Time Travel: 2014

After replying to the email, Lin Hui took a rest.

By the time he got up again it was already the morning of June 15th.

…

Lin Hui habitually logs into the AppStore personal developer backend to view data.

Judging from the data, Lin Hui's two games currently online have shown obvious decline.

Entered a period of weakness.

This can be seen from the income.

Just take the two bank text messages Lin Hui recently received:

"...Your China Merchants Bank card with the last number 6699 received a transfer of 975,765.00 yuan at 23:33 on June 14. The current balance of the card is 16,166,402.00 yuan."

"...Your China Merchants Bank card with the last number 0010 received a cross-border transfer of US$1,898,500 at 9:30 on June 15. The current balance of the card is US$11,478,500."

Although the income is still considerable.

But from a vertical comparison, both domestic and overseas income are incomparable to the previous two days.

As for the effective download volume reduction.

You don’t need to think carefully to know that it is because of the rampant use of pirated software.

After all, neither "Life Restart Simulator" nor "2048" are very difficult to reproduce.

As for combating piracy, Lin Hui can only hehe.

Although there are relevant laws.

But when it comes to actual execution.

When it comes to this kind of software with little technical content, it is more or less prone to disagreements.

Ostensibly respect original ideas.

In fact, it feels like you just built a wheel.

Although you were the first to create it, you can't let others have no wheels to use, right?

If developers are too harsh, they will be considered "too serious", "ignorant", "narrow-minded"...

This kind of thing will always be the case in the next few years.

The first GPL open source license infringement case in mainland China did not appear until 2021.

It’s just 2014 now.

There is real piracy.

There was nothing Lin Hui could do.

Of course, it's not completely impossible.

First, form a professional legal team; second, establish good relationships with local governments.

But these two are more troublesome to think about.

Legal teams are basically attached to large companies and groups, and rarely attached to individuals.

In other words, although Lin Hui's current strength is not bad, he is not very attractive to an excellent legal team.

As for the second point, it was equally difficult for Lin Hui at this time.

Follow your usual practice and build a good relationship with the place.

It would be best to stimulate local employment.

At this stage, Lin Hui was still fighting alone.

Although it may indirectly affect employment.

But it is still difficult to directly stimulate employment.

all in all.

Whether it’s forming a professional legal team or establishing good relationships with local governments.

It's a bit far away for the current Lin Hui.

Moreover, Lin Hui is not interested in these trivial matters for the time being.

Originally, for these two games, Lin Hui had the mentality of just making a fortune and leaving.

Lin Hui doesn't have the patience to compete with pirated software for a long time.

…

After that, Lin Hui checked the revenue of the website where the web article was uploaded.

Only a few dollars here and there came in.

Well. . .

This website seems to suck.

For the first time since his rebirth, Lin Hui felt that there was something wrong with his operational strategy.

It seems that not just any website can replicate the success of wuxiaworld.

Judging from the backend data, most of the few dollars that were received here and there were left over from reading the FFFF00 novel.

Think about it from another perspective.

Maybe it's because these FFFF00 novels are doing bad things.

Lin Hui decisively went to war backstage.

Except for the ten online novels he later uploaded, all other novels were removed from the shelves.

This former FFFF00 website.

Now it has a new look.

Except for the vague hint in the website name.

No more yellow/colored waste can be found on the entire website.

Although if you do this, the original popularity of the website will easily escape.

However, if you want to formalize it, sooner or later you will have to make a big move on the content.

After deleting a lot of content, the website looks a bit empty.

But it's not a big problem.

Lin Hui decisively translated 10 more novels using SimpleT and uploaded them to this website.

As for copyright and copyright, they still follow the original path - Copyright by CC

Because I have been staying outside the wall.

Lin Hui also completed the overseas promotion of the game "FLAPPY BIRD".

Lin Hui had previously learned about the price of online promotion on YouTube:

A YouTuber with 10,000 subscribers can charge $200 per video;

A YouTuber with 100,000 subscribers can charge $2,000 per video;

A YouTuber with 1,000,000 subscribers might charge $20,000 per video.

Follow the previously determined publicity strategy.

On YouTube, Lin Hui found a total of 2,500 YouTubers with 10,000 subscribers to promote the game "FLAPPY BIRD".

(ps:...it shouldn’t be too outrageous here. I searched for site B and the number of YouTubers with 10,000 followers exceeded 10,000. It makes no sense that a site like YouTube has fewer YouTubers with 10,000 followers than site B)

The reason why I didn’t look for big influencers with 100,000 subscribers and 1 million subscribers.

It was because Lin Hui felt that the publicity audiences of two different big internet celebrities were likely to be highly overlapping.

Although subscribers of small internet celebrities may also have duplicate audiences, the chance is greatly reduced.

After all, judging from Lin Hui’s own usage habits of station B.

He followed a lot of up owners with millions of followers, but among the up owners with about 10,000 followers, he only followed two or three ones that were good at taste.

In short, the promotion effect of 2,500 small influencers with 10,000 subscribers is completely better than the promotion effect of 25 large influencers with 1 million fans.

In addition, it is more economical to find small Internet celebrities. 2,500 small Internet celebrities only cost Lin Hui $500,000.

Fortunately, YouTube’s promotion model is quite reasonable.

Lin Hui just needs to publish the task.

Publishing a task is simple:

Just ① clarify the task requirements ② and then prepare enough money ③ wait for the YouTuber to receive the task ④ the YouTuber will automatically receive the corresponding reward after completing the task...

Basically fool-proof operation.

Fortunately, this saved Lin Hui a lot of trouble.

If he really had to contact them one by one, he wouldn't have the patience anyway.

Lin Hui doesn’t just promote on YouTube.

Later, Lin Hui also promoted it on websites such as Instagram and Google.

Lin Hui spent another half million dollars one after another.

Although spending $1 million on a small game is a bit painful.

But I couldn’t bear to let the child catch the wolf.

Besides, Lin Hui is not short of money now.

After spending 1 million US dollars on foreign promotion, there are still more than 16 million yuan and more than 10 million US dollars left.

As for the promotion time, Lin Hui uniformly requested that it be carried out on the 15th and 16th.

The promotion of new games has always been like this, what is needed is concentrated saturation and explosion.

Scattered investment of resources is more likely to lead to waste of resources.

(Of course, the promotion strategy for games that are still under development is not like this, and it pays attention to slow fermentation)

After finding the promotion.

Lin Hui simply launched the game "FLAPPY BIRD" ahead of schedule.

After all, this game is basically not difficult to implement.

It's still easy to get pirated.

Lin Hui didn't want the results of his hard work to be used as a wedding dress for others.

Fortunately, the game "FLAPPY BIRD" has already passed the review.

It is not difficult for Lin Hui to launch this game ahead of schedule.

After Lin Hui chose to go online immediately.

There was almost no delay, and soon Lin Hui discovered that "FLAPPY BIRD" could be found in the app store.

Friends who see this place give me a recommendation vote