Tokyo Literary Godfather

Chapter 310 Popular Trend Vane

"I'm sorry, Minister Tang Ze, I'm really bothering you... Yes, I want to ask about the recent film scheduling in theaters. Oh, the film scheduling rate has dropped a lot recently, which makes the colleagues in the production team feel a little bit Worry. Just think about other private theaters. Our club’s own theater chain always needs to take more care of its own films. You see..."

"It's Nakadai-san. It's been a long time. Your request is not incomprehensible, but our distribution department also has its own performance pressure. From the beginning, we only watched the films produced by ourselves, and we have intentionally increased the film scheduling rate, but The effect... how should I put it... Hey, it's all done by my own people. It's really not satisfactory. This is only the tenth day. According to statistics from the theaters, the average daily attendance of "White Night Journey" The rate is less than one-third of what it was on the first day of release. Maybe the market is not very welcoming of this type of film now... It happened that there was a recent animated film that had a pretty good market response, so I increased the rate for that film appropriately. This is also the request of the upper-level leaders, please understand, brother Zhongdai."

"Understood, everyone is making a living in the fiercely competitive film industry, and it's not easy. I just hope that in terms of follow-up film scheduling, it will still be..."

"The film arrangement depends on the market response, Nakadai-san. It cannot be decided by my will alone. After all, the income of the theater chain also determines the performance bonuses of the people under it, and it is difficult for me to do it. Well, what? This You should make your own decision about something. I'm on the phone right now... Really, I really can't do anything to you. I'm really sorry. Supervisor Naka, something suddenly happened here. Let's talk about it some other time, right. "

As the beep sounded, Nakadai Yingji put down the phone receiver a little irritably, turned his head and looked at everything around him, feeling that the furnishings in the room had become unpleasant.

The box office performance of "White Night Walk" was indeed good in the first two days of its release. It collected nearly 100 million yen at the box office in two days. This was achieved when some small theaters did not arrange high-ranking films and planned to wait and see.

The box office results on the second day of the release were higher than those on the first day. At the beginning, this also made Nakadai full of confidence, thinking that the box office might get higher day by day.

Seeing the box office performance of the first two days, some small theaters also arranged high box office for this movie. However, what they did not expect was that on the third day, the attendance rate of "White Night Journey" dropped to a certain extent.

Fluctuations in performance are logically normal, but once the box office and attendance of the movie version of "White Night" dropped, it seemed that they never rose again.

So until the tenth day of the release, the cumulative box office was only more than 200 million, and after that, it is estimated that the box office of more than 200 million in ten days would be difficult to achieve.

The top management of Matsuni Pictures has also noticed the unsatisfactory offline box office performance of "White Night Journey" today. The "two billion" box office expectation initially proposed now seems to have been declared bankrupt in advance. It would be impossible if no miracle happened. Achieved.

As a result, the executives changed their box office expectations for the film. From the initial two billion, it was cut directly to one billion, and then to five hundred million.

A series of business plans for the launch of film peripheral tapes previously agreed have also been temporarily shelved.

In order to save the declining attendance and box office, the main creative team led the actors to actively roadshow and appear in front of major theaters and the media. "Human Observation" and other variety shows were also launched, but they still failed to recover the box office results that had been falling all the way.

Kei Fujiwara was sitting in the office, looking at the box office statistics report of "White Night Tour" that Shiraishi Monet had obtained for him, and put it down after reading it for a while.

It seems that the movie version of "White Night Journey" in this world has also failed, but there is no way around it. The expectations of readers of classic novels are already higher. In addition, the multi-line narrative of this novel is a test of the director's narrative skills. Although Kei Fujiwara feels a little pity, it is not a surprise.

But that fellow Arima...should feel bad...

Thinking that there is a tradition in the entertainment industry that leading actors take the blame for hit movies, Kei Fujiwara couldn't help feeling a little worried for Arima Guixiang.

Find a chance to comfort her... Or, simply make another drama with her as the main character. With the current popularity and strength of Arima Guixiang, as long as the quality of the script is guaranteed, it will not be a problem to make another popular drama series.

There are indeed many dramas on hand that are suitable for Arima Guixiang... Fujiwara Kei also has the idea of ​​​​grafting some popular Korean dramas to Japan in this world. In order to avoid acclimatization and causing a loss of ratings, choosing some highly popular actors is also a safeguard measure. .

Kei Fujiwara has already decided on three new contestants for the succession period. According to the original plan, they are "101 Proposals" in the September 9th period and "Hot Teacher" and "Legal Heroes" in the weekend prime time period.

These three dramas are also extremely capable players and have achieved very good results in their original worlds. Among them, "101 Proposals" and "Hot Teacher" are both works in the 1990s, and only "Legal Heroes" was filmed in 2007.

Kei Fujiwara is now deliberately increasing the frequency of appearances in 90-year-old dramas, such as "Homeless Children" and "Tokyo Cinderella", because he is afraid that these dramas will become outdated if they are not filmed anymore.

Time flies, and in the blink of an eye, it will be the end of the year again. The turn of the century is coming soon, and those old dramas that were originally filmed in the 90s will probably be abandoned by the times if they are not released.

For example, take the drama "101 Proposals". This drama is considered a classic Japanese drama. It tells the story of an ordinary-looking, not-so-rich uncle who pursues a goddess.

However, after the broadcast of "Tokyo Cinderella", many viewers, especially female viewers, began to gradually jump into the trap of trending dramas. Recently, the TV station has received many letters from viewers, hoping that they can make more dramas like this. Really It is very beautiful.

While dramatists are following the trend, there is also a trend towards a single aesthetic among audiences. Some audiences are beginning to only accept handsome and wealthy men as male protagonists. Although this trend is not very obvious now, there are already some signs. The phenomenon will gradually intensify.

After "Cinderella in Tokyo" aired, imitators began to appear. It is estimated that in a while, a bunch of "overbearing president falls in love with me" dramas will appear together.

No matter how much the mainstream screenwriting circle, composed of the judges of the Young Screenwriting Competition, looks down on this kind of plot, this kind of drama is extremely successful in business.

A TV series like "101 Proposals" in which the male protagonist is a middle-aged obese man with little money will probably have no market if it is not broadcast.

Before the new fashion trend arrives, take out all the things at the bottom of the box.

Speaking of which, Kei Fujiwara has done a lot to make the market iterate so fast. Because he launched many major dramas that represented the tastes and popular trends of later generations of audiences, such as "Naoki Hansawa" and "Victory is Justice."

These dramas have gained popularity in the market with their novel, unique and interesting plots. They have changed the tastes of the audience and formed a new popular trend, prompting more producers to follow suit and promoting the accelerated iteration of the film and television market.

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