This star’s style is wrong

Starting from the 5th, the leading actors of "Warm Spring Night in the Furong Tent" will take turns to interact with the audience on major video platforms.

Try every means possible to increase the popularity of the drama.

The starring cast of "A Warm Spring Night in the Furong Tent" is indeed a popular star, even top-notch ones.

The effect of interactive live broadcast is also very obvious. During the interactive live broadcast, it attracted a huge fan base and brought high popularity to the show.

However, the popularity can only last until the interactive live broadcast ends.

After the interactive live broadcast ended, the popularity and playback volume of the drama also plummeted.

Moreover, the further the episodes go, the lower the playback volume becomes.

Even the 24-hour viewing volume of the latest episode has gradually become difficult to break through 20 million.

According to market standards, a single episode of an S-class TV series must be viewed 40 million times to be considered qualified.

With the current playback volume of "Warm Spring Night in the Lotus Tent", it is already very difficult to reach the passing mark.

Moreover, some of the 20 million views were boosted by the starring traffic through interactive live broadcasts.

Not only the online broadcast volume, but also the ratings of "Warm Spring Night in Furong Tent" have been declining.

From 1.35% at the start of the broadcast, by the seventh and eighth episodes, the ratings of Jiangnan TV's Golden Theater have dropped to 0.76%.

Almost cut in half, this drop in ratings made Jiangnan TV’s executives feel their fingers go numb.

…

"Nirvana in Fire" is just the opposite.

The ratings have been rising, and the ratings for the seventh and eighth episodes of Xiangjiang Satellite TV have risen to 1.89%.

According to this ratings, breaking through to second place is just around the corner.

Not only the ratings, but also the online broadcast volume of "Nirvana in Fire" has been rising.

The latest episode has been viewed more than 70 million times. According to this trend, the average viewership is likely to exceed 100 million.

If the average viewership exceeds 100 million, based on the length of 54 episodes of "Nirvana in Fire", the total number of views will exceed 5.4 billion.

Unless the subsequent plot collapses to the point where you can no longer watch it, it is certain that "Nirvana in Fire" will become a super hit.

I saw that the ratings of "Nirvana in Fire" are rising all the way.

The top executives of Donghai Satellite TV and Xiangjiang Satellite TV were already laughing from ear to ear.

Especially Wei Shurong and Jiang Minghe.

The "Nirvana in Fire" project is something they have personally handled. Whether the project can succeed is very important to them, and may even affect whether they can move up the ladder.

Now, the ratings have been rising all the way, which is enough to illustrate the power of "Nirvana in Fire".

Although the price of 3.6 million per episode is already a sky-high price for a TV series with a total investment of 180 million, "Nirvana in Fire" used beautiful ratings data to deliver a satisfactory answer.

Both Wei Shurong and Jiang Minghe knew that this time they made the right bet again.

According to the ratings performance of "Nirvana in Fire", as long as the plot does not collapse later, let alone 3.6 million episodes, even if it increases by 50%, it will still be worth it.

Of course, no one knows whether a drama will receive good ratings before it officially meets the audience.

If Jiangnan TV and Kyoto TV had known that the ratings of "Nirvana in Fire" would be so strong, they would definitely not have given up so early, at least not when it had 3.6 million viewers.

It's a pity that there is no if in this world.

…

The time comes January 7th.

The first 10 episodes of "Warm Spring Night in the Lotus Tent" have been aired, and the ratings of the 10th episode aired on Jiangnan Satellite TV hit a new low, falling to 0.67%.

This rating has fallen below the lowest ratings of Jiangnan TV's TV series last year.

The director of Jiangnan Satellite TV held an emergency meeting to discuss response strategies.

"The TV series currently being broadcast at the Golden Theater of our station has very poor ratings. If it continues like this, it will exceed the lowest ratings last year. We must find a way to change this situation." The director of Jiangnan Satellite TV poked the conference table hard with his finger and said Set the tone of the meeting seriously.

The Jiangnan Satellite TV executives present all had serious expressions.

Ratings are the lifeblood of a television station.

Moreover, in recent years, online video platforms have had a huge impact on TV stations.

Now if the ratings can no longer be maintained, the TV station will be in a very embarrassing situation.

I saw that the leaders in the station were silent.

Cao Sanchun knew that this meeting would be a criticism meeting for him.

He is the director of the editorial office of Jiangnan Satellite TV, and "Warm Spring Night in the Furong Tent" is the film purchase plan he submitted.

Judging from the subject matter and starring cast of this TV series, this drama should be a very safe drama.

In theory, this show may not be a big hit, but it shouldn't be difficult to become a small hit.

This is also the conclusion reached by Cao Sanchun after many years of experience in the industry.

First of all, the subject matter is a popular costume idol drama, secondly, the starring role is a popular star, and the director is also an experienced ancient puppet drama director in the industry.

When I watched the movie, I found that the visuals of this drama were very good. Although the plot was bloody, the audience didn't mind it.

Most of them are bloody dramas.

All factors seem to prove that this drama is unlikely to hit the streets.

However, the ratings are like a kite with a broken string, falling all the way and bottoming out.

Cao Sanchun knew that instead of being named and criticized by Taili leaders, it would be better to take the blame.

He took a deep breath, stood up and said: "I want to review the leadership here. I proposed the film purchase plan for the drama "Furong", but the ratings turned out to be dismal. I have an unshirkable responsibility..."

After he took the initiative to review, he said his criticism first.

The leaders present had nothing to say.

Moreover, if a drama’s ratings plummet, it’s impossible to blame it entirely on one person.

"Okay, okay, you sit down first. Now is not the time to review, but to find a way to stabilize the ratings." The director of Jiangnan Satellite TV pressed his hand and asked him to sit down.

The conference room was quiet again for a while.

Deputy Director Gong Changlin said: "Before discussing solutions, we need to determine one thing first: whether the ratings of the drama "Furong" have hit rock bottom.

“If there is a possibility of a rebound in the ratings later on, then we can just increase publicity and slightly increase the ratings to get through it.

"Our station has already purchased the second round of "Nirvana in Fire". We will speed up the broadcast of this drama and then air "Nirvana in Fire" immediately to stabilize the ratings.

"Of course, there is a prerequisite for doing this, and that is whether the ratings of "Furong" are still likely to drop."

This question is serious.

Now the ratings of "Spring Night in the Furong Tent" on Jiangnan Satellite TV have dropped to 0.67%, which is already the lowest rating of Jiangnan Satellite TV's Golden Theater last year.

If this rating is the lower limit of the ratings for "Warm Spring Evening in the Furong Tent", then increase publicity, boost the ratings, get through this month, and wait until the second round of "Nirvana in Fire" starts airing, then it will be considered a success.

However, if 0.67% is not the lower limit of the ratings of "Warm Spring Night in the Furong Tent", then things will be terrible.

After Gong Changlin raised this question, the conference room became quiet again.

Because no one knows the answer to this question.

If any station leader said now that 0.67% is the lower limit of ratings for "Spring Night in Lotus Tent", and if the ratings dropped again in a few days, his face would be swollen.

That's when.

Cao Sanchun held a pen in his hand and raised his hand to indicate that he wanted to speak.

After getting permission from the leader, Cao Sanchun stood up and began to speak: "I bear a lot of responsibility for the poor ratings performance of "Furong", so I have been paying close attention to the situation of this drama these days.

“It’s not just us who are worried about the show, the show’s producers are too.

“So, they carried out a lot of promotional activities to increase the number of online views of the show.

"I paid attention to the changes in the playback volume of this drama for three consecutive days. When Ma Hongcheng and other traffic stars conducted online interactive live broadcasts, the popularity and playback volume of the show were indeed raised very high. However, after the live broadcast event, the playback volume dropped. Basically stagnant.

“In my experience, this show has a hard time attracting a casual audience.

“So the ratings of this drama may still drop, and it is already difficult to increase the ratings by just relying on publicity.

"Therefore, my suggestion is to change the broadcast time and change this drama to be broadcast at noon, and the Golden Theater will broadcast a new drama."

After these words were spoken, the scene fell silent.

Once a drama that was originally broadcast during prime time in the evening is moved to noon, it means that the TV station has given up on the drama.

The reason why it continues to be broadcast is just to give the audience an explanation and to bring out the last remaining value.

After all, the TV station has spent money to buy the first broadcast rights of this drama, and not broadcasting it is equivalent to a total loss.

In the television industry, there are examples of TV series being discontinued and rescheduled due to poor ratings, but they are rare.

After all, a drama goes through layers of screening before it can be broadcast on the stars.

After such strict screening, it is quite rare that the final ratings can be so high that the TV station leaders can't stand it.

Cao Sanchun never expected that the ratings of "Warm Spring Night in Furong Tent" would be so bad.

In fact, for Jiangnan Satellite TV, as long as the ratings of evening prime time dramas can be stable above 0.8%, it is an acceptable level.

This requirement is already very low, but "Warm Spring Night in the Lotus Tent" still broke through the lower limit of Jiangnan Satellite TV's tolerance.

After discussion, Jiangnan Satellite TV finally decided to broadcast two more episodes of "Warm Spring Night in the Furong Tent" on the evening of January 7th, and then change the broadcast to noon starting from January 8th.

For Jiangnan Satellite TV, the only good thing is that the price of "Warm Spring Night in the Furong Tent" is not expensive.

Since it is a two-channel broadcast, Jiangnan Satellite TV only needs to pay half of the initial broadcast price, which is 500,000 per episode.

A total of 25 million, Jiangnan TV will not lose much even if it loses money.

Of course, for Jiangnan Satellite TV, the most serious consequence is the decline in ratings.

It is easy for the ratings to go down, but it is difficult to increase them.

…

That night, the 11th and 12th episodes of "Warm Spring Night in the Furong Tent" were broadcast.

At the end of episode 12, a notice was attached to change the broadcast time.

The next day, the ratings from the previous night were compiled. The ratings of Jiangnan Satellite TV's "Warm Spring Night in the Lotus Tent" hit a new low again, falling to 0.53%.

Jiangnan Satellite TV's top executives were very happy. Fortunately, they had already held a meeting to discuss and decide to change the show to noon.

If a new drama is released, no matter how bad the ratings are, it will not fall below last year's lower limit.

As soon as the news came out that Jiangnan Satellite TV had changed the broadcast time of "Warm Spring Night in the Furong Tent", it immediately caused an uproar on the Internet.

Major entertainment Vs and self-media began to follow hot topics and vigorously forwarded the news.

["Warm Spring Night in the Lotus Tent" has been changed to a new broadcast time, but the ratings have become so bad that the TV station can't stand it? 】

[The latest episode’s ratings were 0.53%, which fell below Jiangnan TV’s lowest rating last year. 】

[How exciting can this drama be? The four major traffic stars cannot be brought along and are expected to be nominated for the Golden Broom Award. 】

After the news broke, the internet was filled with howls from fans of the lead actor and carnivalesque netizens.

[Why did Jiangnan Satellite TV change the broadcast time? Do you know how much damage it will do to the show to change the broadcast time? 】

[That’s right, Wenhan works so hard. He not only has to practice violin, but also film and promote. What did he do wrong? Why do you do this to him? 】

[Hongcheng is so pitiful. This is the first time and definitely the last time. 】

[Do all the leaders of Jiangnan TV have dog eyes? "Furong" is so good, why is it changed to noon? 】

[There must be an error in the ratings statistics. My TV has Jiangnan Channel on every night. How could the ratings be so low? 】

In addition to fans wailing, there are countless passers-by, netizens, and people watching the fun:

[I haven’t paid attention to you for only two days, is it this far? 】

[It’s so bad that it has to be broadcast at noon. How bad does it have to be? 】

[As a passerby, I have something to say. In fact, the drama "Furong" is a little less than passing for passers-by, but it should be 50 points. If it had been aired at a different time, maybe the ratings wouldn't be so bad, but it's a pity that it happened at the wrong time. 】

[Indeed, my girlfriend initially followed "Furong", but after I took her to watch an episode of "Nirvana in Fire", she felt something was wrong when she watched "Furong" again. The brightly colored pictures seem too greasy when compared with the soft and simple pictures of "Nirvana in Fire". 】

[The fans’ wailing is much better than the show, I’m so full. 】

[Fans, don’t say that "Furong" is innocent. Look at the ratings next door. It has already broken two on a single channel. 】

[As expected, Ark Culture’s home time is a living hell for other TV series. 】

Since the news of the change of broadcast time of "Warm Spring Night in the Furong Tent" has become a hot search, the competing product "Nirvana in Fire" has naturally also become a hot search.

However, the trending style of "Nirvana in Fire" is completely different.

[The ratings of a single channel have exceeded two, what else can stop "Nirvana in Fire" from competing for this year's drama king? 】

[Stable output, five dramas, five different themes, what else can’t Ark Culture shoot? 】

[Mei Changsu, the leader of the Jiangzuo alliance, is a humble gentleman and as gentle as jade. This is what a costume drama should be like. 】

[The acting school buried in singing? Take stock of Fang Xing’s performance in the five dramas. 】

The ratings and online broadcasts of the two dramas are already worlds apart.

Netizens began to uncover the content of Chen Wenhan’s interview two months ago.

Two months ago, Chen Wenhan made a bold statement that he would use "Warm Spring Nights in the Furong Tent" to step onto the "Nirvana in Fire" list and take the top spot.

Now, the results have come out, and Chen Wenhan has become the biggest joke in hot searches.