Tokyo life starting with painting

"So you still have this skill?"

"Appoint Kumamon as the happiness sales director of Kumamoto Prefecture? Hold a press conference accordingly?"

"This is too bold. Not only Japan's first mascot civil servant, but also Japan's first mascot minister."

"What do you think of the budget here? It shouldn't cost much to invite the media to help build momentum, right?"

"A genius, indeed a genius!"

Fumaki Kirito and Publicity and Development Minister Tanaka Ken looked at the draft in Tonoji's laptop in their hands and discussed in a low voice.

Higashinoji's promotional method does not require much publicity funds, and he is also the 'Mascot Happiness Sales Manager', which is enough to make news!

What Kumamoto Prefecture needs to pay is just the empty post of the so-called happiness sales director, and nothing else.

Even if you only need to pay a small amount of publicity fee, the media will naturally come to you and ask for interviews.

This idea is too advanced and too trendy

In the past, when the county government wanted to do publicity, it would ask the media for help and write promotional articles.

It turns out that Higashinoji's situation is the other way around.

Create hot spots and let the media interview them in turn.

It feels like Higashinoji's thoughts have transcended their current year of 2004. They are trendy, advanced and most importantly, interesting.

Think about it, while other prefectures were still making some animations to promote their own mascots, Kumamoto Prefecture backhand slapped a sign with Japan's first mascot minister.

Japan’s No. 1!

This is a gold-lettered signboard. Just by reading these few words, the popularity will naturally rise. It is definitely in line with Kumamon’s marketing methods!

"How did Mr. Higashino's brain grow?" Tanaka Ken put down the draft book in his hand and couldn't help but muttered.

This copywriting is so novel, and the key point is that it is so consistent with Kumamon’s marketing. It only took me two or three hours of flying to come up with this marketing method.

"Teacher Higashino also told me that he is a layman and doesn't understand marketing at all." Shen Muqi sighed with satisfaction, thinking to herself, don't you understand this very well?

Can a layman sort out such a draft?

Although the wording is a bit unprofessional, the context is very clear - it's not like a layman could do it.

He is indeed the father of Kumamon! Just different from ordinary people!

Tanaka Ken groaned, then took out the temporary contract he was about to sign with Higashino and handed it to Fukugu Kirito: "Chief Fukugu, please prepare a new contract, and Higashino-sensei's salary will be increased by another 50%. Marketing The team will ask them to follow Mr. Higashino's direction."

No, the contract benefits must be improved, Corporal Li Xian. Otherwise, there will be a sense of crisis.

If Higashinoji's marketing skills and mascot design skills were handed over to other prefectures, it would be really incredible.

"Okay, I understand." Shen Mu Qiren nodded without hesitation, took the contract and draft and walked out.

He took some time to revise the contract, and after confirming that there was no problem, he took the contract to the marketing team where Higashinoji temporarily worked.

They have been separated for more than two hours.

Higashinoji is probably still adapting to the pace of work now. After all, he still has to get along with new colleagues. In addition, since he just came up with such an excellent plan, Higashinoji may need to take a break.

Shenmu Qiren was in a hurry all the way, wanting to see the situation and status of Higashinoji, and also to ask questions, which reflected the traditional virtues of their Kumamoto Prefecture government of cherishing talents and treating virtuous corporals.

But before he entered the marketing group, he heard Higashinoji's voice:

"Here, we must link up with the Tokyo Metropolitan Police Department. Again, our marketing plan must be bold and cannot be conservative. Although being conservative does not make mistakes, it cannot make progress."

Holding the new draft he compiled, Tonoji politely communicated with his new colleagues, and asked them to think broadly and not be too conservative - don't look at you still using flip phones now, in the future everyone will have smartphones, and There is also WIFI.

Fortunately, although the people in the marketing team were a bit backward and rigid in their thinking, they still respected him as the 'temporary team leader'. Everyone carefully brought paper and pen to listen to Higashinoji's 'lectures'.

Higashinoji probably gave the death order to Tanaka Ken to let them learn something from him and go back, so they were so serious.

But he didn't care. Since there were people listening, he was willing to talk about some marketing methods commonly used by later generations - this was also for the Kumamon he designed.

After all, this group of people will be the leaders in charge of Kumamon’s marketing in the future.

"And everyone in front of you has actually had experience, right? Osaka City was already very bold that time. Next, we will challenge bolder and more trendy things, so as to attract young tourists."

As soon as he finished speaking, there was a sound of opening the door on the other side, and at the same time, there was the admiration of Shenmu Qiren: "As expected of Mr. Higashino, his perspective on the problem is different from ours!"

Kirito Fukugu's position was higher than anyone else in the marketing team present, and he was the one who could speak directly to Director Tanaka Ken, so he took the initiative to speak, and of course no one dared to speak.

"Sangmu-san." Higashinoji stood up with a smile: "It's just some rough opinions. In terms of professionalism, I can't compare to everyone here."

"Haha, the Kumamoto Prefectural Government needs your trendy ideas, Mr. Higashino, more than professionalism."

He just listened to Higashinoji's words and found that this was indeed the case.

And it’s not just Kumamon, the mascot character.

Kumamoto Prefecture as a whole should also be bolder and do something more trendy and in line with the aesthetics of young people.

This is really a novel idea, and with this idea, Shen Muqiren's various thoughts also popped up in his mind, as if he had opened the door to a new world.

He praised Higashikata again, but Higashino just smiled and said nothing.

This is the experience of some later generations. Higashino is a wise person.

But forget it, he still owes a lot of debt. "The Ring", "The Winner Is Justice", "The Moon Is Beautiful", etc. are also not bad.

Now that the flattery is over, let’s get down to business.

Shen Mu Qi Ren put down the revised temporary contract and waited for Higashinoji to confirm the terms.

Tonoji took a cursory look at the contents of the contract.

It is nothing more than the temporary title of marketing team leader of Kumamoto Prefecture. Since he is a temporary worker, he only needs to print out his identity information and stamp it.

The other party's time limit is also very relaxed, which means that Higashinoji can leave whenever he wants. They will never stop him, and the treatment is very generous.

Sincerity is not enough to describe it.

To use a very simple analogy, if others saw this temporary contract, they would probably wonder if Higashinoji was Tanaka Ken's illegitimate son.

He quickly signed and sealed according to the procedure and accepted the contract that belonged to him.

Seeing Higashino's signature and seal, Shenmu Qiren felt relieved.

In fact, he was a little embarrassed when he called Higashinoji over before.

Their Kumamon government marketing team basically doesn't have any decent talents. At most, they have money, but it's useless even if they have money, because they don't have any talents.

Therefore, in fact, Higashinoji's arrival was equivalent to taking command alone and charging straight into the enemy camp.

Fortunately, fortunately, Higashinoji didn't care about this, and he came up with an effective draft in one day, which was very impressive.

This made Kirito Fukugu raise his hand and take out the draft that Higashinoji had just handed over to him: "Teacher Higashino, Minister Tanaka is very satisfied with this draft, and the gimmick of Japan's first happy revenue minister is enough. What do you think?" This should be promoted as the main marketing plan, right?”

Yes, the draft in his hand is simply perfect. As long as the strategy of focusing on happiness as the revenue minister continues, Kumamon will undoubtedly become popular again.

He was worried that Higashinoji would feel that the Kumamoto Prefectural Government was uncooperative, so he patted his chest again and again: "Don't worry, we will cooperate with your draft in marketing to the outside world. You, Mr. Higashino? Do you have any questions?"

Halfway through the words, Shenmu Qiren noticed that something was wrong with Higashinoji's facial expression, and couldn't help but ask him.

"It's not that there's anything wrong with it, it's just that the draft is just a warm-up appetizer at best, and I don't intend to start work based on it. I have a better plan here."

ah?

Shenmu Qiren was completely stunned.

No, even a little shocked.

Logically speaking, the draft of Higashinoji in his hand was already excellent, but Higashiyoshi turned around and suddenly told him, 'It's just a warm-up, I have something better here'?

What's happening here?

Shen Muqiren felt a little embarrassed for no reason.

He originally thought that Higashinoji only had this idea, but he didn't expect that Higashinosi actually came up with a better draft.

Shen Muqiren felt inexplicably frustrated, but he quickly came to his senses.

Hasn't it only been more than two hours? Teacher Higashino just held back another draft?

It's not that Shen Muqiren has never seen intellectuals writing manuscripts, but they usually have to think over a sentence three or four times when writing a manuscript, like a complete obsessive-compulsive disorder.

It would be too scary for Higashinoji to come up with a new draft without saying a word, since his writing is so gushing, right?

"It just so happens that I want Shenmu Sang to take a look, and now is the right time."

Higashinoji walked to the laptop and took out a new draft book.

This draft is much more detailed than the one previously submitted by Tono Division.

The steps are strictly divided above, showing a sense of rigor.

Shen Muqiren put away all the thoughts in her head and began to examine it carefully.

This draft is a follow-up to the first draft.

The title of this draft is self-explanatory.

Find the Kumamon Blush.

Looking for blush?

What kind of propaganda method is this?

Shen Muqiren looked at the title and thought about it for a long time, but couldn't figure out what the title meant, so she could only continue reading.

"Creating a crisis by removing Kumamon's blush? The prefectural government set up a special investigation team? Hold a press conference, post information about finding the blush everywhere, and ask the Kumamoto Prefectural Government to take Kumamon to the Tokyo Metropolitan Police Department File a case?"

Seeing this, Shen Mu Qiren finally realized.

So this is ah!

Not only must we cooperate with the county government, but we must also cooperate with the Tokyo Metropolitan Police Department! At the same time, notices looking for Kumamon blush must be posted in neighboring prefectures and this prefecture—even in Tokyo and Osaka cities.

You must know that Kumamoto's blush has its own special meaning. It is not just a simple blush, but also represents Kumamoto Prefecture's specialties-red horse meat, tomatoes, watermelons, etc. Kumamon's blush is equivalent to losing the meaning of Kumamoto Prefecture.

This is not so much a blush-hunting trip, but rather a way for people all over Japan to gain a deep understanding of Kumamoto Prefecture and Kumamon culture while searching for blush.

It has linked up with the government and the Metropolitan Police, and even the Japanese people have been incited to join this carnival of looking for blush.

Shenmu Qiren finally understood why Tonoji regarded this draft as the main proposal and the other draft as the deputy proposal.

That’s really what you should do!

This is the first time Shen Mu Qi Ren has seen such a novel and interesting idea!

And it’s the New Year period now! No big news. The Japanese are also relaxing at home. What if the big news about Kumamon breaks out at this time?

This is a national carnival!

Shenmu Qiren felt more and more that Higashinoji was an expert.

A thousand-mile horse is a thousand-mile horse.

Even if he leaves it alone for a few months, he can surprise himself immediately.

These two drafts! This is a gift that Higashinoji gives to Japanese friends who have nothing to do and plan to live a lazy life this New Year.

After all, Japanese people love to join in the fun, which can be seen from the last time in Osaka City.

At that time, Kumamon's attention directly exceeded 200,000 people in Osaka, and Kumamoto Prefecture also reaped a wave of popularity in Osaka City.

As a result, Osaka City made a special call to tease the Kumamoto Prefectural Government, saying that you can't do this next time, and even if you want to do this, you must tell us in advance. This is too unethical.

This also shows the success of that event.

But no matter how successful that event was, it could never compare to this marketing event.

Because this time is the New Year period! God helps.

What?

Do you want to lazily stay at home during the winter and New Year holidays?

No, no, get up quickly! Attend this event! There's a bonus for anyone who finds Kumamon Blush!

Not only did they open a case at the Metropolitan Police Department, but they also set up a special investigation team——

This change from a serious and official move will make Japanese friends who were originally interested even more excited.

During the Chinese New Year, it’s actually quite normal to go crazy with the authorities.

Shen Mu Qi Ren couldn't hold it in anymore as she was thinking about it. A middle-aged man looked very happy and walked out holding the new draft of Toyoshi. As he walked, he said: "Just follow this! I'll get it right away." Show it to Minister Tanaka! Mr. Higashino is indeed a Chollima! He is truly a genius!"

His natural action of taking away the draft made Touyoshi speechless for a moment.

If you have something to say, say it nicely, and praise it as much as possible. Don't use weird words like thousand-mile horse.

And don’t be so hasty to take away the draft. Can you keep it? This is only one copy, I haven't printed more yet.