This star’s style is wrong

After having dinner with the two CEOs of Datang Navigation, Fang Xing took the project plan and went home to read it slowly.

Judging from the project, Datang Automobile is indeed very sincere.

Just a few days after the Chinese New Year, the project was put out. It was obviously done overtime during the Chinese New Year.

Of course, from Datang Auto's perspective, they really want to advance this brand marketing project as soon as possible.

Because Datang Pilot and Changfeng Journey are two models that compete head-on.

Both models are SUVs and have a high degree of overlap in target customers.

A few years ago, Changfeng Motor released a rapper spokesperson, which caused great controversy.

Controversies create buzz, which will draw many people's attention to the Changfeng Zhengtu brand.

If Changfeng Zhengtu's models have excellent performance and quality, it is possible to convert attention into sales.

Of course, if Changfeng Motors fails to handle the controversy over the new spokesperson, it may also cause customer dissatisfaction and lead to a decline in sales.

In short, it is still unknown whether Changfeng Motor will win or lose in its brand marketing this time.

At least, so far, Changfeng Motor’s official Weibo account has been criticized and criticized, indicating that Changfeng Motor’s brand marketing this time is facing great risks.

As a competitor, Datang Automobile was very fast and immediately approached Fang Xing to talk about brand endorsement.

Of course, this brand marketing plan is still only a paper plan. No one knows whether it can be negotiated.

…

Changfeng Motors suffered protests from many car owners, causing a public relations crisis.

Fortunately, the Chinese New Year is a natural cooling off period.

It also gave Changfeng Motors half a month to respond.

This is Wednesday.

Changfeng Motor released its latest endorsement updates.

As the music brand officer of Changfeng Motor, L.burst produced a promotional song "Speeding" for Changfeng Motor.

As soon as the song was released, the entire network's self-media press releases also flooded the screen and began to promote the song.

["Super Rapper" champion L.burst's latest single, "Speeding", written for Changfeng Motors, let's have a wild ride! 】

Since L.burst won the championship just a year ago, the popularity has not dissipated. Coupled with the promotion of Changfeng Motors, many netizens paid attention to this song.

Moreover, many Changfeng car owners were dissatisfied with L.burst being the spokesperson of Changfeng Motors.

Now L.burst has released a promotional song for Changfeng Motors.

It seems inappropriate to just start scolding someone without even listening.

So many netizens started to click on this song and try to listen to it.

Since this song is a promotional song for Changfeng Motors and is used to promote the Changfeng Motors brand, the song is released online for free.

Songs released for free still have certain advantages in terms of popularity.

Coupled with the fact that Changfeng Motors spent money on promotion, this song quickly appeared on the new song list after its release.

…

At the same time as the promotional song "Speeding" was released, Changfeng Motor held a promotional song press conference to formally introduce the song to the media.

Ten o'clock in the morning.

Exhibition Hall on the first floor of Donghai Times Square.

On both sides of the exhibition hall, more than a dozen major models of Changfeng Motors are displayed as a whole.

However, today is not a car show, but the launch of the brand promotion song "Speeding", so there are no car models arranged.

It's almost half past ten.

Dong Sihan, Vice President of Changfeng Motor, appeared with L.burst.

L.burst was very respectful, making a gesture of invitation and letting Dong Sihan go first.

Dong Sihan and other senior executives of Changfeng Motors came to their seats and sat down.

As the protagonist of today's press conference, L.burst sat next to Dong Sihan, facing hundreds of reporters at the scene.

Because today's press conference has something to do with entertainment and finance.

Therefore, the reporters present spanned two news fields, including financial reporters and entertainment reporters.

Facing reporters, Dong Sihan was the first to speak: "Thank you to the media friends who are here today. Today is the press conference of Changfeng Motors' brand promotion song "Speeding".

“This promotional song was personally composed by Mr. L.burst and produced for Changfeng Motors.

"Now, let's look at the big screen and listen to this song together."

The projector started playing the video of "Speeding".

The scene in the video is a promotional video for the Changfeng SUV model Journey.

It is impossible to shoot the MV in such a short time.

Moreover, as the brand promotion song of Changfeng Motors, the protagonist is the car, so it can be directly used in the promotional video of Changfeng Zhengtu without the need to shoot a separate MV.

Therefore, this video was re-edited using the Changfeng Journey promotional video and then synthesized into the soundtrack of "Speeding".

Changfeng Motors is still willing to spend money. At least the quality of this song is very good in terms of mixing and synthesis and mastering.

In fact.

The song "Speeding" has been released online.

Many reporters have already heard this song in advance.

However, Dong Sihan wanted to play this song live, which was a reasonable procedure for the press conference, so the reporters at the scene patiently listened to the song.

Buzz! Buzz! Buzz…

At the beginning of the video, the Changfeng Zhengtu SUV appears, and then the roar of the engine is heard.

Immediately afterwards.

A rap produced with electronic music appeared: "The journey is an example of speed. The palms holding the steering wheel began to feel hot, and there was only the word "destination" in my eyes.

"My speed is already off the charts. My efforts have made you shut up and stop shouting. My speed is soaring. It's so funny that my opponents can't get enough exhaust..."

"Speeding! Speeding! The speed of the car crushes the opponent. You don't dare to yell at me because you don't know your own abilities!"

The rap mixed with electronic music makes the texture of the sound like fried French fries, with a strange sense of expansion.

…

The music has finished playing.

Dong Sihan smiled and was obviously very satisfied with the song. He gestured to L.burst next to him and introduced: "This song is written and composed by L.burst. He is a pioneer of the times in the field of music, and we are Changfeng The car will be the pioneer of the times in the automotive field."

Immediately afterwards.

The topic was turned to L.burst, who began to talk about the process of making the song "Speeding".

After the speech, it was time for reporters to ask questions.

A large number of reporters at the scene were financial news reporters.

Financial news reporters are relatively gentle, and the questions they ask are not so sharp, but rather normal questions.

For example: "Will Changfeng Motors and L.burst have more cooperation in the future?"

This is a relatively unnutritious problem.

Entertainment news reporters all frowned when they heard these questions.

In the news media, entertainment reporters are more ruthless in asking questions.

Especially after the media company Guilin News became popular, entertainment news also began to be popular.

And today, exciting news also got involved.

In fact, many entertainment companies now often exclude turbulent news when holding press conferences because they are worried that turbulent news will cause trouble.

Changfeng Motor obviously has no experience in this area. When holding a press conference, it invited all the reporters present and arranged their seats.

Reporters who were breaking the news were crowded in the front row.

Of course, as a reporter, you still have to let the organizer finish the main content of the press conference.

When it came to the reporter's question session, after several reporters from financial news asked questions that were neither salty nor bland.

The Burst News reporter stood up, grabbed the topic, and started asking questions: "Excuse me, Mr. L.burst, not long ago, there were rumors that the brand spokesperson Changfeng Motors initially wanted to hire was Fang Xing. It was you who took over the endorsement from Fang Xing." It was stolen, is this true?"

Regarding this matter, there was already a debate on the Internet before the Chinese New Year.

Therefore, the brokerage companies of Changfeng Motor and L.burst have anticipated this and have thought out the answer strategy to this question in advance.

After discussion, Dong Sihan took the microphone and answered the question: "As for the endorsement, let me answer it.

“I am responsible for Changfeng Motor’s brand marketing project this time. From inviting spokespersons to producing promotional songs, my team and I are responsible for the coordination.

“The invitation to Mr. L.burst to serve as the music brand officer of Changfeng Motor was also proposed by me and passed by the top management.

"As for other rumors on the Internet, please do not pay too much attention. Please refer to the official news released by Changfeng Motor."

How could the reporter let her go like this and continued to ask: "So, Miss Dong, why did you choose L.burst instead of Fang Xing? They are both singers. Who do you think has better music?"

Dong Sihan's face remained unchanged and he kept smiling, and replied: "I admire Mr. L.burst's music very much. I also watched the "Super Rapper" program and came up with the idea of ​​inviting brand endorsements.

“L.burst represents the current avant-garde music and the trend of music.

"This is exactly in line with Changfeng Motor's goal. What Changfeng Motor has to do is to lead the trend of the automobile industry."

Reporter from Agitated News: "Ms. Dong, some netizens said that the lyrics written by L.burst are of very poor quality. Even if you have studied in a technical secondary school, you cannot write them."

When L.burst heard this question, his originally indifferent expression began to show a hint of anger.

Dong Sihan continued to smile: "I don't know where you heard this statement. If someone has said this, then I think his point of view is too superficial.

"Since L.burst can win the championship, it means that his music has been recognized by the public.

"The music instructor on the "Super Rapper" program also said that L.burst's songs have raised the ceiling of domestic entertainment rap songs.

"Moreover, Changfeng Motor's goal is to develop overseas, and L.burst has a high reputation overseas, which is in line with Changfeng Motor's development strategy."

Burst News Reporter: "I want L.burst to answer this question. How do you think "Speeding" will score?"

L.burst smiled and answered confidently: "This song is at the top of all my songs. It can score at least 9 points."

Exciting News reporter: "Your management team has been marketing that you have pushed up the ceiling of domestic entertainment rap. What do you think is the ceiling of domestic entertainment rap?"

L.burst replied without changing his expression: "Yes, it's me, the strongest rap label in the country. Don't you agree?"

The reporter continued to ask: "So, before you push up the ceiling of domestic entertainment rap, which song is the ceiling?"

L.burst waved his hand and said: "That's not important, they are just ordinary songs."

Agitated News Reporter: "So, how do you evaluate "Nocturne"? This is also a rap song, and it has topped the music charts. As far as I know, so far, your songs have not topped the music charts.

"Although rap songs themselves have limitations and it is more difficult to reach the top of the music chart, "Nocturne" did it, but your so-called rap ceiling did not."

L.burst's face suddenly turned cold, and he replied: "Is the Music Chart all about music? Most of the songs on it are just saliva songs, don't you know?"

Agitated News Reporter: "You mean, "Nocturne" is a saliva song, right?"

L.burst immediately realized that there was a trap in this question and immediately denied it: "I didn't say that."

The reporter of Agitated News had already seen the headlines, how could he let him go and continued to ask: "Since "Nocturne" is not a song of saliva, and it has topped the music charts. And you, as the ceiling of domestic entertainment rap, why did you not top the music charts? Popularity list?"

L.burst responded with a cold face: "The music chart represents nothing. Music has artistry, and there are many great songs, but they have never appeared on the music chart, because when the artistry reaches a certain level, it is no longer accessible to the public. .The public’s level of music appreciation cannot reach that level, do you understand?”

The reporter picked up a piece of paper and began to read the lyrics: "My speed is already off the charts. My efforts make you shut up and stop shouting. My speed is soaring. It's so funny that my opponents can't eat the exhaust." .

"With this lyric, do you think the artistic level is high? Has it reached a level that the public cannot appreciate?"

This lyric is a line from Changfeng Motor's promotional song "Speeding".

L.burst heard this question. As an underground rapper, what he needs is confidence and attitude, so he couldn't be cowardly. He responded directly:

"I'm very satisfied with this lyric. I can write it, but you can't. This is the difference between you and me. Do you understand?"

The reporter raised his eyebrows and said: "That's right, I really can't write such lyrics. Since you are so satisfied with the song, do you think "Speeding" has hope of making it to the hot song chart?"

L.burst pondered for a moment and replied confidently: "Of course! I am confident that "Speeding" will appear on the hot song list before long."

The reporter from Guilin News had already got the answer he wanted, and turned to Dong Sihan and continued to ask: "Ms. Dong, there were rumors before that Changfeng Motor invited L.burst to be a brand spokesperson, and they were chasing celebrities with public funds. What do you think of this statement? "

Dong Sihan frowned and retorted coldly: "Inviting Mr. L.burst to serve as Changfeng Motor's music brand officer is a decision that is in line with Changfeng Motor's development strategy. This proposal was voted on at the Changfeng Motor working meeting. The situation you mentioned does not exist.”

The reporter from Excitement News looked at a message on his mobile phone and continued to ask: "I just received news that Datang Motors and Xingtu Motors are in contact with Fang Xing and hope to invite Fang Xing to be an endorser.

"Ms. Dong, what do you think of this news?

“Datang Pilot and Changfeng Zhengtu have always been the two most competitive models in the market.

"If Fang Xing serves as the spokesperson of Datang Pilot, will it have any impact on Changfeng Motors?"

Dong Sihan replied confidently: "I believe L.burst will inject new vitality into Changfeng Motor. He is Changfeng Motor's best partner and no one can replace it. As for the marketing strategies of competitors, I never pay attention."