This star’s style is wrong

Chapter 371 Harvest fans and recover investment

As the ratings of "The Voice of China" continue to skyrocket.

As any layman knows, the ratings of this show are really going to skyrocket.

Insiders know better how exaggerated the ratings of "The Voice of China" are.

The industry has basically reached a consensus that nothing can stop the ratings of "The Voice of China".

This means that during the broadcast schedule of "The Voice of China", Saturday nights have become a death zone for variety shows.

Regardless of the program, daring to enter Saturday prime time before "The Voice of China" has finished airing is an act of courting death.

Some TV stations have even begun to adjust their Saturday programs to avoid "The Voice of China" as much as possible.

What everyone in the industry understands, the Chen family naturally understands as well.

Before the seventh episode of "The Voice of China" was broadcast, Chen Wenhan insisted on increasing publicity efforts to bring back the ratings of "The Trendy Group".

Since the seventh episode of The Voice aired, he has not dared to bring up this topic again.

A new week begins.

In the evening, Shengtian Zunpin.

The Chen family's dinner tonight was a bit dull.

Chen Xingye looked at the two descendants who were fighting for power and asked in a seemingly calm tone: "What are you going to do?"

No one answered.

Chen Xingye asked again: "Why don't you speak?"

Chen Lipeng glanced at his nephew, then turned back to Chen Xingye and said: "Dad, Wenhan is in charge of the "Trend Trend" project. The expenditure has been relatively large recently, and some shareholders have asked to reduce the expenditure on this project, but I am worried about my sister-in-law. He Wenhan thinks too much, so he hasn’t replied to shareholders yet.”

Chen Xingye glanced at his grandson and asked, "Isn't this show almost finished? Are there any big expenses left?"

Chen Wenhan lowered his head, not knowing how to answer.

Chen Lipeng responded: "It's mainly publicity expenses. I just signed a 20 million publicity fund last week.

"Wenhan is in charge of this project. I don't want my family members to interfere with each other, so I didn't check the whereabouts of the funds in detail."

This sounds a bit unclear.

If Chen Xingye is suspected of misappropriating company funds, it will be difficult to explain.

Therefore, Chen Wenhan quickly explained: "Grandpa, these 20 million are the promotional funds of "Trend of Trends". They are all for legitimate purposes, and every transaction can be checked."

Chen Xingye smiled self-deprecatingly and asked, "I haven't seen an increase in the ratings of this show. Where have the promotional funds been spent?"

Chen Wenhan's face looked a little ugly.

It is true that he did not misappropriate the money, and the promotional funds were indeed spent. However, instead of increasing, the ratings of "Trendy Group" continued to fall, and were about to fall below 1%.

Moreover, given his status, there is no need to embezzle the company's funds if he wants to use the money.

Seeing that her son was being questioned until he was speechless, Chen's mother hurriedly helped: "It is not Wenhan's fault that "The Trend" has poor ratings.

“The production team of the show didn’t do the show well and the audience didn’t like it, so the ratings couldn’t increase.

"Wenhan has tried his best. Moreover, whether the ratings of a program are high or low, even a gold medal production team dare not guarantee it."

Chen Xingye rapped the table with his knuckles and snorted coldly: "Do I want to listen to your explanation? What I want is the result. "Trend Trend" invested 250 million. If it can't even get back the investment, then this year's fourth You know how ugly the quarterly financial report is!"

Chen Lipeng thought about it for a while and said, "Dad, the ratings of "Trends" are indeed not high. However, there are still ways to reduce losses.

"The first thing is to recover the publicity funds. There is nothing we can do about the money that has been spent, and the money that has not been spent should be recovered.

"The company has calculated the ratio of publicity investment and revenue of "Trendy Trend", and it is not ideal.

"We also sent a team to collect feedback from the audience. The audience generally believes that "The Trend" is only suitable for fans and has little appeal to ordinary audiences.

“Therefore, there is no use in continuing to invest in publicity.

“However, the show still has potential in terms of fan economy.

"If we increase the effectiveness of the popularity list and attract more fans to vote for their idols, we should be able to recover part of the investment."

Chen Xingye thought for a moment and agreed: "Let's do it this way. All the publicity funds will be recovered, saving the expenditure on this project. Find ways to earn more fans and let those popular players canvass more votes."

Chen Lipeng nodded and agreed: "I have asked the company team to make a plan. Now the number one on the popularity list is Zhou Ningqi, and there are too many votes to open the second place.

“This situation is not conducive to exciting fans to vote.

"So, I discussed with the company and prepared to support the second and third place, so that their votes can catch up, and force the fans of the first place to continue voting."

"Let's do it this way. The cost of the "Trend Trend Team" project must be recovered, otherwise it will directly affect Willy Construction's project." Chen Xingye looked very serious.

Willy Construction's 1.5 billion project in Ningyun Cultural Industrial Park has been stuck with Liu Jian'an, unable to pass the approval.

Liu Jian'an's reason for suppressing the Willy Construction project is that the holding company behind Willy Construction has suffered losses for three consecutive years, which poses great risks.

Therefore, Pengcheng Capital urgently needs to make a profitable project.

Originally, the ratings of "Trend Trend" were very good when it first aired. If it can be maintained, profitability will not be a problem.

However, no one expected that after spending 250 million yuan on the S+ draft, the ratings dropped all the way, causing advertisers to lose confidence and withdraw their ads one after another.

As a result, the "Trend Trend" project fell into a situation where it was difficult to recover costs.

However, fortunately, the contestants and guests invited to this show are all top-notch in the country, and the fans have sufficient financial resources.

As long as we increase our efforts to harvest fans' money, there is still hope to make up for the losses.

At the dinner table, the Chen family talked about Willie Construction's 1.5 billion project from "Fashion Tiantuan".

Chen Lipeng had been thinking about this matter for a long time and said, "Dad, the problem with the Willy Construction project still lies with Liu Jian'an.

“Why don’t we treat him to a meal and see if we can get through to him.

"He does care about official reputation, but no one is airtight, and there are always ways to find his weaknesses."

Chen Xingye pondered for a moment and said: "Then let's give him a try. You can give him more sweetness. As long as he is willing to accept it, everything will be easier to handle in the future."

After arranging Willy's construction work, Chen Xingye looked at his grandson again, snorted and lectured:

"You should take good care of the "Fashion Team" project and recover the costs as soon as possible. Stop thinking about boosting ratings. Everyone can see that this program is hopeless.

“The most important thing you should do now is to maintain the ratings as much as possible at the minimum cost and not to drop too much.

“At the same time, we can recover our investment from our fans.

“The best way to make money from this group of fans is to let those popular players stand up and shout.

"And you, don't let me hear any more news about you and which female star, otherwise be careful with your legs!"

Chen Wenhan was taught a lesson and his face looked ugly, but he did not dare to argue.

He is indeed in charge of the "Trend Trend" project.

Moreover, when he first took over this project, he vowed to increase investment and make it the most popular idol show in the country.

Now, the show has been abandoned.

This is the first time he has been responsible for the S+ project, and the result is like this.

He was very dissatisfied, but that was the fact and there was no way to argue.

He took a few breaths and agreed: "Don't worry, Grandpa, I will definitely be able to recover my investment, it's more than 200 million. Even if I rely solely on the fan economy, I can recover it."

"Don't brag about such a big Haikou. We should first maintain the ratings and stabilize advertisers. If the ratings fall below 1%, I'm afraid some advertisers will withdraw." Chen Xingye exhaled. The grandson, who was called a musical genius, became increasingly dissatisfied.

He paused and then said: "I have already told you to continue studying for a Ph.D. and practice violin well. You are talented in violin playing. But you just refused to listen and insisted on entering the entertainment industry."

Chen Wenhan clenched his fist and said: "Grandpa, don't worry, no matter how bad "The Trend" is, it will never fall below 1%. I have a way to keep the ratings."

at the same time.

Fang Xing is preparing for the recording of the final assessment of "The Voice of China".

From the seventh to the tenth issue of "The Voice of China", it is an in-group assessment of four instructors.

After each episode, the assessment of a group of mentor teams will be broadcast, and the top four in the group will be determined.

In the eleventh period, it is the final assessment.

Continue PK within the group to determine the champion within the group.

The eleventh period will determine the champions of two groups, and the twelfth period will determine the champions of the other two groups.

Fang Xing is preparing songs for the top four students in the group.

Among the top four students, Shen Jianjia has just signed a contract.

The other three students already have brokerage companies.

However, the rules that Fang Xing had set for the program before were that students were not required to have contracts.

If they sing well, they can still advance.

Fang Xing is not worried at all that if students from other brokerage companies win the championship, it will affect the interests of his own company.

In fact.

There is a magical phenomenon in "The Voice of China": the instructors are more popular than the students.

Even if a student wins the championship, it may not be a big hit.

Therefore, when Fang Xing produced "The Voice of China", he had everything in mind to serve the popularity of the show.

As long as the student has strong singing skills, performs well, and can attract the audience, then he will be given a fair promotion environment.

certainly.

Shen Jianjia signed under Ark Culture, so it is inevitable to take more care of her.

The ultimate test is solo singing.

Fang Xing arranged a new song based on her voice condition. He sent it to her last week and asked her to practice the song first.

There are two days left before the eleventh final assessment.

Fang Xing took the time to send a message to ask: "How are you practicing the song? If you feel that the note is too high, you can consider lowering it by one or two notes."

Shen Jianjia: "I've already practiced it, but the pitch is too high. I'm a little worried about making mistakes when singing live."

The song Fang Xing arranged for her this time had indeed a very high treble.

Even those who learn coloratura dare not be 100% error-free in rap scenes.

Fang Xing: "Don't worry. Come to the company tomorrow and we'll rehearse it. I'll consider how to adjust it after I see the effect."

the next day.

Shen Jianjia came to the rehearsal room of Ark Culture early.

Before Fang woke up, she practiced and opened her voice in the rehearsal room.

Because the song I want to sing has a very difficult high note, it will be difficult to sing if you don’t open your voice seriously.

Since Shen Jianjia has signed a contract, the company has arranged an agent and assistant for her.

Her mother stayed with her in Donghai for two days and felt that the agent and assistant were both reliable, so she felt relieved and returned to Jinmen.

When Fang woke up and arrived at the company, outside the corridor, he heard the faint sound of singing in the rehearsal room.

actually.

The sound a singer makes when he opens his voice is sometimes not pleasant to the ear.

If you listen to it too much, you may even think it is noise.

Fang Xing opened the door and walked into the rehearsal room, greeting casually: "Are you here early?"

Shen Jianjia turned around and replied: "It's not very early, I just happened to open my voice first."

Fang Xing nodded and said: "In this final assessment, there will be professional judges voting. Whether you can advance or not depends on you. So, don't think that you can be recommended. If you don't sing well, you will be eliminated."

Shen Jianjia quickly nodded in agreement: "I know, the students in our group are all very strong. I heard them rehearse and sing very well, so I'm feeling stressed now."

Fang Xing was very satisfied with her slightly nervous attitude and praised her: "Moderate nervousness is good. However, it doesn't have to be so stressful. According to your vocal skills, as long as you sing well, you still have a high chance of promotion. .”

"Thank you, mentor." Shen Jianjia quickly nodded her thanks.

"Are you ready to open your voice? Can you start singing?" Fang Xing sat down in front of the piano and tried the piano tone first.

"Okay, I'm ready." Shen Jianjia nodded in agreement.

Fang Xing turned on the audio equipment in the rehearsal room and played the latest version of the accompaniment: "I have slightly changed the arrangement to make it more suitable for live singing. Follow the accompaniment and go through it first."

"Okay." Shen Jianjia nodded, then listened to the prelude carefully, and then sang along with the melody.

After singing it once.

Shen Jianjia was a little excited: "Teacher, this version of the arrangement is better for live performance. It also adds string music. The audience will definitely be impressed."

She got the song and listened to it for the first time, and was deeply attracted by it.

Originally, she felt that singing the coloratura version of "In the Fog" in the last round was already a gift from God.

This round of songs is even better.

Although singing is difficult, she is still confident. She has never appeared on a TV show before, so she is worried that she will be nervous when the time comes.

After listening to her singing, Fang Xing thought about it and said, "That's good. Is this pitch your limit?"

"Forehead……"

Shen Jianjia said: "It's almost the limit. If it goes higher, it will be unstable and the quality will decrease."

"It's okay, you try it first, I want to hear your extreme pitch."

Fang Xing just wanted to know where her limit was.

Of course, it doesn’t mean she is asked to sing extreme pitches live.

Because the extreme pitch is actually the edge of singing, the quality must have declined.

The reason why we need to determine the extreme pitch is to determine which key is most suitable to sing.

Generally speaking, one or half a tone lower than the extreme pitch is the most suitable singing pitch.

While ensuring the sound quality, it can also achieve the ultimate.

Fang Xing asked Shen Jianjia to try it twice. After hearing her extreme pitch, he decided: "Okay, just sing according to the original pitch. The tone is beautiful."

A happy smile appeared on Shen Jianjia's face and she said gratefully: "Thank you, mentor."

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