This star’s style is wrong

On New Year's Eve, there are only a few days left before the Spring Festival.

Film and television companies that have movies about to be released are seizing the last moment to promote them.

After all, for a movie, its success depends on its box office performance.

The box office results in the first three days are crucial.

The box office in the first three days of release is usually the highest three days for a movie, and can even account for close to half of the total box office.

Moreover, the box office performance in the first three days directly reflects the proportion of subsequent film schedules.

For movies released in theaters, the box office performance in the first three days often has little to do with the quality of the movie, especially during popular periods.

The number one factor affecting the box office in the first three days is the proportion of films scheduled.

Especially during the popular period like the Spring Festival, which can be fully booked as long as it is screened, you have to schedule movies all over the world.

Secondly, it is the starring lineup and publicity intensity.

The starring cast is strong and it will naturally have box office appeal.

The intensity of publicity directly affects whether the audience knows about the film.

In comparison, the first three days of box office and film quality are not as important as the first three factors.

There are even some movies where the goal is to trick the audience into entering the theater and that's the goal.

As for the bad reputation, it doesn't matter anymore, because after the movie is over, the audience can't refund their tickets.

This year's summer season, the competition is also quite fierce.

As in previous years, there will never be a shortage of special effects films during the Spring Festival.

Special effects films have become a permanent theme during the Spring Festival.

Special effects blockbusters are released every Spring Festival.

After all, special effects films do have a wide audience. As long as the quality of the film is not too bad, it can get good box office during the Spring Festival.

During the Spring Festival, when viewers go to the cinema and don’t particularly want to watch a movie, they will most likely choose a special effects film.

As long as the special effects are done well, even if the plot is average, the special effects can be worth the price of admission.

Therefore, special effects films are released every Spring Festival, and there are even multiple special effects films fighting each other.

the first two years.

The movies that Fang Xing released during the Spring Festival are not special effects films, so the competition among special effects films is not so exciting.

This year "The Wandering Earth" is here.

Special effects film, special effects blockbuster, with an investment of 500 million, and it is a science fiction theme.

Except for "The Wandering Earth".

During this year’s Spring Festival, there are two more special effects films to be released.

One is "The Siege of Gluttonous City" by Tianlong Film and Television, and the other is "Dark Civilization" by Lucky Entertainment.

The two special effects movies are two different themes.

Among them, "The Gluttonous Siege" is a fantasy theme, telling the story of humans being besieged by monsters in an ancient setting and fighting back against the monsters.

"Dark Civilization" is classified as a science fiction theme. It tells the story of an alien civilization invading the earth, human beings organizing resistance, the protagonist leading the team, protecting secret weapons, and finally repelling the dark alien civilization.

The investment in these two movies is not small.

Among them, "Gluttonous Siege" invested 500 million, while "Dark Civilization" invested 600 million.

In addition to "The Wandering Earth", three special effects films with an investment of over 500 million are squeezed into the Spring Festival schedule.

In addition, there is also a comedy film "The Miracle Family" and a suspense film "Invisible Witness", both of which are popular movies.

With five movies crammed into the Spring Festival schedule again, one can imagine how intense the competition is.

Even before the animated film "Legend of the Gods", which followed the trend of "Nezha", was released, it was placed in the position of cannon fodder.

After all, animated films really have no advantage in striving for film scheduling, so the proportion of films scheduled cannot be compared with that of the first five films.

Therefore, unless this animated film has the power to change fate, it will be difficult to reverse the situation.

…

"The Wandering Earth", "Glutton's Siege", "Dark Civilization", "Miracle Family" and "Invisible Witness", five popular movies, five companies are still vigorously promoting them even on New Year's Eve.

The greater the competitive pressure, the more the creators dare not slack off.

A company like Ark Culture, which holds a premiere press conference on New Year’s Eve and then prepares to take a holiday, is simply weird.

Several other companies are preparing to carry out promotional activities until New Year's Eve.

On all major online platforms, the five first movies are very popular.

However, the biggest competition is actually three special effects films.

After all, "The Miracle Family" is a comedy. Among the popular movies during the Spring Festival this year, there is only one comedy and no other competing products. It can basically dominate the comedy movie market, so there is naturally less pressure.

The same goes for "Invisible Witness". It monopolizes the suspense film market and has no competing products. Its fundamentals are stable.

The remaining three special effects films are different.

Although the market for special effects films is huge, if three films are squeezed in to compete at the same time, even if the market is divided equally, each film can only get one-third.

According to the market situation of the Spring Festival movie, if the market is divided equally, it will be difficult for the three movies to recover their investment.

Therefore, the box office battle between the three special effects films will cost them all their brains.

Especially "The Wandering Earth" and "Dark Civilization", both of which are labeled as science fiction themes.

One is about the solar crisis, and the other is about the invasion of alien civilization.

From a story perspective, they all indeed fall into the category of science fiction.

Therefore, the competition between "The Wandering Earth" and "Dark Civilization" is the most intense and the quarrel is the most fierce.

The fighting power of fans of "Dark Civilization" can be called the ceiling of the fandom, because the male protagonist of this movie is Zhu Yiting.

In the movie, Zhu Yiting plays the role of a genius boy who leads a team to save the earth. There are many science fiction battle scenes in the trailer.

If you just watch the trailer, it’s really impressive.

By comparison.

"The Wandering Earth" does not have any exciting battle scenes.

After all, "The Wandering Earth" is a disaster movie, in which humans fight against heaven and disaster.

There are no monsters or aliens invading Earth.

There is no exciting scene of laser gun bang bang bang shooting.

besides.

In "The Wandering Earth", except for Fang Xing, there are no famous actors.

In addition to Fang Xing, the more famous one is Zhao Zifeng who plays "Han Duoduo".

The remaining actors are all actors with good acting skills but average reputation.

This means that there are no traffic stars in "The Wandering Earth".

Although Fang Xing is well-known and has strong box office appeal, he is not top-notch at all.

When he first debuted, Fang Xing could probably be said to be a special being on the edge of the top.

Ever since he got married and had children, the fandom has long since kicked Fang Xing out of the traffic pool.

Moreover, after Fang Xing started making movies, the roles he played were mainly mature and steady ones.

Whether it is "Chen Yongren" in "Infernal Affairs" or "Liu Peiqiang" in "The Wandering Earth", they are both mature and stable characters. They are not fresh meat at all and do not meet the preferences of the fans.

Therefore, "The Wandering Earth" does not have the blessing of traffic stars.

This also leads to the relatively average combat effectiveness of "The Wandering Earth" on the Internet.

In terms of combat effectiveness, it is still the only one among fans in the fan circle, and it is the only one among the fault lines.

Fang Xing's group of fun fans are simply fighting scum.

The competition between "Dark Civilization" and "The Wandering Earth" began with science fiction and the same subject matter.

Fang Xing has always been fanned by fanatic fans, who slapped his head and sprayed him, and it never stopped for a day.

After all, Zhu Yiting is one of the top twin stars, and his recent momentum is stronger than Jia Haochen.

Jia Haochen was originally very fierce, but he was first beaten by "Infernal Affairs" when he starred in "The Law of the Hunt" last year.

Later, at the Golden Can Award Ceremony, "Infernal Affairs" was given a thumbs-down when it won the award, and "The Law of the Hunt" was also slapped down.

This suppressed Jia Haochen's momentum, which indirectly caused Zhu Yiting to rush forward, and his popularity tended to surpass Jia Haochen's.

Fans of Zhu Yiting also have a feud with Fang Xing, because two years ago, "Married Halfway" starring Zhu Yiting happened to be crushed by "Crazy Stone".

However, that time, Fang Xing was just the director, not the leading actor in the movie, so it didn't count as a head-on bayonet fight.

This time is different.

Fang Xing is the star of "The Wandering Earth", while Zhu Yiting is the star of "Dark Civilization".

This time it was a head-on bayonet fight.

Fans of Zhu Yiting have been waiting for two years to take revenge during the Spring Festival this year.

During the publicity period, Fang Xing was naturally caught and sprayed violently.

[Is FX still alive this time? I took a look at the trailer for a certain game, and there was really nothing interesting about it. It wants a handsome guy but not a handsome guy, and it wants special effects but not special effects. Look at the scene where Yi Ting shoots a laser gun. How can FX compare it? 】

[That is, FX is really becoming more and more greasy, and the appearance is ten times worse than the previous ones. 】

[What’s ten times worse? Is FX so ugly that it gets a negative score? 】

[The Golden Cup Award actually awarded the Best Actor to such a middle-aged greasy man. It’s so disgusting. 】

In "The Wandering Earth", "Liu Peiqiang" played by Fang Xing is an astronaut and a father, so in terms of makeup, he really has a middle-aged image.

If you just look at the poster, Fang Xing's image in "The Wandering Earth" and Zhu Yiting's image in "Dark Civilization" are indeed not in the same dimension.

Zhu Yiting plays the genius boy who saves the earth. His makeup is more handsome, and he adopts a fandom aesthetic, which is completely Xiaoxianrou style.

Just by looking at the poster, you can tell that Zhu Yiting's image in "Dark Civilization" is exactly the type that fans in the fan circle will scream and lick the screen.

But, should science fiction movies really be like this?

There were also many passersby who refuted the comments made by fans in the fan circle:

[In a science fiction movie, it is not a superhero movie. Is it really appropriate for the protagonist to pose and look cool? 】

[There is a saying that Fang Xing's image in "The Wandering Earth" is actually made up to look like an astronaut. Should an astronaut look like a pretty boy with oily hair and pink face? 】

[I think some fans have gone too far in criticizing Fang Xing. It’s not like Fang Xing doesn’t have a handsome look. Personally, I think Mei Changsu’s look in “Nirvana in Fire” is still number one in ancient costume so far. In the movie, it's just for the role, and the makeup is based on the role. This is what an actor should do, instead of acting in all-out roles to satisfy the superficial preferences of some fans. 】

[The attack power upstairs is very strong, but I have a feeling that you will be sprayed to death by fans. 】

Just as netizens expected, the netizen who helped Fang Xing received 99+ comments from fans in the fan circle, and directly ranked first in the comments.

When the quarrel between netizens and fans became more and more intense.

Some of Zhu Yiting's fans began to dig through Fang Xing and "The Wandering Earth"'s dirty materials, trying to find more points.

Fans soon came up with a discussion about whether the planetary engine in "The Wandering Earth" can push the earth out of the solar system.

This topic was originally discussed by science fiction fans.

Relatively speaking, science fiction fans have higher levels of scientific and technological knowledge.

Therefore, after the trailer of "The Wandering Earth" came out, many science fiction fans were discussing this issue.

There were more discussions, and gradually it was seen by other passers-by and netizens, and then reposted to other online platforms.

Finally, fans in the fan circle brought up this controversial topic.

[Can the planetary engine of "The Wandering Earth" push the earth out of the solar system? the answer is……】

After Zhu Yiting's fans came across this topic, their adrenaline levels soared.

Because under this controversial topic, many science fiction fans argue in various ways, but "can't".

Therefore, fans in the fan circle began to forward this topic everywhere:

[FX deceived the audience. "The Wandering Earth" was a scam from the beginning. The earth cannot fly out of the solar system at all. 】

[Domestic entertainment is a cancer, cheating on ratings, buying ratings, stealing box office, and now making movies to deceive the audience. 】

[Boycott FX, boycott the scammer movie "The Wandering Earth". 】

[How did you become a box office champion? Start by deceiving the audience. 】

Fans in the fan circle went crazy and forwarded the topic of "The Wandering Earth" being unable to fly out of the solar system.

However, this group can basically only forward it, because they cannot understand the calculation formulas demonstrated by science fiction fans, and even if the content is missing when forwarding, it will make people confused.

However, for a while, the Internet was full of rumors that "The Wandering Earth" deceived viewers.

As a result, passers-by and the audience can't tell whether this rumor is true? Or fake?

After public opinion arose, many passersby were affected and said they would not go to see "The Wandering Earth".

After this topic became popular all over the Internet, the group of science fiction fans who initially discussed it in the science fiction forum were immediately confused.

Originally, this group of viewers who liked science fiction works only discussed this topic in niche forums.

Moreover, no science fiction fan would refuse to watch "The Wandering Earth" because of this topic.

In fact.

Since the broadcast of "The Three-Body Problem" became popular, more and more viewers who like science fiction works really want to watch "The Wandering Earth".

However, these science fiction fans did not expect that the topic they discussed in the niche forum would be forwarded to the entire Internet by fans in the fan circle, and used it to criticize "The Wandering Earth" and spread rumors that "The Wandering Earth" is a scam movie.

It even affected passers-by.

One of the most forwarded argumentative posts used a very professional calculation formula.

The science fiction fan who wrote this argumentative post was completely confused when he saw that what he wrote was retweeted all over the Internet and used to spread rumors about "The Wandering Earth".

He quickly sent a Weibo message.

[I am "Ultra Nebula", and I wrote the argument formula. I have never used this argument to spread rumors about "The Wandering Earth". Please, please stop forwarding my argument posts to a certain group! I will watch "The Wandering Earth", please don't use the formula I wrote for evil! 】

This post was posted on Weibo and was recognized by many science fiction fans.

However, this is of no use to fans.

After this Weibo became popular, a large group of fans in the fan circle began to comment below:

[LZ is being publicized, right? 】

[At first glance, it turned out that Ark Culture had paid him and asked him to come out and clarify. 】

[This bitch from FX has always been like this, always covering his mouth to prevent others from telling the truth. 】

[Jimei girls, continue to repost and step on this piece of shit like FX! 】