Tokyo Literary Godfather

After the seventh and eighth episodes of "Hanzawa Naoki" were aired, the ratings have reached 34% and 35.5%, and more and more people are coming here.

Every member of the cast of "Hanzawa Naoki" is smiling, and the ratings continue to rise. Each episode is almost one to two percentage points higher than the previous episode.

It stands to reason that if a drama reaches its mid-to-late stage, if the broadcasting effect is good, the ratings will stabilize and will not continue to increase. There may even be a small drop. This is a normal phenomenon. It only reaches the last episode. There will be a particularly obvious increase.

However, the ratings of the drama "Naoki Hansawa" have never stopped rising. It seems that the ratings of this drama can rise until the last moment.

However, the smile does not appear on the face out of thin air, but is transferred from the faces of NBC and Fanxing Channel.

As the ratings of "Naoki Hansawa" increased, "My Ex-Husbands 2" and "Kyoto Lovers' Notes" experienced serious losses in their audiences.

The ratings of "My Exes 2" dropped to about 20%. Although it is still a good result, it is already a serious setback compared with the 30% ratings of the first part.

In comparison, Fanxingtai's "Kyoto Lover's Notes" seems even more embarrassing. The ratings have dropped to 17%, which is considered to be outside the qualifying line.

When these three dramas first aired, "Kyoto Lover's Notes" had the greatest star power because it starred two popular idols. At that time, posters of the two of them were everywhere, especially Hoshino Koya. Fanxing TV seems to have spent all its promotional money on him. When it first started airing, you could always see his high-spirited and handsome face in various entertainment magazines and variety shows.

The frequency of this face seems to have decreased a lot during this period, replaced by Miyata Takaharu's face that, although not very handsome, is very masculine and mature.

The entertainment industry changes so quickly. Once someone more eye-catching appears, your name will quickly fade away everywhere.

But this is only temporary after all. After all, Miyata Takaharu and Hoshino Koya belong to different types of artists. "Hansawa Naoki" is currently on the air, and it is normal for the popularity to be high. After the drama ends, it will not affect Hoshino Koya's status in the industry.

What really made Hoshino Kōya unhappy during this period was the decision to produce the New Moon drama "Life is Beautiful", with the two leading actors being Yamashita Maki and Kono Aoi.

What Hoshino Koya was worried about seems to have really happened... Yamashita Masaki has been given the lead role in Fujiwara Kei's new drama. Judging from the consistent performance of Yuejiu drama, the industry does not have any doubts about the performance of this drama.

Many people have even begun to assert that Yamashita Maki will be the most popular idol this year, and many brands have also taken notice. Fukuyama's agent has also recently stopped accepting new endorsement deals for Yamashita Maki and Kono Aoi. The reason is simple: it's not easy to quote.

After filming "Life is Beautiful", the endorsement fees of these two people are expected to increase to a higher level, or even double or triple. The brands that come to her now probably have a pick-up mentality. Of course, Fukuyama’s agent is not stupid either. He knows what’s going on beforehand, so it’s not that simple to take advantage of her.

After the production decision of "Life is Beautiful" was announced, countless brand merchants approached Mizuhara Yui, hoping to buy a patch advertisement and sponsor the show.

Among them is the [Mingjiang] company that originally canceled the sponsorship of "Hansawa Naoki".

Although the final episode of "Hansawa Naoki" has not yet been aired, the industry already has unconditional trust in Kei Fujiwara himself and his Yuejiu team. Everyone believes that the final ratings of this drama will definitely break records again. Entering the top ten in history, no, the top five and the top three are very likely.

The largest sponsor of this drama, the Aoyama Family Condiment Company, also received huge benefits. With the popularity of "Hansawa Naoki", the sales of their newly launched condiments increased by 30%, and this proportion is still increasing. .

Miyata Takaharu and Matsuo Yoko also filmed endorsement ads for the Aoyama family, endorsing their curry cube product. Since there are ten curry cubes in a box, the Aoyama family's sales department redesigned the packaging and product name to focus on this curry. The block is called "Ten Times Return Curry Block", once it came out, it was sold out immediately.

In fact, this product is not a new product. Last year’s sales were relatively average, but this year it sold out all the accumulated inventory. Major supermarkets found that this curry cube was selling so well that it almost overwhelmed Qingshan’s phone lines. .

The original statement raised by Meisei Company that "Naoki Hansawa" was a man's drama and that housewives did not like to watch it, and therefore not suitable for advertising kitchen utensils and condiments, is no longer self-evident in the face of the facts.

In fact, according to Fukuyama Channel's offline survey, although "Naoki Hansawa" has more male viewers, there are definitely not a few female viewers, and even more than 40% of the viewers are female viewers.

The reason why the famous craftsman company has such an idea is completely machismo's arrogance, and in the end it was misled by wrong ideas. Masaru Maruyama is also born in the last years of the Showa era, and still retains some of the characteristics of a Showa man.

It's like most of the hot-blooded comics have male protagonists, and they are also stories unfolded from a male perspective, but there are definitely not a few female readers. There are far more girls who watch shonen manga than boys who watch shojo manga.

Maruyama Masaya, who had originally decided to withdraw the sponsorship of "Hansawa Naoki", was also feeling stressed during this period, and his boss also criticized him, thinking that he had made a stupid decision.

"Hanzawa Naoki", which canceled its sponsorship, became a hit, but the ratings of "Kyoto Lovers' Notes", which was chosen, continued to decline, which was not worth the publicity of this drama before it was aired.

However, Mingjiang Company spent a large amount of sponsorship fees and patch advertising fees. Looking at the Aoyama family's new products being sold like crazy, this also made the president of Mingjiang Company very angry. He felt that those in the advertising department were just picking up. A fool who throws sesame seeds into watermelon.

Masaya Maruyama was also very worried during this period. He made wrong decisions and was reprimanded by the president in person. He was punished and even bluntly said that he had problems with his ability and vision, and that he would not be promoted within five years. Maruyama Masaru was also full of resentment towards Fanxingtai.

These guys also claim that their new drama will compete with Fukuyama Station's Yuejiu drama, and they are not afraid to blow their lies!

After the preliminary preparations for "Beautiful Life", we began to officially prepare to start shooting.

After more than a year of continuous practical training and running-in, the Yuejiu team has become a very capable team. Everyone in the team now has considerable experience and ability to withstand pressure, and their professional standards and qualifications have even exceeded The main force of the production bureau.

Therefore, the new drama went from preparation to official filming almost overnight, and the crew members quickly got into work mode.

Both Yamashita Masaki and Kono Aoi came to the group. After the script reading meeting, Fujiwara Kei invited the actors to have a dinner. At the dinner table, Kono Aoi was still feasting, while Fujiwara Kei looked Kono Aoi up and down and said: "Kono , how much do you weigh now?"

This guy has obviously gained weight, although not much, but there is a small round fleshy ball looming on the side of his cheek.

Kono Aoi was stuffing large pieces of meat into her mouth. When she heard this, she suddenly became embarrassed and looked at Kei Fujiwara with some guilt: "Four... forty-six."

Fujiwara Kei frowned: "After eating, go and weigh yourself."

"Ah!" Kono Aoi whined, not even in the mood to eat.