This star’s style is wrong

Originally, after the box office data of "Crazy Stone" and "Married Halfway" came out on the first day, the theater company wanted to cut the film schedule of "Crazy Stone" to less than 20%.

After all, the box office of "Married Halfway" was higher than that of "Crazy Stone" on the first day.

However, Zhang Changfeng personally spoke with the theater manager on the phone and tried his best to keep the filming schedule of "Crazy Stone".

This allowed "Crazy Stone" to maintain its share of the second day's schedule at 23%, which only dropped by one percentage point.

The reason why Zhang Changfeng did this is also very simple. This summer, Penguin Pictures has only "Crazy Stone", a movie that can compete for the top three.

Penguin Pictures can only go all out to promote the film and has no other choice.

at this time.

The effect of Fang Xing's use of a guaranteed box office contract to squeeze out "Married Halfway" is apparent.

If Penguin Pictures signed "Married Halfway" before, they now have a choice.

Moreover, given the status of "Married Halfway" director Lee Kosin in the film industry, Penguin Pictures will definitely keep the film schedule for "Married Halfway" instead of "Crazy Stone".

Now Penguin Pictures has no choice but to keep "Crazy Stone".

Therefore, the subsequent film schedule of "Crazy Stone" has been maintained, and the minimum film proportion has not been lower than 22%.

On the third day, the box office directly surpassed "Married Halfway", with a box office of 109 million.

…

"Crazy Stone" has no top stars, no big directors in the film industry, and no top crew in the film industry. But under such circumstances, it succeeded in counterattacking and surpassed "Married Halfway" at the box office.

From this day on, fans of the leading actors of "Married Halfway" began to go crazy and began to invade major online platforms. When they saw the topic of "Crazy Stone", they went up and scolded them.

At the same time, "Married Halfway" was promoted throughout the Internet, and various means were used to induce passers-by to watch "Married Halfway".

In order to increase the number of films.

Fans of Zhu Yiting began to buy tickets three days in advance to lock in the theater to prevent theaters from changing the schedule.

If the movie tickets for a certain show have not been sold, the theater chain may change the show and show other movies.

Filmmaking is inherently dynamic.

However, if a movie ticket is sold for a certain session, even just one ticket is sold, then the theater is locked and can only show this movie and cannot be changed.

Therefore, Zhu Yiting's fans began to organize lock-in activities in the fan group.

Fans in every city were mobilized to buy movie tickets for "Married Halfway" three days in advance.

Only buy one ticket for each show to lock the show and prevent theaters from changing the schedule.

This approach does have some effect, making the film schedule of "Married Halfway" very stable and never declining.

As there are more shows, the box office will be correspondingly higher.

Therefore, in the next few days, the box office battle between "Married Halfway" and "Crazy Stone" will be very intense.

In the early morning and morning, "Married Halfway" often leads the box office, and then in the evening, "Crazy Stone" catches up and overtakes the box office, ranking second in the single-day box office.

Moreover, the box office difference between the two movies is not big, and the single-day box office difference is only a few million.

Most summer movies do not have fixed holidays, so the rise and fall of movie box office is mainly affected by weekdays and weekends.

It's the fourth day of summer movie releases, ushering in the working day, and the box office of all movies has been almost halved.

"Crazy Stone" accounted for 23% of the film schedule, with a single-day box office of 61 million, ranking second.

"Married Halfway" accounted for 24% of the film schedule, with a single-day box office of 57 million, ranking third.

The gap between the two movies is very small, which makes fans of the leading actor of "Married Halfway" feel that there is still a chance to surpass them, so they promote it very hard.

On the fifth day, a piece of news even appeared on Weibo.

A certain Zhu Yiting fan threatened her parents with jumping off a building to take her to see "Married Halfway" for the third time.

This news was on the top of the trending search and attracted widespread attention.

…

After the movie is released, the promotion work does not end.

The crew will continue to run road shows in order to achieve box office results.

Therefore, it was released on the afternoon of the fifth day.

When Fang Xing was on the road show, he was interviewed by an entertainment reporter.

Reporter: "Fang Xing, have you watched the news?"

Fang Xing: "What news?"

Reporter: "It's the news that a fan jumped off a building and threatened her parents to take her to the movies."

Fang Xing's eyes widened: "Isn't this necessary? I've been very busy with road shows recently, so I haven't paid much attention to the news."

Reporter: "What do you think of this news?"

Fang Xing: "I haven't paid attention to this news, so I don't know what's going on. Are you talking about "Crazy Stone"?"

Hearing the reporter's question, Fang Xing felt a little nervous. If a fan really threatened his parents to jump off a building to watch "Crazy Stone", then if this matter got serious, there would be big problems.

Reporter: "Not "Crazy Stone", another movie."

Fang Xing: "I thought it was my movie. It scared me to death."

Reporter: "How would you feel if a fan jumped off a building and threatened her parents to take her to watch your movie?"

Fang Xing frowned, corrected his attitude, and said: "This answer cannot be cut off from beginning to end. If you want to report it, please ensure that the answer is complete, thank you.

"What I want to say about this issue is that movies are a form of entertainment, not a necessity of life.

“So, if the audience likes it and thinks it is a happy thing, they can happily watch a movie with friends and family.

"However, movies are not a necessity in life, and they are not a source of wealth, so you can watch them or not. There is no need to force them.

"The same goes for my movie. "Crazy Stone" is a comedy. I hope this movie can bring happiness to the audience."

…

Even Fang Xing was asked this question by reporters.

The "Married Halfway" team was naturally very worried.

However, Fanfan Entertainment has always been a professional company in managing fans and marketing idols, so it is very experienced in public opinion and public relations.

After the incident came out, Fanfan Entertainment immediately spent money to remove the hot search, and then issued a statement calling on fans to watch movies rationally.

Zhu Yiting also recorded a video to remind fans to watch movies rationally.

This incident only lasted for half a day and was suppressed.

even so.

It still had some impact on the box office of "Married Halfway".

The box office data is released on the sixth day.

"Crazy Stone" ranked second with a box office of 60.5 million, which is very stable.

"Married Halfway" had a box office of 51 million, a sharp decline, but the box office of subsequent movies has formed a gap, so it still ranks third.

Fans have been promoting it like crazy and using all means, even at the expense of discrediting "Crazy Stone", but they still can't reverse the trend of continued box office decline.

Moreover, as the reputation of "Crazy Stone" continues to ferment, the phenomenon of "Crazy Stone" being sprayed across the Internet has begun to reverse.

More and more viewers are beginning to evaluate this movie objectively.

[I saw many people criticizing "Crazy Stone" before. I thought this movie was not good. But my colleague is a fan of Fang Xing and insisted on dragging me to watch it. After watching it, I can only say that this movie is probably the best comedy I have seen in the past few years. 】

[I was almost deceived by some fans. "Crazy Stone" was so funny that the audience burst into laughter more than a dozen times. It must be the movie that I have ever seen in a movie theater and made the audience laugh the most. 】

[It’s over, I have a hunch that it will be a bit difficult for Fang Xing to make TV series in the future. 】

[I also feel this way. If he can make movies, it will be difficult for him to make TV series. 】

[But even if there is one movie a year, it will be gone after an hour and a half. If you make a TV series, you can watch at least thirty or forty episodes. It feels so bad. 】

[The only regret is that Fang Xing only played a small cameo role, with only two lines. If you don't pay attention, you won't remember that this guy acted. 】

[This summer, I happened to watch all the top three movies. They all watch it with their classmates, colleagues, and cousins. Looking at the special effects of "Flame Walker", there's not much to say, but it's worth the price of admission. As for the two comedies, I can only say that "Married Halfway" is actually not bad. Unfortunately, when I encountered "Crazy Stone", the difference was immediately apparent. 】

[I have to say that Fang Xing is really good at choosing actors. The actors selected for "Crazy Stone" are indeed a bit skewed, but their acting skills are good and they fit the characters very well. The plot is too funny. As for the idol comedy film "Married Halfway", I actually think Zhu Yiting and Liu Wenwen are not suitable for comedy films. The laughter is all in the plot and reversal, and there is no laughter in the performance of the actors themselves. 】

…

Summer movies are about a week away from being released.

Film critics on major online platforms began to write film reviews.

During the two days of screening, some film critics had already written reviews.

These film critics are basically invited by Fanfan Entertainment to attend the premiere and paid to write film reviews. Therefore, the film reviews are published very quickly. The reviews are posted online for promotion within two days of screening.

Film critics who are not invited to the premiere will usually only post reviews and record video reviews three to five days after the movie is released.

So on Thursday, critics' reviews began to roll in.

The famous film critic Zhou Chengxiang wrote a review of "Married Halfway" a week ago.

Today’s post is a review of “Crazy Stone”.

As soon as the movie review came out, it became a hot search topic among netizens.

“There’s a surprise for this summer’s release, which is the movie I’m going to review today.

"The movie is called "Crazy Stone" and it is the work of a newbie director in the film industry.

"There are also a group of leading actors who may not have as many fans as me. Just kidding, it proves that I also have a sense of humor.

"This movie is indeed a surprise, with an interlocking plot and dense laughter. It is simply a model of comedy.

"Although there are some places where it can be seen that the director's control of the movie shots is a bit jerky, but even so, this movie is the best mainland commercial film so far this year.

“Yes, including this year’s Spring Festival, this film is still the best mainland commercial film in my personal opinion.

"Why is it specifically designated as the best mainland commercial film? Because as for literary and artistic films, there is another film nominated for an award abroad, and I admire it very much.

“However, literary and artistic films are always niche films and are not in the same category as commercial films, and most audiences don’t like to watch literary and artistic films.

"Talking back to "Crazy Stone," this movie is hard for me to imagine being made by a new director.

“However, later I re-checked the director’s name and found out that he was a TV series director who switched to movies, so it’s understandable.

"I have watched the director's TV series and I personally like them very much, but I didn't expect that he would be able to produce works suitable for the big screen when he switched to movies. It was indeed a surprise.

“For TV drama directors, it’s very difficult to move to the big screen.

“The movie is played on the big screen, the picture is too big, and many details that cannot be seen on TV can be seen in the movie.

“This also leads to the fact that the requirements for movies are much higher than those for TV series, and the acting skills of actors are also higher.

"The leading actors in "Crazy Stone" are not well-known, but after watching it, I feel that there are at least three or four actors in this movie who are very good in acting and should develop well in the future.

"Talking back to the plot of the movie, the movie revolves around a piece of jade, with constant twists and turns and frequent jokes. Even I was surprised several times.

“From my personal point of view, this comedy can definitely compete with the top three among mainland comedy commercial films.

“There are many qualifiers, also for the sake of rigor.

“Even so, fans can probably tell that I think very highly of this movie.

"Finally, I am very happy that the film industry has welcomed another director who is capable, passionate and tells good stories."

…

As soon as this film review came out, the film critic circle exploded.

Zhou Chengxiang's film critics have always been known for their strictness. In previous years, all the box office champions were criticized to pieces.

However, now "Crazy Stone" has been praised a bit too much, and it even makes people suspect that it is flattering.

Under this film review, the discussion among netizens was very intense:

[Is this evaluation a bit exaggerated? Comedies in film history are guaranteed to compete with three out of five? Is this going to heaven? 】

[No, Lao Zhou, did you collect the money? Are you going to praise "Crazy Stone"? 】

[Actually, I thought this movie was good-looking from the beginning, but I didn’t dare to praise it too harshly. After all, I would feel outrageous if I did. However, if you think about it carefully,]

[Film history is guaranteed to be three out of five. Isn’t this evaluation too outrageous? 】

[Correction, Zhou Chengxiang’s film review is still very rigorous. He is talking about comedy and commercial films in mainland film history. There are three qualifiers: Mainland film history, comedy, and commercial film. 】

[When I think about it carefully, it seems that this is really the case. In mainland film history, that is to say, it does not include the films of the Golden Age of Hong Kong. Counting mainland comedies, they are consistently better than "Crazy Stone". It seems that I can count them on one hand. 】

[I can count on one hand, and if we only count comedies, they are more stable than "Crazy Stone". I can't find one. 】

【Is it real? Your boasts are getting more and more outrageous, which makes me want to go see it. 】

…

As film critics continue to post reviews, there are more and more reviews praising "Crazy Stone".

Two extremes began to appear on the Internet.

On the one hand, film critics generally have high praise for "Crazy Stone", but fans are crazy about these critics who praise "Crazy Stone".

They were praising and scolding each other, and the quarrel was very intense.

The evaluation of the circle of friends has also changed.

A few days ago, the three movies "Fire Walker", "Married Halfway" and "Crazy Stone" dominated the screen, and gradually "Crazy Stone" dominated the screen alone.

Word of mouth has been fermenting for a week and finally started to explode.

On the eighth day, it was the weekend again.

The box office on summer weekends is basically double that on weekdays.

On the eighth day, the box office of "Crazy Stone" really ushered in its first explosion, accounting for 24% of the scheduled films, and the box office was 128 million, directly surpassing "Fire Walker" which accounted for 29% of the scheduled films.

The box office of "Fire Walker" on the eighth day was only 105 million, and the gap widened instantly.

"Married Halfway" lacked fan stamina at the box office, and the box office did not pick up at the weekend. It only had a box office of 79 million, which was far away from breaking 100 million.

In just one day's box office, "Crazy Stone" surpassed "Married Halfway" with a box office of nearly 50 million.

From this day on, "Crazy Stone" relied on word-of-mouth to successfully counterattack and win the single-day box office championship, which also completely declared that "Married Halfway" has no power to compete.

It also starts from this day.

Theater companies have finally seen clearly who is the king of this summer’s movies.

The proportion of films scheduled for "Crazy Stone" has increased significantly since the ninth day.

ninth day.

"Crazy Stone" accounted for 35% of the film schedule, with a box office of 151 million. One week after its release, the box office can reach a new high.

"Flame Walker"'s share of scheduled films dropped to 24%, with a box office of 85 million.

"Married Halfway"'s share of film schedule dropped to 19%, with a box office of 71 million.

Released for nine days.

"Crazy Stone" began to show its real power, doubling the box office of "Married Halfway" in a single day.

This makes fun people on major online platforms start looking for fun:

[I thought it was an anxious box office battle at first, but in the end, Fang Xing still doubled his opponent. 】

[ @Give me a vote and call out a top fan who sprayed me the day before yesterday. Are you comfortable now? 】

[A top fan: I’ll give you a thumbs up! 】

[Be kind, don’t you think my box office has been doubled? But I have a lot of fans. 】

[Seeing fans being silenced, I felt comfortable and decided to watch "Crazy Stone" again. 】(End of this chapter)