Time Travel: 2014
Chapter 172 Industry benchmark?
After coming out of the coffee shop, Lin Hui returned to Mingpin International's villa.
It was already five o'clock in the afternoon on the 22nd.
Lin Hui saw a lot of unread messages on his phone.
These messages are basically text messages sent by the bank.
Judging from these notifications, the balance on Lin Hui’s 6699 card changed from 36.49 million yuan to 48.5 million yuan.
The balance on 0010's card also increased from US$32 million to US$35.07 million.
The balance on the card corresponding to the overseas web article has also increased to a certain extent, from more than 400,000 US dollars to 530,000 US dollars.
Although the deposits on the card linked to the Internet article are not growing too fast.
But this was also within Lin Hui's expectation.
Although online writing can make money before it reaches sufficient scale, it is still difficult to make quick money.
In this case, why does Lin Hui, who is obsessed with making quick money, still waste time in the field of online literature?
First of all, online writing is a good starting point to get involved in the IP field.
The so-called IP is actually "Intellectual Property".
IP is the essence of culture output after it has accumulated to a certain level.
A mature IP has a ready-made and complete world view and values, and has its own vitality.
The party that owns the IP can often just sit back and make money.
Take IP to game as an example.
In the process of IP transformation and game development:
All the IP owner has to do is sign a licensing agreement and wait to receive the money.
Making money is never easy!
The most important thing is that the derived value that IP can generate is not just IP-modified games.
Mature IP can also be adapted into film and television and animation.
In addition, having IP can also sell various peripheral products.
This undoubtedly means more possibilities.
Although the few Internet articles that Lin Hui uploaded are still far from building an IP full link.
But that doesn't mean it's impossible.
The success of YW in the previous life has proved the feasibility of web articles getting involved in IP.
But Lin Hui really wants to copy YW’s success.
It's still quite difficult.
YW is backed by the big tree of Gouchang and has great advantages in terms of distribution and channel traffic.
But this is not a problem for Lin Hui.
Lin Hui has a good idea.
It can fundamentally shake Goose Factory’s advantage on the distribution side.
However, the realization of this idea still takes time.
Although on the distribution side, Lin Hui currently does not have an advantage.
But Lin Hui is not without all his advantages.
Animation adaptation involving IP.
Because of the advantages in unity.
In terms of animation adaptation, Lin Hui also has certain technical advantages.
In addition, compared to these current online writing companies.
Lin Hui also has one big advantage.
Lin Hui knows which IPs will be successful in future generations.
In this way, Lin Hui can directly and accurately snipe some IPs that will become popular in the future.
…
Internet articles are not only a good starting point to get involved in the IP field.
The output of online articles also allows Lin Hui to stand on the commanding heights of cultural output.
At present, domestic Internet giants are still busy seizing the secondary entrance of traffic and have no time to care about others.
It’s so fun to grab cakes, who will notice making new cakes?
Under such circumstances, Lin Hui is almost unparalleled. It is not an exaggeration to say that Lin Hui is a pioneer in the field of cultural export.
And what are the benefits of becoming a pioneer in the field of cultural export?
Exporting culture can gain extra points in the eyes of the authorities.
Although this kind of bonus item may not be exchanged for real money, there are some things that are more important than real money.
In short, it can gain official favor.
It will undoubtedly be beneficial to Lin Hui’s future personal growth and career development.
As for the changes in the amounts on the 6699 and 0010 cards.
The increase is not small, but Lin Hui has become accustomed to this kind of income increase during this time.
Domestic after-tax income increased by 11.01 million.
Part of this income comes from the professional model of Nanfeng APP.
Judging from the background data, 412 copies of the professional mode of the domestic version of Nanfeng APP were sold.
Compared with the 337 copies sold on the first day of professional mode, it increased by 22.26%.
For a very professional software, this growth rate is not small.
However, it will be difficult to maintain this momentum of growth in the future.
After all, the user scale is limited.
But Lin Hui is also very satisfied with this sales volume.
After all, these 412 professional models brought Lin Hui more than 5.5 million yuan in after-tax income [19999*80%*412*0.84].
In addition to the share of these professional modes.
The other part of domestic revenue, as well as overseas revenue, is mainly due to in-app purchases of the game "Hill Climb Racing".
Lin Hui was not surprised by this.
Lin Hui had previously determined that the game "Hill Climb Racing" would achieve good results.
There are many reasons why "Hill Climb Racing" can achieve its current results.
Thanks to the global popularity of several previously developed games.
This gives Lin Hui great appeal in the field of mobile games.
With this strong appeal, Lin Hui’s remake of “Hill Climb Racing” basically does not need to go through the process of word-of-mouth fermentation.
The number of effective downloads exceeded 10 million on the first day. In this case, the number of daily active users will definitely not be low.
What's more, the game "Hill Climb Racing" is already very easy to play.
And Lin Hui greatly enriched the connotation of this game when re-engraving it.
The game is definitely more attractive now than it was back then.
In addition, the game "Hill Climb Racing" has no competing games of the same type on the market.
This makes Lin Hui’s game extremely sticky.
It can be said that as long as users are exposed to this game, they will be easily attracted by the uniqueness and rich gameplay of this game.
All in all, it is undoubtedly very good for the game "Hill Climb Racing" to achieve its current results on the first day it was launched.
But this cannot be said to be a success.
Lin Hui is more concerned about the long-term performance of the game "Hill Climb Racing".
In a short period of time, Lin Hui cannot predict the long-term performance of this game. After all, there are too many uncontrollable factors.
However, Apple is very optimistic about Lin Hui’s game.
The income will be divided directly into forest ash according to the tentative 90%.
Lin Hui remembered that the agreement reached with Apple was:
The specific share ratio obtained by Lin Hui's developed games will be linked to the total revenue of Lin Hui's developed games.
When the game developed by Lin Hui was chosen to be exclusive on the Apple platform.
If the total revenue of the game developed by Lin Hui (total revenue including game sales, DLC sales, item sales, etc.) is less than US$10 million
Forest ash can only receive 85% of the share;
And if the total revenue of the game developed by Lin Hui (total revenue including game sales, DLC sales, prop sales, etc.) is more than 10 million US dollars
For every US$2 million in total revenue, Lin Hui will receive an additional 1% share.
And so on until the proportion of forest ash reaches 90%...
Now Apple directly shares 90% of the revenue with forest ash.
There is no doubt that the revenue of Lin Hui's game must be more than 20 million US dollars.
Lin Hui didn't know why Apple was so confident.
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