This star’s style is wrong

Fanfan Entertainment is very efficient. Just two days after Fang Xing signed the distribution contract with Penguin Pictures, Fanfan Entertainment reached an agreement with Shengrong Pictures and won 20% of the film schedule with a guaranteed box office of 1.2 billion.

In the eyes of industry insiders, this cooperation is more reasonable.

After Fanfan Entertainment's "Married Halfway" released a trailer and started promoting it, industry insiders generally believed that the box office of this movie would start at 1 billion.

1 billion is the lower limit. Many people in the industry predict that the box office of "Married Halfway" will be between 1.2 billion and 1.5 billion.

If the reputation is good, it may even reach 2 billion.

Based on the current development trend of the domestic film industry, movies released this summer with a box office of RMB 2 billion are expected to compete for the summer box office championship, but it is not stable and depends on the strength of the opponent.

Judging from the predicted box office, the guaranteed box office of 1.2 billion signed by Fanfan Entertainment is more reasonable.

This box office guarantee contract poses very little risk to Fanfan Entertainment.

The main reason why I signed this guaranteed contract is to get more film schedules.

Shengrong Pictures also has many film and television companies discussing cooperation. If Fanfan Entertainment does not provide a box office guarantee, Shengrong Pictures may reach cooperation with other film and television companies.

In short, for film and television production companies, the production of a movie is just the beginning.

Competing to schedule films, competing for publicity resources, competing for box office, this battle starts from the early promotion of the film and goes all the way to the release of the film.

If it is a movie of the same type, the competition is even fiercer.

Unfortunately, "Crazy Stone" and "Married Halfway" happen to be comedies.

They all have to be released in the summer, so the competition is so intense that it’s almost full.

Big competition, such as recording TV variety shows to promote movies.

For TV stations, any crew they invite is an invitation, so the TV station will look at two things when recording a program, one is popularity, and the other is popularity.

In terms of popularity, "Crazy Stone" is not good at all, and no one in the starring cast is known to the audience.

"Married Halfway" is different.

Zhu Yiting, one of the top twin stars in the film industry, also has high-scoring TV dramas such as "The Lonely Suspect" and "Spring River Plumbing". He also acted in two ancient puppets and gained countless fans.

Therefore, Zhu Yiting is not only popular in the film industry, but also very popular in the television industry.

The heroine Liu Wenwen is a popular A-list actress. Her movies have been hit three times in a row. She has both good looks and acting skills. She is also in the first echelon of popularity among A-list actresses.

If we only look at popularity, of course major TV stations would choose to invite the crew of "Married Halfway" to appear on the show.

In contrast, in the trailer of "Crazy Stone", the main actors are all monsters and monsters. Except for the king Liang Youhua, who has a small role, none of them are handsome.

However, Fang Xing’s foundation in the TV industry in the past few years was solid enough.

Therefore, even if the starring cast is not popular, major TV stations are willing to save their reputation and invite the crew of "Crazy Stone" to record the program.

However, the time for recording the program needs to be adjusted.

"Boss, Xiangjiang Satellite TV arranged for us to record "Happy Weekend" on June 9th. The June 2nd episode we originally wanted was not available." Qiao Yinghong received an invitation from the "Happy Weekend" program team of Xiangjiang Satellite TV After the notification, communicate with Fang Xing immediately.

When Fang Xing heard this, he couldn't help but frown.

Fang Xing personally told the program team about the arrangement of "Happy Weekend" this time, and also told He Hao.

Based on the relationship between Fang Xing and He Hao, they used to basically go on the show whenever they wanted, but this time it was postponed for a week.

At this time, the phone rang, and it happened to be He Hao calling.

Fang Xing picked up the phone and said, "Hey! Teacher He, yes, I just heard someone from the company tell me that it's scheduled for the 9th."

On the other end of the phone, He Hao explained: "I told the program team at the beginning that I wanted you to record the show on the 2nd, but the program team has already made arrangements, and I just found out about it. Is the 9th convenient? I need to adjust it again. Time?"

Fang Xing was actually very talkative and agreed, "It's convenient. I can do it on the 9th. It can be broadcast before the movie is released. No problem."

He Hao explained a few more words, then made an appointment to have tea next time and hung up the phone.

For TV programs, of course, the program team can record them according to their arrangements.

Just because Fang Xing and He Hao have a good relationship, we can't ask the program team to change the recording plan.

However, when we first started chatting, it was said that the guest number 2 had not yet been decided, so the number 2 mentioned by Fang Xingcai was now changed to number 9.

Fang Xing looked at Qiao Yinghong and asked, "Who is scheduled for the 2nd of "Happy Weekend"?"

This matter is not a secret. You can ask any TV station staff member.

So before Qiao Yinghong came over, she had already asked someone about it, and said helplessly: "What a coincidence, the star of "Married Halfway" is No. 2."

The meaning is very simple.

The crew of "Married Halfway" snatched the episode of "Happy Weekend" recorded on the 2nd for promotion, so Fang Xing had to postpone the recording for a week.

Qiao Yinghong added: "Zhu Yiting has two ancient puppets to be broadcast on Xiangjiang Satellite TV, and Liu Wenwen has a current puppet to be broadcast on Xiangjiang Satellite TV in the second half of the year, so these two are now celebrities on Xiangjiang Satellite TV.

"Especially Zhu Yiting's fans overlap closely with Xiangjiang TV's audience, so it's normal for "Happy Weekend" to give priority to their time."

If this was the reason, Fang Xing thought it was normal.

Fang Xing has a good relationship with Xiangjiang Satellite TV because his previous dramas had good ratings on Xiangjiang Satellite TV.

However, Xiangjiang Satellite TV not only has a good relationship with Fang Xing, but also has a good relationship with many stars in the entertainment industry.

Fang Xing took a two-year break and hasn't filmed a drama for two and a half years. After returning, he filmed movies.

Zhu Yiting is different. He is a popular star, and there are many fans of him in the audience of Xiangjiang Satellite TV.

Liu Wenwen has a drama to be broadcast on Xiangjiang Satellite TV in the second half of the year.

Judging from the current relationship, Xiangjiang TV is definitely closer to Zhu Yiting and Liu Wenwen.

Qiao Yinghong then added: "Actually, I also received news that "Married Halfway" was not originally scheduled to be filmed on the 2nd. It was Fanfan Entertainment who was dissatisfied with our exclusive Penguin Pictures film scheduling resources and deliberately squeezed us out.

"Fanfan Entertainment has an ancient puppet project to be filmed next year, and it is tailor-made for Zhu Yiting. The plan is S+ big IP. Xiangjiang Satellite TV wants to broadcast this drama, so it has to sell Fanfan Entertainment's reputation."

Fang Xing smiled and said, "Look at this, Fanfan Entertainment is trying to quarrel with us?"

Qiao Yinghong nodded and replied: "Yes, we are completely at odds. Now they even have to compete with us for the poster position in the theater, so we are about to start a fight."

The competition among summer movies is not just as simple as online promotion, but offline competition is equally fierce.

For example, there are only so many places to place promotional posters in theaters. If you want to put movie posters in theaters, it depends on the capabilities of the distribution company.

If the competition is fierce, you may even directly spend money to buy the poster position.

If both parties start spending money to buy publicity positions, the publicity expenses will rise sharply, and their brains will be broken.

Now.

Fanfan Entertainment has begun to compete for poster promotion spots in theaters, and the competition has reached its peak.

In fact, Fang Xing didn't mind at all when Fanfan Entertainment brought competition to the forefront.

It is inevitable for Fanfan Entertainment to do this.

Because there are two comedy films in the summer season, both of them used guaranteed box office contracts to grab 20% of the film schedule.

This is already a close fight.

Moreover, the film arrangement obtained under the guaranteed contract is only the film arrangement at the beginning of the painting, and the proportion of the film arrangement is not static.

The theater chain will adjust the proportion of subsequent films based on the box office performance and audience feedback on the first day.

That is to say.

The film scheduling battle needs to be fought from the first day until the movie is released.

For theater movies, only if they have a good schedule can they have a box office, and the quality of the movies must be high during prime time.

Therefore, this battle is destined to be fought to the end.

…

Fanfan Entertainment is not only a means of offline promotion, but also online promotion.

Film critics and entertainment self-media on major online platforms began to compare the trailers of the two movies, and then asked a question: Which movie is more worth watching?

Fanfan Entertainment bought a lot of press releases and promoted them, and the intention to disfavor them was very obvious.

[Summer comedy film battle, "Married Halfway" with a strong lineup, and "Crazy Stone" with unknown actors, which one should you watch? Audience members will give their answers using movie tickets. 】

[Fang Xing returned to filmmaking after a two-year break. Can a singer and TV series director conquer the big screen? 】

[Yiting Zhu and Wenwen Liu's "Married Halfway" is a hilarious summer movie. The great director Lee Ke-sin has made bold promises to compete for the top ticket sales in the summer movie! 】

[Invest 80 million and dare to sign a 2 billion box office contract. Is this blind confidence? Or is the movie quality excellent? How many viewers can be tricked into entering a theater by a comedy starring a group of third-tier actors? 】

[With an investment of 80 million, there is no well-known actor in the starring cast. Where did the investment go? Expose the shady secrets of the film industry. Can films be purchased with money? 】

Especially the last draft was forwarded to Weibo by Zhu Yiting's fans, causing heated discussions.

[The film schedule is obviously available for purchase, otherwise a garbage movie like "Crazy Stone" would be able to give 24% of the film schedule on the first day. Isn't it crazy? 】

[If you look at the investment and film schedule of other movies, you will know it. The film schedule on the first day of the summer season that we have seen now is the 30% film schedule of Blue Bird Media’s special effects blockbuster "Flame Walker", with an investment of 300 million. This film schedule is It's very reasonable. It's a big investment and a special effects blockbuster. It's a natural choice for a high-ranking film. 】

[More than 20% of the films scheduled include "Married Halfway", with 22% of the films scheduled and an investment of 150 million. I think Zhu Yiting and Liu Wenwen each have 10% of the film schedule, which is very reasonable. 】

[Look at "Crazy Stone" again, with an investment of 80 million and a 24% film schedule. Who are the starring actors? I don't know anyone. 】

[FX, this loser, has learned new tricks again. After smashing the hot song charts and TV series rating lists, it is now buying and arranging movies. It is true that domestic entertainment is a cancer. 】

[Jimeis, boycott "Crazy Stone" together. Don't watch it, and don't allow your boyfriend to watch it. 】

[Agree, boycott "Crazy Stone". 】

Fans not only discussed it online, but also started to criticize it on the official accounts of major theater chains and major movie studios.

The official accounts of several major movie theaters were even flooded with comments from fans.

The content of the insults basically questioned the movie theaters selling movies and believed that the movie schedules were unreasonable.

Not only fans of Zhu Yiting, but also fans of the special effects blockbuster "Fire Walker" also joined in.

After all, there are only so many movies in total. If one movie is too many, other movies will naturally be less.

The competition for filming on the first day was so fierce.

Theater chains and major movie theaters received too many questions from fans, and theater chain managers were asked by senior executives for questioning.

Although Fang Xing used a guaranteed box office of 2 billion to obtain a high-ranking film, "Crazy Stone" is indeed weak in terms of investment and starring cast.

If Fang Xing had not opened a box office guarantee of 2 billion, "Crazy Stone" would have only been able to get 10% of the film schedule based on the foundation laid by Ark Culture's two animated films.

Now the film arrangement has doubled, so on the surface, there seems to be some problem with film arrangement.

However, this 24% of the film schedule was obtained by Penguin Pictures’ resources.

The theater company couldn't directly remove the scheduled films, so the theater manager called Zhang Changfeng to communicate.

Zhang Changfeng signed a contract, and the contract stated in black and white that the film arrangement should not be less than 24%.

Naturally, he sided with Fang Xing and argued with the theater chain.

However, since the theater company has asked about it, it must give an explanation.

Otherwise, the cooperation will not be pleasant and things will be difficult to handle later.

Because there are a lot of tricks in arranging films.

If a theater chain wants to complete a movie, there are many ways, such as arranging all the screenings of the movie to midnight or morning screenings, then the movie's box office and attendance will directly collapse.

Even if the audience likes a movie very much, they are not willing to get up early in the morning to watch it.

If you are a frequent moviegoer, you should know that if you go to a movie in the morning, there is a high chance that you will get the entire venue with one ticket.

Therefore, the proportion of film arrangement is just a number, and the proportion of gold field is the real thing.

After Zhang Changfeng communicated with the theater chain, he made an appointment with Fang Xing to meet with the theater chain manager to discuss the matter.

The theater manager's meaning is very simple. Audiences and fans have opinions on the film schedule, and the starring cast of "Crazy Stone" really cannot give the theater company confidence.

Therefore, theater managers want Ark Culture to come up with ways to appease audiences and fans.

Fang Xing originally didn't want to care about the quarrels among fans online. After the movie was released, all the problems were solved.

However, the concerns of theater managers still need to be appeased.

Fang Xing asked directly: "What does Manager Tao want us to do?"

Manager Tao actually thought about the request before he came and said: "Let's do some screening. Let's see the effect of the screening."

Fang Xing didn't mind and asked, "Are we the only ones who want to watch it?"

Manager Tao replied: ""Married Halfway" has been confirmed to be screened."

"How long will the screening last?"

"It will be screened for three days."

"Okay, then we will also screen for three days. However, if the screening effect is good, what are the benefits?"

"Well, 24% of the film schedule is not low." Manager Tao said that this film schedule cannot continue to increase.

"It's okay if you don't have to schedule additional films. Just guarantee that the prime-time screenings will be no less than 24%." Fang Xing didn't force it.

"I can only agree to this verbally, but it depends on the effect of the screening and the audience's feedback." Manager Tao agreed.