This star’s style is wrong

After signing the HONOR endorsement contract, Fang Xing was busy filming commercials.

At this time, the second season of "Horse" was also launched.

The three seasons of "Rush" were filmed in one go, so there was no break when it was aired.

After the first season is aired, the second season will follow.

The timeline of the second season is 2006.

So there's a six-year time span between season one and season two.

At the end of the timeline in 2000, the master of "An Xin" and "Li Xiang", the criminal police captain "Cao Chuang", was instructed by a mysterious man to kill "Xu Jiang" to silence him.

As a result, both "Xu Jiang" and "Cao Chuang" died at the scene of the crime.

When "Li Xiang" arrived, "Cao Chuang" had been shot.

There are many doubts about this shooting.

Moreover, there is a high-ranking big shot involved behind the scenes.

In order to protect his master's reputation, "Li Xiang" refused to tell the truth and insisted that "Cao Chuang" died in the line of duty.

For this reason, the shooting case has always been suspicious and has not been investigated clearly.

Moreover, there is a force from the superiors that pressures the case to be closed quickly.

From 2000 to 2006, "Anxin" insisted that the shooting case was suspicious, and wrote and submitted materials many times, requesting that the case be re-investigated, but there was no result.

For this reason, "An Xin" and "Li Xiang" were originally good brothers, but gradually developed a rift.

"An Xin" insists on re-investigating the shooting case, but if the truth is really investigated, it will damage the reputation of the master "Cao Chuang".

Therefore, "An Xin" was excluded by colleagues in the police station.

During this period, "Gao Qiqiang" accepted retired gang boss "Uncle Tai" as his godfather and became a new generation leader in Jinghai City.

During these six years from 2000 to 2006, "Anxin" has been investigating "Gao Qiqiang", but it has never been able to obtain tangible evidence.

The plot of the second season starts in 2006.

This year, the superior department planned to build a high-speed railway through Mangcun.

"Gao Qiqiang" received the news in advance and prepared to develop the Mangcun resort project.

However, the village chief "Li Youtian" and his son "Li Hongwei" of Mang Village are not fuel-efficient lamps.

The plot of the second season revolves around the Mangcun Resort project.

…

The plot of the second season is very exciting.

Moreover, the acting skills of the actors "Li Youtian" and "Li Hongwei" are very good, and they almost brought the two characters to life.

When "Li Hongwei" appeared on the stage, he impressed the audience deeply with his earthy and arrogant image.

Within a few days of this character's appearance, the "Li Hongwei points his finger at people" emoji began to circulate on the Internet.

Due to the popularity of the first season, the popularity of the second season was very high as soon as it was aired. No other drama could compete with it in terms of ratings and broadcast volume during the same period.

"Chuanliu" brand headphones bought the first three episodes of the second season.

In the opening and closing credits of the first three episodes, there will be clips of Lu Xiang'er listening to music on her Bluetooth headset. Her intoxicated expression is like listening to celestial music.

As soon as the second season of "Rush" aired, the effect of the advertisement was immediate.

Sales of new Bluetooth headsets in the "Chuanliu" series are rising rapidly.

After the first three episodes were broadcast, in the fourth episode, the commercials were replaced by HONOR mobile phones’ new flagship this year.

The commercials for the second season still use the commercials of HONOR spokesperson Jia Haochen.

Jia Haochen is the celebrity spokesperson signed by HONOR Mobile after Fang Xing’s endorsement contract expired a year and a half ago.

When HONOR signed the commercial for the second season of "Kurst", it had not yet signed a new spokesperson, so the commercial for the second season used Jia Haochen's commercial.

Jia Haochen is a member of INX, the top boy group of domestic entertainment giant Shengqi Entertainment.

Although he was born in a boy band, Shengqi Entertainment is good at supporting its artists and has developed into various fields of film, television and music, and has achieved remarkable results.

When Jia Haochen was a trainee, he took acting classes. After his debut, in addition to group work, he also took on film and television dramas.

Moreover, he was very lucky. The year before last, he starred in a movie with a box office of 2.3 billion, and he was immediately praised as a movie star by Shengqi Entertainment.

In the film and television industry, movies are at the top of the contempt chain.

In the past few years, the film industry has formed a standard model. The cast is mainly composed of powerful actors, but a top actor will be added to attract traffic and harvest fans and box office.

Although the film industry has used many examples to prove that popular stars cannot compete at the box office, hiring a popular star to play the second, third, or even fourth male lead will have a very good effect.

What's more important is that popular celebrities are desperate to show off their faces on the big screen, so the pay will be very low.

For popular celebrities, as long as they can star in high-box-office movies, they can make money even through rebates.

Jia Haochen is a standard example of successful facial recognition on the big screen.

The year before last, he starred in a Lunar New Year movie as the third male lead, which grossed 2.3 billion at the box office.

Last year during the Lunar New Year, I was even more lucky, as I was the third leading actor again, with a box office of 3.1 billion.

The combined box office of the two movies exceeded 5 billion.

Shengqi Entertainment began to create his "Mr. 5 Billion" and "Future Movie King" personas, and he suddenly became a movie star at the top of the contempt chain.

In addition, Jia Haochen is a member of the domestic first-line men's group INX and already has a large number of fans.

After the characters of "Mr. 5 Billion" and "Future Movie King" were released, fans almost wanted to brag about their idols, and they all thought they were fans of Jia Haochen.

…

The commercials for the second season of "Hurry Up" still use Jia Haochen's commercials.

For this reason, Jia Haochen's fans also promoted it everywhere, calling on all fans to watch "Crazy".

Moreover, because of "Operation Black Wind", Jia Haochen's fans also had conflicts with Feng Heyu's fans.

Fans from the two families began to fight, and Jia Haochen gained the upper hand.

After all, the film industry is at the top of the contempt chain. Jia Haochen's status as a movie star suddenly became a weapon to despise Feng Heyu, a TV star.

However, this situation did not last long.

It was reported that HONOR Mobile changed its spokesperson, replaced Jia Haochen, and signed Fang Xing.

After the news came out, Jia Haochen's fans immediately felt stabbed in the back by HONOR's mobile phone. They began to attack on Weibo and other platforms, and rushed to HONOR's official WeChat account to demand explanations.

Jia Haochen's fans are very fanatical, and this matter is about to become a big deal.

HONOR's CBO Li Changyan personally contacted Jia Haochen's agent and discussed it.

Jia Haochen's personal studio posted a Weibo message asking fans not to make trouble, saying that the endorsement contract between Jia Haochen and HONOR has not ended and that the cooperation has been very pleasant.

Things calmed down after Jia Haochen's personal studio spoke.

However, this Weibo also confirms that HONOR’s new spokesperson has indeed been changed from Jia Haochen to Fang Xing.

Jia Haochen's fans were still very unhappy, and they stopped fighting with Feng Heyu's fans, and started to get weird with Fang Xing and "Hurry Up".

There were even several hot searches:

[Fang Xing snatched Jia Haochen’s mobile phone to endorse! 】

[Why is Fang Xing so shameless? 】

[Did Jia Haochen steal Fang Xing’s endorsement back then? 】

These topics can easily arouse discussion and quarrel among fans, so related topics almost dominate the hot search list.

For several days in a row, the hot search list was dominated by "Kurst" and "Fang Xing steals Jia Haochen's endorsement".

There were a lot of curses on all major online platforms.

Jia Haochen's fanatical fans are huge, so it creates the illusion that the entire Internet is scolding Fang Xing.

Ark Culture has never specialized in fan management, so Fang Xing doesn’t have any fanatic fans, most of them are just fans and casual fans.

Occasionally, a passer-by fan would refute one or two words, but they would also be drowned out by Jia Haochen’s fanatical fan comments:

[There is a saying, this is not called grabbing an endorsement, it is just that the endorsement has ended and a new spokesperson has been signed. If we talk about stealing, did Jia Haochen also steal Fang Xing's endorsement the year before last? 】

[Is it useful to explain this to fans? Even before the endorsement contract of your own idol has ended, you start attacking the brand's new spokesperson. Is this considered to be putting down the blame? 】

[To correct one thing, snatching endorsements should mean that the brand originally wanted to sign A, but then B suddenly came out and snatched away the endorsement through certain methods. This is called snatching. 】

[Furthermore, there is no rule that brands cannot sign two spokespersons unless it is stipulated in the endorsement contract. 】

Since Jia Haochen's endorsement contract still has a few months left, if fans behave at this time, HONOR will suffer losses.

Then Jia Haochen's image will be very bad in the eyes of the brand.

Therefore, Shengqi Entertainment immediately took action and let its fan management team control the fans.

Jia Haochen's personal studio has also published articles continuously, praising HONOR as an excellent partner and repeatedly emphasizing that there is no such thing as grabbing endorsements.

After two days of turmoil, the incident finally subsided.

Jia Haochen's fans were restrained from venting their emotions online.

However, some fans are still aggrieved that Jia Haochen failed to renew his contract as HONOR spokesperson.

Fans are discussing in the fan group, and the more they discuss, the more imbalanced they become:

"Why should Fang Xing compare with Haochen? The box office of the movie starring Haochen has reached 5 billion, what does Fang Xing have?"

"Even so, I don't know if there is something wrong with the senior management of HONOR, so they actually replaced Fang Xing as the spokesperson."

"Let's all boycott "Horse", this crappy show can be popular, Fang Xing's acting is so ugly."

…

Fang Xing had no time to pay attention to the online public opinions for several days.

I have been filming commercials, and according to the plan, the commercials will be included in the commercials for the third season of "Rush", so the time is very tight.

After three days of continuous shooting and three days of post-production, the commercial was finally released.

That afternoon I called people from HONOR company to come over and review the film.

This time Li Changyan and Liu Qinglin led the team together.

After watching the commercial, Fang Xing and Li Changyan sat down to drink tea and chat.

"Mr. Li, are you satisfied with the finished film? Is there anything that needs to be modified?" Fang Xing asked proactively.

"Brother Fang's film and television shooting skills, what else can I say? Can you ask a big director from the film and television industry to shoot a commercial? Is there any difference?" Li Changyan answered cheerfully.

Ark Culture has produced four popular TV series. At the beginning, the crew was still a little green.

Nowadays, big projects like "Crazy" with an investment of more than 300 million can be completed, and shooting a commercial is really easy.

Later, Li Changyan mentioned another matter: "A few days ago, there was a big commotion on the Internet about changing the spokesperson. Do you know?"

Fang Xing did hear the assistant and people on the crew mention it, but he didn't pay attention: "I heard about it, but I didn't have time to pay attention."

Li Changyan continued to ask: "What do you think about this matter?"

Fang Xing shrugged and replied, "I don't have any opinion. It's just about signing a new spokesperson. Do you need any opinion?"

Li Changyan rubbed his eyebrows with his fingers and said: "A few days ago, Jia Haochen's fans made such a fuss that I couldn't sleep for two days."

He is the chief brand officer of HONOR, and it is his job to maintain the brand image.

The spokesperson's fans made a fuss and even wanted to ask for an explanation on the brand's official Weibo account.

Li Changyan did work two overtime hours, communicating with Jia Haochen's personal studio and Shengqi Entertainment, asking them to calm public opinion.

This is how things can be settled so quickly.

"Then Mr. Li must have a good rest." Fang Xing didn't care about this and just did his own thing. Anyway, he has been criticized by some traffic fans along the way, and he has long been used to it.

Li Changyan thought about it and then said: "At the meeting yesterday, some company executives said that the commercials for the third season of "Kurst" will continue to use Jia Haochen's commercials. This is to appease Jia Haochen's fans."

After hearing this, Fang Xing raised his eyebrows and said with a smile: "Mr. Li does not need to discuss this matter with me. The commercials for the third season of "Hurry Up" have been signed to your company. What commercials does your company want to put in it? Either way.

"As for my commercial film, it has been shot. If your company thinks there is no problem with the commercial film, then I will hand over the job.

"Your company has the right to decide how and when to use the commercials without contract negotiation."

After listening to this, Li Changyan's expression became slightly more relaxed: "Brother Fang is still so easy to talk to."

In fact, he was worried that if Jia Haochen's commercial was included in the third season of "Hurry Up", it would cause Fang Xing's dissatisfaction.

Fang Xing said calmly: "I really don't care, but a large part of the value of the commercial is reflected in the actors in the series. Anyway, it depends on your company's decision, I'm fine with it."

Of course Li Changyan knew this.

In fact, many commercials for TV series are filmed by actors from the TV series, and they are even specially made up to look like the characters in the TV series when filming.

If HONOR really puts Jia Haochen's commercial into the commercial for the third season of "Horse".

Then, this interstitial advertisement will have nothing to do with "Horse", and there will be no linkage effect, and the effect of the interstitial advertisement will be greatly reduced.

Li Changyan sighed and said: "The company's senior management met yesterday to discuss this matter. I am also worried about this matter."

Fang Xing leaned back on his chair and said, "Actually, the matter is not that complicated. I don't have any objections anyway. Mr. Li will take the advertising film back and show it to your company's senior management. If you decide in the end, just inform our company. However, it's best We have to decide by tomorrow afternoon because we still have to cut the commercials into the episode.”

When Li Changyan thought of the commercial he just watched, he suddenly had an idea: "The commercial film shot by Brother Fang is indeed very good. I will take it back and show it to other senior executives of the company. I will give you an answer tomorrow."

After saying this, Li Changyan hurriedly left and returned to HONOR headquarters.

Chapter 408 has been reviewed and will not be resolved until the editor comes to work.