Time Travel: 2014
Chapter 236 A definite acquisition (Part 2)
In this case, could it be that the high price and Lin Hui's identity made Apple suddenly pay attention to this newly launched software?
It seemed possible, but Lin Hui wasn't sure.
Is there a reason why we want to explore what exactly made Apple notice the value of his software?
If you can know the routine behind this, it will undoubtedly be a great help for Lin Hui to develop software in the future.
If any applications developed in the future that are intended to be sold to Pingchun directly follow this approach, they will be in Pingchun's sight in minutes, which will save Lin Hui a lot of time.
Lin Hui expressed his confusion to Huang Jing.
Huang Jing explained: “When developers upload applications to the app store, reviewers will test the software. During the testing process, in addition to verifying whether the basic functions comply with the developer’s description, the tested software will also be updated. Fit test, the reason why such a test is conducted is to select software that focuses on simplicity, elegance, innovation and ease of use.
The Apple-Children fit test mainly evaluates UI design, user experience and other aspects..."
Huang Jing patiently explained to Lin Hui. In fact, Lin Hui only needed to listen to a few words to understand what Huang Jing wanted to say.
Because this is not the first time Lin Hui has encountered a similar description. Lin Hui remembers that he had seen a description similar to Huang Jing’s description in the developer incentive plan before:
“The selection of high-quality APPs is the responsibility of the αapple team.
For general APPs, we will rate them from several aspects such as UI design and user experience to select high-quality APPs..."
Lin Hui originally thought that this so-called test was just a test to select high-quality apps.
It turns out that this thing is called the "Apple fit test" in Huang Jing's mouth.
Huang Jing continued to describe: "...If you get a score of 90 or more points in the fit test, it will be classified as a high-quality APP, and software with a score of 98 or more points and also has utility software or efficiency software will be classified as high-quality APP." On the software side, Apple will organize an additional team to conduct evaluation..."
After hearing this, Lin Hui suddenly realized.
This would not be in vain for Lin Hui’s previous efforts to meet Apple’s aesthetic requirements.
If this is true, Lin Hui can build a bunch of applications according to this rule as soon as possible and wait for Apple to acquire them.
As a well-known big dog, Apple has acquired hundreds of software and hardware companies. It seems unreasonable that such a big dog doesn’t do business more often.
(Lin Hui remembered seeing this on the news not long ago:
At the end of May this year [2014], Apple officially acquired Beats for a huge amount of US$3 billion, which far exceeded public expectations.
This acquisition is notable not only because it is the largest transaction in Apple's history.
On the other hand, beats is somewhat inconsistent with Apple in terms of brand image, values, etc., which makes many people puzzled.
Of course, it’s just that many people in this time and space don’t understand it.
Lin Hui still knew about it, and the signs of Apple's move were very clear.
Apple is already planning to enter the wireless headphone market.
Of course, maybe people in this time and space don’t understand.
I just don’t want to believe why Apple’s starting point for choosing wireless headphones is beats, which is “buy a necklace and get headphones for free”)
But this has nothing to do with Lin Hui.
Even Apple has plans to enter the wireless headset market.
According to the normal timeline, the first generation of airpods was not released until 2016.
If Lin Hui really wanted to use this information, there was no rush.
What's more, anything involving hardware requires long-term layout.
If you really want to make quick money, software is easy.
When it comes to software, Lin Hui's impression is that the software acquired by Apple is more than just a shortcut command.
The Quick Commands application is not really worth a lot among Apple's series of acquisitions, only tens of millions of dollars.
Lin Hui remembers that when Apple acquired Texture, it spent US$485 million.
Texture is an app-based digital magazine subscription service.
After a seven-day free trial, users who use this software can have access to more than 200 magazines by subscribing for $9.99 per month:
Including "Time/Time", "GQ", "Vanity Fair", "The Atlantic Monthly", "The New Yorker", "Bloomberg Business Weekly" and other famous periodicals.
Although the resource integration involved in these journals is quite troublesome.
But the development of this software is really not complicated, it’s just free.
And even if such software is developed for Apple Lin Hui, it seems that there is no need to feel any guilt.
What kind of guilt does Hu from Jiewaiguo Company feel?
Not many people even know about APPLE NEWS+ in the previous life.
Lin Hui kept this in mind silently.
Although resource integration is troublesome, it is only for now.
After all, Lin Hui can't always fight alone.
In the future, Lin Hui's connections will weave an overwhelming network.
In addition to this software, there are many insignificant applications that Apple is interested in that can be sold.
Coupled with the recent launch of the professional mode corresponding to the overseas version of Nanfeng APP, it seems that the funds will soon exceed 100 million US dollars.
In fact, it seems that we don’t have to wait that long. The software "HILL CLIMB RACING" that Lin Hui previously worked on will also be acquired in the near future.
If these two mergers and acquisitions can proceed smoothly in the short term, the decisive liquidity will directly exceed 100 million US dollars ($_$)
However, Lin Hui cannot be blindly optimistic, unlike small companies like Super Cell.
Apple had previously signed a share-sharing contract and sent eight people to it. What might happen if it involves the acquisition of an app worth tens of millions of dollars?
Moreover, with tens of millions of dollars in mergers and acquisitions, it seems that no one at Apple during the Fourth Business Group period can come out and make a decision on this matter.
So there is a high probability that Apple headquarters sent someone here?
Lin Hui asked Huang Jing: "By the way, do you know who is in charge of mergers and acquisitions at Apple headquarters?"
Huang Jingdao: "It should be Adrian Perica. This person joined Apple in 2009 and has since been responsible for overseeing the successful merger of a series of important technologies and new businesses in the fields of hardware, software and services. He should be responsible for the merger and acquisition involving the software you made."
Adrian Perica, Lin Hui remembered.
Although this person is not prominent now, he became Apple's Vice President of Corporate Development in 2019.
In the next few years, Apple will probably rank 16th among the 18 top executives in the world.
After 2019, this person ranked even higher than Phil Schiller, whom Lin Hui heard mentioned by Huang Jing before.
However, Lin Hui didn't know this person very well.
Huang Jing continued: "If he is really in charge of the merger and acquisition, and you have the intention to transfer this software.
Then this acquisition is basically a done deal. "
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