This star’s style is wrong
Chapter 657: Is word of mouth the key to the National Day box office war?
On the morning of October 2, the box office data from the previous day was compiled.
The news of the National Day box office explosion has also become a hot search topic.
The box office data on October 1st broke last year's highest record, exceeding 700 million.
With a great director, a top actor and a top-notch movie, "The Rules of Hunting" took in a box office of RMB 300 million on the first day of its National Day release, becoming the single-day box office champion.
Jade Bird Media's "Liao Zhai: Nie Xiaoqian" grossed 250 million at the box office, ranking second.
"Infernal Affairs" took in 220 million box office, ranking third.
Judging from the box office data, "The Law of the Hunt" is much ahead.
The three popular movies in the National Day season all made great efforts and performed very well at the box office.
However, the movie ranked fourth did not do well at the box office.
This is similar to what people in the industry expected from the beginning. This year’s National Day release will be dominated by three heroes vying for hegemony, and other films will be nothing but cannon fodder.
The fourth-ranked movie had only 4% of the films scheduled on the first day.
With this proportion of film schedules, the possibility of counterattack is extremely slim.
Facts have also proved that not every movie has the ability to counterattack.
For the top three movies, the box office data and the proportion of films scheduled are basically proportional.
"The Law of Hunting" has the highest proportion of films scheduled and the highest box office.
The box office of "Liao Zhai" and "Infernal Affairs" are also positively related to the proportion of films scheduled.
This is also in line with the characteristics of the National Day stalls.
The box office of the National Day period, especially the box office of the three days before the long holiday, depends on who has a higher proportion of scheduled films.
Because the audience only has a few days of vacation, they have to squeeze in these few days to watch.
If this movie is sold out, go see something else.
Anyway, it’s a rare holiday and I’ve already gone to the cinema, so I have to watch the movie no matter what.
Therefore, whoever has a higher proportion of films scheduled will have a higher box office.
…
After the first day's box office data came out, fans began to celebrate Jia Haochen's 15 billion box office in advance online.
Jia Haochen started promoting "The Youngest Mr. Ten Billionaire" two years ago.
His total box office data has reached 11.5 billion.
In other words, as long as "The Law of Hunting" can earn a box office of 3.5 billion, his total box office data will exceed 15 billion.
Originally, Zhu Yiting's total box office performance has also increased, and will soon reach 10 billion in box office.
This makes Jia Haochen's fans a little nervous.
Now, "Criminal Crime" has made a box office of 300 million on the first day of the National Day release. If the reputation is good, it has a chance to make a box office of 3.5 billion.
In this way, Jia Haochen can directly upgrade from Mr. Ten Billion to Mr. 15 Billion.
Moreover, this time for "The Law of Hunting", Jia Haochen not only wants the box office, but also wants more.
So far, Jia Haochen's promotional persona is still "the youngest billionaire".
The title Mr. Billionaire is more subtle.
The powerful actors next door are all billionaires.
Jia Haochen can only promote that he is Mr. Ten Billionaire because he has not won the Best Actor or the title of Best Actor.
Therefore, Jia Haochen's ambition now, as well as that of Shengqi Entertainment, is to change Jia Haochen's title of Mr. Ten Billionaire to the Billionaire Movie King.
The great director Ke Zhensheng has a nickname in the entertainment industry, called the Movie King Making Machine.
In his hands, there have been three movie winners, one of whom is a second-time movie winner.
Jia Haochen even lowered his salary for his role in "The Law of the Hunt" this time, just to win awards.
For him, you don’t even need to be the best actor in the three major film award ceremonies. As long as you win at one award ceremony that you can name, you will be successful.
As long as he can get the best actor trophy at a less pheasant awards ceremony, his character will immediately evolve from "Mr. Ten Billionaires" to "Ten Billion Best Actors".
After all, there are no regulations. The title of Best Actor is only limited to the three major film award ceremonies.
Of course, even if it's not the three major film award shows, it's not easy to win awards.
If he really wins the award, it will actually be an evolution.
Shengqi Entertainment approached Ke Zhensheng to cooperate with this purpose.
…
The morning of the 2nd.
Three of the top ten hotly searched terms on Weibo are related to Jia Haochen.
["The Rules of Hunting" was a box office hit, and Jia Haochen showed his ability to handle the box office. 】
[Maoyan predicts that the box office of "The Law of Hunting" will be 3.8 billion, and Jia Haochen will become the youngest actor with 15 billion. 】
[The pre-sale box office broke the record, and Jia Haochen's acting skills were recognized. 】
Not only was it trending on Weibo, but press releases from entertainment media were also overwhelming, sweeping the entire Internet.
[The film market has been at a low temperature for two years, and finally ushered in the rescue film "The Law of the Hunt". 】
In the past fifteen years, the domestic film market has experienced rapid development, and box office data has been rising. From the beginning, it was able to win the annual box office championship with a box office of 100 million, and now one or two movies with a box office of 3 billion are released every year.
However, the laws of market development are related to the laws of economic development.
In the past two years, the film market has also reached a bottleneck period, and the film box office has experienced negative growth for two consecutive years.
Therefore, many people in the film industry have begun to worry about the decline of the film industry.
However, there are also people who understand the laws of economic development and are calm about this.
In fact, the domestic film industry is booming. One of the actors was a young man who began to develop the habit of going to cinemas to watch movies when he grew up.
However, when the number of movie audiences expands to a certain extent, it will hit the upper limit.
After all, the total population is basically fixed, and the number of audience episodes naturally has an upper limit.
When the audiences who are willing to watch movies have already entered the cinema, development will naturally face a bottleneck period.
In addition, in recent years, the quality of movies has indeed begun to move toward a money-making model. The box office data is good, but it is a blow to the audience's enthusiasm for watching movies.
Last few years.
Film production companies have developed a mature model for making money.
A qualified script, a simple plot, a few acting talents and a popular star, plus some adrenaline-stimulating special effects shots are equal to making money.
This mode is so easy to use. The script does not need to be too complicated. The plot should be simple and it is best for all audiences to understand it.
Bring another traffic star to take advantage of the fan economy.
The reputation doesn’t need to be great, as long as it’s not too bad, you’ll definitely make money.
Film production companies have already mastered this set of rules and have tried them repeatedly, so there is no need to make breakthroughs.
It's just that after too many movies are made in this mode, the audience will become aesthetically tired.
Enthusiasm for watching movies will decrease. Whenever I see a movie in this mode again in the future, my interest will not be high.
This is also the reason why the film market has experienced negative growth for two consecutive years.
Although the film market has experienced negative growth, film companies that have mastered the secret to making money are still making money. This model can still be used, and it is simple and effective.
on the contrary.
Those movies with carefully polished scripts and complex plots may be good at the box office if they are well-received, but many fan groups do not like such movies because they cannot understand them.
Even if the reputation is good, the box office may not be as good as that of popular movies.
If the script and editing are not done well, resulting in a bad reputation, I will just rush to the end and lose my pants.
In comparison, it is indeed the mature model that makes it easier to make money.
in this case.
The film market has been in a state of negative growth for two consecutive years and is slightly sluggish.
Under such circumstances, the emergence of a movie that grossed 300 million at the box office on the first day of the National Day holiday can really boost morale.
Shengqi Entertainment also bought the press release, causing the entertainment media to all tout "Criminal Hunting Law" as a rescue work.
[After five years of "The Law of Hunting", director Ke Zhensheng, together with Jia Haochen, gave us a perfect answer. 】
[A work to save the market, "The Rules of Hunting" uses practical actions to tell peers how movies should be made. 】
[With a box office of 300 million on the first day, can it stabilize the annual box office championship? 】
Entertainment media accounts all over the Internet are touting "The Law of the Hunt" as if this movie carries the destiny of Chinese film history.
…
Not only the entertainment media, but also the fan base is even more crazy.
After all, Jia Haochen is one of the top twin stars in the film industry, with an unprecedented number of fans.
During the National Day, as long as you click on the online community, you can see fans using Jia Haochen's name almost anywhere.
[If Haochen doesn’t win the Best Actor Award this year, he won’t have to hold any of those movie award ceremonies in the future. I said! 】
[It’s true that I’ve liked Haochen for so long, his acting is so great. 】
[The part where Haochen chases the prisoner on his motorcycle was so cool! 】
The action scene where Jia Haochen chases the prisoner on a motorcycle is in the trailer.
And it was a night scene, with heavy motorcycles speeding along the neon streets at night.
Jia Haochen performed a superhero-like sense of déjà vu.
Just looking at the special effects, it is indeed very arrogant and cool.
This part also made many fans soar with adrenaline and scream loudly.
compare to.
"Infernal Affairs" has almost no action scenes and no exciting action scenes.
The wonderful content is all in the eyes and expressions of the actors in the scenes.
This also makes the Internet full of voices praising "The Law of the Hunt" during the first two days of the National Day holiday, and there are few voices discussing other movies.
…
Theater companies will make real-time adjustments to subsequent film schedules based on the movie’s box office data.
To put it simply, the higher the box office the previous day, the higher the proportion of films scheduled for the next day.
Moreover, the single-day box office champion will also receive a film schedule bonus.
After all, the title of box office champion is also a kind of invisible publicity.
Therefore, theater companies will give more films to the single-day box office winner.
October 2nd.
The proportion of films scheduled for "The Law of Hunting" increased to 35%.
The proportions of films scheduled for "Infernal Affairs" and "Liao Zhai" both dropped slightly, to 28% and 30% respectively.
On the morning of October 3rd.
Box office data from the previous day is compiled.
"The Law of the Hunt" still has the highest box office data. After all, the single-day pre-sale box office has reached 150 million, so the box office cannot be low.
In the end, the box office figures for No. 2 were 300 million for "The Law of the Hunt", 230 million for "Liao Zhai", and 230 million for "Infernal Affairs".
According to the box office data of the previous day, the proportion of films scheduled for No. 3 has changed again.
The proportion of films scheduled for "The Rules of Hunting" has increased again, reaching 36%.
"Liao Zhai" is due to a slight decline in box office, and the proportion of scheduled films has dropped again, to 28%.
The box office of "Infernal Affairs" has increased slightly, so the proportion of films scheduled has not changed much, which is the same as "Liao Zhai", which is also 28%.
After the box office data for No. 3 is released.
On the third day of the National Day season, the box office market began to shrink.
This is an inevitable rule. After all, some office workers are already preparing to go to work.
Therefore, the overall box office of movies is showing a downward trend.
Finally, the box office data on October 3rd was 270 million for "The Law of the Hunt", 230 million for "Infernal Affairs", and 200 million for "Liao Zhai".
Among the three movies, "Liao Zhai" was the first to fall behind, with the largest box office decline.
The box office has dropped, and theater chains have also adjusted their film schedules accordingly.
The proportion of No. 4 films in the lineup remains unchanged at 36% for "The Law of the Hunt", "Infernal Affairs" has begun to rise to 30%, and "Liao Zhai" has dropped to 26%.
As the release runs longer and longer, the box office potential for fans is quickly exhausted.
The pre-sale box office of "The Law of the Hunt" also fell off a cliff, but the proportion of films in the schedule is so high that the box office drop is not too big.
It’s October 4th.
The movie's reputation is gradually taking shape. Many viewers have watched all three movies, and some viewers are beginning to discuss the pros and cons of the three movies.
[I have watched all three. Personally, I think the best one is "Infernal Affairs", the second is "The Law of Hunting Crime", and the third is "Liao Zhai". However, if you are a fan and a screen-licker, we recommend watching "The Law of Hunting", if you are a special effects fan, you should watch "Liao Zhai", and if you are a plot fan, "Infernal Affairs" is recommended. 】
[I am not a professional, my personal opinion is very subjective. "The Rules of Hunting" feels like a show by Jia Haochen, which mainly highlights a handsome character, the plot is passable, and the acting skills all belong to Li Xuecheng. "Infernal Affairs" is a movie that requires careful viewing. There are no exciting action scenes throughout, and the highlights are all in the actors. "Liao Zhai" special effects film, no explanation. 】
[One thing to say, I was a little surprised by Fang Xing’s acting skills. I even felt that Fang Xing's acting skills overshadowed Liu Han's translation. Fans of King of Heaven may scold me for saying this, but I do feel that way. 】
[Liang Youhua’s acting skills are truly explosive. The scenes between Liang Youhua and Fang Xing are simply amazing. I give them full marks. On the contrary, Liu Hanyi's performance kept the police at a distance. That's right, the king Liu Hanyi, who has always been known for his competitiveness, hard work, and acting skills, was actually separated by the two before him. 】
Under these posts commenting on acting skills, many netizens expressed doubts:
【Is it real? Can the gap between Liu Hanyi's acting skills be widened? 】
[My personal feeling is that Liang Youhua and Fang Xing did such a good job. If I had to rank them, Liang Youhua should be the best, followed by Fang Xing, but the gap is not big. 】
[Did the original poster exaggerate too much? Can the gap between Liu Tianwang's acting skills be widened? 】
[I have a comment upstairs. Liu Hanyi has always been a hard-working actor. When he debuted, his acting skills were actually quite average. Especially when acting with talented actors, the gap will be more obvious. However, Liu Hanyi is indeed a successful example of a hard-working actor, who has become an actor through hard work. But when it comes to acting, sometimes there's really nothing you can do about it. Some people are born actors. When they stand there, their eyes are full of drama. 】
[Indeed, Liu Hanyi is a capable actor and handsome, there is no doubt about this. But it is true that he is not a talented actor, and it all depends on hard work. In comparison, Fang Xing is more of a talent type, which was actually clearly shown in the first TV series "Wulin Gaiden". It's just that I haven't proven myself on the big screen before, so many people don't believe it. 】
Under these discussions, many fans of Jia Haochen also criticized:
[Are you blind? What acting skills does Fang Xing have? He is not as good as Haochen! 】
With the discussion among netizens, the reputation of "Infernal Affairs" is getting better and better, and the controversy is also increasing.
Douya.com started displaying movie ratings three days after the National Day movie was released.
As soon as the scores came out, many people were stunned.
"Infernal Affairs" scored 9.1 points on Douya.com.
This score completely shocked netizens who have not yet gone to see the movie.
[Isn’t it? 9.1 points? Is this score a bit outrageous? 】
[I also think it’s a bit outrageous. 】
[It’s time to earn points. This shit like FX is really good at scoring points, from TV series to movies. 】
[Really got points? 】
[Personally, I don’t feel like I’ve brushed up the points. Anyway, after I watched “Infernal Affairs”, it was indeed the best in the National Day episode. 】
[I’m convinced too. Why is it that every time the scores for Fang Xing’s TV series and movies are opened, someone cheats on them? To popularize the science, "Langya Bang" opened with a score of 9.1, and a large group of fans sprayed it. Now it's better. Five years later, it has now risen to 9.3. 】
[The same goes for "The Love of Mountains and Seas". It opened with a score of 9.0, but now it has risen to 9.2. 】
[No, no, no, the game where Fang Xing brushed up the score the most was "Wulin Gaiden", which opened with a score of 8.8 and now has a score of 9.6. After seven years of hard work, this persistence and perseverance are too strong. 】
[Are you sure there are no dog heads upstairs? I can't hold back my forty-meter sword. 】
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