This star’s style is wrong

The end of June is approaching, and the summer season is approaching.

The promotion of the new summer drama is in full swing.

Various hype methods emerge in endlessly.

"Invisible Spy" is scheduled to be released on June 25, and will be broadcast simultaneously on Kyoto TV and Jiangnan TV.

"Unsung Heroes" is scheduled to be broadcast on June 26 on Channel 4.

Starting from mid-June, these two dramas have been airing new drama trailers during prime time on satellite TV. The action scenes in the trailers are exciting and very attractive to the audience.

Because "The Pretender" is scheduled to be released on June 28.

Therefore, in this summer spy drama competition, "Invisible Spy" and "Unsung Heroes" will compete first.

June 25th is getting closer and closer.

The producers and investors of the three dramas each showed their talents and used all kinds of hype news.

On June 20th.

Ark Culture released the theme song of "The Pretender" "Revelation of Heartfelt Love".

Originally, after this news was released, it had the ability to become a hot search.

Releasing TV drama theme songs is also a means of promoting new dramas.

Ark Culture also announced one day in advance that the theme song of "The Pretender" will be released at 12 noon on the 20th.

As a result, at noon that day, a big news suddenly came to light.

[Xiao Lunsheng and the heroine of the new drama entered the hotel together, and their suspected love affair was exposed. 】

After this piece of gossip broke, it immediately rocked the Internet.

Xiao Lunsheng is currently a popular young star in the entertainment industry. He has an astonishing number of fans, and his fanaticism is considered to be the first echelon in the entertainment industry.

However, agencies usually require idols not to fall in love.

Moreover, this provision is written in the contract.

This is also a default rule in the entertainment industry. Male idols cannot fall in love because there are many girlfriend fans among their fans.

Once a male idol's relationship is exposed, a large number of fans will lose their followers.

Moreover, there is a precedent in the entertainment industry.

Once a top-level male idol's relationship is revealed, the Internet will go viral, and the proportion of fans losing followers will be horrifying. As a result, it will be difficult for male idols to obtain program resources, and brands may even terminate endorsement contracts.

Therefore, as soon as the gossip about Xiao Lunsheng's "romance" came out, it instantly set off the Internet.

In just half an hour, Weibo was paralyzed, and the server was overwhelmed by fans.

Then, this entertainment storm began to spread from Weibo to the entire Internet.

Douya.com, Xiaopo.com, major entertainment star communities, and even short video platforms are all filled with news about Xiao Lunsheng.

Countless fans cried on Weibo and other platforms:

[This is not true. It is impossible for my brother to fall in love with that woman. 】

[Which reporter shot this news? The photo is not clear at all and is not real. 】

There are also many fans who went to the official Weibo of Ruide Film and Television and Xiao Lunsheng Studio to ask:

[Is love true? Why haven't you made an announcement? As long as Lun Sheng says it's not true, we will believe it. 】

[Why haven’t you made an announcement yet? Why won't the official Weibo say anything about such a big matter? 】

[Don’t be true. 】

[Don’t collapse the house, never collapse the house. 】

The panicked comments from fans were also mixed with the comments made by many netizens.

Fans of top idols like Xiao Lunsheng are generally female, with a relatively low proportion of male fans.

Moreover, because the fans are so crazy, they are very popular with losers.

Therefore, many netizens mainly focus on eating melons, and even watching the excitement is not a big deal.

[What is love exposure? Who said going to a hotel together means you are in a relationship? It could be something like that...]

[That’s it, we just went to the hotel together, we can definitely drink together. What? The hotel is not a place specifically for drinking...well, that's called a bar. 】

[I just filmed a new drama, and I fell in love with it. 】

[I’m not telling you, the new drama will be aired in a few days. It’s such a big news at this time. Anyone with a brain knows what’s going on, right? However, I will not educate these fans. I just like to watch them howl online. 】

[This propaganda method has been out for a long time. I have often seen this kind of hype method in the last century, and I still use it now. 】

…

As soon as the news of Xiao Lunsheng's "relationship exposure" came out, the Internet broke out instantly.

The hot searches on Weibo are all hot search terms related to Xiao Lunsheng.

The news that directly led to the release of the theme song for "The Pretender" was completely silent.

The whole Internet is busy with Xiao Lunsheng's gossip news. Even netizens who eat melons are watching the fun and have no time to pay attention to the theme song of "The Pretender".

Even though a few fans of Ark Culture have paid attention to the theme song of "The Pretender", its popularity cannot be compared with Xiao Lunsheng's "romance" gossip, so it is not on the hot search.

As a result, Ark Culture's today's publicity plan was directly ruined.

Originally, I wanted to boost the popularity of "The Pretender" by releasing the theme song, but it was overshadowed by Xiao Lunsheng's "romance" gossip.

The top leaders of Ark Culture were very reluctant.

Qiao Yinghong called Fang Xing and said urgently: "Boss, Xiao Lunsheng's scandal has sucked all the heat away, and our theme song promotion plan today has no splash at all.

“Furthermore, looking at this trend, in the next few days, Xiao Lunsheng will dominate the hot searches.

"The publicity strategy of Red Film and Television this time is too bad. Are we still going to deal with it?"

Because of Xiao Lunsheng's "scandal", it has hit the Internet.

Even if Fang Xing doesn't pay much attention to these entertainment gossips, he will see and hear them from his friends around him.

Therefore, we already know the news about Xiao Lunsheng's "romance gossip".

Fang Xing said in a calm tone: "The publicity strategy of hyping up scandals is too old. However, it does work. Unfortunately, this method of hype is too low.

“And it’s just like the cry of wolf, if you use it too often, it won’t be effective.

"Since Ruide Film and Television has used Xiao Lunsheng's 'scandal' to hype it up, let them make the hot search."

Top idols have this effect. Once their relationship is exposed, Weibo will be crippled by fans.

Ruide Film and Television has used this kind of killer weapon, and it should be a hot search for a few days.

Qiao Yinghong was still a little unhappy: "Boss, Xiao Lunsheng's scandal this time is probably a hype. I guess it won't be long before Red Film and Television will clarify it."

Fang Xing smiled and replied: "Scandals are just for hype, there is nothing surprising."

actually.

It's not uncommon for celebrities to stir up scandals.

They are all old methods from the last century.

In recent years, idols rarely hype up scandals, because the heat brought about by such hype is actually killing the goose that lays the goose that lays the egg.

In fact, when Fang Xing saw the photos posted on the Internet, he felt that it might be hype.

Because the photos look like they were taken on the street, but in fact the clothes and styling are carefully done.

…

As expected.

the next day.

Xiao Lunsheng's personal studio issued an announcement stating that he and the heroine of "The Invisible Spy" He Qianwen entered the hotel that day to shoot a promotional video for a new drama with the director and screenwriter, and it was not a relationship.

After this announcement was issued, it quickly became a hot search topic.

Related hot search terms continue to dominate the hot search list.

It already dominated the day’s hot searches yesterday, and it continues to dominate today.

However, this announcement is very dry.

Xiao Lunsheng's personal studio just issued this announcement, calling on fans not to believe the rumors, but without any substantive evidence.

After this announcement was made, countless fans left comments:

[I knew that it was impossible for my brother to like that woman He Qianwen. 】

[Lun Sheng said no, so I believed him. Moreover, He Qianwen is not worthy! 】

[That’s right, I knew it, just went into the hotel to shoot a promotional video. Paparazzi are really immoral and they just know how to spread rumors. 】

However, there were also skeptical fans who did not fully believe this studio announcement:

[If you have any evidence, send it out. There is nothing on the announcement. 】

[Jimei ladies, let’s go to He Qianwen’s Weibo and ask her to stand up and clarify! 】

【right! Let's ask He Qianwen, what qualifications does she have to fall in love with her brother? 】

As a result, He Qianwen's official Weibo was besieged by countless Xiao Lunsheng fans, who all asked her to come forward to clarify, otherwise they would destroy her.

He Qianwen is a quasi-first-line actress and has good acting skills.

After fans besieged her official Weibo account, her agency issued an announcement clarifying that the "scandal" was just a rumor.

However, no evidence was issued.

Fans refused to give up, and the scandal remained high.

Xiao Lunsheng's "scandal" has dominated the hot search for two days in a row.

On the third day.

The crew of "Invisible Spy" released a promotional video for the new drama.

In the promotional video.

The director and screenwriter of "Invisible Intelligence", as well as Xiao Lunsheng and He Qianwen, recorded the slogan together.

The screenwriter also displayed the novel adapted from the script and promoted it together.

In this video, the electronic clock on the wall is clearly captured.

The time clearly displayed on the electronic clock was exactly half an hour after Xiao Lunsheng and He Qianwen entered the hotel that day.

As soon as this promotional video came out, it directly proved that Xiao Lunsheng and He Qianwen entered the hotel that day to record a promotional video with the director and screenwriter of the new drama.

Moreover, the screenwriter of "Invisible Spy" also posted the booking record on the mobile APP that day, which clearly showed the time of booking.

After these evidences were presented, it became clear that the "affair" between Xiao Lunsheng and He Qianwen was just a rumor.

Red Film and Television and Xiao Lunsheng Studio also released some other evidence to prove that this "scandal" was a false report by entertainment reporters.

As soon as the news came out, Xiao Lunsheng's fans burst into tears of joy and ran wild with joy.

[I knew it was impossible for my brother to like a woman like He Qianwen. 】

[As long as the house didn’t collapse, I knew that Fen Lunsheng would never be wrong. 】

Three days in a row.

Xiao Lunsheng's "scandal" gossip dominated the Internet for three days.

Moreover, the subsequent popularity will continue for a long time.

at the same time.

Xiao Lun Sheng, He Qianwen, and the crew of "The Invisible Spy" continue to promote the new drama.

The popularity of "Invisible Spy" has exploded, and even before it was aired, it has already hit the Internet.

…

Industry insiders who have watched the entire hype process have to admit that Red Film and Television's "scandal" hype is indeed very effective.

The popularity of "Invisible Spy" directly overwhelmed the other two S-class spy dramas of the same period.

Especially since "Unsung Heroes" and "The Invisible Spy" were released only one day apart.

Both dramas have reached the most critical stage of publicity, and as a result, "Invisible Spy" came up with such a trick.

As a result, the entire Internet is paying attention to Xiao Lunsheng and his new drama, and almost no one is discussing "Unsung Heroes".

…

When the gossip about Xiao Lunsheng's "love affair" just broke out.

Lu Xiang'er also ate melon with Ning Xiaoyun and the female classmates in the class for two days.

As a result, on the third day, the scandal was completely cleared up, and she was even a little dumbfounded.

In the evening after dinner, we watched TV together.

Lu Xiang'er blinked, raised the phone in front of Fang Xing, and asked: "How come Xiao Lunsheng's scandal seems so smooth? Keep silent on the first day, issue an announcement to clarify on the second day, and issue evidence on the third day. Hot It has dominated the search rankings for three days, which is incredible.”

Fang Xing shook his head and smiled: "It's such an obvious hype method, and you only see it now?"

Lu Xiang'er's eyes widened and she said speechlessly: "No, there are many girls in our class who are fans of Xiao Lunsheng."

Xiao Lunsheng is now one of the top idols in China, and he has a lot of female fans.

When Lu Xiang'er checked Moments, she could often see girls in her class forwarding Xiao Lunsheng's new drama promotion updates.

"so what?"

"The day before yesterday, I had a very good roommate who hugged me and cried, saying that her house collapsed. I really comforted her." Lu Xiang'er is not a fan of Xiao Lunsheng.

However, as girls who play well, it is normal to comfort each other when encountering sad things.

Lu Xiang'er did comfort a close classmate the day before yesterday.

Moreover, that night, many female classmates in her circle of friends posted on Weibo, showing the sad expressions of Daiyu burying flowers.

Fang Xing just shook his head and smiled: "Anyway, I can't understand what you girls are thinking."

Lu Xiang'er sighed: "You don't understand. I, my roommate, am really a big fan of Xiao Lunsheng. You don't know, but Xiao Lunsheng endorsed a facial mask last year. I, my roommate, bought two boxes, a total of ten Ten thousand yuan, she couldn’t use it all, so she gave a box to all the girls in our class.”

The more she talked, the more speechless she became. She stopped watching TV. She sat sideways and continued: "My roommate was still crying so hard that day, but today she came back to life with full health and told me that her house did not collapse. It’s like nothing happened. I happily ordered another box of facial masks.”

Fang Xing said with a strange expression: "You women are so scary."

Lu Xiang'er wrinkled her face and hummed: "Director Fang Da, you have a lot of fans. Do you also have such a fanatical fan? Be honest!"

Fang Xing reached out and flicked her forehead and said, "Yes, isn't it you?"

Lu Xiang'er's beautiful eyes widened and she curled her lips and said, "Who wants to be your fan?"

She turned her face away with an arrogant look. After a while, her mind returned to the entertainment gossip and said angrily: "So, Xiao Lunsheng's scandal is just a hype?"

"Otherwise? Promoting a new drama and hyping up scandals. This kind of low-level publicity method can be considered a classic." Fang Xing looked indifferent.

"This is too irritating. Then our publicity is so suppressed that there is no splash at all?"

The more Lu Xiang'er thought about it, the angrier she became.

The crew of "The Pretender" has been running for promotions and traveled to so many cities exhaustingly. However, Xiao Lunsheng hyped up a "scandal" and directly stole all the heat.

"What a big deal. Don't be angry, don't be angry." Fang Xing said and kissed her quickly.

"Hate!"

The two started fighting on the sofa.