Time Travel: 2014

In addition to the above two functions, the new generation of OS operating system also integrates the iPhone’s text messaging and calling functions, allowing you to make and receive calls directly through your Mac.

This series of actions must not be difficult for even passers-by to see:

——Pingchun is carrying out ecological layout and corresponding construction.

If you think of some news that has happened in the past life.

In the previous life, Apple not only released new Apple mobile phones at its new product launch conference in September 2014.

It also released the smart watch Apple Watch and the mobile payment Apple Pay.

People nowadays may not know this information yet, but Lin Hui, who has always been interested in digital technology in his previous life, is quite clear about this information.

As for the release of smart watches, to be honest, the functions of the first-generation Apple Watch are quite useless compared to subsequent generations, but this news should not be underestimated.

This is almost proof that Pingcheng is intensively carrying out ecological layout and corresponding construction.

From such news, it can be clearly seen that Apple is proceeding with the ecological integration of software and hardware in a step-by-step manner.

If Lin Hui only focused on the country, he might be able to ignore this news.

After all, even Juchang in China has not made up its mind to officially enter the mobile phone industry at this time, and is just making small fuss.

But if Lin Hui has an international focus, this news must be taken seriously.

The one who comes first is king, and the one who comes later suffers.

Even though latecomers often have a latecomer advantage.

But when it comes to the ecological aspect, once the first arrival occurs, users will incur relatively high sunk costs in the ecological aspect.

And relying on this product moat, an alternative market barrier has been formed.

In that case, latecomers will not simply rely on better performance or better experience to make original users give up the original ecosystem.

If Lin Hui cannot catch up as soon as possible, then the replacement cycle will be every two years.

At that time, the best entry period for Lin Hui to get involved in the ecological aspect will probably be to wait for the replacement cycle of the new year of 2016 before making any progress.

However, judging from the actual situation in the past life, it seems that even in 2016, Lin Hui was able to make a difference in the ecology.

After all, it was probably after 2018 that other mobile phone manufacturers in the previous life officially built an ecosystem with a better experience.

Moreover, if it is purely based on personal interests, Lin Hui actually has another easier way:

——If you can’t beat it, join it.

After all, Apple is a super enterprise with a scale of trillions of dollars in future generations.

Even if you just get a few percentage points of shares in Apple, it is easy to make money while lying down.

Although this path is easy, just eating and waiting to die is obviously not what Lin Hui is pursuing.

And tens of billions of dollars in stock prices don’t seem to satisfy Lin Hui’s appetite.

As a reborn person, even if you are no longer the leader of the earth, you cannot be too willing to be lonely.

Otherwise, it wouldn't be a waste of the rebirth quota. Anyway, Lin Hui's appetite is not that big.

And you said you can't beat it without fighting?

Giving up without giving it a try is a bit cowardly.

Anyway, Lin Hui decided to try it in a short time if possible.

Of course, Lin Hui's so-called "try" in a short period of time was all aimed at not alerting others.

Entering the game too early to alert the opponent does not do much good to Lin Hui.

The specific implementation of all this still requires long-term planning.

Speaking of long-term plans, Huang Jing’s former senior in an information consulting company has decided to sell overseas companies and prepare to return to China for development due to some reasons.

As for returning to China for development, he is still engaged in his old job of information consulting.

In the past, Huang Jing, a senior student, had an information consulting company that also provided consulting services to domestic clients.

But to be honest, Lin Hui essentially distrusts consulting companies rooted overseas.

But things are undoubtedly a little different now. If it were a consulting company with domestic roots and an international perspective, Lin Hui wouldn't mind having contact with such a company.

I hope Huang Jing's senior student in graduate school can give Lin Hui some surprises.

It involves Apple’s upcoming 2014 Global Developers Conference.

There is no suspense except that the new OS X Yosemite will arrive as scheduled.

The widely anticipated iOS 8 at this Apple Global Developers Conference will also arrive as scheduled.

The reason why such a mobile phone system is widely anticipated.

It’s because Apple has made the biggest upgrade in the history of iOS on iOS 7:

——Pingchu abandoned skeuomorphic design and turned to flat design.

However, on iOS 8, Apple is afraid that users’ expectations will be disappointed.

Lin Hui knows very well that compared to the previous generation of Apple mobile phone systems, this generation of systems will not see major upgrades.

iOS 8 still continues the flat interface style of the previous generation Apple mobile phone system.

On iOS 8, there are more functional improvements.

This does not require information from past lives to support this.

In fact, the pre-installed iOS8 version on several engineering machines that Lin Hui received not long ago has verified that this upgrade is only a small upgrade in the interface.

As for Ping. Why is this so?

After all, it has just experienced a major upgrade of the previous generation Apple mobile phone system.

It doesn’t seem very strange that this generation does not bring many surprises to users in terms of interface design.

And according to Guozi’s consistent tradition, hardware and software walk on two legs.

As the 6th generation mobile phone is about to undergo a major hardware upgrade (the screen will become larger), it is normal to be conservative in software.

A big version iteration looks very shiny.

But in fact, the visible and invisible corners are basically bugs.

As a relatively normal mobile phone manufacturer.

You can't ignore the previous bugs and continue to play with fancy innovations, right?

That puts the user where they are.

Although it is understandable that there are no major updates on the interface.

But in fact, as far as Lin Hui is concerned, the new Apple mobile phone system that will be launched this time is also lackluster in terms of functionality.

It is nothing more than adding multi-person group chat in the new version of iMessage, supporting sending voice messages, supporting sending videos, supporting sending geographical locations, pictures in the chat history can be archived and viewed, etc.

Lin Hui remembers how netizens complained about this upgrade in his previous life:

——The only difference between iMessage and WeChat on iOS 8 is Moments.

Indeed, for users, this Apple mobile phone system upgrade is just a lackluster system upgrade.

But is this really the case?

But from a developer's perspective, this is indeed an unusual upgrade.

For developers, Apple Mobile Phone System 8 provides developers with many interfaces.

Using these new interfaces, developers can create plug-ins in the notification center based on the interfaces provided by Apple.

And this is just one of the many interfaces open to developers in the new Apple mobile phone system.

In addition, in the new Apple mobile phone system.

Apple has opened many custom action interfaces to all developers.

It seems that developers have more autonomy.

In addition to the new OS X and iOS, there are a lot of minor upgrades.

But Lin Hui didn't pay much attention to these things.

Basically, it's not a particularly eye-catching breakthrough.

But at this time, Pingchun didn't seem to need the so-called breakthrough.

At this time, Pingchun really responded to the saying, "No innovation, no breakthrough, no opponent."

You know, the latest version of Android at this time is still Android 4.

And even for the latest Android 4, according to Apple’s complaints, the installation rate is even less than 5%.

In this case, compared to the stable version iteration of iOS.

At this time, there is really no one who can fight.

But is it really a good thing to have no opponents?

Lin Hui felt that this was not possible.

It is sometimes a pity not to have an opponent.

Maybe not many people accept this idea.

But at least that's what Microsoft once thought.

Anyone who knows Microsoft knows that Apple was once a strong rival of Microsoft.

Dating back thirty years ago, when the two companies were founded not long ago, they were already fighting to the death for the future of personal computers.

In 1997, it should be the moment when the gap between Apple and Microsoft was greatest.

That year, the release of the Pentium processor made PC performance improve by leaps and bounds.

Windows and Office have become industry standards.

On the contrary, Apple suffered consecutive losses. When Jobs returned to Apple, the company was only 90 days away from bankruptcy.

At that time, many people believed that Ping.chun had become a historical term.

However, one such event of the year ended with a dramatic announcement:

On August 6, 1997, Microsoft announced that it would purchase $150 million worth of non-voting shares in Apple and develop Office software for the Macintosh platform.

Of course, in return, Apple dropped its lawsuit against Microsoft and bundled the IE browser with every Mac OS operating system.

Although Microsoft encountered many legal accusations at the time.

But this accusation is not fatal.

This was just one of many legal accusations Microsoft faced at the time.

At least, from the perspective of future generations, Microsoft can choose not to give in and fight to the end.

This may lead to more severe antitrust charges.

But before the verdict comes down, Apple, Microsoft's biggest enemy and Jobs's life's work, will disappear.

In short, no matter how you measure it, this behavior has the element of funding the enemy.

But this kind of funding for the enemy actually happened.

Perhaps Microsoft feels that it is difficult to survive without rivals.

Many times one is alone without a business rival.

At the same time, it is also very dangerous to have no business competitors.

Without business rivals, we will probably suffer from all kinds of invisible giants in the legal, economic and cultural fields.

Of course, this realm is still far away from Lin Hui.

However, Lin Hui is quite looking forward to reaching this level.

Although this is still a bit far away, it is not out of reach.