This star’s style is wrong

the next day.

The ratings data of "The Voice of China" came out, with a ratings of 4.12%, which once again surprised people in the industry.

There are many small circles in the TV industry, which exist in the form of private WeChat groups.

In these circles there are workers from TV stations, advertising directors from brand owners, project managers from TV station partners, and industry headhunters lurking among them.

The ratings of the eleventh episode of "The Voice of China" exceeded 4. For most netizens, the discussion is about whether the program is good or not, and whether the songs are good or not.

In film industry circles, industry topics are discussed:

"I thought the ratings of this show would break four during the finals, but I didn't expect that it would break four before the finals. It came a bit fiercely."

"It is indeed more powerful than expected. Friends around me are basically discussing this show. Idol talent shows have been done for too many years and have become cliché. Suddenly a down-to-earth music talent show appears, and the audience feels fresh after watching it."

"If the format of the program is just fresh, after a few popular episodes, it will steadily decline. The reason why this program has become so popular is not only the fresh program format, down-to-earth contestants, but also top-notch music quality."

"Indeed, in terms of music professionalism alone, Chen Chaonan actually had the highest professionalism in that period of assessment. However, the students Chen Chaonan selected mainly sang folk songs, or pop music with a bel canto bias. In order to seek a balance, in terms of popularity, we made There are trade-offs, so the popularity of the players is not as high as that of Fang Xing and Qi Xiuna’s team.”

"This is basically a consensus. People in the industry praise Chen Chaonan for giving the most professional guidance to students, but the purpose of participating in this program is to find a way for national music to be liked by the public. So far, it is actually successful."

"'Fashion Team' was born at the wrong time. Originally, the quality of this program was not bad, at least in the trainee auditions, it was of high quality. However, during the broadcast schedule, it ran into a monster program."

"I haven't had time to pay attention yet. What was the ratings of "The Trend" yesterday?"

"Don't watch it, it's reversed. "Fashion Day Group" is already preparing for the live broadcast of the group night. The program broadcast yesterday did not have a performance stage and was all ordinary. The ratings plummeted, leaving only 0.73%."

"0.73% is so low, I thought there was at least 0.9%. Then it would be difficult for this program to recover its investment."

"It is indeed difficult to recover the cost just by relying on ratings and online broadcasts. However, I have received the job of "Trendy Group" here, and I should be ready to cut off the fans."

"Is it really okay to say it like this?"

Although this group is a private group, if you speak out about industry insiders, it may affect your work if someone catches you.

The person who broke the news was very indifferent: "Is it considered news that Pengcheng is cutting fans off? There are people in the small circle around me talking about it. If you have the ability to withdraw my cooperation, it will be a big deal."

"The boss is tough."

Several group friends expressed their admiration.

Now is the era of self-media. Many of these small industry circles are entrepreneurs who run the self-media matrix and are very tough.

…

The advertising investment for the "Peak Night" finals of "The Voice of China" is in full swing, and advertising prices are also rising all the way.

The advertising price of "Peak Night" has risen to 120,000 per second, and it is still expensive but not marketable.

Moreover, the shortest time for advertising is 5 seconds.

A 5-second advertisement can basically only promote a brand name, but not the product.

If you want to purchase an advertisement for a product, it will take more than 15 seconds to introduce the product features.

This means that one minute of "Peak Night" advertising is 7.2 million in advertising revenue.

Moreover, since the ratings of the eleventh episode of "The Voice of China" exceeded 4, advertisers who had been waiting on the sidelines discovered that something was wrong.

Before the finals, the ratings have exceeded four. If we continue to wait and see, the price of 120,000 per second is simply unsustainable and will have to increase.

Lu Jianchuan received the news the day before, had someone prepare an advertising plan overnight, and went to discuss it early the next morning.

However, the ratings of the program exceeded 4 the night before, and the brand owners who rushed to buy advertising time the next day had already exceeded the threshold.

In the end, it was Fang Xing's relationship that allowed him to meet Tong Fei and negotiate a contract for resource replacement.

Lu Xiang'er participated in the "Peak Night" performance of the finals and deducted half of the advertising costs, and finally won an advertisement.

…

It’s not just the “Peak Night” of the finals of “The Voice of China” that is recruiting advertising investment.

"Trendy Group" is also conducting the "Group Night" of the finals and is also conducting advertising and investment promotion.

However, unlike the situation where the brands of "The Voice of China" are competing for the lead, the advertising investment market of "Trendy Group" is very poor.

Originally, the ratings of "Trend Trend" had been declining since the third issue.

Therefore, advertisers have little confidence in "Trend Trend" and are waiting and watching.

Advertisers want to use the lowest price to create the best advertising effect.

Even programs like "The Voice of China", which has skyrocketing ratings, have many advertisers waiting to watch.

"Fashion Team" is a program whose ratings have been falling all the way, so advertisers are naturally more confident.

Since the ratings of "Fashion Team" broke through 1 last night, the ratings fell to 0.73%, and the advertising market has completely collapsed.

Brand owners are not stupid. This show has so many top-rated blessings, and the ratings have dropped to 0.73%, which shows that many fans don't buy it anymore.

If this kind of show were not supported by the popularity of top stars, the show would reach the center of the earth.

Therefore, many manufacturers with a relatively positive brand image have simply given up advertising on "The Trend" and invested all their advertising budgets on "The Voice of China" to grab more advertising time.

Of course, it’s not that the advertisements of “Trend Trend Group” cannot be sold at all.

Instead, investors such as Pengcheng Capital originally set the advertising price for "Group Night" for "Trendy Group" at 50,000 per second.

This is just the starting price. In the plan of investors such as Pengcheng Capital, they want to use hunger marketing to increase the price from 50,000 per second to more than 100,000.

usually.

An S+ idol draft with an investment of 250 million has brought together many top stars. The advertising price of 50,000 per second in the finals is not high.

If the ratings of "Trend Trend" can stabilize above 1.2%, at a price of 50,000 per second, there will definitely be brands willing to pay.

However, the 12th issue of "Trendy Team" aired another training routine without a performance stage, causing the ratings to collapse.

Pengcheng Capital continued to offer 50,000 yuan per second, but no brand bought it.

However, the price is already there. If "Trend Trend Group" takes the initiative to lower the price at this time, the market will only collapse more tragically.

The price is very sensitive.

If there are many brands competing for the advertising time of a program, it indirectly means that the advertising effect of this program is good and will attract more brands to compete for premium prices.

However, once the advertising price of this program collapses and no one cares about it, if the price is actively lowered, it will collapse like a crashing stock market.

Therefore, even if Pengcheng Capital cannot sell ads, it must support the price of 50,000 per second, and then provide discounts and reduce prices in disguise.

For example, if a brand buys a 10-second ad, it will receive an extra 5 seconds of ad time, which is a disguised price reduction of one-third.

Even so, not many brands purchased advertisements for the "Trendy Team" finals.

Only some brands whose target customers are fan circles are willing to advertise.

…

The ratings of the two programs, one broke four, and the other broke one in reverse.

The advertising investment in the finals also formed a sharp contrast.

In order to recoup their investment, the investors of "Trendy Group" began to resort to any means and arranged a series of means to prepare for the crazy harvest of fan economy on the "night of group formation".

For this reason, "Trend Trend Group" began to update the rules for voting and ranking in the special area of ​​the video platform.

On the surface, it is advertised as making the voting rules fairer, but people in the industry can tell at a glance that the updated voting rules are all about money.

The weight of fans' money-voting has increased, and there is no upper limit for money-voting.

In conjunction with the announcement of the group night voting rules, many self-media began to issue press releases and began to review the draft process of the popular players of "Trendy Team", sell hard-working characters, and encourage fans to raise funds to invest.

Fan groups controlled by companies such as Pengcheng Department and Chaoyin Culture also began to operate, and fans began to squeeze the wallets of fans.

…

After the group night voting rules of "Trendy Group" were announced, many netizens began to analyze the rules word for word on the online platform.

Many netizens also commented and complained under the analysis post:

[Waste Saving Assistant: Just one word, throw money! 】

["Trends" has started asking fans to spend money. When will "The Voice of China" open the audience voting channel? 】

[Without any analysis, I just read the first three lines and knew that this rule is a money-spending game for fans. 】

[This eating scene is too scary. Is this show so poor and crazy? Isn’t this rule clearly stated: You NC fans, hurry up and crowdfund and vote! 】

[You guessed it right, this show is really poor and crazy. Pengcheng Capital, the largest investor, has suffered losses for three consecutive years and is just waiting for this show to make a comeback. 】

[It’s Pengcheng Capital again. It seems that I often see projects where this company invests. 】

[Shadow to popular science: The film and television variety show projects invested by Pengcheng Capital in the past three years: "Blood Rain", "Sin in the Pillow", "Invisible Spies", "The Taste of Love", "Trendy Group"...]

[You read that right. All the projects invested by Pengcheng Capital were smashed by Fang Xing. 】

["Blood Rain Jiang Hu" was beaten by "Wulin Gaiden". However, saying this is like trying to get into trouble. "Wulin Gaiden" is still number one on the popular list in the comedy category of Penguin Video, which is outrageous. 】

["Pillow Sin" was smashed by "The Beginning". 】

["Invisible Spy" collides with "The Pretender", and the result is understandable. 】

[Now that "The Trend" has collided with "The Voice of China", I have to say that when Pengcheng Capital made a choice, they all chose the worst answer. 】

[The feud between Pengcheng Capital and Ark Culture can be made into a TV series, and people in the industry tell it as a story. 】

[What grudges and grudges? Who can educate me? My gossip soul is already on fire. 】

[Keywords Dachuan Audio, you’re welcome. 】

More and more netizens began to discuss the grievances between Pengcheng Capital and Ark Culture.

Moreover, the more rumors spread, the more bizarre it becomes, and the more rumors spread, the more "love and hate" it becomes.

[There once was a girl named "Dachuan". In order to improve herself, she sought financing from a scumbag named "Pengcheng". As a result, the scumbag wanted to eat the girl alive and not leave any bones or dregs behind. Later, the girl's boyfriend "Ark" stepped in to help the girl out, and from then on she started to fight with the scumbag. 】

【Fuck! This is really the plot of a bloody TV series. 】

[Friendly reminder: The talent show mentor of a certain Violin Prince character is the Prince of Pengcheng Capital. 】

[Lu Xiang'er: Who? Who is the violin prince? 】

[Chen Wenhan estimates that he will live in Lu Xiang'er's shadow for the rest of his life. 】

[Still gossiping here. The pure enjoyment version of the eleventh issue of "The Voice of China" has been released, brothers, hurry up! 】

Among the many comments discussed, a comment about "sound source" suddenly appeared.

Then, the news began to spread rapidly.

Because Ark Culture has indeed released the lossless "sound source" of the eleventh issue of "The Voice of China".

Originally, many listeners who pursued sound quality were not satisfied with the sound quality of the TV version and were already waiting for lossless audio sources.

Now, play the sound source.

Many netizens began to rush to major music platforms to purchase and download lossless audio sources.

"Left Finger Moon" was already out of the music industry. After the sound source was released, it debuted on the hot song charts within one day.

For a time, three songs, Shen Jianjia's version of "Chi Ling", "In the Fog" and "Left Finger Moon", formed a three-legged situation on the hot song list.

"Left Hand Finger" gained even more momentum, climbing all the way to the top of the Hot Songs chart.

…

In addition to Shen Jianjia's three songs, students in Chen Chaonan's group also had a ballad "Return Hometown" that hit the hot song list.

Qi Xiuna's group also has a love song "Your Eyes" on the hot song list.

Songs from "The Voice of China" directly accounted for half of the popular songs list.

People in the industry can't help but admire him.

From its popularity to its professionalism, this show is the ceiling for domestic music variety shows.

With "The Voice of China" dominating the hot song charts.

Two new hot search topics began to appear on Weibo:

[The Voice dominates the hot song charts. 】

[The trendy group has not released a single chart-topping song. 】

Under these two hot search topics, netizens enthusiastically participated in the discussion:

[I took a look at the hot song list after seeing the hot search. OMG, The Voice Shark is crazy. 】

[The trendy group really doesn’t even have a single song on the charts. This comparison is too tragic. 】

[This is a street-beating thing that breaks one in reverse, don’t try to win the annual ratings, okay? 】

[One thing to say, the quality of the stage design of the trendy troupe is actually quite high. I guess they spent a lot of money on the stage design. It's a pity that I met a monster. It was also aired at the same time, and it was a great success. 】

[When a certain show started airing, the fans were so excited that they posted barrages everywhere. When I watch old Hong Kong dramas, I can see NC barrages. Now that I feel comfortable, the NC fans have finally stopped. 】

[Don’t get too happy yet. A certain top fan group that I’m working undercover is reportedly brewing a plan to hit the charts and make a big splash on the group night. 】

[Hand in as you like, just take a look and I'll lose. 】