Time Travel: 2014

Lin Hui said: "Next-day retention is indeed a very important data. I just noticed the next-day retention.

Although the current situation is indeed quite good, we cannot take it lightly.

I feel like I might still need to continue doing some activities when I go back to ensure weekly and monthly retention. "

Huang Jing: "Boss, you are too humble! Is this the boss' sense of worry?"

Lin Hui: “I’m not being modest. Although this kind of next-day retention rate is of great reference value, it doesn’t mean that the game is very attractive and can retain users.

It is also possible that some users did not understand the game on the first day and only played it on the second day.

Or it may be that some players are simply slow to get started and need several days to get tired of playing. "

Huang Jing: "Haha, how come the boss's brain circuit is always so strange.

According to your logic, it is completely possible to design a game that is difficult for players to understand.

In this way, users who don’t understand the game one day will naturally log in the next day.

In this way, the retention data will be higher the next day. "

Lin Hui nodded seriously: "Don't tell me, if it's just for the sake of good-looking data, you can really do this."

Huang Jing: "I believe you. Players are not masochists. If they don't understand the game, they will probably give up. Why are they still logging in the next day?"

It’s hard to say what the players’ psychology is.

But by increasing the difficulty of the game to reversely increase retention, these are normal operations.

Not to mention increasing next-day retention, some games can even increase monthly retention because they are too complex.

Lin Hui asked: "By the way, is there anything else about this game?"

Huang Jing: “I only remembered it after you reminded me that there is indeed such a situation.

I think you should pay attention to the game "Hill Climb Racing" you are currently working on.

The overseas version charging strategy is very different from the domestic charging strategy.

In the game "Hill Climb Racing", a domestic recharge of 1 yuan corresponds to 10 diamonds, but in overseas areas, you set 1 dollar to correspond to 10 diamonds.

This is likely to lead to overseas players directly downloading the domestic version to play. "

Lin Hui: "This is not a big problem. Adding a social attribute in the future can prevent this situation."

Take the previous battlefield of XX as an example. In fact, if you download it with an international zone account, you can play the ad-free and cash-free version.

But not many people actually do that.

It’s because of the social attributes.

In fact, there are other ways besides involving social attributes.

For example, when it comes to updating paint, gameplay, etc., the overseas version should be updated first.

In this way, those overseas players who play the domestic version are destined to only use the lagging version.

Although this approach can prevent overseas players from entering the country.

But this approach is very hateful and has no place for survival.

How should I deal with myself in the future? Lin Hui would definitely not do this.

And in the long run, the influx of overseas players into the country will indeed affect revenue.

But it’s not really a big problem in the short term.

And with the influx of foreign players, this may even help Lin Hui get crazy praise from domestic players.

After all, the current practice of major domestic Internet companies is to act like grandsons abroad and show off their power domestically.

If Lin Hui's current pricing strategy is publicized, it is likely to gain the favor of domestic players and lead to crazy consumption.

Lin Hui didn't want to deliberately react to this matter in a short period of time.

React violently when there is any movement?

A restless mentality is not suitable for playing games.

Huang Jing: “It is indeed a good idea to add social attributes.

If you don't think this is a big problem.

Then I feel that you can already start thinking about the next development work. When it comes to the game "Hill Climb Racing", you basically don't need to think about it for a short time.

Judging from the data, in the current game "Hill Climb Racing", you just need to wait and collect money.

If anything happens temporarily, I will notify you specifically! "

Lin Hui: “By the way, speaking of the next project, you have a lot of connections, can you help me contact the server information?

I'm recently planning to launch a software that requires a server. "

Huang Jing said in surprise: "How can you go online so quickly?

I'm just joking so you can prepare for your next project.

I didn’t expect you to develop it so quickly.

Well, if you want to play games online during this period, your game "Hill Climb Racing" will probably be diverted.

The game "Hill Climb Racing" requires long-term operation.

It would definitely not be good to launch the game again during this period..."

Lin Hui: "Did I say there was going to be an online game? It's just a small application.

Because it involves some efficiency issues and for the sake of preventing piracy, I feel it is better to put it on the server. "

Huang Jing: "Oh, that's right, then this is easy.

It can be cumbersome when it comes to game servers, but software servers are actually quite convenient.

And if you want to pursue time, should you consider using a cloud server?

These words inspired Lin Hui.

After rebirth, this time and space was a bit behind Lin Hui's imagination.

I almost forgot about cloud servers.

Cloud servers are indeed a good choice.

Moreover, cloud servers have just emerged these days, so they are almost free.

Huang Jing asked curiously: "By the way, what kind of software do you want to launch? Can you tell me in advance?"

Lin Hui: "Of course. What I plan to do this time is to make an efficiency software, probably in the automation category."

Huang Jing: (⊙﹏⊙)

Lin Hui: "What's wrong? Don't look at me like that, okay?"

Huang Jing: "Now I really wonder if you are an alien. Why can you come up with some software that others can't come up with so easily?"

Lin Hui: "Well, it's just an efficiency software. Why is it so fussy?"

Huang Jing: "Boss, are you pretending to be confused? Automated office software is the pearl of the software development industry.

I once had a solo career, working on office automation software.

As a result, I repeatedly hit a wall and had no choice but to find a large factory to work in.

Now you are actually starting to try to get office automation software!

This is the real boss, he is always on the way to challenge himself. "

Lin Feng said sadly that even real office automation software can only be said to be a pearl in the field of mobile development.

What can truly be called a pearl is software such as flight control software.

Lin Hui: “It’s not office automation software, and I don’t know how to tell you.

It’s just an automated process software.

It has nothing to do with office work, I believe you will understand it at a glance!

In short, it is a very simple software, and development is not very complicated.

It is precisely because of its simplicity that I worry about being cracked.

That's why I decided to apply the server. "

Huang Jing's attitude was that you can argue whatever you want, but I don't believe it anyway.