This star’s style is wrong

After "Nezha: The Devil Boy Comes into the World" gained word-of-mouth effect, it continued to show reverse declines. When the box office was supposed to be declining, it bucked the trend and rose. It ranked fourth in a row from fifth place to eventually leading the Spring Festival box office.

27 days after the release of "Nezha", some netizens summarized the number of times this animated film reversed its decline, and found that it had reversed decline seven times. It is extremely rare to see such strong stamina.

As the box office of "Nezha" surpassed Fang Xing's highest box office record, this animated film has once again become the focus of public attention.

The word-of-mouth is there, the topic is growing, and the popularity continues unabated.

The subsequent box office is very stable, with a box office of 30 to 40 million on weekdays, close to 100 million on weekends, and even occasionally exceeding 100 million.

After entering its fourth weekend, "Land of Monsters" saw its box office potential emptied out, with only 10 to 20 million left at the single-day box office. After entering its second month, only a few million were left at the weekday box office. It's basically coming to an end.

In this case, the box office gap between the two movies is getting wider and wider.

Following this trend, the box office of "Land of Demons" was finally fixed at 3.7 billion.

"Nezha" broke through 4 billion in one fell swoop, heading towards 4.5 billion, and without any suspense won the Spring Festival movie box office championship.

Moreover, according to the annual movie box office in recent years, there are very few movies that can exceed 4 billion, and it takes several years to release one.

Therefore, if there is no dark horse this year, "Nezha" has even been scheduled to be the annual box office champion.

Judging from the data of the past five years, except for "Infernal Affairs" which was released during the National Day holiday last year and won the annual championship, in the other years, movies released during the Spring Festival holiday won the box office championship.

After all, the Spring Festival is the biggest movie period of the year, and confident and popular movies will be given priority in the Spring Festival.

Therefore, it is normal for the annual box office champion to appear during the Spring Festival.

This year's Spring Festival box office data is better than last year's, and much better.

In addition to "Nezha" which won the Spring Festival box office championship with a box office of 4.5 billion, there are two other movies with a box office of more than 2 billion.

"Land of Monsters" ranked second with an eye-catching figure of 3.7 billion.

"Blade Men" ranked third with a box office of exactly 2.08 billion.

The figures for subsequent movies are not that good, and none of them have exceeded 1 billion.

The animated film "King Asura" only had a box office of 600 million and exited early.

If the investment in this animated film is 500 million yuan as advertised, it will result in a loss of at least 300 million yuan.

However, film investment is in deep water, and on the surface it appears to be a serious loss, but outsiders can't see what's going on underneath.

In fact.

During the Chinese New Year, Fang Xing and Liang Jing talked about "King Asura" while drinking tea.

From the perspective of Liangjing Animation professionals, just looking at the picture quality and special effects of "King Asura", there is no need for an investment of 500 million. If it is cut in half, there is still something left.

However, this kind of thing can be discussed in private, but no one dares to say it in public.

…

"Nezha" was a huge success during the Spring Festival, with a box office of 4.5 billion, breaking the record for a movie produced by Ark Culture.

The 4.5 billion box office of "Nezha" can bring 1.7 billion shared box office to Ark Culture. After deducting the 400 million production cost and publicity expenses, the income can be 1.2 billion

Moreover, this does not include the income after the online release.

besides.

Another characteristic of animated movies is that peripheral income is higher than other types of movies, much higher.

For example, for plush dolls and movies like "Infernal Affairs", peripheral products are very limited.

"Nezha" was different. The protagonist's doll and the little white dragon figure were all sold out during the Chinese New Year.

Even though Fang Xing asked the manufacturer to stock up on large quantities of goods from the beginning, he could not withstand the popularity of "Nezha".

After comprehensive calculation, "Nezha" can bring nearly 2 billion in revenue to Ark Culture.

This also allowed the investment industry to increase the valuation of Ark Culture by 30%, exceeding 20 billion.

…

The success of "Nezha" also opened the film market's eyes to the vast market for animated films.

Before "Nezha", animated movies had always been available, but they were not very popular.

Because there are many animated movies that are made with the idea that they will die if they get one vote.

Just like "King Asura", the investment figures are all bubbles, and the box office can reach 600 million yuan just by marketing alone.

Just because there are so many animated movies like this, the audience has no confidence in animated movies.

If it weren't for "Spirited Away" and "My Neighbor Totoro" that gave the animated film market a shot in the arm in the past few years, the current situation would only be worse.

The emergence of "Nezha" tells those film companies with facts that as long as they are carefully produced, animated films can reach the ceiling of the movie box office.

The movie market is like other markets. When a product makes a lot of money, there will be countless followers.

Chasing the trend has always been the easiest way to make money.

Because there is no need to think, as long as you are fast enough, you can take a sip of soup.

Not every studio has aspirations of becoming a classic.

In fact, most film companies are thinking about how to survive.

In any industry, competition is fierce.

The film industry has developed for decades and has become very mature.

Countless movie companies went bankrupt and were acquired.

The rise and fall can be written as a history of Chinese movies.

Therefore, when those film companies that are struggling on the edge of losing money see a trend emerging, of course they have to hurry up to catch up. If they go faster, they can still drink soup. If they go slow, they will not be able to eat anything hot.

Not just small companies, but big companies too.

"Blade Men", which was just released by InBev Films, has not bad box office figures, with a box office of 2.08 billion. It has recovered its investment and made a small profit.

The profit of "Blade Men" to investors is about 200 million, which is actually not bad.

However, if you compare it with the movie above, the gap is huge, six times worse.

This also shocked Yingbo Film and Television.

An animated film won the box office championship during the Spring Festival, and the box office profit exceeded 1.2 billion.

InBev Film and Television owns InBev Special Effects, a domestic first-class special effects company. If it invests in an animation company, it will be fully capable of producing animated films.

Animated movies are now the focus of the film industry.

Just after the New Year, the high-level meeting of InBev Films and Television directly established three animated film projects.

Of course, there is a big difference between starting a project and finally producing an animated film.

InBev Film and Television's projects are usually established first and then preparations begin. The early preparations will be slower, and the potential of each project will be evaluated at the same time.

Only one of the three projects may be completed in the end, but this completed project has already gone through internal competition and is more guaranteed in terms of quality.

Of course, if the project has great potential, it is possible to implement all three projects.

This will also need to be adjusted according to market conditions.

Animated movies are now a hot topic in the industry. If the market conditions change next year, animated movie projects may be axed at any time.

…

Because companies in the film industry are chasing the popularity of animated films, animators in the industry have become popular overnight.

In headhunting companies, for animators with a certain technical level, their salaries have increased by more than 50%, and some have even doubled.

Even among the core team of Nebula Animation, many people have been contacted by headhunting companies.

Industry competition and poaching are very common.

Although Nebula Animation has achieved great success, it is normal for employees to be poached by other companies.

Fang Xing has long been accustomed to this kind of situation. After all, people go to higher places, as long as they fulfill their rights and obligations in accordance with the contract.

After the release of "Nezha", Nebula Animation has no major projects to produce for the time being.

The animations we are doing are all outsourced work.

This kind of work is mainly to maintain the daily operation of the company and does not make much money.

This time the animation industry was shaken, and Nebula Animation was also affected to some extent, but relatively speaking, the impact was not significant.

Because of the huge success of "Nezha", it means that Nebula Animation's performance bonus at the end of the year will be very amazing.

Liang Jing followed Fang Xing's instructions and revealed the year-end performance bonus to the employees of Nebula Animation during the celebration party.

Even if there are animators who want to change jobs, they definitely want to wait until they get this year's performance bonus before leaving. By then, no one knows what the animated film market will be like.

…

Nebula Animation has no projects on hand, and Liang Jing is considering whether to go outside to pick up projects.

However, Liang Jing is a technical talent and is not good at attracting business, so he resists in his heart.

Therefore, before that, he first went to Fang Xing to talk about this matter.

"Mr. Fang, after finishing "Nezha", Nebula Animation has been doing outsourcing work. The revenue can keep the company running, but there are no good projects to do. Should I go outside to take on a project now? "Liang Jing is very straightforward and says whatever he wants.

Fang Xing liked his personality and he never minced words.

Seeing his expression, Fang Xing smiled and asked, "Did you go online during the Chinese New Year?"

Liang Jing nodded: "Of course, I watch the box office data of "Nezha" every day."

"Apart from "Nezha"? Don't you have another animation that is also hotly discussed?" Fang Xing reminded.

Liang Jing nodded and replied: "Yes, it is the rabbit animation short film made for the song "Wish". Many netizens are indeed discussing it."

Fang Xing continued to ask: "How do netizens discuss it?"

Liang Jing scratched his head and replied with a smile: "There are many netizens who hope that the rabbit animation can be turned into a full-length novel."

Fang Xing asked again: "Then what do you think? Do you want to do it?"

Liang Jing was stunned and asked: "Does Mr. Fang want to make a rabbit animation? I really want to do it, but I can't write such a good script for this."

The script for the animated short film was also given by Fang Xing, and it fit the song "As You Wish" very well.

Liang Jing always thought that this animated short film was the animated version of the MV for "Wish".

Nebula Animation occasionally produces animated MVs for singers under Ark Culture. This is not unusual.

Fang Xing smiled and said, "I'll write the script. If you're interested, I can make the rabbit animation into a full-length feature."

"Will it be made into an animated movie?" Liang Jing was a little confused.

Although the story of this rabbit animated short film is very touching, it is difficult to predict whether it will be successful if it is made into a movie.

After all, this style of painting would look a bit crude when made into a movie.

Fang Xing shook his head and replied: "Made into a serialized animation."

Liang Jing understood as soon as he heard it. If it was made into a serial animation, it would be reasonable. He nodded and agreed: "Okay, let's do this. Then I will go back and prepare now?"

He is impatient. Now that he has a goal, he wants to get back to work quickly.

Fang Xing smiled, took out a Nezha figurine, handed it over and said, "Qianqian said, it's for Sister Xiaoyu."

The last time I watched a movie in a cinema, two families were bumping into each other.

Qian Qian remembers the sister she played with, so she wants to give her a gift.

Liang Jing was stunned for a moment, a little embarrassed that he didn't bring a gift: "Well... I didn't even bring a gift."

"Don't worry so much about these red tapes and go back to preparing the animation. When the first season is finished, I will find a broadcast platform and I will keep an eye on the production progress." Fang Xing said.

"Okay, I'll go back to the meeting to establish the project." Liang Jing happily walked away carrying the gift box.

…

Liang Jing returned to the Nebula Animation Special Effects Building and held non-stop meetings to discuss the establishment of new projects.

Next door to Nebula Animation is Nebula Special Effects.

Now Nebula Special Effects is also simmering with enthusiasm, because Nebula Animation next door has produced an animated movie with a box office of 4.5 billion, which makes the eyes of Nebula Special Effects employees widened.

Both companies are wholly-owned subsidiaries of Ark Culture, so it can be said that they are closely related.

Therefore, if Nebula Animation has any gossip in the morning, Nebula Special Effects will know at noon.

Now Nebula Animation, which is next door, has released a 4.5 billion movie, but Nebula's special effects have not yet achieved any outstanding results.

Moreover, generally speaking, in the film industry, special effects blockbusters have a much higher chance of success than animated films.

But in one building, Nebula Animation produced results first.

Naturally, there was some dissatisfaction with the Nebula special effects.

In the office of the vice president of Nebula Special Effects, Sun Jianqi was very happy that he signed a long-term contract before the Chinese New Year.

If we talk about contract renewal now, he and his special effects team will be more passive.

The bargaining chips in negotiations are mutual. When one party has the initiative, the other party will naturally become more passive.

before the new year.

Ark Culture has only two successful movies, "Crazy Stone" and "Infernal Affairs."

Although already dazzling, neither film used any special effects.

"Nezha: The Devil Boy Comes to the World" is different. There are many special effects in the animated movie, and these special effects are rendered by Nebula Special Effects.

If we talk about the contract now, it will be even more difficult for Sun Jianqi's team to get preferential treatment.

actually.

Fang Xing was very kind and didn't tie up their contract.

In fact, if Fang Xing was more ruthless, he could have stuck with the contract and waited until after the year to sign it.

However, Fang Xing always gives partners a chance to choose.

Sun Jianqi is willing to sign before the Chinese New Year, which means that he really wants to stay in Nebula Special Effects, so he deserves better treatment.

If he is still waiting for a price and wants to wait until a year later to negotiate a contract, then it is his choice to lower his salary.

Sun Jianqi made the right choice, and he was very happy.

At the same time, we have more confidence in Ark culture.

Because Ark Culture currently has three movies, 2.4 billion, 3.6 billion, and 4.5 billion. The combined box office of the three movies exceeds 10 billion. This kind of box office performance is really amazing.