This star’s style is wrong
Chapter 512 The unnecessarily high price of exclusive broadcast rights
The post-production of "Dark Glory" is basically completed. After the first cut is released, it will be submitted to the State Administration of Radio and Television for review.
Because when the project of this TV series was established, it was because of the school bullying incident in Baitang Town.
Although the background of the play is set abroad, the State Administration of Radio and Television is still very careful about the review of this play.
In order to ensure that the drama could pass the review, Song Li visited several leaders of relevant departments through connections and personally explained the core ideas of the drama.
In fact, the main storyline of "Dark Glory" is the story of the heroine who was bullied at school and seeks revenge from the bullies eighteen years later.
TV dramas with revenge as the main line are very common.
"Nirvana in Fire" is a TV series with revenge as its main line.
When "Nirvana in Fire" was reviewed, it did not encounter much resistance.
The reason is very simple. "Nirvana in Fire" is set in ancient times, and it is an imaginary background.
Revenge is a bit sensitive in a modern setting, coupled with school bullying.
If the story is set in China, it will be very difficult to pass the review.
However, it would be much better if the background is placed abroad.
Moreover, the school bullying part of the story is not entirely fabricated.
When Fang Xing was writing the script, he checked relevant news materials.
The social situation in South Korea is indeed very dark and cruel, but their TV series dares to film anything, and it can be released after filming.
Because of the campus bullying part of the script, there are real cases abroad as reference.
This makes the drama's review process much less stressful.
After several communications, the State Administration of Radio and Television held a meeting to discuss and put forward several amendments, and finally passed the review.
Among these revision comments are the clips about the horse-riding battle on the sofa between "Park Yeon-jin" played by Shu Xi and "Jun Zaijun" played by Zheng Feipeng.
Fang Xing had already anticipated this item, so he didn't cut it when it was submitted for review. It also gave the superior department some work to do.
With this one blocking the front, other little fights will not be so conspicuous.
…
As soon as the news that "Dark Glory" had passed the review came out, Fang Xing immediately received invitations from the leaders of major TV stations, all of which were for meals.
Fang Xing was not in a hurry to have dinner with the TV station leaders and went straight to a viewing meeting, asking the TV stations to send people to watch the finished film.
Although it passed the review, the style and story of this drama have no precedent in China.
Moreover, the campus bullying plot at the beginning is still very sensitive.
TV stations may not dare to broadcast it.
Because no TV series of this type has been broadcast in China, it is difficult to say what kind of reaction it will cause from the audience.
For TV stations, stability is usually more pursued than taking eccentric risks.
The drama "Dark Glory" is actually an adventure for the TV station.
This is not an idol drama, nor is it a main theme war movie or a spy movie. No one knows whether it will cause negative feedback from the audience.
…
Just as Fang Xing expected, when "Dark Glory" held a viewing party, all major provincial satellite TV stations across the country sent viewing groups to watch it.
However, after watching it, major TV stations began to hesitate.
The current TV drama environment is more suitable for themes of joy, love and love.
The standard answer is ancient puppets.
Nowadays, major TV stations and video platforms broadcast more than a dozen or even dozens of ancient puppets a year.
Because ancient puppets are too in line with the preferences of the main audience of TV series.
Even if the story is not that good, as long as it can pass the time, is not annoying, and the filters and beauty settings are turned up, the audience will continue to watch it.
The genre of costume idol dramas has matured to the point where even if the rating is only 5 points, it can still make a profit without losing money.
In a 10-point scale, it can only score 5 points, which is already a complete bad movie.
Even so, the film studio can still make money.
Ancient Puppets is the standard answer in the current TV drama industry. You only need to contribute 50% of your efforts to earn 10% of the money.
Although "Dark Glory" is a drama co-produced by Fang Xing and Song Li, the quality is indeed high, but its subject matter is sensitive and there is no precedent to learn from, and it may even cause negative feedback from the audience.
After participating in the film viewing event, major provincial satellite TV stations responded with unusually unanimous responses, not being so positive.
In contrast, video platforms are very positive.
Video platforms are different from TV stations.
The TV station can only broadcast one drama at the same time. If this drama causes negative feedback from the audience, it will directly affect the ratings of the entire station.
Therefore, TV stations are more inclined to play the insurance card.
The video platform is different. If a drama is not good to watch, the audience can just turn it off and watch another one. This will not cause the problems faced by TV stations.
Therefore, video platforms can be more flexible when selecting films and select some eccentric dramas.
In terms of film selection, video platforms pay more attention to the upper limit of a drama.
"Dark Glory" is such a drama, the upper limit may be high, but the subject matter is sensitive and the sword is eccentric.
Major TV stations retreated, but video sites charged.
…
As the screening of "Dark Glory" ended, gossip media began to report on the situation of "Dark Glory".
After all, this show has been very popular since it started filming.
Now that the movie viewing is over, how could the entertainment media let go of such a hot topic.
The gossip media found out about the screening of "Dark Glory" from various channels.
Since all major TV stations and video platforms participated in the viewing party.
The team participating in the screening will definitely need to keep the content of the TV series confidential, but it does not mean that they cannot say anything.
For example, is the TV station interested in the show and what is the price per episode?
This information is not confidential.
Therefore, as soon as the movie viewing party ended, a piece of entertainment gossip became a hot search topic:
["Dark Glory" is pre-cold, major TV stations have lost interest, and the quality of the series is suspected to be worrying. 】
Judging from this piece of news alone, the first half of the title is true, but the second half is a bit problematic, but the word "suspected" cannot be said to be a rumor.
[What is the reason why all major TV stations abandoned "Dark Glory" at the same time? Could it be that the cooperation with Song Li will become Fang Xing's Waterloo? 】
When these gossips were released, they immediately aroused discussions across the Internet.
It is true that the combined popularity of Fang Xing and Song Li is too great.
What’s even more frightening is that there are also anti-fans who oppose the Fang Awakening Alliance.
What this group of black fans want to see most is this kind of news. As long as Fang Xing is unlucky, it will be their carnival.
Therefore, under these news, countless black fans left messages to celebrate.
[As expected, the new drama has been announced for so long, and this is the result! 】
[If only one satellite TV station gives up, it can also be said to be the problem of the TV station. If all satellite TV stations give up at the same time, whose problem will it be? 】
[In the beginning, I was bragging about winning awards, but now even the TV stations are unwilling to broadcast it. 】
[I was bragging at first, but now I have to swallow it all! 】
[Fang Xing, this bitch, sometimes rushes into the street, which is really satisfying. 】
【Seems like! 】
[Like +1]
Among these carnival comments from anti-fans, there are occasionally some weird comments:
[Finally hit the streets? That's great, let this guy come back and sing.
[A singer filming a TV series is not doing his job properly. 】
【Can you finally sing well? That was a real joy. 】
[Don’t be like this, I’m so desperate. Give me a drama I can watch. I feel like vomiting now when I see the cover of Ancient Illustrations. 】
[This is a good Waterloo, but it drags down Song Li. 】
In the comments of these fun people, there are occasionally one or two fans of Song Li who make question marks:
[Are you pink or black? What benefits does "Dark Glory" bring to you? 】
【Never pounce. Song Li only releases one drama every two or three years, and there are fewer dramas to watch. And if this one succeeds, it will break Song Li's record of five consecutive high-quality dramas. 】
[The drama hasn’t aired yet! Can you have some confidence? I don't believe that Song Li can make a bad drama, absolutely impossible. 】
[I can't imagine it either. Fang Xing can forget it. After all, he is too young. How Song Li could make a bad drama is beyond imagination. 】
…
When the whole Internet is discussing and the demons are dancing wildly.
Li Xueying, the vice president of Penguin Video, personally went to Ark Culture to block Fang Xing and insisted on taking him to eat.
Penguin Video also participated in the viewing party of "Dark Glory", and Li Xueying personally led the team.
Speaking of which, Li Xueying, the vice president of Penguin Video, has gotten every one of Fang Xing's dramas starting from "Wulin Gaiden".
Although the subsequent dramas are basically multi-platform simulcasts, Penguin Video has reached cooperation with all of them.
The reason why this was possible was mainly because Fang Xing was very grateful to Li Xueying for her help in "Wulin Gaiden" at the beginning.
Of course, "Wulin Gaiden" also rewarded Li Xueying tenfold and a hundredfold.
Because "Wulin Gaiden" was originally broadcast exclusively on Penguin Video, and it has been two and a half years since the show was aired, and it is still ranked first in the comedy category.
This drama is so outrageous. It has been dominating the charts for two and a half years, and judging from the trend, it will continue to dominate the charts.
In an elegant restaurant.
"Mr. Fang, is it possible for "Dark Glory" to be broadcast exclusively?" Li Xueying filled Fang Xing's cup with juice and began to test the tone.
They are very familiar with each other because they have worked together many times.
Li Xueying did not order wine, but drank juice together.
Fang Xing smiled and asked, "The TV station has backed down, but you still want to push forward."
Li Xueying laughed and said: "Mr. Fang is joking, it's not that the TV station is not interested in "Dark Glory", it's just that it doesn't want to take risks.
"Tell me, is there any possibility of a solo broadcast? I am very sincere."
Generally speaking, it is difficult for video platforms to obtain exclusive broadcast rights for a drama like "Dark Glory" that has reached peak popularity since the beginning of filming.
Because not only Penguin Video is charging, but also Taro Video, Wandou Video, and the top five domestic video websites are also charging.
Generally speaking, there are two situations for dramas broadcast exclusively on video websites.
The first type is the drama invested by the video website. In this case, the video website has the final say.
Of course, there are risks in investing in TV series. If it turns out to be a bad show, grandma's family will lose money.
The second situation is that the quality of the TV series is not up to par, and the competition from other video websites is not fierce, and then the producer is offered a price that satisfies the producer to win the exclusive broadcast rights.
Dark Glory does fit a little bit into the second scenario.
Because major TV stations have a wait-and-see attitude towards this drama.
This gave Li Xueying the confidence to talk about exclusive broadcast rights.
Fang Xing smiled and said: "My expectations for "Dark Glory" are very high, and the exclusive broadcast rights are not easy to get."
Li Xueying nodded and said: "Of course, since I dare to mention solo broadcasting, I must be mentally prepared, and the price can be negotiated."
Fang Xing shook his head and smiled: "Mr. Li, the psychological expectations I'm talking about are not even just a matter of price."
Li Xueying raised her eyebrows and heard the meaning of Fang Xing's words.
In fact, before she came to block Fang Xing, she had already had a meeting with the company's senior management to discuss it. She got the approval of the company's senior management and got a very high price range before she came to discuss the exclusive broadcast.
Of course, the high-level meeting of Penguin Video was willing to offer a sky-high price not only because of Fang Xing, but also because of Song Li.
Moreover, Penguin Video participated in a viewing party, and the viewing group spoke highly of the drama, but the subject matter is sensitive.
It may not be suitable for broadcasting on TV stations, but it is definitely suitable for broadcasting on video websites.
Li Xueying was originally very confident in the price discussed at the company's senior management meeting.
However, Fang Xing said it was not just a matter of price.
"Mr. Fang has great confidence in the new drama." Li Xueying wanted to test her tone again.
Fang Xing smiled and replied: "I am indeed very confident. Mr. Li should just treat me as a humble person."
"Can you tell me? What conditions make it possible to broadcast it exclusively?" Li Xueying didn't want to give up and wanted to see how confident Fang Xing was.
"Let's put it this way, we are actually in contact with overseas channels for this drama. It's not a matter of price, but the dimensionality of the battlefield." Fang Xing said frankly.
Since "Dark Glory" was prepared from the beginning, if it failed to pass the domestic review, it would use overseas distribution channels.
Therefore, Ark Culture was in contact with overseas distribution channels very early on.
Now that the drama has passed censorship, this does not conflict with overseas distribution.
Li Xueying frowned, feeling that this cooperation was indeed different from the past.
"If it's a solo broadcast, what kind of cooperation method does Mr. Fang think it will take?" Li Xueying feels that this cooperation is no longer hers to make the decision, but since it has been discussed, she must go back with a general direction.
Fang Xing thought for a moment and replied: "If Penguin Video really wants to broadcast it exclusively, it may involve the development strategy of the website.
“Of course, before the show started airing, it would actually be difficult to negotiate these things now.
“My psychological expectations for the drama were too high, and the video platform did not think the drama was so powerful.
"So, I meant it just for fun.
"Of course, we can't let Mr. Li buy a meal for free. Multi-platform simulcast is relatively simple. We should follow the previous model and talk to the company's marketing department.
"It doesn't matter if the price is guaranteed or not, it will exceed the minimum anyway."
Fang Xing said it in an understatement, but it sounded really stormy to Li Xueying.
It doesn’t matter if it’s guaranteed or not!
This kind of thing doesn't sound like what a producer would say.
Li Xueying has met too many producers and has never heard such words.
Producers want to reduce risks, and they will never give up this opportunity if they can negotiate a guarantee.
However, Fang Xing didn't bother to talk about guarantees.
Li Xueying sighed: "I really admire Mr. Fang's confidence. If it were my own company, even if it was a risk, I would fight with Mr. Fang.
“Unfortunately, Penguin Video is a subsidiary of the group, and it is not decided by one person.
"According to Mr. Fang, it is indeed impossible to broadcast alone, but it can also be broadcast together. Then I wish us a happy cooperation, cheers!"
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