This star’s style is wrong

Monday, Ark Cultural Work Regular Meeting.

After the heads of various departments reported their work, Fang Xing opened up a new topic: "Next, there are two projects to be announced. The first one, the second part of "Remaining Crime", is about to be filmed."

The first part of the series "Remaining Sin" has been settling in for a long time, and the second part is indeed about to be made.

Zhang Yigao is responsible for this series. The first one he filmed did well, with a good number of views and good reputation.

It also maintained the reputation of Mist Theater back then.

Since Fang Xing stopped filming dramas himself, the quality of Mist Theater's dramas has indeed declined.

Strictly speaking, the quality of Mist Theater's dramas is not bad, it has just returned to the normal level of the film and television industry.

Compared with suspense dramas on other video platforms, the overall quality of "Mist Theater" is actually good, but it is not as dazzling as the "White Night" period.

This time, even Gong Jianbin took the initiative to make a request.

As the second largest shareholder of Wandou Video, Fang Xing must clear the name of Mist Theater.

When Zhang Yigao heard that "Remaining Crime 2" was about to be filmed, he immediately agreed: "I have been preparing for a long time, and I am just waiting for Director Fang to start this project."

Since the beginning of Mist Theater, Zhang Yigao has had two series of suspense dramas.

One is the "Dark One" series, and the second is the "Remaining Sin" series.

Both series are his.

Fang Xing was very satisfied with his directing ability, so he had no idea of ​​changing directors.

"I'll leave "Remaining Crime 2" to you. Contact Wandou Video and start forming a team. The script will be sent to you later." After Fang Xing arranged "Remaining Crime 2", he continued: "I promised Mr. Gong this time, this year Two suspense films have been made, so Yu Tao, another suspense drama is about to be handed over to you, or do you have other plans?"

Wang Yutao quickly agreed: "There are no other arrangements, I have time, no problem."

Fang Xing nodded and said, "I've also finished the script. It's called "The Hidden Corner". The protagonist is a junior high school student, so we need to find a talented young actor to play the role. This job is more troublesome. You have to do it yourself." .”

Wang Yutao immediately nodded in agreement: "Understood."

Fang Xing continued: "I also have some preliminary ideas about the selection of actors. We will discuss them together when the time comes."

so far.

The only feature film Wang Yutao has directed independently is "Ancient Acacia".

"Do You Know" was co-produced by him and Zhang Yigao. In addition, he is the executive director of Fang Xing's movies.

Therefore, if he is going to make a suspense film this time, Fang Xing will participate more in the filming of "The Hidden Corner" to help him control the situation.

Of course, Fang Xing is still very confident in Wang Yutao's directorial ability.

After all, Wang Yutao was responsible for shooting many of the scenes in "The Wandering Earth".

The only thing that remains uncertain may be the ability to combine long plots into one story.

After Fang Xing arranged the two shows, he clapped his hands and said, "Let's get started. The two crews started working at the same time, and all departments cooperated fully."

"Make sure to complete the mission."

…

In the afternoon.

Gong Jianbin brought people to Nebula Animation to watch the cartoon Fang Jingting mentioned.

The chairman of Wandou Video was here, but Fang Xing still had to show up to receive them.

Fang Xing and Liang Jing, the president of Nebula Animation, led Gong Jianbin upstairs.

When passing by the animation production area, I took a brief tour, and then went to the screening room to watch cartoons.

This time we are looking for a platform for the cartoon to be broadcast, and if this animation project goes well, it will soon be made into a series of animations.

Therefore, Liang Jing attaches great importance to this project.

Moreover, he liked the story very much.

"Mr. Gong, the title of our animation this time is "Those Things About That Rabbit That Year", which tells the story of a group of rabbits."

In fact, Liang Jing doesn't know how to introduce this cartoon, because some things are difficult to describe in words.

This cartoon is so wonderful. It is said to be the story of a group of rabbits, but it is not an ordinary group of rabbits.

If it weren't for Fang Xing's good relationship with the regulatory authorities, there might be problems with the review of this cartoon.

Fang Xing helpfully added: "Actually, it was my animated MV for "As You Wish" on Donghai TV's Spring Festival Gala last year. This animated film expanded the animated MV into a feature length."

Gong Jianbin understood it as soon as he heard it, nodded and said: "I have an impression of that animated short film, and the number of views on the platform is very good."

Last year on Donghai TV's Spring Festival Gala, after Fang Xing sang "Wish As You Want", the Natu animation short film that matched the song became a hit all over the Internet.

Of course Gong Jianbin has heard of this phenomenal song and also watched this animated short film.

At that time, there were still many netizens on the Internet asking the producers to make the animated MV into a cartoon. Many netizens even said they were willing to buy tickets and go to the cinema to watch it.

However, Fang Xing did not make an animated movie in the end, but asked Nebula Animation to make it into a serialized animation.

The animation starts.

First, the history of the flower grower was introduced, first the stories of Mr. Yan and Mr. Huang were mentioned, and then the Qin and Tang dynasties came down one by one.

Immediately afterwards, many animals, such as chickens and hawks, began to trample on the land of the flower growers.

The flower growers were in trouble and were forced to sign many treaties.

At this time, a rabbit stood outside the door, watching the signing of the treaties, and shed tears of sadness.

See here.

Gong Jianbin already knows what this cartoon is about. All Chinese people will remember this period of history and turn it into the driving force for the prosperity of the motherland.

However, this history is very sensitive.

It is a good thing if the story is told well, but if it is not told well, you will also be scolded.

Moreover, in general, if a film or television drama wants to tell this period of history, it needs to be very serious.

However, this cartoon is not like that at all. The style of painting is relatively simple. With a few strokes, the image of the rabbit is shown to be naive, cute and brave.

Moreover, when telling stories, a relatively relaxed and humorous approach is used.

Using this narrative style to tell a serious history is actually a very risky thing.

only.

After Gong Jianbin watched a few episodes, his nose felt a little sore.

This emotion can only be understood by the Chinese people.

Audiences from other countries would probably not have the same feelings when seeing this animation.

However, isn’t the story of these rabbits the story of our ancestors?

Coupled with the song "Wishful" and Natu's animated short film, it immediately makes people feel infinitely emotional.

This cartoon has a simple style of painting and a unique narrative style, but it has a kind of magic that makes people feel sour.

Gong Jianbin is not sure whether this cartoon will be liked by the audience after it is broadcast, but he likes it very much.

He didn't care what the people who watched the film group said, and decided immediately: "This cartoon must be broadcast on our website. The score is not important. No matter what the score is, it will be recommended to S level. I hope more viewers can watch it." Let’s let young people know the history of their ancestors.”

He is willing to bear such a sense of responsibility.

As for the performance of cartoons, it is indeed not that important anymore.

It's better if the audience likes it. If the audience doesn't like it, it's also a sign of respect for the ancestors of the motherland.

He even considered in his mind that if the cartoon did not perform well, he would invest to continue the cartoon.

However, his thoughts were a bit redundant.

Because he doesn't need to invest, Fang Xing will definitely continue to make this cartoon even if it doesn't make money.

The meaning of the existence of some works has transcended money.

When I first produced the Natu animation MV for "Ruishi", I never thought about making money.

"If Wandou Video wants to broadcast it, it can arrange the schedule. The 12 episodes of the first episode are almost finished and can be broadcast at any time. In addition, this cartoon will not be broadcast exclusively. If other video platforms are willing to broadcast it, they will sign it. I hope Mr. Gong can understand." Fang Xing was also straightforward and made his attitude clear.

The purpose of this cartoon is not to make money, but to allow more viewers to see it, especially the younger generation.

More than seventy years have passed since the war years. It has been too long, and now the younger generation has less and less feeling for the sufferings suffered by their ancestors during the war years.

Fang Xing hopes that this cartoon can resonate with more viewers.

If Fang Jing had made this request before seeing the cartoon, Gong Jianbin would have objected, but now he has seen the cartoon.

He also knew the purpose of producing this cartoon.

If it was to make money, Fang Xing could make animated movies or other animation projects that were easier to make money.

The reason why I made "Those Things About That Rabbit That Year" was not only for this purpose.

Gong Jianbin simply nodded and agreed: "Understood, follow Brother Fang's ideas."

Even if this cartoon does not make money, Gong Jianbin is still willing to broadcast it.

Moreover, Fang Xing has already arranged two suspense films to be screened at the Mist Theater this year. If nothing goes wrong, Wandou Video’s results this year will not be bad.

After finalizing the broadcast contract for "That Rabbit", Wandou Video began to arrange the schedule and prepare to broadcast the cartoon.

…

As the winter break ends, students begin to return to school.

At this time, a cartoon was quietly launched on Pea Video.

The title of the cartoon is "Those Things That Happened to That Rabbit That Year". The cartoon style is even a bit crude, but the style is very unique.

It tells the story of a group of rabbits.

As soon as the cartoon went online, Wandou Video directly recommended it on the home page.

Many viewers opened Wandou Video’s website and APP and saw a cartoon rabbit wearing a red star hat.

The first thing I felt when I saw this rabbit was that it looked familiar. I had seen it before.

The song "Ruishi" has always been very popular, so viewers who like this song will immediately recognize that this rabbit is the rabbit in the animated MV of "Ruishi".

At first, some viewers thought the song "Wish" was on the home page again.

However, it is a bit unreasonable to recommend a song on the homepage.

Look carefully at the words "Those Things That Happened to That Rabbit That Year" on the poster.

It's a cartoon.

More than a year ago, when many viewers saw the Natu Animation MV, they discussed that they hoped Nebula Animation would make the animated short into a full-length feature.

Now, this is not coming.

The audience couldn't wait to click on the cartoon to watch, from the history of the flower growers, to the hardships during the war, to the struggle for the rise of the flower growers.

Many viewers felt their noses sore after watching it, and some viewers who were deeply touched even had their eyes red.

this day.

There is a rabbit that is flooding the internet.

By the way, two songs have reached the top of the hot song list again, and judging from the popularity, they are on track to reach the top of the hot song list.

Two songs, one is "Wishfulfilment" and the other is "Chasing Dreams".

"Chasing Dreams" is the ending song of "That Rabbit".

In addition to the ending song, the song "Wishful" fits well with the "Natu" animation, so it was added to the animation as an interlude.

Therefore, after "That Rabbit" was released, the two songs rushed to the hot song list together.

On this day, all the hot searches on Weibo and other online platforms were discussing "That Year of the Rabbit".

[It was really made into a cartoon, produced by Nebula Animation. It made my nose sore after watching it. 】

[When I first listened to "Wishful", I hoped that this rabbit animation could be made into a full-length film. Unexpectedly, my dream came true. 】

Many viewers made some clips of "That Rabbit" into short videos and posted them on Weibo, which received a very high number of clicks.

Many viewers even asked:

[Is this animation really a full-length film? Where can I watch it? Where can I watch it? 】

[Dear friends, I actually cried when I saw it. Is my tear point too low? 】

[Be confident, it’s not that our tear points are low, it’s those who don’t cry that have too high tear points. 】

[Here, boss, tell me, where can I watch it? 】

[Wandou Video, recommended on the homepage, and you don’t need to be a VIP to watch it, it’s super conscientious. 】

original.

Gong Jianbin broadcast this cartoon with the idea that it would not make money, but what he did not expect was that after the animation was broadcast, the downloads of the Pea Video APP soared.

Many viewers who did not use Wandou Video originally downloaded the Wandou Video APP to watch animations because of this cartoon.

…

Since this cartoon didn't have any major publicity before it aired, it started airing a bit suddenly.

It happened that it became popular as soon as it started airing.

Even Penguin Video didn’t react.

When Li Xueying was reminded by her assistant to pay attention to this cartoon, it had already hit the entire Internet.

She quickly called Fang Xing: "Mr. Fang, why don't you talk to your old friends about your new work? Even if you don't show it to us Penguin, I can help you raise the price."

Since the two have a good personal relationship, they often joke when talking.

Ark Culture, Wandou Video, and Penguin Video, the relationship between the three companies is very strange.

Ark Culture cooperates with two video websites, while Wandou Video and Penguin Video are in a competitive relationship.

Moreover, Fang Xing is also the second largest shareholder of Wandou Video, but this does not prevent Li Xueying, the president of Penguin Video, from having a good relationship with Fang Xing.

Because Penguin Video and Wandou Video are in a competitive relationship, they often compete for Ark Culture’s film and television works together.

Li Xueying often joked that she was helping Fang Xing raise the price.

Fang Xing replied directly: "Don't worry, Mr. Li, the contract is not for exclusive broadcast."

When Li Xueying heard this, her eyes suddenly lit up and she hurriedly asked: "Isn't it a solo broadcast?"

"Yes, it's not a private broadcast." Fang Xing confirmed again.

"Where are you now? I'll take someone there right away!" Li Xueying understood what it meant as soon as she heard it.

It doesn’t mean exclusive broadcast, but Penguin Video can also be broadcast.

Although Wandou Video has already received the first wave of popularity, now that it is following up, at least it can take a sip of soup.

Li Xueying did not dare to delay, so she immediately put down the work at hand, drew up the contract, rushed to Ark Culture with her people, and was ready to sign the contract on the spot.

It's not a solo broadcast, the contract is easy to negotiate, just use the standard contract, it's all CPM account sharing model.

However, when Li Xueying felt about Ark Culture, she found that things were not that simple, because as soon as she arrived at the headquarters building of Ark Culture, she met the vice president of Xiangtao Video.

Obviously, this news has spread in the circle.

After all, "That Rabbit" is not broadcast exclusively. The management of Ark Culture knows that everyone in the industry will know it just by making a phone call and asking.

With the popularity of "That Rabbit", if you don't follow up quickly and drink the soup, in a few days, you will be pressed to the ground and rubbed by Wandou Video. (End of chapter)