Time Travel: 2014

Chapter 58 Apple Design Awards

But this is only for ordinary people.

For Lin Hui, there is no difficulty.

After all, Lin Hui clearly knows the winning works of previous Apple Design Awards.

If Lin Hui really wanted to win this award, it would not be an exaggeration to say that he had to dig into his pocket to get something.

Wouldn’t it be enough to just copy past Apple Design Awards winning works?

The only problem seems to be just:

——Do you want to do this?

The previous WWDC in 2014 was held at the Moscone West Convention Center in San Francisco from June 2 to June 6.

But I don’t know what happened in this time and space.

It has not been held until now (June 17).

The notice given by αpple is that the WWDC global developer conference will be held in early July.

Although time is a bit tight.

But if Lin Hui plans to compete for the 2014 Apple Design Awards, he still has a chance.

Since there is an opportunity, of course it is necessary to fight for it.

Not to mention that the share ratio can be increased after winning the prize.

The "Apple Design Award" award alone is also very tempting.

At least for software developers, this award is very tempting.

To some extent, this award means as much to software developers as the Grammy Awards means to musicians.

After making up his mind to compete in the Apple Design Awards, Lin Hui had nothing to talk about.

After another conversation with Huang Jing, the two ended the call.

After that, Lin Hui started to think.

What kind of APP can easily win the Apple Design Awards?

Even though Lin Hui knew about the applications that won Apple Design Awards in the next few years.

But moving it rashly is definitely not an option.

Not to mention that some applications are too difficult to transport.

Even if the difficulty is low, it does not mean that it can be moved easily.

After all, an application must not only consider the application itself, but also the background of the times.

Take the application Things 3, for example.

Things 3 is a productivity software that can plan a day's schedule, manage projects, and enable users to move towards their goals step by step.

Although the application won the Apple Design Awards in its previous life in 2017.

But moving this software to this time and space may not win the Apple Design Awards.

In the previous life, this application won the Apple Design Awards largely because the application was well adapted to αapple's ecological environment and could be used on multiple platforms including iPhone, iMac, apple watch, etc.

But at this point in time, let alone the software adapting to the αapple ecological environment.

αapple’s current ecological environment is not perfect either.

After all, it will take at least a few months for the Apple Watch, which is a very important part of the αApple system, to be released.

Therefore, even though Things 3 is not a complicated software to implement and there is no identical application in this time and space.

Moving it hastily will be largely in vain.

There are many other applications where the situation is similar.

After thinking for a while, Lin Hui didn't have any good ideas.

Lin Hui kind of regretted that he hadn't been reborn sooner for about half a year.

If I had been born again half a year earlier, I would have wanted to win the Apple Design Awards.

Then why should we remake "2048"? Let's just reprint "THREES" decisively.

Although the performance/download volume of "2048" is far better than that of "THREES".

But in the previous life in 2014, the app "THREES" won the Apple Design Award.

Uh, but what's the use of thinking about it now? The past can't be criticized.

After thinking about it for a while, Lin Hui found that he would always unconsciously think of apps that would win the Apple Design Awards in the next few years.

Lin Hui suddenly felt that sometimes having "reference answers" was not entirely a good thing.

If nothing else, your thinking is easily affected by "reference answers".

After thinking about this matter, Lin Hui simply stopped thinking about the apps that would win the Apple Design Awards in the next few years.

Instead, I started to summarize the characteristics of the apps that won the Apple Design Awards in previous years.

Lin Hui quickly listed the common characteristics of applications that have won awards in previous years:

First of all, the application that can win the award must be technically interesting.

It should not only be interesting, but also pay attention to the details.

Beyond that, the interface should be as intuitive as possible.

In the value concept of Guozi team, "intuition" is usually regarded as the most effective.

This is not difficult to do. Reducing the elements in the APP is undoubtedly the best way to make the application intuitive.

In layman's terms, it means subtraction to make the app "as simple as you want".

Of course, it is not necessary to eliminate all elements. The things that users need most must be retained.

This subtraction process may be painful for ordinary developers, but it is easy for Lin Hui.

In addition to being intuitive, apps need to be engaging…

Engaging apps can make users more immersed in the app.

Of course, if an app wants to be attractive, it must have a beautiful UI design.

A beautiful UI is a very important plus, it can attract users' attention.

But relying on this alone is not enough to retain users.

The appearance of many apps is well done, but the overall experience is not.

And for the overall app experience to be better, everything needs to be just right.

Subtle hints, humor, metaphors, animation and beautiful graphics are all important...

The application also needs to be as elegant as possible.

The so-called "elegance" requires that the APP can solve problems in a clever and elegant way...

When Lin Hui's thoughts were pouring out, he was listing the characteristics that had been used in the Apple Design Awards in previous years.

Information from the AppStore interrupted Lin Hui’s train of thought:

"Dear outstanding developer GRAY FOREST, hello,..."2048" you developed was nominated for the 2014 Apple Design Awards"

Lin Hui was a little confused, eh, is this the time to win an award?

But he quickly calmed down.

It's just a nomination, but it's far from actually winning.

Are there still few examples of various "running companions"?

It turns out that Lin Hui is not just running around.

He received a lot of messages from the AppStore one after another:

"Dear outstanding developer GRAY FOREST... "2048" you developed has been officially selected for the 2014 Apple Design Awards. You are now invited to participate in the 2014 WWDC (Worldwide Developers Conference). The award ceremony will be held during WWDC. "

"Hello GRAY FOREST, as an extraordinary and outstanding developer, you will enjoy an 80% share ratio for all newly developed applications in the AppStore. In addition, you also enjoy a series of privileges, please check the link for details... "

"..."

It seems he didn't just get nominated.

But it actually won the Apple Design Awards.

Happiness comes too suddenly. For a moment, Lin Hui didn't know what to say.

After a while, Lin Hui received another message from the bank.

"...Your China Merchants Bank card ending in 0010...received a cross-border transfer of US$1,395,035.71, and the current balance of the card is US$13,261,571.42."

With previous experience, Lin Hui already knew that this was another 5% overseas revenue share returned by the App Store.

Being able to earn nearly three million US dollars in just one day in a way that Lin Hui had not expected before was something Lin Hui had not expected before.

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