Tianjie Taobao Store

Chu Yang smiled bitterly after reading it. He really wanted to go to Baihua Valley as a guest. The problem is that our conditions don't allow it. It's also sealed, so he can't go even if he wants to!

However, this can only be complained in my heart.

Chu Yang said politely: "Sister Baihua, please visit Baihua Valley if you have the chance."

After some polite exchanges, the two chatted about the problems Baihuafang had encountered.

Since the launch of the Queen Mother's Magazine, the traffic of Baihuafang has continued to decline. A few days ago, the store's sales growth dropped sharply, and it has basically been close to zero in the past two days. It can be foreseen that in the future, the business of Baihuafang will definitely increase. decline.

For this reason, Fairy Baihua thought a lot, increased the promotion of Taobao advertising, launched various marketing activities, placed advertisements in Chang'e magazine, and spent a lot of spiritual stones to barely maintain sales.

But these practices are not a long-term solution. All kinds of operations will reduce profit margins. Once or twice, the effect is okay, but if you do more, the conversion rate will decrease, and you will lose money.

Fairy Baihua also inquired and found out that the Queen Mother was not planning to open an advertising space in the magazine. All the content in her magazine was to serve Yaochi Wonderland, which meant that she was not planning to promote other people's products.

Speaking of this, Baihua Fairy said angrily: Little brother, you don't know, that old witch is very hateful. She even uses my Baihuafang products as a raft, flatters and brags about her own products, and degrades my things to nothing. This is just As for the first issue, if she continues, I think she will despise all her colleagues!

"The Queen Mother is so powerful that she doesn't show mercy to others."

Chu Yang couldn't help but shook his head. Although the eighth princess was a bit unruly and willful, her character was still very upright. The spiritual stones she owed every month would be paid off at the beginning of the next month. He didn't expect that she would have such a bad-behaving mother.

After figuring out the situation in Heaven, Chu Yang suggested: Sister Baihua, you know a lot about beauty. Have you ever thought about starting a beauty magazine yourself?

Baihua Fairy: Huh?

Chu Yang explained: There are not many ways to turn the situation around now, and running a magazine is definitely the first choice. After all, "Su Yan" only published the first issue, and the Queen Mother has no professional guidance, so the magazine she runs is just a collection of advertisements at best. , this gives us an opportunity. If we can launch a magazine that is more professional, more distinctive, and more beneficial to readers while "Suyan" is not yet stable, then the Queen Mother will invest no matter how much resources she has. , after all, they are just making wedding clothes for us!

Fairy Baihua was very excited, but she also thought that she was not professional, so she said with a little worry: Brother, your idea is indeed very good, but sister is not good at this. If you can't get the effect you mentioned, wouldn't it be a shame? Dead?

Chu Yang sighed: "This is a problem, but my sister has many subordinates, so it shouldn't be a problem to choose fairies with talents in this area. I will collect some magazines for you. It should be easy for us to copy cats and tigers and come up with a better one."

Fairy Baihua said happily: "My little brother is really powerful. No wonder I can help Sister Chang'e defeat the Yaochi Fairyland. If only I had known you earlier, I wouldn't have become so passive."

Chu Yang smiled and said: "It's not too late now. With the Queen Mother pre-heating, it will be easier for us to attract attention when we enter the venue. When the two of us compare, we will definitely win the house!"

Fairy Baihua was extremely happy and said immediately: "Brother, I'll leave this matter to you. Sister, I'll make preparations right away so that we can start work early."

After ending the conversation, Chu Yang rubbed his brows and started thinking.

When it comes to running a magazine, it's actually not that difficult. With Fairy Baihua's many years of experience, it's not difficult to put together an eye-catching magazine.

However, the situation she faces now is different from that of Chang'e. There are already similar magazines circulating on the market. Without huge advantages, readers may not easily recognize them.

Besides, in order to promote "Su Yan", the Queen Mother used all the resources of Yaochi Wonderland. Whatever you buy in her store will come with a magazine, which is why it caused a sensation so quickly.

It is undoubtedly very difficult for Baihua Fairy to challenge the leading position in the "Suyan" industry with a new magazine.

So, how to run this magazine well has become the most difficult problem facing Chu Yang.

"Oh, it's so difficult!"

After pondering for a long time, Chu Yang didn't have any good ideas and couldn't help but sigh.

After hearing this, Xu Jingyi couldn't help but ask: "Master, have you encountered any trouble? Is there anything I can do to help?"

Chu Yang was about to wave his hand to refuse when his eyes accidentally fell on the TV advertisement. Then he remembered that Xu Jingyi, as a famous domestic actress, knew a lot about the beauty industry. Maybe he could get some inspiration from her if he wanted to start a magazine.

"Ahem."

Chu Yang put down his phone and asked casually: "Jingyi, how is your advertising research going?"

Xu Jingyi replied: "It's almost done. I'll listen to the opinions of Auchan's advertising department and I'll be able to make an appointment for shooting."

Chu Yang couldn't help but nodded. Xu Jingyi's words reminded him that Auchan is a company specializing in cosmetics. Father Chu and Aunt Yuan are both professionals. Maybe he can get some advice from them.

"Jingyi, do you know anything about beauty magazines?"

Chu Yang put away his phone and asked.

Xu Jingyi looked over, with some curiosity in her eyes, and replied: "Master, there are many beauty magazines. The ones I have recently read include "Vogue", "Ruili", "Harper's Bazaar", and "ELLE World Fashion Garden" , "AnOther" and so on.

"There are so many kinds!"

Chu Yang was speechless. He felt that many of them had foreign names, and he didn't know if he could understand them.

Seeing that he was a little embarrassed, Xu Jingyi got up and went back to the room. Unfortunately, she took out a stack of magazines and handed them to Chu Yang: "Master, if you are interested, you can take a look first. These are the latest ones."

Chu Yang took it, took a picture of the cover and said, "Okay, I'll return it to you after reading it."

"I've seen it all, don't be so anxious." Xu Jingyi waved her hands hurriedly.

Chu Yang nodded, opened it and read the contents inside.

Fortunately, they are all in Chinese, so there is no need to translate them sentence by sentence.

However, he knew each of these words, but he couldn't understand them together. In desperation, he had to humbly ask Xu Jingyi for advice.

It has to be said that Xu Jingyi is a popular star and has a deep understanding of things like beauty and makeup. After some explanations, Chu Yang barely understood the things in the magazine and had some preliminary ideas for starting a magazine.

However, these alone are of no use. If you want to avoid falling into stereotypes, you must also have constructive opinions and have your own characteristics to attract users.

In other words, the magazine must have its own concept, be able to arouse the recognition and popularity of users, and also bring traffic to the store, which can be monetized through conversion, thereby obtaining actual benefits.