This star’s style is wrong

After three days of screenings of "Nirvana in Fire", major TV stations have come to their conclusion on the quality of this drama.

That afternoon.

Qiao Yinghong received an offer from Jiangnan Satellite TV, and wanted to broadcast "Nirvana in Fire" exclusively for 2.7 million per episode.

The price is already very high.

According to normal market conditions, the price of TV series is directly proportional to the total investment, and then fluctuates up and down according to the quality of the series.

Under normal circumstances, for a TV series like "Nirvana in Fire" with an investment of 180 million, the price of one episode would be around 1.5 million.

It will fluctuate by 20% depending on the quality of the series and the strength of the producer.

If someone among the leading actors has just released a hit drama and the popularity is high, the price will increase by another 10%.

This situation is very common in the TV drama industry.

Moreover, there is a rather special situation.

For example, a certain actor starred in drama A, but drama A was not broadcast due to various reasons.

Perhaps it was because the price could not be negotiated, or the producer was confident in the quality of the series and set too high conditions, which ultimately led to drama A becoming a stock film.

This kind of stock film may be stored for several years and still not be sold.

If the producer didn't lower the price, that might be it.

However, what if among the leading actors in drama A, there is a certain actor who plays a hit movie, which becomes extremely popular and is searched every day.

at this time.

All the movies and TV series of this actor will become hot commodities.

A-dramas that were previously at the bottom of the box would be bought up by TV stations and video platforms at high prices.

The starring cast of "Nirvana in Fire" is the original cast of "The Pretender".

When "The Pretender" was aired, it was the ratings champion in its time slot.

Therefore, the high price of "Nirvana in Fire" has long been expected by major TV stations.

The major TV stations are also inquiring about information from each other.

The television industry is such a big circle, and everyone in the industry knows a little bit about the price each major TV station will offer.

Jiangnan Satellite TV offered 2.7 million per episode to broadcast "Nirvana in Fire" exclusively.

Immediately afterwards, Kyoto Satellite TV offered 2.9 million per episode, still wanting to broadcast it exclusively.

For TV stations, the higher the quality of the drama, the higher the revenue from exclusive broadcasting.

If the TV series is attractive enough to the audience, it can increase the overall ratings of the TV station.

Wei Shurong, deputy director of East China Sea TV, met with other leaders in the station and personally approached Fang Xing, hoping to broadcast it exclusively for 3 million an episode.

Although Jiang Minghe had previously proposed to Wei Shurong to broadcast on two channels, the two satellite TV stations are in a competitive relationship. If the income of exclusive broadcasting is higher, of course they will choose to broadcast alone.

Of course, the top executives of Donghai TV have also discussed the possibility of simulcasting on two channels, but compared to simulcasting on two channels, it is currently more advantageous to broadcast alone.

…

at the same time.

After Jiang Minghe returned to Xiangjiang, he held a meeting and discussed with other leaders of Xiangjiang Satellite TV.

At the same time, we also received news about the approximate bids of various satellite TV stations.

The original price of "Nirvana in Fire" analyzed by the Xiangjiang Satellite TV team would be close to 3 million per episode.

However, the competition has just begun, and Donghai Satellite TV has already reached 3 million.

If this continues, it will definitely exceed 3 million.

"Donghai Satellite TV is too cunning. They negotiated with us for two channels to broadcast simultaneously, and secretly offered us 3 million to broadcast exclusively." When Jiang Minghe chatted with Wei Shurong before, it could be seen from the other party's attitude that the two There is something to be said for Taiwan Network Broadcasting.

However, the two TV stations are in competition after all.

Nothing counts if there is no agreement signed in black and white.

"We can't continue like this. If we continue to raise prices, the prices will get higher and higher." The director of Xiangjiang Satellite TV said in a very serious tone.

Jiang Minghe thought for a long time and said: "I think it's better to come up with the second plan we prepared. I watched the drama "Nirvana in Fire", and this drama also has a market among male audiences, so we must win it."

"The second plan...that will cost 6 million per episode. This price..." The director hesitated.

"If both satellite TV and online broadcasts get exclusive broadcasts, 6 million per episode will not be a loss." Jiang Minghe clenched his fists, his palms a little sweaty.

After all, if one episode costs 6 million, there will be a total of 54 episodes, which is more than 300 million.

If something unexpected happens, the risk is too great.

Of course, the price of 6 million for an episode is not the price of the first broadcast on the TV station, but the price of the exclusive broadcast on satellite TV and online.

Xiangjiang Satellite TV has a special advantage among many provincial satellite TVs, that is, Xiangjiang Satellite TV has its own video platform "Xiangguo Video".

Moreover, Xiangguo Video has a large number of users. Apart from the three major video websites, Xiangguo Video has the largest number of users.

Xiangguo Video even has a tendency to catch up with Wandou Video, which ranks third.

Therefore, when Xiangjiang Satellite TV purchases the copyrights of TV series, it often buys them both for the TV station’s exclusive broadcasts and for the video website’s exclusive broadcasts.

This time, the Xiangjiang TV viewing group rated "Nirvana in Fire" higher than "The Pretender".

Therefore, Jiang Minghe proposed to broadcast it exclusively on satellite TV and on the website, and buy it together, directly raising the price to 6 million an episode, making it impossible for other TV stations to compete.

After discussion, Xiangjiang Satellite TV's top executives agreed to Jiang Minghe's plan.

The next day, Jiang Minghe took his team to the Ark Culture headquarters to negotiate the contract in person.

Subsequently, Xiangjiang Satellite TV offered 6 million per episode to purchase "Nirvana in Fire", which shocked the TV industry.

This price is a bit ridiculously high, and it shocked other TV stations.

Not only other TV stations, but also other video platforms were panicked.

Originally, all major video platforms had assumed that "Nirvana in Fire" would be broadcast on multiple platforms.

Moreover, Ark Culture has been negotiating contracts with major video platforms, basically using the standard CPM advertising account sharing model.

Now, Xiangjiang Satellite TV suddenly wants to take away the online broadcast rights as well.

Other video websites are naturally not happy.

Li Xueying, vice president of Penguin Video, responded quickly and called Fang Xing immediately, hoping to advance the broadcast contract of "Nirvana in Fire".

Xiangtao Video and Wandou Video also contacted the top executives of Ark Culture, who were in contact with them, and requested that the broadcast contract be advanced as soon as possible.

In order to stabilize the online broadcast contract, Penguin Video directly issued a guaranteed contract of 100 million yuan.

The other two of the three major video websites did the same, and also offered a guaranteed contract of 100 million yuan.

Just for the three major video websites, the total guaranteed contracts reached 300 million.

The price of 6 million per episode offered by Xiangjiang Satellite TV is the price to buy out the broadcast rights, with a total amount of 320 million.

In this way, the price offered by Xiangjiang Satellite TV has no advantage.

Originally, people in the industry were shocked when they heard that Xiangjiang Satellite TV was offering 6 million an episode to buy "Nirvana in Fire".

As a result, what shocked the TV industry even more was that the price of an episode of 6 million was not enough to buy "Nirvana in Fire".

The total investment in "Nirvana in Fire" is only 180 million.

6 million per episode, the total price is already 320 million.

Just by selling exclusive broadcasts, you can make a guaranteed profit of more than 100 million without taking any risks.

However, at this price, it cannot win the "Nirvana in Fire" list.

When Fang Xing first heard that Xiangjiang Satellite TV was going to buy out the copyrights for the exclusive broadcasts on the TV station and on the website, he actually admired Jiang Minghe's courage.

However, this approach of Xiangjiang Satellite TV has affected the interests of too many video websites.

Xiangjiang Satellite TV wants to compete with all video platforms, and it is impossible to win, unless video platforms such as Penguin Video and Xiangtao Video do not want "Nirvana in Fire".

Xiangjiang Satellite TV's price of 6 million per episode was unable to beat the price of "Nirvana in Fire", which directly led to other TV stations not daring to bid.

Whatever price the TV station offers now, the situation will be very delicate.

…

Regarding the broadcast mode of "Nirvana in Fire", Fang Xing still prefers multi-platform simulcast.

Therefore, Fang Xing arranged for Qiao Ying's red belt team to sign a broadcast contract with the video platform first.

There are clauses in the contract that specify the time and plan for the broadcast of "Nirvana in Fire", which will be decided by Ark Culture.

The reason for this provision is to avoid the situation where TV stations and online broadcasts are out of sync.

After the online broadcast contract was signed, the broadcast mode of "Nirvana in Fire" has been basically determined, which is equivalent to delineating the competition scope of the TV station.

Major TV stations began to negotiate on price.

The price of the first episode of "Nirvana in Fire" on satellite TV started to rise from 3 million to 3.1 million, 3.2 million, and 3.3 million.

As prices get higher and higher, the situation becomes increasingly tense.

The price of 3.3 million has exceeded the initial budget of each major TV station.

Kyoto Satellite TV and Jiangcheng Satellite TV began to join forces, offering a first broadcast price of 3.5 million, and the two channels broadcast simultaneously.

When the initial broadcast price exceeded 3.5 million, major TV stations began to understand one thing. It was impossible for this drama to be broadcast exclusively.

Jiang Minghe and Wei Shurong had mentioned the two-channel simulcast a long time ago.

Therefore, Xiangjiang Satellite TV and Donghai Satellite TV quickly joined forces and offered a price of 3.6 million per episode.

Moreover, the two TV stations began to use their connections to increase their leverage.

In addition, the price is beyond the affordability of many TV stations, causing some TV stations to consider broadcasting the second round.

Ark Culture's dramas have a special feature. Even if they are broadcast in the second round, the ratings are not bad.

The price of the second round of follow-up broadcasts is much cheaper than the first broadcast.

If multiple TV stations follow the broadcast in the second round, the cost can be shared. It can be said that there is no need to bear risks and good ratings can be achieved.

Therefore, when the first-run price of "Nirvana in Fire" was raised to 3.6 million per episode, major TV stations chose to give up competing for the first broadcast.

In the end, Donghai Satellite TV and Xiangjiang Satellite TV successfully won the first broadcast rights of "Nirvana in Fire" at a price of 3.6 million per episode.

…

at the same time.

Chen Wenhan's Hanlin Media is also selling "Warm Spring Night in the Lotus Tent" everywhere.

This costume idol drama, with an investment of 150 million, has hired all popular celebrities, which is very suitable for the taste of some ancient idol audiences.

Xiangjiang Satellite TV spent half of the money to win the premiere of "Nirvana in Fire".

Although it is a two-channel broadcast, the money saved can be used to purchase other TV series.

In addition, the recommendation of Hu Chunsheng, director of the editor-in-chief’s office.

Xiangjiang Satellite TV has interest in "Warm Spring Night in the Lotus Tent".

Hu Chunsheng and Chen Wenhan talked several times and prepared to purchase the exclusive broadcast rights of "Spring Night in the Furong Tent" for 1.2 million yuan per episode.

Chen Wenhan was very dissatisfied with the price.

Because the news just came out a few days ago that Fang Xing's "Nirvana in Fire" sold an episode of 3.6 million for a sky-high price.

Moreover, 3.6 million is only for the first broadcast, and there are still TV stations that want to purchase second and third rounds.

Xiangjiang Satellite TV talked about "Warm Spring Night in the Lotus Tent", but it was broadcast exclusively for 120 episodes.

Exclusive broadcasting means buying out the exclusive broadcasting rights for a certain period of time.

In other words, if Xiangjiang Satellite TV buys the exclusive broadcast rights of "Warm Spring Night in the Furong Tent", Hanlin Media will not be allowed to sell the copyright to other TV stations within the number of years specified in the contract.

Within the number of years stipulated in the contract, Xiangjiang Satellite TV can broadcast it as many times as it wants and whenever it wants.

Moreover, the broadcast time is decided by Xiangjiang Satellite TV, and Hanlin Media has no right to interfere.

Chen Wenhan became even more unhappy when he heard these contract terms.

His film "Warm Spring Night in the Hibiscus Tent" had a total investment of 150 million.

The total investment of "Nirvana in Fire" is 180 million.

The investment gap is very small, but the TV station's asking price is more than three times the difference.

Moreover, Xiangjiang Satellite TV only got the right to premiere "Nirvana in Fire", and it was still broadcast on two channels.

Now, when it comes to his "Warm Spring Night in the Furong Tent", Xiangjiang Satellite TV actually wants 1.2 million to buy out the exclusive broadcast of one episode.

This gap was difficult for him to accept.

He was very dissatisfied. Although the total investment amount was almost the same, in the eyes of the TV station, there was so much difference.

"Director Hu, you can broadcast it exclusively, as long as you broadcast it during the New Year's Day period, I will sell the 1.2 million episode!" Chen Wenhan was very dissatisfied and wanted to compete head-on with "Nirvana in Fire".

As long as the ratings of "Spring Night in the Furong Tent" are higher than those of "Nirvana in Fire", his Hanlin Media will be able to step on Ark Culture and Fang Xing to rise to the top.

Hu Chunsheng chuckled and said, "Mr. Chen, stop joking, the drama scheduled for New Year's Day has been confirmed."

"Since you all bought "Nirvana in Fire", why are you still coming to me?" Chen Wenhan snorted coldly.

Hu Chunsheng shook his head and said with a smile: "Mr. Chen, I recommended that we buy "Furong" in Taiwan for the sake of Mr. Xu, who is in charge of entertainment.

"The price of 1.2 million is considered appropriate, but the leadership of the station means to buy out the exclusive broadcast rights. How to broadcast it and when to broadcast it will be decided by the station."

"Then there's no need to talk about it. My drama will only be broadcast on New Year's Day." Chen Wenhan's attitude was very tough.

"Mr. Chen, there is actually no need to be impulsive. Many TV series are adjusting their broadcast schedules now. If you want to avoid "Nirvana in Fire", why would you run into it yourself." Hu Chunsheng shook his head with a joking expression.

"If you want to get ahead in this industry, you have to step on the heads of your opponents. If you think "Nirvana in Fire" will be popular, that's even better. As long as my drama's ratings beat "Nirvana in Fire". I want to watch it." , do you still dare to pay me the same price as a beggar in the future!" Chen Wenhan showed a trace of dissatisfaction on his face.

"Think about it carefully. The price of our broadcast is just this, 1.2 million for a single broadcast. You can't interfere with when it is broadcast." After Hu Chunsheng said this, he stood up and left.

Chen Wenhan directly ignored Xiangjiang Satellite TV and asked Liu Shijie to talk to other TV stations. The requirement was that it must be broadcast on the New Year's Day schedule.

Liu Shijie felt that such a decision was dangerous and tried to dissuade him: "Mr. Chen, how about we change the broadcast schedule. There is no need to go head-to-head with Ark Culture."

Chen Wenhan narrowed his eyes slightly and stared at Liu Shijie: "Are you teaching me how to do things?"

"Young Master Chen..."

"go out!"

"Young Master Chen..."

"roll!"