This star’s style is wrong

Time enters June.

Major film companies have begun to warm up for summer releases.

The summer schedule is the second largest schedule in the domestic film industry, second only to the Spring Festival schedule.

The third largest period is the National Day period.

There is a characteristic of the National Day holiday. The box office data in the first three days is very high. After three days, the box office will drop significantly. After one week, the box office will drop sharply.

Therefore, from a long-term box office perspective, the summer season has stronger box office potential than the National Day season.

After all, the summer season will last for two months, and several batches of movies can even be released.

Of course, confident movies will still be among the first to be released in the summer season. If the box office data is good and can be postponed, they can eat up the entire summer box office.

For this reason, the competition for the first batch of summer movies to be released is very fierce.

The first requirement when Fang Xing and Zhang Changfeng of Penguin Pictures discussed cooperation was that "Crazy Stone" must be among the first batch of movies to be released in the summer season.

As one of the three major film distribution companies in the country, Penguin Pictures will definitely get a spot as long as it strives hard.

However, the summer schedule is too crowded, and the number of movie theaters in the country is fixed. With so many movies crammed into one schedule, competition is bound to exist.

When film distribution companies cooperate with theater chains, they will definitely have some film scheduling resources at their disposal.

It's just that the film arrangement resources are like a cake. The three major film distribution companies share the majority, and the remaining small companies share the remaining part.

Of course, the goal of theater chains is to make money, so they are definitely more willing to show movies that can make money.

However, there is a prerequisite for this, that is, you can prove that your movie can make money.

If the potential to make money is similar to that of movies from big companies, then theaters will definitely give priority to big companies in arranging films.

Therefore, if small companies want to counterattack, they have to produce outstanding movies that can crush all living beings.

However, this kind of thing is a small probability event.

Since arranging slices is a resource, the cake has already been divided.

The piece of cake that Penguin Pictures gets will also be distributed to the film and television production companies it cooperates with.

If more films are allocated to "Crazy Stone", other companies that cooperate with Penguin Pictures will naturally receive less films.

If these film and television production companies are not satisfied with the film schedule, they may turn to other film distribution companies for cooperation.

In short, the water for theatrical movies is very deep.

There are only so many screens in all major cities across the country.

Only by arranging films can there be box office.

Therefore, even before the summer season, the competition for the summer season has already begun.

…

While discussing the release plan of "Crazy Stone", Fang Xing and Zhang Changfeng had tea in private.

"President Fang, I can only provide 12% of the film schedule now. I won't give in to the other film, otherwise the other film will switch to other distribution companies." Zhang Changfeng did not hide anything and directly put the problem in the open.

Now we are drinking tea in private, and everyone present is close friends, so we can speak more directly.

Fang Xing shook his head: "I want more than 20% of the film schedule, otherwise I would also like to run away."

Zhang Changfeng looked embarrassed: "Mr. Fang, you are trying to make things difficult for me."

In fact, it can be calculated how many film arrangement resources Penguin Pictures can control.

With the strength of Penguin Pictures, the proportion of films it can get will be about 25%.

The specific number of films to be scheduled depends on whether the theater chain is optimistic about the movie.

However, Penguin Pictures can get 25% of the film scheduling resources, which is about the same.

However, it is impossible for all of the 25% of the film schedule to be given to "Crazy Stone".

Because Penguin Pictures is in the summer season and has other movies to release.

The movie Zhang Changfeng did not name was actually Fanfan Entertainment's road movie "Married Halfway".

Starring Zhu Yiting and A-list actress Liu Wenwen, it is directed by the well-known director Li Kexin.

Li Kexin is famous for making road movies and comedies, and his past works have done very well at the box office.

This time, invested by Fanfan Entertainment, starring Zhu Yiting and Liu Wenwen, the road comedy movie has great potential, both in terms of genre and content.

Moreover, Zhu Yiting is now one of the top twin stars in the film industry. He has made three movies with a total box office of 5 billion.

The same goes for Liu Wenwen, who has made several movies with good quality in a row.

Therefore, theaters are very optimistic about the movie "Married Halfway".

Zhang Changfeng has tentatively negotiated the distribution rights for the film, but has not yet signed the final contract.

Because Fanfan Entertainment requires that the proportion of film schedules be written in the contract.

Zhang Changfeng had no choice but to come over and discuss with Fang Xing.

Fang Xing's attitude was the same, and the filming ratio was written into the contract.

Now it's a three-way fight, and it all depends on who can succeed in the game in the end.

Fang Xing asked for more than 20% of the film schedule as soon as he opened his mouth, which made Zhang Changfeng very embarrassed.

Currently, he only has about 25% of the film arrangement resources in his hand. If he really gives Fang Xing 20% ​​of the film arrangement resources.

Fanfan Entertainment will definitely look for cooperation with other film distribution companies.

"Brother Fang, 12% of the film schedule for the opening is already a lot. If the film does well at the box office, it will definitely increase in the future." Zhang Changfeng persuaded with earnest words.

If the film is of high quality and performs well at the box office, the film schedule will definitely increase.

However, the proportion of openings and schedules often determines the upper limit of a movie.

Fang Xing is no longer the young bird who used to spend his own money to promote and distribute "Spirited Away" and could only get 5% of the film schedule.

Looking at Zhang Changfeng's expression, Fang Xing asked curiously: "You gave me 12% of the film arrangement, how much do you plan to give to Fanfan Entertainment?"

"this……"

Zhang Changfeng hesitated and replied: "Of course it's 12%."

Penguin Pictures has more than two summer movies. In fact, there are also some other small-investment movies. Let's try to get a few tenths of a movie in theaters to see the results.

If the audience feedback is good, the film schedule will be increased in the later stage, and maybe a little dark horse will emerge.

However, the probability of a small investment movie like this being used to try one's luck is very small. Even if it is really a dark horse, the upper limit will not be very high because there are too few openings and schedules.

Therefore, Zhang Changfeng said that the film schedule for Fanfan Entertainment is also 12%. In fact, he has basically divided the 25% of the film schedule in his hand, and the remaining 1% is for a few low-cost movies in his hand.

Fang Xing asked with a smile: "Does Fanfan Entertainment agree to schedule so few films?"

Zhang Changfeng explained: "Of course, the final proportion of films scheduled is decided by the theaters. We can fight for it from the theaters, but we guarantee that the final film arrangement will not be less than 12%."

Fang Xing probably understood what he meant.

According to Zhang Changfeng's idea, first ensure that the minimum share of the two films will not be less than 12%, and then take the films to negotiate with theaters to strive for more films.

How many films can be arranged in the end depends on how the theaters, distribution companies, producers, and competitors negotiate.

In short, the purpose of all companies is the same, which is to make money.

Fang Xing smiled and said, "What conditions should I impose to make you give up "Married Halfway"?"

Zhang Changfeng raised his eyebrows, not expecting Fang Xing to ask so directly.

"What does Mr. Fang mean?"

"I'll put it bluntly. I want to get more than 20% of the films, and I am bound to win." Fang Xing's attitude was very determined.

"Brother Fang, it's hard for me to handle this kind of talk." Although Zhang Changfeng was very optimistic about Fang Xing, he still had no idea about the movie "Crazy Stone".

Moreover, the investment in this movie is not high.

An investment of 80 million yuan is stuck in a stuck position in the current film industry.

"Married Halfway" is different. The investment of 150 million is almost twice that of "Crazy Stone".

In addition, the director is Li Kexin, who has many successful films, and Zhu Yiting, one of the top twin stars in the film industry, is responsible for the box office, and he is paired with the popular first-line actress Liu Wenwen.

According to the predictions of industry insiders, the box office of "Married Halfway" will start at least 1 billion. Even if the reputation is not good, it will still be a base of 1 billion.

If the reputation is good, there is hope that it can reach 2 billion.

If the reputation is better, it may even have a chance to compete for the summer box office championship.

"Crazy Stone" is different, with a new director in the film industry and an unknown starring cast.

The only two big-name actors are guest stars.

The investment is only 80 million, which is a level lower than "Married Halfway" from all aspects.

Zhang Changfeng naturally does not want to give up "Married Halfway".

The best result is for both parties to give 12% of the film arrangement, and then negotiate with the theaters to use the fame of Li Kexin and Zhu Yiting to strive for more film arrangement.

As for "Crazy Stone", it will be difficult to get more film schedules in theaters.

Because theater chains are very pragmatic and only look at box office results, not whether the director has potential.

From the director to the starring actors in "Crazy Stone," no one has proven its box office appeal.

It is simply impossible for the theater chain to schedule additional films for "Crazy Stone". Basically, the amount signed in the Penguin Pictures contract is the amount.

The amount of investment also has a great impact on the proportion of films scheduled.

For a movie with an investment of several million, it is impossible for theaters to schedule movies. It is impossible for a small-budget movie to get 1% of the movie schedule.

Therefore, Fang Xing had already guessed Zhang Changfeng's strategy.

If a 12% filming contract is signed now, then the final result will most likely be 12% of the "Crazy Stone" filming.

And "Married Halfway" relies on the popularity of Li Kexin, Zhu Yiting, and Liu Wenwen to get additional film schedules from theaters. The final film schedule should be able to reach more than 18%.

The goal of Penguin Pictures is very simple, which is to make money. Whichever plan can make more money will be adopted.

Fang Xing thought for a moment and asked, "Mr. Zhang, Fanfan Entertainment didn't sign a contract with you, right?"

"It's true that we haven't signed it yet, but the talks are almost done." Zhang Changfeng didn't hide it.

"As long as it's not signed, there's no such thing as the same thing."

Fang Xing twitched his lips and said, "Let me see it this way. Don't go talk to Fanfan Entertainment. Give me 25% of the film schedule. I will directly give you a guaranteed contract of 2 billion box office.

"Until the total box office reaches 2 billion, no matter how much the box office is, I will split the bill with Penguin Pictures based on 2 billion."

When Zhang Changfeng heard this plan, he immediately raised his eyebrows and said in surprise: "Mr. Fang's courage really impresses me."

A movie with an investment of 80 million actually dares to have a guaranteed box office of 2 billion.

This courage is a little scary.

To know.

Penguin Pictures' estimated box office for "Married Halfway", which brings together big directors, top celebrities, and popular actresses, only starts at 1 billion.

Now, Fang Xing dares to offer a guarantee of 2 billion.

If this contract is signed, "Crazy Stone" will fail at the box office.

Ark Culture’s capital chain that would directly suffer losses is broken, and the next step is to raise funds to rescue the company.

This is how a movie brought down a tens-billion company.

Of course, Fang Xing’s 2 billion box office guarantee did not mean giving 2 billion to Penguin Pictures.

This 2 billion refers to the total box office of the movie, which is the total number of viewers who spent money to buy tickets.

When splitting accounts, the film studio’s split box office will most likely be about 35% of the total box office, and the distributor’s split box office will be about 10%.

The rest of the money goes to the theater.

In other words, for a movie with a box office of 2 billion, the theater will first take away about 1 billion.

After all, the theater has space and staff recruitment, so it will definitely take the lion’s share.

The film studio can get one-third of the total box office money.

The rest is divided proportionally among theater companies, distribution companies, and other channels.

therefore.

Fang Xing's 2 billion box office guarantee means that after "Crazy Stone" is released, if the box office does not reach 2 billion, then the account will be divided according to 2 billion.

Of course, this contract only includes Ark Culture and Penguin Pictures, and does not include theaters and other companies.

That is to say.

In the extreme case, if the box office of "Crazy Stone" is zero.

Then Ark Culture needs to pay Penguin Pictures at least 200 million in box office share.

Moreover, it is more than 200 million.

Because the publicity and distribution funds are advanced by the film distribution company, and will be paid first from the box office account.

That is to say.

If the box office of "Crazy Stone" is zero, then Ark Culture will have to pay Penguin Pictures 200 million for its share of the box office. Coupled with subversion's publicity and distribution expenses, plus film shooting costs, the final total loss will reach 4 to 5 billion. So huge.

On Earth, it is very common for the film and television industry to sign gambling agreements.

A certain director signed a betting agreement, and as a result, his movie bombed at the box office. When the director went to promote the film, he cried so pitifully.

High returns inevitably bring high risks.

This is inevitable.

Fang Xing opened a guaranteed box office of 2 billion. If it fails, he will directly lose 40 to 500 million, and he will probably have to sell himself to pay back the money.

However, if it succeeds.

The proportion of that row of films doubled from 12% to 25%.

Doubling the number of films is a high return.

As for whether "Crazy Stone" can handle such a high film schedule, that is another matter.

…

Zhang Changfeng looked at Fang Xing with great interest and asked with a smile: "Have you thought about it? If you really signed a guarantee of 2 billion, if the box office is not satisfactory, you will be like the fans said, and you will still have to film the drama. Money.”

Fang Xing smiled calmly and said, "It depends on whether Mr. Zhang dares to play with this big one together."

Zhang Changfeng was curious: "Are you so confident in this movie?"

He didn't think Fang Xing's 2 billion guarantee was issued randomly.

No one would joke about such astronomical figures.

Therefore, all Zhang Changfeng could think of was that Fang Xing had confidence in this movie.

Fang Xing did not deny it, nodded and replied: "Yes, I am confident, very much so. If Mr. Zhang can get a higher ranking, I will dare to tell you a bigger number."

Zhang Changfeng raised his eyebrows and finally understood what Fang Xing meant.

This 2 billion guarantee is not for 2 billion at all, it is for the summer box office champion. (End of chapter)