could compete with "Exaggerated", there would be no need to hold a meeting to discuss it. Yesterday he asked the company to prepare to release Cantonese songs.

Now, Xu Shangyan suggests delaying the release of the Cantonese songs in the new album, just to avoid "Exaggerated".

After all, last week, the same type of love song duet was pinned to the ground by the opponent. Now releasing a Cantonese song to compete with "Exaggerated" will really become a stepping stone for Fang Xing's new album.

When Chen Lipeng heard this answer, he pondered for a while: "That's it. From now on, in terms of publicity strategy, we will reduce competition with Ark Culture and focus on the feelings of fans.

“The new album will mostly be linked to old songs, and we will continue to promote concert ticket draws, increase investment in tickets, proactively contact fans who have drawn tickets, and share the joy of drawing tickets in the Internet community.

"That's the end of today's meeting. Let's all leave."

…

Originally, after the release date of Fang Xing's new album was confirmed, Mailin Records took the initiative to strengthen competition in terms of publicity strategy in order to improve the publicity effect.

At the beginning, Mailin Records wanted to use Fang Xing as a stepping stone to increase the sales of Tan Zhiguan's new album, and also to step on its opponents.

However, several consecutive title songs failed.

Now, Xu Shangyan no longer dares to take on the Cantonese singing competition.

This means that Xu Shangyan no longer has the confidence to beat Fang Xing in singing.

Chen Lipeng had no choice but to choose a conservative strategy, no longer using competition as a gimmick for publicity, but preparing to take the emotional route.

After all, it is King's new album. It is released after five years. The former fans have already started families and started businesses, and their spending power has also increased.

If it focuses on feelings, it will definitely make many fans who have families and careers pay for it.

…

Two days after the release of "Exaggerated", the next song on Tan Zhiguan's new album released by Mailin Records was a Mandarin song "My Heart Will Not Change".

After the song was released, it was like Mailin Records did not take part in the battle.

Although Mailin Records officials did not express an official opinion on this so-called Cantonese song challenge, netizens naturally concluded that Mailin Records was cowardly.

Therefore, after the release of Tan Zhiguan's "My Heart Will Not Change", the song's comment area was filled with comments from netizens and fun-lovers.

[It’s not a Cantonese song. Is this true? 】

[Maybe there are no Cantonese songs in Tian Wang’s new album? 】

[It’s best if there are no Cantonese songs, otherwise it’s just too much. 】

[It’s really boring. My opponent has already taken advantage of me, but he doesn’t dare to pick it up. What about the promised fight between gods? 】

[My melon has been cut, so you want to show me this? 】

In addition, the song "My Heart Will Not Change" was not originally the title song of the album, and Mailin Records did not originally think that this song could hit the charts.

Due to multiple factors, the popularity of this song was relatively average after it was released. It just relied on the popularity of the king to stay in the top ten of the hot song list for a while, and then hurriedly dropped off the list.

…

Under the continuous bombardment of "Chrysanthemum Terrace", "Because of Love" and "Exaggerated".

Mailin Records completely changed its strategy, and all the promotional materials on the Internet about the duel between the two top singers' new albums disappeared overnight.

It turned into a sentimental promotion of the King Tan Zhiguan. Various old songs were promoted and began to sell sentiments.

After Mailin Records changed its promotion strategy, the results were indeed good.

Feelings are always valuable.

However, after Mailin Records changed its promotion strategy, it meant that this new album duel had given up.

After Fang Xing learned the news from the company's operations department, he was a little disappointed.

Now that the three title songs are out of control, wouldn’t there be no rivals for the following songs?

Over the next few weeks.

Fang Xing’s new album continues to release new songs.

Then comes the second love song duet "Coral Sea".

This song is a song sung by Jay Chou and Liang Xinyi. It is composed by Jay Chou, written by Fang Wenshan, and arranged by Zhong Xingmin.

After the release of "Coral Sea", it debuted on the new song chart and reached the top three of the hot song chart within a week, directly pushing the declining "Forever Two People" to the fourth place.

Fang Xing’s album completely dominated the August hot song list.

As new songs were released one after another, Mailin Records didn't even dare to take a look at the hot songs list and chose to avoid all new songs released.

After several discussions between Xu Shangyan, Tan Zhiguan and the top management of Mailin Records, they even removed the Cantonese song from the new album and replaced it with another alternative song.

Just treat it as if there has never been a Cantonese song in the new album to avoid fans seeing that they deliberately avoided it.

Although Mailin Records has removed the Cantonese songs from Tam Chi Kwan's new album, it doesn't look too ugly in terms of appearance.

However, everyone in the industry knows the inside story. After all, the fact that there are Cantonese songs in Tan Zhiguan's new album is actually not a secret to those in the industry.

However, Mailin Records finally removed the Cantonese song.

When making a new album, it is normal to select songs repeatedly.

So there’s nothing strange about removing a certain song before it’s released.

In this way, the public and fans do not know the truth behind it, but everyone in the industry knows that Mailin Records lost this battle.

Pengcheng Capital and Mailin Records seemed to have completely forgotten about competition. After the album was released, Tan Zhiguan immediately started a national tour.

Fang Xing defeated the king Tan Zhiguan head-on with one album, completely dominating the August hot song list.

In the end, the new album's sales reached 120 million during the one-and-a-half-month release period, beating Tan Zhiguan's sales of 100 million.

With the album's success, Ark Culture's company strength has been further proven.

The industry's valuation of Ark Culture has also increased.

Originally, Dingsheng Capital valued Ark Culture at 250 million. After the album was released, in the investment industry, Ark Culture's valuation nearly doubled.

at the same time.

The third and final rehearsal for the Olympic Games opening ceremony has ended.

This year's Olympic Games has officially begun.

at the opening ceremony.

Fang Xing, Lu Xiang'er and professors from the Dongyin First Symphony Orchestra collaborated on the violin concerto "Liang Shanbo and Zhu Yingtai", which became the most dazzling performance at the opening ceremony.

"Butterfly Lovers" has also resounded throughout the world through the Olympic Games, showing China's splendid culture to the world.

In addition, Fang Xing also sang the Olympic opening ceremony theme song "You and Me" with a blonde foreign female singer at the opening ceremony.

The one-and-a-half-hour opening ceremony performance incorporated many Chinese cultural elements, like a bright picture scroll, slowly unfolding before the eyes of the world.

After the opening ceremony performances, athletes from various countries entered the stadium.

Fang Xing and Lu Xiang'er were at the scene to watch the athletes enter. When they saw the Chinese athletes in red sportswear entering, they stood up and applauded together.

After the opening ceremony, the two of them took some time to watch the Olympic games together.

Every time I see athletes from my country win gold medals, I feel happy from the bottom of my heart.