This star’s style is wrong

The first season of "Rush", which is the first 13 episodes, will be aired in one week.

At that time, the second season will begin.

The commercials for the second season have not yet been sold.

Advertisers hope to negotiate for spot ads in TV series at the lowest price.

The producers of TV series naturally hope to sell them at a higher price.

So, it's a game.

The most critical factor in this game is time.

After the advertising contract is signed, it still takes time to shoot the advertising short film for the brand, so time is very tight.

In addition, "Hurry" has been on air for two days.

This means that Ark Culture must sell the commercials within three or four days, otherwise it will be too late.

Advertisers know this too.

Therefore, from the advertiser's perspective, as long as we can stay calm and delay for two more days, Ark Culture must lower its psychological price and promote cooperation.

Of course, this is not a two-party game, but a multi-party game.

Therefore, there is more than one brand owner, and there is also competition among brands.

At this time, there is a fight between the producer and the brand over price.

Okawa Audio's "Stream" series was the first to win the commercial spot for the first three episodes of the second season of "Horse" at a price of 3 million.

The total transaction price was 9 million.

This price is already nearly double the premium for the current ratings performance of "Crazy".

As soon as this news came out, major brands felt the pressure.

In this pulling stage, we are afraid that a certain brand will suddenly achieve a premium.

This will give other brands the "illusion" that their "goods" are very popular.

Moreover, for the 9 million commercial spot deal with Dachuan Audio this time, Fang Xing also kindly donated a short advertising video and shot a short advertising video for the new headphones of "Chuanliu".

…

Some brands have already purchased interstitial ads for the second season of "Rush", which makes other brands interested in the advertising space of "Rush" nervous.

The advertising industry has its own circle.

The advertising departments of many brands began to inquire about the situation in circles.

As a result, people began to discuss in various WeChat groups in the advertising industry:

"What's going on? How did the commercials for the second season of "Rush" be sold? Is the price really 3 million?"

"It must have been sold. I happen to know Zhang Yigao, the contracted director of Ark Culture, and he has already started preparing to shoot a commercial. The specific price is not clear, but I heard that the total transaction price is 9 million."

"9 million, how many episodes is the price for advertising spots?"

"The news I heard is that it is three episodes, and it is a small brand of headphones."

"9 million for three episodes. Isn't that more than double the premium? Isn't it Ark Culture's left-handed acting?"

This strategy of leaving the right hand behind the left hand has become a very popular strategy for interstitial advertising. It is a common method in many industries.

The purpose is to make the buyer feel that competition is increasing and be forced to sell in advance and close the transaction at a premium.

"There is a possibility. This small brand is actually the brand owned by Fang Xing's girlfriend. There is indeed a possibility of joining forces."

"Then do you want to follow?"

"The price of 3 million per episode is too much of a premium. Even if I wanted to apply, our company's president's office wouldn't be able to get through."

"Indeed, the ratings of the first four episodes of "Hurry Up" are only above average, and the advertising price for an episode of 1.5 million is the most standard. At double the premium, it is impossible to keep up."

…

The heads of advertising departments of major brands are all looking for information.

HONOR Mobile's flagship phone this year will be on sale soon, and the launch event was just held a few days ago.

At this time, we are looking for advertising cooperation everywhere.

In fact, Ark Culture and HONOR Mobile have cooperated many times.

The year before last, Fang Xing also served as the image spokesperson for HONOR mobile phones.

Therefore, Liu Qinglin, the head of the advertising department of HONOR mobile phones, knows several senior executives of Ark Culture.

Acquaintance is acquaintance, but business cooperation still depends on price.

Therefore, if Liu Qinglin, the head of advertising at HONOR, wants to get commercials for the second season of "Horse", he can only negotiate through normal channels.

At most, you can ask about the psychological price from acquaintances in Ark Culture.

The advertising price for the second season of "Rush" is 3 million per episode. It is no secret in the advertising circle.

Liu Qinglin knows that the price is currently a premium, but a large premium, so even if he wants to achieve success, he has no decision-making power.

Because a large advertising budget requires the signature of a senior executive.

Liu Qinglin thought twice and knocked on the door of the CBO office with the documents.

"Mr. Li, regarding this year's flagship phone promotion plan, I have an advertising budget here and want to talk to you."

"Sit down, is this about the commercial for the second season of "Hurry Up"?" Li Changyan had already guessed what it was about.

In fact, this year’s HONOR flagship advertising strategy has been discussed at a high-level meeting long ago.

HONOR has cooperated with Ark Culture many times, and the cooperation has always been a pleasure.

After all, the TV series produced by Ark Culture before were all hits. As long as it is a brand that cooperates with Ark Culture, there will be no unpleasantness.

Therefore, this year's TV series "Hurry" produced by Ark Culture has naturally become an important partner for HONOR's mobile advertising.

Currently, commercials for the second season of "Hurry Up" are under intense investment promotion, but the price premium is too high and no brand has closed the deal.

As the head of HONOR's advertising department, Liu Qinglin has been paying close attention to this matter for the past two days.

Hearing Li Changyan take the initiative to mention this matter, he nodded and replied: "It is indeed the matter. According to the news received so far, a small brand has purchased the first three episodes of the second season of "Hurry Up" for 3 million. advertise.

"So, I decided that I might consider negotiating this cooperation as soon as possible. If we continue to push forward, there may be changes."

Li Changyan pondered for a moment and asked: "Have you seen the launch data of "Hurry Up"?"

Liu Qinglin nodded: "Not only have I read it, but I have also studied it carefully."

Li Changyan then asked: "What do you think of the ratings data of "Crazy"?"

"The ratings are the same as those of CCTV TV drama channels, which is above the average level." Liu Qinglin replied.

"anything else?"

This conclusion is obvious. It doesn't need Liu Qinglin to say it, but Li Changyan can see it at a glance.

Liu Qinglin continued: "The ratings of the third and fourth episodes increased slightly, but the increase was very small and can be ignored."

Li Changyan nodded and asked: "So according to market standards, what should be the price of the commercials for the second season of "Kurst"?"

"1.5 million per episode, judging from the current ratings performance." Liu Qinglin replied.

"Then at what price do you plan to cooperate with Ark Culture?"

"Well...it should take 3 million episodes to negotiate."

Liu Qinglin also felt that this sentence was not confident, after all, the premium was more than double.

If I had signed this kind of advertising contract with another company, I might have been investigated by the company to see if I had received any kickbacks.

"Do you think the price of 3 million per episode is appropriate?" Li Changyan did not object immediately, but continued to ask him what he thought.

Liu Qinglin pondered for a moment and replied: "Mr. Li, this is what I think. The TV series produced by Ark Culture in the past were all popular dramas. If the commercial breaks are delayed until the end, the prices will become more and more outrageous.

“In addition, Dachuan Audio has already concluded a deal with Ark Culture.

“I know that there is a nepotistic relationship between Dachuan Audio and Ark Culture. Many people think that this may be Ark Culture putting on a show for us.

“But after I thought about it carefully, I discovered a problem.

"If Ark Culture really wants to put on a show for us, why should we find Dachuan Audio? Wouldn't it be better to find another brand that has nothing to do with Ark Culture?"

After listening, Li Changyan agreed with his inference, but still shook his head and said: "Your idea does make sense, but just like this, it is impossible to pass an advertising budget that is more than double the premium."

Liu Qinglin then said: "Mr. Li, I propose a price of 3 million per episode for another reason.

“The ratings for the first two episodes of ‘Rush’ were 1.27%, and the ratings for the third and fourth episodes were 1.32%.

“It seems that the increase is indeed very small, so small that it can be ignored.

“But the ratings did not drop, but increased a little bit, which shows that ‘Rampage’ is attractive to viewers.

“And, there is a more important reason.

“The third and fourth episodes of ‘Rush’ air on Friday.

“Friday is the battlefield for provincial satellite TV variety shows, and the ratings of TV dramas during this time period will be affected.

“Moreover, this Friday happens to be the live broadcast of Xiangjiang Satellite TV’s annual peak night, and the ratings have been sucked by Xiangjiang Satellite TV.

"Under such circumstances, the ratings of "Hurry" not only did not drop, but also improved slightly. I think the ratings of "Hurry" will blow out soon.

"Once the ratings of "Crazy" explode, the price of commercial breaks will not be negotiable at 3 million per episode."

After listening to his explanation, Li Changyan pondered.

Liu Qinglin's analysis is indeed reasonable, but it is still difficult to convince the company's senior management with this.

After a moment of silence, Liu Qinglin added: "Actually, I also watched "Hurry Up". I personally thought it was very good and I really want to watch it.

“As far as my personal preference is concerned, I think the ratings of ‘Rush’ will explode.

“Of course, this is just my personal opinion and just a suggestion.

"As for whether to win the commercials for the second season of "Kurst" in advance, I have to ask Mr. Li to make the decision."

Li Changyan thought about it seriously.

As the company's CBO, he actually has the right to sign and win the commercial spots for the second season of "Horse" at a premium.

However, doing so is a huge gamble.

Once the ratings of "Crazy" really start to "skyrocket", then he will be considered courageous if he signs the advertisement for "Crazy" in advance.

However, once the ratings performance of "Crazy" is mediocre, he will be a little embarrassed in front of other company executives.

Li Changyan thought for a moment and asked, "What was the price of the advertisement for Ark Culture's last TV series?"

"The highest price ever paid for an episode was 5 million, but it's still expensive but not marketable." Liu Qinglin replied.

"Okay. I'll sign and you go and negotiate. For 3 million per episode, we'll get all the remaining advertising spots in the second season of "Hurry Up."" Li Changyan made a decisive decision immediately.

"Okay, I will personally lead the team to talk."

After Liu Qinglin received permission, he immediately returned to the advertising department and took people to Ark Culture to discuss advertising business.

…

That afternoon.

HONOR Mobile signed a contract for the remaining advertising spots in the second season of "Hurry Up" with a total transaction price of 30 million.

After the signing was completed, from time to time, the head of the advertising department of the brand owner would call Ark Culture to inquire about the commercials for "Cyclonus".

As a result, all the replies I got were that all the commercials for the second season of "Rush" were sold.

The news quickly spread in advertising circles and caused heated discussions.

"Which company bought the advertisement for the second season of "Rush"? Is it a premium?"

"You guys are not well-informed. The HONOR company bought it, it should be used to promote the upcoming flagship mobile phone."

"What's the price?"

"One episode is 3 million, and the total transaction price is 30 million."

"It was really sold at a premium of more than double. This is outrageous."

"Isn't this price gouging?"

There is also someone in the advertising industry group @Liu Qinglin.

Liu Qinglin had no choice but to reply: "It is indeed a turnover of 30 million. If "Crazy" does not perform well in the ratings in a few days, everyone can laugh at me as much as they want."

Someone in the group started joking: "Mr. Liu, are you taking a kickback? With such a huge premium, can the company agree to it?"

Liu Qinglin explained: "It's signed by the boss. Who dares to reach out to such a focus project?"

…

The next two days.

"Rush" airs episodes five to eight.

In the play, "Gao Qiqiang" begins to compete with "Xu Jiang".

The plot is exciting and exciting.

While the audience sympathized with "Gao Qiqiang"'s experience, they began to hope that "Gao Qiqiang" could win from this confrontation.

Moreover, in these episodes, another important female character "Chen Shuting" appears.

The woman behind this black boss is beautiful, resolute, and very skillful.

After appearing on the stage, he quickly attracted the attention of the audience.

After the eighth episode is aired.

More and more viewers are discussing the plot online, and in addition to "Gao Qiqiang", "Gao Qisheng" and "An Xin", the characters discussed include "Chen Shuting".

"Crazy" also started from the fifth episode, and the ratings began to "skyrocket".

The fifth and sixth episodes had a ratings of 1.63%.

The seventh and eighth episodes had a ratings of 1.95%.

The growth in ratings is very large.

By Monday, many brands began to realize something was wrong.

The original ratings of "Hurry Up" were 1.27%, and the price of interstitial advertising was 1.5 million according to market standards.

Moreover, part of the influence of Ark culture is included in this price.

Therefore, at the beginning, major brands were unwilling to pay double the premium for interstitial ads.

But when a new week begins.

The ratings of "Crazy" began to explode, rising from 1.27% to 1.95% in two days.

This growth rate makes people feel familiar.

This was also the case for several TV series previously produced by Ark Culture. The ratings were average at the beginning, but after a few episodes, they got out of hand.

If it continues to rise at this rate, the ratings will break through 2 just around the corner.

Many brands have begun to regret that they did not purchase the advertising space of "Hurry Up" at a premium earlier.

Now the ratings for "Rush" are starting to take off, and so are the prices.

However, even at the heavenly price, brand owners can’t buy it even if they want to.

Because the commercials for the second episode of "Crazy" have been taken over by HONOR.

As a result, major brands began to look at the commercials for the third season of "Horse".

However, Ark Culture's response is: let's not talk about the advertising business of the third season of "Hurry" for the time being.