This star’s style is wrong

The Spring Festival has passed for a month, and Spring Festival movies have begun to be released one after another.

After the movie was downloaded, it began to be released on major video websites.

Theatrical movies are released on video websites and are usually sold as individual films.

The usual price is 5 yuan, the specific price also depends on the copyright owner's pricing.

Nowadays, the model of online movie broadcasting in theaters is very mature. After being released from theaters, it is first released on video websites in the form of single-film purchase.

In one month, you will become a VIP member and watch for free.

Movie copyright holders gain revenue from VIP on-demand viewing and CPM advertising sharing on video websites.

However, when theater movies will be released on video websites also depends on the specific box office performance.

Movies with excellent long-term box office performance may have the opportunity to be postponed.

The long-term box office performance of "My Neighbor Totoro" and "My Neighbor Totoro" are still good. One month after their release, they still grossed three to four million at the box office every day.

Therefore, the keys for "My Neighbor Totoro" and "My Neighbor Totoro" have been postponed for one month and will continue to be released in theaters.

Except for these two movies, the rest of the movies have been released for one month and have begun to be released one after another and are available on major video websites.

Among them, "The Frozen Warriors", the special effects blockbuster with the largest investment during the Spring Festival, is also among the movies to be released.

There is no way. Although "The Frozen Warriors" starred Jia Haochen, the "youngest Mr. 5 billion", the box office did not meet expectations.

Moreover, the box office change curve of "The Frozen Warriors" is in line with the law that popular stars rely on fans to support the box office.

That is, the box office was invincible in the first three days and ranked first in pre-sale box office. However, after three days, the box office began to decline. After ten days, the box office fell out of the top five.

A month later, it completely disappeared from the box office charts.

One month after its release, the single-day box office of "The Ice Warriors" has dropped to 100,000.

Compared with the previous ones, "My Neighbor Totoro" and "My Neighbor Totoro" were released for one month, and the box office was still three to four million. This is a huge gap.

Even if Shengqi Entertainment wanted to postpone it, the theater chain would not agree.

Cinemas have to make money. If no one watches a movie, and the cinema cannot even earn back the electricity bill, it will not agree to show it.

Therefore, one month after the release of "The Frozen Warriors", Shengqi Entertainment received a cancellation notice.

…

Shengqi Entertainment Headquarters.

High-level working meeting on Monday.

A notice was sent out the day before that work related to "The Frozen Warriors" would be arranged today, and everyone was required to attend the meeting, including artists who had participated in "The Frozen Warriors".

Therefore, at 9:30 in the morning, the senior management of Shengqi Entertainment, except for a few people who were on business trips, were basically here.

In addition, Jia Haochen, Ma Hongcheng and other artists who have participated in "The Frozen Warriors" were also present.

Jia Haochen's expression was a little cold, because "The Frozen Warrior" failed at the box office, causing him to have a bad year.

Moreover, when "The Frozen Warriors" was promoted, he was the first actor, and kung fu star Zhou Liwu was the second actor.

Zhou Liwu is a veteran actor with a high status in the film industry.

When Shengqi Entertainment forced Jia Haochen to take over, many fans on the Internet felt that Jia Haochen overpowered Zhou Liwu.

However, by the time The Frozen Warriors came out a few days later, no one was mentioning it anymore.

Because according to the default common sense of movie ranking, whoever has a higher ranking will carry the box office.

"The Frozen Warriors" was a hit at the box office, and whoever ranked higher was scolded.

Jia Haochen was good at promoting the movie, so if it crashed at the box office, he would have to bear the main responsibility.

Of course, there are risks in tearing things up, but there are also benefits.

If "The Frozen Warriors" didn't bomb at the box office, and it didn't need much, and the box office could reach 3 billion, then things would be different.

In that case, the direction of publicity will be that Jia Haochen will take care of the box office and collect 3 billion in box office.

Unfortunately, "The Frozen Warriors" only received 1.7 billion at the box office.

In fact, the box office of 1.7 billion is not low.

The reason why it is said to be a box office flop is because the filming cost of this movie is 500 million yuan, plus 200 million yuan in publicity and distribution, and other miscellaneous expenses such as profit concessions for theaters to secure more films, etc., the final total cost Nearly 800 million.

This means that "The Ice Warriors" must reach at least 2.4 billion in box office to barely recover its costs.

However, the final box office of "Frozen Warriors" was only 1.7 billion, and investors and distributors could get a share of less than 600 million.

Among the 600 million, after deducting the publicity expenses and the issuer's share, the final share that investors can get is only a little over 300 million.

This means that the investors of the "Frozen Warriors" project lost 200 million.

This movie was made by Shengqi Entertainment to support Jia Haochen, so Shengqi Entertainment is the main investor.

A project suffered a loss of nearly 200 million. Even Shengqi Entertainment, one of the entertainment giants, was a little exhausted.

Therefore, the atmosphere at the high-level meeting of Shengqi Entertainment on Monday was a bit solemn.

"I think everyone knows the situation during the Spring Festival. The current loss is around 200 million..."

Chen Juqi, the artist director of Shengqi Entertainment, bit the bullet and spoke first, because this project was led by his artist department.

Under normal circumstances, the production department is responsible for the filming of film and television dramas.

However, the "Frozen Warriors" project was proposed by artist director Chen Juqi, because this project is used to create the "youngest billionaire man", which falls under the category of artist marketing.

Therefore, the "Frozen Warriors" project is jointly responsible for the artist department and the production department.

Chen Juqi is one of the project leaders. He can only bite the bullet and speak:

"The theater chain does not agree to the postponement, so it is necessary to arrange for "The Frozen Warriors" to be launched on the video website to recover the cost as much as possible.

"What needs to be discussed now is whether additional publicity and distribution funds will be needed after "Frozen Warriors" is launched on the video website?"

Cinema release and video website release are two very different release channels.

The methods and channels of publicity are naturally different.

If there is no additional publicity and distribution funding, then the launch of "Frozen Warriors" on the video website will be a cold start.

Additional publicity funds can increase the exposure of "Frozen Warriors" on video websites and allow more viewers to see it.

Of course, additional funding for publicity and distribution means that the cost of publicity and distribution will continue to increase, and more revenue will be needed to recover the cost.

After a moment of silence in the conference room, the vice president of Shengqi Entertainment broke the silence and said: "Talk to the video website and see if we can arrange homepage promotion."

Chen Juqi shook his head helplessly: "We have already talked with several video websites. If we want homepage promotion resources, we must either reduce the bill sharing ratio or spend money."

The homepage promotion resources of video websites are all valuable, and not all movies and TV series can obtain homepage promotion resources.

After all, video websites also need to make money.

Only popular dramas, popular movies, or exclusive dramas on video websites can easily obtain homepage promotion resources.

Obviously, "The Ice Warriors" failed at the box office, and despite vigorous promotion, it was unable to recoup its costs.

Video websites are not stupid. If they spend their promotion resources on this kind of movie, the rate of return will not be too high.

Moreover, among the movies released during the Spring Festival, there is another movie that will also be released on video websites. It will compete with "The Frozen Warriors" in terms of competition for promotional resources.

This movie is "Break Up at Dawn 2".

Looking at the box office results alone, "Breaking Up at Dawn 2" actually only had a box office of 900 million.

However, "Break Up at Dawn 2" has only 9% of the scheduled films, while "The Frozen Warriors" has 31% of the scheduled films.

The treatment the two receive is vastly different.

In addition, the overall attendance rate of "Break Up at Dawn 2" is higher than that of "The Frozen Warriors".

More importantly, "The Frozen Warriors" is a special effects blockbuster.

One of the characteristics of special effects blockbusters is that they are only enjoyable to watch in theaters. Watching them on video websites, you cannot experience the essence of special effects blockbusters at all.

"Breaking Up at Dawn 2" is different. It is a series of movies in itself. It has the popularity of the first movie. It is also a movie based on the plot, and the theater attendance is also very good.

Therefore, the marketing department of the video website, using normal analysis, knows that after these two movies are launched on the video website, there is a high probability that "Breaking Up at Dawn 2" will have a higher playback volume.

Moreover, the online broadcast performance of "Breakup at Dawn 1" is very good.

The copyright owner of "Breaking Up at Dawn 2" also knew this, so when it was released online, they generously continued to spend money to promote it.

If Shengqi Entertainment didn't follow up and spend money to promote the release, it would be impossible to compete with "Break Up at Dawn 2" in terms of promotion resources.

Jia Haochen was sitting in the conference room, feeling very bad.

He never expected that "The Frozen Warriors" would actually compete with "Break Up at Dawn 2" and be at a disadvantage.

After discussion, the senior management of Shengqi Entertainment finally agreed to add A-level promotion and spend money to purchase the homepage promotion resources of the video website.

A-level promotion, under normal circumstances, is used to benchmark A-level film and television projects.

That means investing 60 million to 90 million in film and television projects.

A film and television project with an investment of RMB 100 million is an S-level project.

If the investment reaches 300 million, it is the S+ project.

The investment in "Frozen Warriors" is 500 million, not counting the publicity and distribution costs.

Therefore, "Frozen Warriors" is an S++ project.

Nowadays, S++-level projects are launched on video websites and are only promoted to A-level projects.

This already shows that Shengqi Entertainment no longer has confidence in the movie and is in a state of semi-giving up.

I just hope that I can recover the cost as much as possible by launching a video website.

However, according to the current situation, the loss has reached 200 million, and it is basically impossible to recover the cost.

After talking about "The Ice Warriors".

Artist director Chen Juqi changed the topic and said: "After talking about the bad news, there is also good news here, that is, Haochen has been shortlisted for the Flying Eagle Award, one of the three major TV drama awards."

Chen Juqi said, taking the lead in applauding.

Bang bang bang...

Jia Haochen felt a little comfortable and smiled at the company executives present.

This TV series shortlisted for the Eagle Award is called "The Bright Moon", and it is a period drama with a female protagonist.

Originally, Jia Haochen did not want to take on this drama.

Because this drama is a period drama with a female protagonist.

Although the male protagonist's role is also very important, the female protagonist's drama still highlights the female protagonist.

Moreover, Jia Haochen has already done well in the film industry. Being a movie star and accepting a TV series feels a bit like lowering his status.

Later, it was Chen Juqi who strongly requested to take on the drama.

Because the female lead of this drama is confirmed to be Song Li, the queen of TV dramas who won both the Golden Eyebrow Award and the Gladiolus Award.

Being able to work with Song Li, a double star, is a very good opportunity for the actor.

Jia Haochen also learned that Song Li had accepted the role of "The Bright Moon", and finally agreed to play the male lead.

The drama "The Moon Was Bright" was aired in the third quarter of last year, and was the highest-rated show in the same period at the time.

At that time, there were still many people on the Internet debating which one was more popular, "The Moon" or "Crazy".

Since the two dramas did not coincide with each other in schedule, and both were the ratings champions during the broadcast period, it could only be Guan Gong versus Qin Qiong, with no result.

Later, when "Nirvana in Fire" was aired, there was another debate on the Internet about whether "The Bright Moon" was better? Or "Nirvana in Fire" is better.

The result is the same. The three dramas were all the ratings champions when they were broadcast, but none of them had conflicting schedules, so no matter how they compare, there will be no results.

Having just suffered the blow of "The Ice Warriors" hitting the market, suddenly there is another piece of good news.

The senior executives of Shengqi Entertainment are in a much better mood.

Moreover, Shengqi Entertainment has a habit of investing in movies and TV series in which artists participate.

Therefore, Shengqi Entertainment also invested in "The Moon" and made good profits, but it was not enough to make up for the 200 million loss of "The Frozen Warriors".

However, it is indeed good news that "The Moon" played by Jia Haochen was shortlisted for the Flying Eagle Award for Leading Actor.

As the "youngest Mr. 5 billion", Jia Haochen has already established himself as a movie star.

However, this persona is actually a bit false.

Because there are only box office but no awards.

Moreover, Jia Haochen's 5 billion box office was all obtained through three additional roles. Strictly speaking, he was not responsible for the box office.

"The Frozen Warriors" finally took over the box office, but it was a flop.

This thing is very embarrassing.

Without the support of awards, the character of a movie star will always be a bit empty.

However, film awards are very difficult.

Because movies are a type of movie that specializes in awards such as literary films.

It is usually difficult for literary and artistic films to have high box office, but the reason why literary and artistic films can always exist is because they can win awards.

These commercial films played by Jia Haochen are all in third-party roles. It is almost impossible to win film awards.

Comparatively speaking, the difficulty of winning TV series awards is not as high as that of film awards.

"The Moon", a collaboration between Jia Haochen and double-star actress Song Li, was shortlisted for many Eagle Awards this time.

Among them, Jia Haochen was nominated for Best Actor.

If Jia Haochen can win the Flying Eagle Award for Best Actor, one of the three major TV drama awards, then his acting style will be stable.

When Chen Juqi mentioned the Flying Eagle Award, a smile appeared on his face.

Because he was the one who suggested taking on the drama "The Bright Moon".

The reason why he insisted on letting Jia Haochen take on this drama has a secret that others don't know.

Chen Juqi and Song Li's executive manager knew each other. At that time, they received news that Song Li accepted the drama "The Bright Moon" because she wanted to use this drama to compete for the Flying Eagle Award.

Song Li has already won the Golden Eyebrow Award and the Gladiolus Award. After double viewing, if she wins the Flying Eagle Award again, it will be a grand slam of the three major TV drama awards.

It is conceivable that the drama "The Bright Moon" has great potential.

It was because of receiving this news that Chen Juqi strongly suggested that Jia Haochen take on the role of the male lead in "The Moon".

As a result, "The Bright Moon" was indeed shortlisted for multiple Eagle Awards, and Jia Haochen was also nominated for Best Actor.

If he can win the Eagle Award for Best Actor, then the value of Jia Haochen as an actor will skyrocket in the future, and the losses of "The Frozen Warrior" will be nothing.