This star’s style is wrong

"Boss, Wei Shurong, deputy director of Donghai Satellite TV, invites you to have tea on Tuesday afternoon."

"Jiang Minghe, deputy director of Xiangjiang Satellite TV, invites you to have tea on Wednesday afternoon."

"Gong Changlin, deputy director of Jiangnan Satellite TV, invites you to dinner on Wednesday night."

"Wang Yulin, deputy director of Xiangjiang Jade Channel, invites you to tea on Thursday afternoon."

During the regular work meeting on Monday, Qiao Yinghong read out four or five invitations in one breath, and they were all invitations from the deputy directors of major TV stations.

"What was the agreement? Each station also staggered the time and arranged it clearly for me."

When Fang Xing saw the schedule of these invitations, he couldn't help but complain.

"The production of "Nirvana in Fire" is finished, so of course the TV station can't sit still. There are still many invitations from local stations, but I didn't list them, otherwise there would be more." Qiao Yinghong spread her hands.

There is no way, the TV series produced by Ark Culture are so popular now.

All the major provincial satellite TV stations are afraid that it will be late and this year's drama king will fall into the hands of their opponents.

The TV series produced by Ark Culture were not so popular from the beginning.

After finishing filming "Wulin Gaiden", Fang Xing was looking for a broadcast platform everywhere.

It was much better when it came to "The Beginning". Because I had cooperated with Penguin Video, it was broadcast directly on Penguin Video.

However, "The Beginning" does not have a video platform to join the competition.

The situation is different in "The Pretender".

The first two dramas laid a good foundation for Ark Culture, and provincial TV stations began to compete for "The Pretender".

In the later "Hurry", even CCTV joined the competition.

Moreover, the first four TV series, during the broadcast period, all crushed all living beings and won the ratings championship at that time.

Therefore, when the news of the completion of "Nirvana in Fire" spread, major TV stations could not sit still and joined the ranks of competing for the right to premiere "Nirvana in Fire".

These TV stations are not just here for the brand effect of Ark Culture.

"Nirvana in Fire" has been completed, the crew is on vacation, and part of the Fuhua Dao team has joined other crews.

The major TV stations are currently unable to see the finished film of "Nirvana in Fire", but you can get information from the crew.

The crew and crew of Ark Culture may not speak ill of "Nirvana in Fire", but the various functional teams of the crew of "Nirvana in Fire" are not all under Ark Culture.

Normally, for an S-level film and television project, more than 3,000 crew members are involved in the entire filming process.

If it is an S+ project like "Hurricane", the number of crew members will be even larger, even reaching 8,000 people.

It is impossible for so many people to be employees of Ark Culture.

Especially the Fu Huadao team. In the film and television industry, the famous Fu Huadao team has enough strength and scale to open a company.

Therefore, the teams responsible for different functions in these crews are usually cooperative relationships and come from different companies and teams.

People in the industry can learn about the filming situation of "Nirvana in Fire" from these cooperation teams.

Especially the crew members who have been working on the set for ten or twenty years have a certain understanding of the quality of a drama.

Therefore, major TV stations can find out about "Nirvana in Fire" from many channels to gauge whether the show is worth competing for.

Coupled with the high-quality production capabilities of Ark Culture, major TV stations are naturally eager to win this drama.

…

In addition to TV stations, major advertisers are also inquiring about the price of interstitial ads in "Nirvana in Fire".

Although advertisers in the industry are all aware of Ark Culture’s past interstitial advertising prices. Before the launch of the broadcast, interstitial advertising prices were sky-high, but these advertisers still tentatively inquired about the price in case they missed something.

However, this time, Ark Culture’s response was that the interstitial advertisement for “Nirvana in Fire” has been sold.

This surprised major advertisers and brands.

"Nirvana in Fire" was only completed a few days ago, and the commercials were sold out so quickly. This is not like Ark Culture's style.

The advertiser inquired further and found out that what was being sold were interstitial ads for the first 20 episodes.

Moreover, the commercials for the first 20 episodes were sold to "Maorong Fresh Food", a leading company in the Donghai fresh food industry.

If I continue to inquire, I will find that it is related to Huahuo Media.

Later, after Tao Maorong and Fang Xing had a phone call, they officially announced it to the public.

Maorong Fresh Food and Ark Culture signed a contract worth 100 million, involving the equity transfer of Huahuo Media and the sales of advertising inserts in "Nirvana in Fire".

Prior to this, things about Huahuo Media had been circulating in the industry for a long time.

However, neither Ark Culture nor Maorong Fresh has responded positively to this.

This time, "Nirvana in Fire" has been completed. During the post-production period, the pre-heating of the drama can be started.

The 100 million contract between Maorong Fresh Food and Ark Culture is the first publicity tool.

100 million, this is already an astronomical figure to ordinary people.

"Nirvana in Fire" has just finished filming, and before it even started selling its first broadcast or online broadcast, it received a 100 million contract.

As soon as the news came out, it immediately attracted the attention of financial journalists and entertainment gossip reporters.

then.

Tao Maorong actually encountered the situation of being chased and intercepted by entertainment reporters.

In fact, Fang Xing never accepts commercial roles and appears in public much less often than other celebrities.

The entertainment reporters couldn't stop Fang Xing, so they stopped Tao Maorong instead.

Tao Maorong never needs to avoid reporters when he goes out. He always enters and exits the company through the main entrance.

Therefore, entertainment reporters are always accurate.

Tao Maorong has been interviewed by reporters before, but most of them were reporters on life, finance, and current affairs news. He was surrounded by entertainment reporters for the first time.

Reporter: "Mr. Tao, I saw that four months ago, you held a shareholding in Huahuo Media, but now the ownership has changed. Rumors in the industry are that Ark Culture acquired Huahuo Media. Do you know about this acquisition? ?”

Tao Maorong nodded and replied: "Yes, I talked about it personally."

Reporter: "Then why did you sell Huahuo Media to Ark Culture? As far as I know, Huahuo Media is making good profits."

Tao Maorong: "I like selling, don't you?"

Reporter: “How much did Huahuo Media sell for?”

Tao Maorong answered very simply: "I didn't get a penny, and I was tipped 15 million."

The reporter's eyes lit up: "So, did you give Huahuo Media to Fang Xing? What is your relationship?"

Tao Maorong laughed and said: "What are you thinking? Huahuo Media was sold, and I didn't take the money. It was all used to buy advertisements for "Nirvana in Fire".

"Think about it for yourself, how much the interstitial ads in "Nirvana in Fire" are worth, that's how much Huahuo Media sold them."

The reporter did not expect that during the interview with Tao Maorong, he even asked about breaking news.

Mainly, these entertainment reporters did not expect Tao Maorong to be so capable.

Moreover, Tao Maorong's answer was not afraid of making big news at all.

That afternoon.

The news about the reporter's interview with Tao Maorong was posted online and quickly became a hot search topic.

[The former boss of Huahuo Media admitted frankly that he did not get a penny from the sale of Huahuo Media, and even paid 15 million in rebates. 】

[What is Fang Xing’s charm that makes the leading company in Donghai’s fresh food industry give money to him? 】

[Unexpectedly, I discovered that “Maorong Fresh Food” was on the investment list of “Nirvana in Fire”. 】

[How did Fang Xing use the commercials from the first 20 episodes of a TV series to change companies? 】

[What is the charm of "Nirvana in Fire"? As soon as the filming was completed, a contract worth 100 million was signed. 】

Entertainment news about "Nirvana in Fire", Maorong Fresh Food, and Huahuo Media have flooded the entire Internet.

"Nirvana in Fire" is still in post-production, and it has been trending one after another.

The warm-up effect of this wave is simply amazing.

…

Starting on Tuesday this week.

Fang Xing eats and drinks tea with the leaders of major TV stations every day.

The content of the discussion was naturally about the premiere rights of "Nirvana in Fire".

Of course, the price of the premiere of "Nirvana in Fire" will definitely exceed 100 million.

Such a high price cannot be negotiated over a meal.

Moreover, there are many plans for satellite TV premieres, which can be broadcast alone or simulcast on multiple channels.

There are even second and third wheels.

In fact.

Under normal circumstances, when TV stations purchase the first broadcast rights of film and television dramas, they usually wait until the finished film is released and go through a film review meeting to confirm the quality of the drama series before negotiating the price.

It's just that Ark Culture's dramas are so popular that the leaders of major TV stations have to go to Fang Xing first to have a meal, drink tea, and get some information.

As for whether we can finally get the first broadcast rights, at what price and what kind of plan to premiere, we still have to talk slowly.

The TV station that is now looking for Fang Xing to eat is to not fall behind first and to get the qualifications to compete for the first broadcast rights, and then continue the negotiations.

Fang Xing is already very familiar with the leaders of several provincial satellite TV stations, so eating and drinking tea can be regarded as contact and bonding.

…

besides.

Senior executives of major video platforms are also looking to Ark Culture to negotiate for the online broadcast rights of "Nirvana in Fire".

However, the webcasting rights are relatively simple to talk about. Qiao Yinghong is mainly responsible for leading the team.

The broadcast model of TV series on stars is different from the broadcast model of video platforms.

When a TV station purchases the right to premiere a TV series, it is usually a one-and-done deal.

The two parties negotiate a price, and the TV station pays for the right to premiere the TV series. The advertising revenue obtained by the TV station from broadcasting has nothing to do with the copyright owner of the TV series.

The video platform is different, mainly focusing on CPM advertising and VIP member accounts.

Moreover, the video platform’s share ratio for S-level and above film and television dramas is basically a fixed 70%.

This account sharing ratio is the limit that the video platform can maintain operations.

The account sharing ratio is basically fixed, so when negotiating a contract between the copyright owner and the video platform, there is no need to negotiate the price, and the negotiation is relatively simple.

Of course, video platforms will also provide more favorable conditions for some S-level film and television dramas.

However, the account sharing ratio will basically not change, but the video platform will provide guaranteed contracts for S-level film and television dramas to increase competitiveness.

Starting from "Hurry", the webcasts of Ark Culture's TV series are all multi-platform simulcasts.

This time "Nirvana in Fire" is no exception. The contracts negotiated are all S-level standard contracts with a 70% account sharing ratio.

Fang Xing handed over this part of the work to the company team. Apart from dining with the leaders of major TV stations, Fang Xing spent the rest of his time on the post-production of "Nirvana in Fire".

…

at the same time.

"Warm Spring Night in the Lotus Tent" has also been finalized and entered post-production.

Hanlin Media mobilized its contacts and began negotiating for a broadcast platform.

The final total investment of "A Warm Spring Night in the Lotus Tent" rose to 150 million, which is considered a large investment among S-level projects.

Moreover, this time the investment lineup of "Warm Spring Night in Hibiscus Tent" is very strong.

Pengcheng Capital, Dingsheng Capital, Shengqi Entertainment, Fanfan Entertainment... are all big companies in the industry.

Therefore, "A Warm Spring Night in the Furong Tent" has a wide network of people. After all, investors do not want their investment money to be wasted. Of course, they hope that this drama can be broadcast on a large platform.

Moreover, "Warm Spring Night in the Lotus Tent" is a popular theme now.

It can be said that one of the costume idol dramas in recent years has become popular.

Therefore, this project has great profit potential.

The leaders of various David TV stations were looking for Fang Xing to eat.

Companies such as Dingsheng Capital and Shengqi Entertainment have also launched relationships to have dinner with the leaders of major TV stations.

It's mid-October.

With the National Day holiday over, Shengqi Entertainment found connections and organized a dinner for the "Furong" crew and Hu Chunsheng, the chief editorial director of Xiangjiang Satellite TV.

Chen Wenhan raised his wine glass and said warmly: "Director Hu, come on, come on, let me toast you."

Hu Chunsheng laughed and said, "I can't drink anymore, I can't drink anymore."

He said this in his mouth, but continued to push cups and cups in his hands.

"Director Hu, our new drama "Furong" has been completed. I guarantee that this drama will be a hit." Chen Wenhan started to get down to business.

Today's dinner is hosted by the Shengqi Entertainment Group, and the person invited is the director of the chief editing office of Xiangjiang Satellite TV.

The chief editor's office of a TV station has a lot of authority and will play a key role in deciding which TV series to purchase.

However, the position of the chief editor is inferior to that of the station director and deputy director.

Chen Wenhan was a little unhappy when he first heard that the director of the editorial office of Xiangjiang Satellite TV was hired.

His initial idea was that the deputy director would have to discuss it in person.

However, the executives of Shengqi Entertainment have repeatedly emphasized that the most suitable TV station for "Spring Night in the Lotus Tent" is Xiangjiang Satellite TV.

In the past two years, some of the idol dramas broadcast on Xiangjiang Satellite TV have become popular. The only difference is how popular they are.

Therefore, even though Chen Wenhan looked down upon Hu Chunsheng, the director of the editorial office of Xiangjiang Satellite TV, he still came to drink with him personally.

Hu Chunsheng drank, but his mind was still very clear. He asked: "Mr. Chen, when do you plan to broadcast this drama?"

Chen Wenhan didn't think twice and said directly: "Around New Year's Day."

"Warm Spring Night in the Lotus Tent" is still in the late production stage, and the broadcast time is only approximate, and the specific broadcast time still needs to be negotiated with the TV station.

Hu Chunsheng shook his head and said, "I'm afraid not around New Year's Day."

"Why? Our post-production is almost finished, and it would be most appropriate to broadcast it on New Year's Day." Chen Wenhan frowned.

Hu Chunsheng smiled and said, "Our station wants to broadcast another drama on New Year's Day."

"Play other dramas? Which drama?" Chen Wenhan frowned even more.

"Of course it's the Ark Culture department." Hu Chunsheng didn't hide anything and answered directly.

Chen Wenhan stared, a little unhappy, and asked, "Have you already bought "Nirvana in Fire"?"

Hu Chunsheng waved his hand and said: "We haven't reached an agreement yet, but our director Jiang has already had dinner with Fang Xing. Therefore, if your drama is to be broadcast on our station, the broadcast schedule must be later."

Chen Wenhan's face suddenly turned as black as the bottom of a pot.

The deputy director of Xiangjiang Satellite TV went to have dinner with Fang Xing, but he sent the director of the editor-in-chief to send him away.