This star’s style is wrong

"Cyclonus" has entered post-production, and pre-heating has also begun.

Major TV stations and video platforms send people to squat in Ark Culture every day, trying to win the right to premiere "Cyclonus".

In fact.

The major TV and video platforms have never seen the samples of "Horse".

The post-production of "Hurry Up" has not yet been completed, so there are no samples for the major TV stations to review.

Even so, "Rush" was snapped up.

There is no way, so far, all TV programs that Fang Xing is involved in, whether they are TV series or variety shows, have broken records in ratings.

The last TV series produced by Ark Culture and starring Fang Xing was "The Pretender".

"The Pretender" finally won the ratings of two channels and became the king of dramas of the year.

Now, "Rush" is here.

Although I haven't seen the sample footage, major TV stations have a strong feeling that this drama is likely to be a hit.

If we don’t fight for it now, when the samples come out, I’m afraid we won’t be able to compete with other TV stations.

Therefore, the person in charge of the Ark Culture Marketing Department has to receive managers from various major TV and video platforms every day. He is so busy that he cannot make any promises.

Because the first cut sample of "Crazy" has not yet been released, Fang Xing is not in a hurry to talk about the broadcast platform now.

Moreover, when the "Crazy" project was established, Fang Xing went to Kyoto to meet with the leader of a certain top department, and then met with the deputy director of CCTV's TV drama channel.

Since the filming of this drama was directed by the country's highest department, CCTV had some ideas for this drama.

Of course, in the end, it all depends on the quality of the finished film and how it’s discussed.

In fact.

All the major provincial satellite TV stations were very well-informed. They all heard that the deputy director of the CCTV TV drama channel had met with Fang Xing, and knew that the competition this time was very fierce.

Since the investment in "Cyclone" exceeds 300 million, if you want to recover the investment, the price of a single episode must be very high.

Of course, it is impossible for a TV series to recoup its costs in the first round of broadcasting. There are still two and three rounds, plus the online broadcast rights. All these benefits add up. If you can make money, it is considered a success.

…

After the first cut version of "Kurst" came out, Ark's cultural marketing department began to invite film review teams from major TV stations and video platforms to attend film screenings.

Fang Xing took the first cut sample to Kyoto in person. Accompanied by the deputy director of the CCTV TV drama channel, he watched the sample with the film review director.

After the movie viewing session, Fang Xing went back to Donghai.

The leaders of CCTV need to discuss the quality of this drama with the staff in the film review office.

After the screening of "Hurry Up" ended, the major provincial satellite TV stations went even more crazy.

Because this drama not only accomplished the task of anti-gang drama, but also was very attractive.

Especially in the first ten episodes, Xu Zhiwen's performance brought "Gao Qiqiang" to life.

Before the samples came out, although the major provincial satellite TV stations had been in contact with the Ark Culture and Marketing Department, hoping to purchase the first-round premiere rights, they did not directly offer a price.

After all, the samples haven't been released yet, so major TV stations don't know whether the quality of "Hurry Up" is acceptable or not.

Now, the movie viewing will end.

The film review teams of major TV stations gave "Horse" high praise.

Coupled with the blessing of Fang Xing's hit aura, the leaders of each major TV station had a strong feeling in their hearts that this drama was going to be a hit again.

Therefore, starting from this day, Fang Xing received calls from the leaders of major provincial satellite TV stations every day.

There was even the person in charge of the marketing department of a provincial satellite TV station who revealed the price to Fang Xing in private.

Some TV stations have already offered a price of 3 million per episode.

However, this price was revealed by the marketing manager of a provincial satellite TV station, not by a high-level executive at the director level.

This also means that the price of 3 million per episode is just a trial, not the final price.

The price used for testing will definitely not be the highest psychological price from the beginning.

After all, after the price is anchored, it is more difficult to lower it.

Therefore, the final transaction price will only be higher than 3 million per episode.

…

When Ark Culture was dealing with business negotiations with major provincial TV and video platforms, Fang Xing did not participate in them, but concentrated on recording songs.

After Qi Xiuna heard the demo of "Nothing to Hide", she agreed to sing the song the next day.

This song is the theme song of "Rush".

When Fang Xing first considered who to sing, he was choosing between the two queens Qi Xiuna and Zhang Huiying.

Qi Xiuna's contract with Puxiang Records has ended.

In order to stabilize the stock price, Puxiang Records has been promoting externally and maintaining an in-depth cooperative relationship with Qi Xiuna.

For this reason, Puxiang Records teamed up with Mailin Records this time, Xu Liren composed the music, Xu Shangyan wrote the lyrics, and invited Qi Xiuna to sing the theme song of "Operation Black Wind".

As long as Puxiang Records can successfully invite Qi Xiuna to sing the theme song of "Operation Black Wind", it will be equivalent to confirming their publicity and maintaining a deep cooperative relationship with Qi Xiuna.

In order to achieve this goal, Pengcheng Capital also made great efforts to bring together the leading producers of the two major record companies to produce this song.

As a result, after listening to the demos of the two songs, Qi Xiuna chose the theme song of "Hideaway" without any hesitation.

This is equivalent to side confirmation that Xu Liren and Xu Shangyan are not as attractive as Fang Xing when they join forces.

…

Recently.

It was in the recording studio that Fang Xing recorded "Nothing to Hide" for Qi Xiuna.

After the song was recorded, Qi Xiuna's studio announced the news to the public and announced to fans that the new song "Nothing to Hide" would be released soon.

As soon as the news came out, Puxiang Records' stock price dropped to its limit at the opening.

Pengcheng Capital also lost 500 million in market value.

"Operation Black Wind", led by Dingsheng Capital and co-invested by Pengcheng Capital, is still in post-production and has not yet been broadcast. Pengcheng Capital has evaporated 500 million yuan.

Chen Lipeng's heart was bleeding.

Originally, he felt that this time "Operation Black Wind" was led by Dingsheng Capital, and even if it lost money, Pengcheng Capital would not lose too much.

However, he never expected that his Pengcheng Capital would be injured first.

…

After recording the theme song of "Hurry Up", Ark Culture officially started pre-heating for the new drama.

Negotiations for the broadcast platform are also entering the final stage.

Donghai TV, Xiangjiang TV, and Jiangnan TV all want "Crazy" very much.

The prices offered have also skyrocketed, with the price of a single episode soaring from 3 million to 3.5 million, and then to 4 million.

Donghai Satellite TV has begun to use Ningyun Cultural Industry again, hoping that "Kurst" can be broadcast on Donghai Satellite TV.

Jiang Minghe, the deputy director of Xiangjiang Satellite TV, even came to Ark Culture to negotiate in person and was full of sincerity.

In order to be able to broadcast "Kurst", Donghai Satellite TV and Xiangjiang Satellite TV took the initiative to negotiate and the two channels would broadcast it simultaneously.

When "The Pretender" aired, it was simulcast on both channels.

These two satellite TV stations have already cooperated once, so this time in order to ensure that "Hurry Up" can be broadcast, they want to replicate the model of "The Pretender".

The reason why these two satellite TV stations actively want to broadcast it on both channels is because the ratings of "The Pretender" are so good.

Two simulcasts can achieve two simultaneous broadcasts.

Even on Jiangnan Satellite TV, the ratings for the second round of follow-up broadcasts were very good.

In this case, the two simulcasts do not lose money and can save some money.

However, this time there is a twist.

That is, CCTV is also interested in "Crazy".

Moreover, the filming of "Cyclone" was directed by a top department.

Although this department did not actually participate in the filming, it did provide supervision, review the film after it was released, and put forward some suggestions for modifications.

When it came to the issue of the broadcast platform, the deputy director of the Publicity and Education Bureau, the highest authority, made an appointment with Fang Xing to have a talk with Li Changhong, the deputy director of CCTV TV Drama Channel.

After talking about it, it was confirmed that the first round of "Crazy" will be broadcast on the CCTV TV drama channel.

In the end, "Crazy" gave the first round of premiere to CCTV at a price of 4.5 million per episode.

CCTV's contract requires confidentiality, so the price has not been announced to the public.

However, all major provincial satellite TV stations roughly know what the price is.

This price has been the price ceiling in recent years, and it is only the price of the first round of premieres.

…

After Fang Xing returned to Donghai from Kyoto, he met Wei Shurong, the deputy director of Donghai TV, and shrugged helplessly and said:

"There is no way, the first round will premiere on CCTV, it has been confirmed."

CCTV usually does not broadcast simulcast. It either broadcasts exclusively or rebroadcasts in the second round.

After the top executives of Donghai Satellite TV and Xiangjiang Satellite TV learned of the news, they immediately held a meeting to discuss it.

the next day.

Donghai Satellite TV has reminded that it wants to follow up with the second round of broadcast of "Crazy".

Xiangjiang Satellite TV chose to withdraw. After all, the first round of the premiere was given to CCTV, and the ratings of the second round of follow-up broadcasts will definitely be affected.

Moreover, the style of "Crazy" does not overlap well with the audience of Xiangjiang Satellite TV.

If it is "The Pretender", Xiangjiang TV will definitely continue to compete.

Because the style of "The Pretender" is very suitable for Xiangjiang Satellite TV. The protagonist is very handsome and has good looks.

"Crazy" is different. Except for "Chen Shuting" and "Meng Yu", the other veteran actors do not rely on their reputation to make a living.

Even when filming "Hurry", the makeup was required to be close to reality and no filters were used.

Therefore, the scenes of "Hurry" are realistic. In order to play the role of "An Xin", Fang Xing lost weight and tanned a lot, and the image was that of a relatively embarrassed policeman.

This is the complete opposite of The Pretender.

In "The Pretender", Fang Xing plays a suave young master of the Ming family, who is both handsome and flirtatious.

"An Xin" in "Crazy" is a bit depressed, and even the love with "Meng Yu" did not come together in the end.

From the perspective of emotional drama, "Hurry Up" is actually a tragedy.

The viewers of Xiangjiang Satellite TV may not like this style.

This also prompted Xiangjiang Satellite TV to give up the competition for "Hurry Up".

The reason why Xiangjiang Satellite TV made this decision is that another major drama this year, "Operation Black Wind", is also negotiating a broadcast platform.

The style of "Operation Black Wind" is different. Feng Heyu, a top-notch actor, plays the male lead. The first step is to gain fans in the rice circle.

Moreover, "Operation Black Wind" uses filters, and the actors look more beautiful and handsome in the camera.

If you compare the graphic features of "Hurricane" and "Operation Black Wind".

In the shots of "Rush", you can clearly see the pimples on the character's face.

In "Operation Black Wind", the filters have worn away all the pores.

This heavily filtered style is similar to the style of Xiangjiang TV’s self-produced variety shows.

The stars under the filter have whiter skin and are younger, but the distortion is serious.

…

After Xiangjiang Satellite TV withdrew from the competition, Jiangnan Satellite TV saw the opportunity and actively strived for a second round of follow-up broadcasts of "Crazy".

In the end, "Kurst" confirmed that two provincial satellite TV stations will follow the broadcast for the second round, namely Donghai Satellite TV and Jiangnan Satellite TV.

Two provincial satellite TV stations jointly purchased the second-round broadcast rights of "Hurry Up" at a price of 2 million per episode.

After the TV station was finalized, discussions on the video platform were also actively underway.

Penguin Video really wants the exclusive rights to broadcast online, but now the TV series produced by Ark Culture are no longer affordable by a video platform.

If a video platform wants to broadcast a TV series exclusively, there is only one way, and that is to provide higher revenue than multi-platform simulcasting.

However, "Crazy" and other video platforms are talking about CPM splitting.

Moreover, Ark Culture takes 70% of the revenue sharing, which is already the highest revenue sharing ratio for video platforms.

In fact.

The 70% bill sharing ratio is usually given to solo dramas.

For multi-platform dramas, major video platforms generally give 50% or 60%.

However, the TV series produced by Ark Culture are so popular that in order to compete for online broadcast rights, major video platforms actively agreed to multi-platform simulcasts and gave them a 70% revenue sharing ratio.

Multi-platform simulcast can obtain revenue from each video platform, plus interstitial advertising, the revenue is very high.

It is impossible for Penguin Video to offer a higher revenue sharing ratio than 70%, so it cannot get the exclusive broadcast rights at all.

finally.

"Crazy" is confirmed to be broadcast on five video platforms including Penguin Video and Xiangtao Video.

…

After all the broadcast platforms were finalized, "Hurry" officially started its pre-publicity campaign.

Ark Culture began to contact major TV stations and video platforms to hold promotional activities.

The main creative team of the drama series also began to actively participate in TV programs to promote the new drama.

The second week of pre-publicity begins.

Fang Xing received a call from Shao Yu, hoping that the brothers could come out and get together.

Guo Keda took over the task of organizing the game and began to organize gatherings, eat and sing karaoke together.

Shao Yu, Lu Ming, and Wang Huajun are all here.

The five members of the team got together again and talked a lot about their experiences during this period.

Guo Keda, Lu Ming and Wang Huajun all signed with Ark Culture, so these three people usually meet a lot.

Shao Yu is different. He is a singer in another agency.

Moreover, except for Wang Huajun, who is slightly less popular, the other four are very popular. They usually work a lot, so the number of parties is less.

This time, Fang Xing asked Guo Keda to organize the party, and everyone put aside their work to attend the party.

After dinner, the group went to Jinzun karaoke.

While in the car, Shao Yu talked about participating in the show.

He is participating in a music variety show on Jiangnan Satellite TV and wants to invite a flying guest to cooperate.

Because Fang Xing was on a promotional tour, he wanted to ask Fang Xing if he was willing to appear on the show and collaborate on a song.

When Fang Xing heard this, he immediately agreed.

I can not only promote the new drama, but also collaborate with Shao Yu on songs, so I won't refuse the best of both worlds.