This star’s style is wrong

"Have you got the ratings of Donghai Satellite TV and Xiangjiang Satellite TV?" Cao Sanchun is now eager to know the ratings of "Nirvana in Fire".

If the ratings of "Nirvana in Fire" also show a downward trend, then the reason for the decline in ratings can be attributed to the impact of the New Year's Day holiday.

"I have received yesterday's ratings data from Donghai Satellite TV. I was just about to print it out, but I haven't had time yet." Liu Xiangnan had been busy all morning and had not yet had time to print out Donghai Satellite TV's ratings data.

"No need to print it out, just send it to me via WeChat." Cao Sanchun didn't want to wait anymore and could read it on his mobile phone.

"Okay." Liu Xiangnan took out his mobile phone, opened his mailbox, and sent the Donghai TV ratings data he received.

Cao Sanchun flicked his phone on the lower left corner of his laptop to use the dual-screen interactive function.

The files on your phone are transferred directly to your computer.

He clicked on the data table on his computer, and the first thing he saw was the ratings of "Nirvana in Fire" when it was first broadcast on Donghai Satellite TV.

The opening rate is 1.26%. At first glance, this data is not high.

Cao Sanchun suddenly felt more relaxed.

If we only look at this figure of 1.26%, it is not as high as the opening ratings of "Warm Spring Night in Furong Tent".

However, Cao Sanchun knows very well why the launch data of "Nirvana in Fire" on Donghai Satellite TV are not amazing.

Because "Nirvana in Fire" is broadcast on two channels, if viewers want to watch "Nirvana in Fire", they can choose to watch Xiangjiang Satellite TV.

Moreover, among the top five provincial satellite TVs, Xiangjiang Satellite TV has the highest average ratings.

In other words, the ratings of "Nirvana in Fire" on Xiangjiang Satellite TV will be higher than 1.26%.

This means that the combined launch ratings of "Nirvana in Fire" on both channels have exceeded 2%, and may even exceed 2.5%.

This ratings is already quite high. Among the popular TV series that are broadcast every year, we can count on one hand the number of TV series that have this data at the beginning of their broadcast.

"Warm Spring Evening in the Lotus Tent" is different. Although it is also broadcast on two channels, Jiangcheng Satellite TV covers a relatively small audience, and its average ratings can barely make it into the top ten.

Therefore, most of the ratings of "Spring Night in the Furong Tent" are concentrated on Jiangnan Satellite TV.

In addition, the leading actors of "Spring Night in the Furong Tent" are all top stars, so one can imagine the huge traffic.

These top idol fans are those who know how to use mobile phones, computers, and TVs to watch "Spring Night in the Furong Tent".

With such a large amount of traffic, it is normal for the broadcast to have high ratings.

…

Although I know that the launch data of "Nirvana in Fire" is not bad, I see that Donghai TV's ratings are not as high as Jiangnan TV's 1.35%.

Cao Sanchun felt a little relieved, at least he wasn't pressed to the ground and rubbed at the beginning.

However, the further down he looked, the more complicated his mood became.

Because during the period when Donghai Satellite TV broadcasts "Nirvana in Fire", the ratings curve is generally upward.

There is a curve chart on this ratings data.

The x-axis of the graph is time, and the y-axis is ratings.

The ratings curve of Donghai Satellite TV is winding upward.

In other words, when Donghai Satellite TV broadcast "Nirvana in Fire", the ratings continued to rise.

Although there are occasional small drops in the middle, the overall trend is indeed rising.

Cao Sanchun's expression became serious and he began to carefully look at several key points on the ratings curve.

First of all, the most obvious nodes are several nodes with declining ratings. Compared with the time, the broadcast content at these time points is marked below the curve chart.

As expected, these points where ratings dropped were during advertising time.

All TV stations are the same. When advertising is broadcast, the ratings drop slightly. This is already common knowledge in the industry.

Different from "Warm Spring Evening in the Furong Tent", the ratings curve of "Nirvana in Fire" slowly went back up after the commercial ended.

In addition to the ratings changes at advertising nodes, there are also several ratings change nodes.

At these points, Donghai Satellite TV's ratings increased a little bit, not much, but a significant upward change can indeed be seen.

Cao Sanchun looked through the data report. The report did not mark these points where the ratings increased.

In other words, the ratings data do not reflect the reasons for these increases in ratings.

Cao Sanchun had an unpleasant idea in his mind. He picked up the Jiangnan TV ratings printed on A4 paper on the table and compared them with the Donghai TV ratings on the computer.

I was surprised to find that the times corresponding to the points where Donghai Satellite TV's ratings increased happened to be Jiangnan Satellite TV's advertising time.

After comparing the two data, Cao Sanchun came to a very helpless conclusion.

When Jiangnan Satellite TV broadcast the commercial, the audience changed the channel to watch "Nirvana in Fire". After the commercial ended, these viewers who switched channels to watch "Nirvana in Fire" did not switch back.

Of course, the increased ratings of Donghai TV do not equal the decreased ratings of Jiangnan TV.

After all, not all viewers who switched channels have switched to watching Donghai Satellite TV, and they may also watch other channels.

Looking at the two ratings data, Cao Sanchun had a vague feeling.

He quickly urged: "Let me ask, have you got the ratings data from Xiangjiang Satellite TV?"

Liu Xiangnan used his mobile phone to ask the colleague in charge of the ratings data on WeChat, and soon received a reply:

"Director, I've got it, I'll send it to you."

Cao Sanchun quickly opened the ratings data of Xiangjiang Satellite TV and looked at the advertising nodes for the first time. Then he found helplessly that on the ratings curve of Xiangjiang Satellite TV, there were several nodes with rising ratings, which also corresponded to the advertising nodes of Jiangnan Satellite TV. .

If one data is a coincidence, then the two data are exactly the same, and the conclusion is obvious.

Cao Sanchun sighed, leaned back in his chair, and sighed: "Sure enough, there is no miracle."

When Cao Sanchun sighed, Liu Xiangnan quickly read the two ratings data and also discovered the key.

Most of the audience is the same as the couple. Even if they watch "A Warm Spring Night in the Lotus Tent" first, they just change the channel to watch "Nirvana in Fire" and then they can't go back.

Moreover, "Nirvana in Fire" had even higher ratings when it first aired on Xiangjiang Satellite TV, reaching 1.36% when it first aired.

In other words, the combined ratings of the two channels of "Nirvana in Fire" exceeded 2.5% immediately after the broadcast.

Moreover, the ratings curve of "Nirvana in Fire" is rising, which shows that this drama has great stamina.

Cao Sanchun sighed: "Sure enough, no drama can beat "Nirvana in Fire"."

Liu Xiangnan complimented in a different way: "This shows that the director has good taste."

When Jiangnan Satellite TV attended the viewing party of "Nirvana in Fire", it was Cao Sanchun who led the team there.

After Cao Sanchun watched the finished film of "Nirvana in Fire", when he gave a report to the leaders in the station, he said that this drama would definitely become popular and he had to find a way to win it.

However, even if you know that a drama will be popular, you may not be able to buy it.

Because Jiangnan Satellite TV is optimistic about "Nirvana in Fire", other TV stations are also optimistic about it.

At the beginning, Jiangnan Satellite TV was still very active in fighting for the right to premiere "Nirvana in Fire".

However, when the price was raised to 3.5 million per episode, the situation became more delicate.

If calculated based on the total investment in "Nirvana in Fire", the price of a single episode of this drama's first broadcast on satellite TV should be 1.5 million per episode.

As a result, it was raised to 3.5 million per episode, which is more than double the premium based on industry standards.

The higher the premium, the higher the risk.

Moreover, 3.5 million per episode is not the final transaction price.

After Jiangnan Satellite TV executives held a meeting and discussed it, they finally decided to abandon the premiere.

Therefore, it is not Cao Sanchun's responsibility that "Nirvana in Fire" didn't get the premiere.

At that time, Cao Sanchun did predict that the ratings performance of "Nirvana in Fire" would be very high, but the leaders at the station felt that the risk was too high and did not continue to raise the price.

At this time, Liu Xiangnan was flattering Cao Sanchun and said that he had good taste, and the atmosphere became a bit awkward.

This flattery does not sound problematic. Cao Sanchun did notice early on that "Nirvana in Fire" had good ratings.

However, now that "Nirvana in Fire" is not broadcast on Jiangnan TV, this flattery is a bit nondescript.

"Okay, you go back to work. Let's take care of the promotional activities for the starring role in "Furong" and try to keep the ratings." Cao Sanchun waved his hand and asked Liu Xiangnan to go out.

…

When "Nirvana in Fire" started airing, Fang Xing was busy promoting it, so he couldn't premiere it with Lu Xiang'er.

Originally, Ning Xiaoyun made an appointment with Lu Xiang'er and wanted to watch the premiere of "Nirvana in Fire" together, but Lu Xiang'er insisted on keeping "Nirvana in Fire" to watch with Fang Xing.

Therefore, last night, Lu Xiang'er and Ning Xiaoyun watched "Warm Spring Night in the Lotus Tent".

The two of them complained about the show while watching it and eating snacks, which was quite fun.

After watching "A Warm Spring Night in the Furong Tent", Ning Xiaoyun wanted to click on "Nirvana in Fire" to continue reading, but was severely stopped by Lu Xiang'er.

Ning Xiaoyun pinched her and ran home to watch "Nirvana in Fire".

The next morning.

Ning Xiaoyun sent a WeChat message to Lu Xiang'er: I have finished watching "Nirvana in Fire", do I need spoiler service?

Lu Xiang'er: If you dare to spoil the story, I will block you.

Ning Xiaoyun: As for that? What does it mean for you and Fang Xing to watch Fang Xing on TV?

Lu Xiang'er: I don't care, I will keep it.

Ning Xiaoyun: Have you had breakfast? together.

Lu Xiang'er: I've finished eating a long time ago and am already on my way to the airport.

Ning Xiaoyun: Going to the airport? What to do?

Lu Xiang'er: Pick up at the airport.

Ning Xiaoyun: Fang Xing just went to promote things, and he also had to pick him up from the airport? Why didn't I see you pick me up?

Lu Xiang'er: I won't bullshit you anymore. I'm at the airport.

Ning Xiaoyun: Take some photos for me. By the way, I want to ask Fang Xing. I want to attend the viewing party of "Nirvana in Fire".

Lu Xiang'er: What movie viewing party did you attend? Which station are you from?

Ning Xiaoyun: I don’t care, I have to attend the movie viewing party.

Lu Xiang'er: Are you stupid? The show has already started, so where can I watch the movie?

…

Donghai International Airport.

Fang Xing and the crew of "Nirvana in Fire" have been promoting for more than a week. They just finished the promotion yesterday and can finally rest for a few days.

Fang Xing found that running promotions was the most tiring job, even more tiring than filming on the crew.

Yesterday I rested one night in a hotel in Xiangjiang and caught the morning flight back to the East China Sea.

Lu Xiang'er arrived at the airport half an hour early according to the flight information. Wearing a mask, she waited at the pick-up gate with the Ark Culture team.

There are so many people at the airport today.

Because the New Year's Day holiday is almost over, people who went out to play are returning.

In addition to passengers, there was also a large group of fans outside the airport pick-up gate, holding signs supporting a certain celebrity. The scale was very large and crowded.

Lu Xiang'er, wearing a mask and a peaked cap, followed the staff of Ark Culture and was crowded around by fans.

At this moment.

At the exit of the station, a celebrity wearing a knee-length trench coat and sunglasses appeared.

There were also several brokerage team employees beside him.

As soon as this star appeared, some fans immediately screamed: "Ma Hongcheng!"

"Ah! Ma Hongcheng!"

Lu Xiang'er was suddenly deafened by the screams of the fans next to her.

She quickly put her hands on her ears and hid back.

This was the first time she met a fan to pick her up at the airport, and she didn't expect it to be so scary.

The screams from the Ma Hongcheng fans group nearby started one after another.

If the airport staff had not set up a cordon, this group of fans might have rushed directly to the airport.

…

In addition to Ma Hongcheng's fans, there were also many entertainment reporters outside the airport.

Because Ma Hongcheng's flight information was announced to the fan group early in the morning, fans knew it, and entertainment reporters naturally knew it too.

Now is the hot time for the broadcast of "Warm Spring Night in the Furong Tent", and entertainment reporters want to get first-hand news.

Therefore, reporters from dozens of entertainment media came to the airport to block Ma Hongcheng.

Ma Hongcheng walked past the guardrail outside the airport and waved to the fans outside the guardrail.

Fans screamed even more fiercely: "Hongcheng! I love you!"

After Ma Hongcheng walked out of the airport, he was quickly surrounded by reporters.

Reporter: Hong Cheng, your new drama "Spring Night in the Furong Tent" has started airing. Are you satisfied with yesterday's ratings performance?

Ma Hongcheng: I have been running promotions during this period and have no time to pay attention to the ratings. However, I am confident that this drama will receive good ratings.

Reporter: Hongcheng, there are so many fans here to pick you up. Is there anything you want to say to the fans?

Ma Hongcheng: Everyone is watching "Spring Night in the Furong Tent". I guarantee it will be good to watch. If you don't think it is good to watch, come to me to refund your membership fee.

Fans in the outer circle shouted: We will not retreat, "Furong" will start airing, and we will be invincible!

…

While entertainment reporters were surrounding Ma Hongcheng for interviews.

Fang Xing also came out of the station, wearing a mask and hat, holding a mobile phone in his hand and talking to Lu Xiang'er.

Lu Xiang'er sounded a little panicked, but also very happy: "Wow! You didn't see it just now, Ma Hongcheng's fans are so scary. Where are you? I saw it, I saw you, I was waving, did you see it? "

Fang Xing raised his head and glanced around, and saw a girl wearing a peaked cap and a mask waving.

Although the mask covered his face, he could still recognize him at a glance.

Fang Xing walked over and said through the guardrail: "There are so many people here, you can actually wait at home."

"I just want to see you as soon as possible." Lu Xiang'er pursed her lips. We haven't seen each other for almost two weeks. A break is better than a wedding.

"You and the assistant go back to the nanny car, and I'll go there as soon as I get out of the station." Fang Xing gestured with his hands.

"Okay." Lu Xiang'er agreed, then poked her head over.

The two people were separated by guardrails and masks, and the tips of their noses touched lightly.

Fang Xing continued to follow the crowd out of the station and just walked out of the airport.

Suddenly he was recognized by a reporter: "Fang Xing! That's Fang Xing, hurry up, hurry up! Go take a picture of Fang Xing!"

The reporters who were originally surrounding Ma Hongcheng dispersed when they heard this shout. They immediately dismissed Ma Hongcheng as air, and they all rushed in the direction of Fang Xing.