Tokyo Literary Godfather
Chapter 371 Two-way positioning of Japanese dramas
In Kei Fujiwara's original timeline, the financial tsunami arrived in 1997. Not only South Korea but also Japan were severely shaken. For Japan at this time, the financial tsunami was like kicking a cripple's good leg. , and never stood up again.
For South Korea, the financial tsunami is equally deadly. As a country that focuses on foreign trade and exports, the crisis caused South Korea's foreign exchange reserves to fall to the bottom, large consortiums to disintegrate, many banks to collapse, and the unemployment rate to hit new highs.
The Korean government realized that in order to successfully survive the crisis, industrial transformation was necessary, and the cultural industry was the key to transformation. Therefore, it designated it as a strategic pillar industry for national development in the new millennium and cultivated it.
In fact, South Korea has long been aware of the importance of the cultural industry to national development. Even during the military government period, when the social atmosphere was still relatively closed, the then government paid great attention to domestic cultural development and introduced a series of cultural protection measures. , Later, the Korean regime changed, but the strategic goal of focusing on cultural development has not changed.
The year after the financial tsunami occurred, then-President Kim Dae-jung officially proposed the slogan of "Cultural Nation". He not only provided support at the policy level, but even directly legislated and invested heavily in funds.
This transformation was also quite successful. In just two years, it helped South Korea get out of the financial tsunami, its economy recovered rapidly, and it moved forward on the road to becoming a developed country.
"Teacher Fujiwara, do you think Western society will be more receptive to Japanese cultural industries?" Yoshida Kashi asked.
This is also a key issue in his opinion. Japan is not a vast country and the benefits it brings are very limited. Earning foreign exchange is a good choice.
Everyone knows that foreign exchange is good, but whether you can make money from it is another question.
The United States itself is a country with an extremely rich and powerful cultural industry. The various cultural products it produces can meet almost everyone's needs. Therefore, even the animation industry that Japan is proud of can't take advantage of the cake in the United States. is limited. Americans have their own superhero comic series and princess movies. Compared to Japanese animation and tokusatsu, most American minors grew up watching their own stuff.
As English-speaking countries, European countries have been penetrated by American culture like a sieve. Many countries have almost no domestic cultural industries and are the back gardens of Hollywood. If Japanese culture wants to cross continents, it is unrealistic to use Europe as a bank. .
Not to mention Africa.
According to Yoshida Kashi's experience, cultural products going overseas are only for business in Southeast Asia. However, in the whole of Asia, only Japan can be called a developed country, and the benefits brought by going overseas do not seem to be that much.
“It is not realistic to import it into the Western world within ten years,” Kei Fujiwara said. “So the temporary export target is Southeast Asia, which is geographically and culturally close and more suitable for cultural exchanges.”
"The popularity of cultural works itself is also a reflection of a country's strength. In view of Japan's current national conditions, it is impossible for me to spread across the world..." Kei Fujiwara tried his best to put it euphemistically, "but it is still possible to have influence radiating to Asia."
"Southeast Asia? Does it mean China, South Korea or Vietnam?"
Yoshida Kaishi smiled and began to feel that what Fujiwara Kei said was unreliable. They are both Asian countries, but whether it is China or South Korea, they are poor relatives in the eyes of Japan, although Japan is also suffering from diarrhea now. However, the glorious past that once pointed the sword at the United States still gave the Japanese Yoshida Kashi an arrogant mentality that cannot be eradicated.
After some thought, Yoshida Kaishi said: "As you said, South Korea is also a country that attaches great importance to the cultural industry. I went to South Korea last year for cultural exchanges, and I really feel that their cultural industry has evolved very quickly, whether it is pop music, Artist management or the TV drama industry. Although many places copy Japan, they do it in a decent way. Moreover, they have a small population, a small area, and a narrow recovery area. They may not be able to digest all their own cultural products, and our things are difficult to get into. How many markets are there?”
The words "a tiny place" seem ridiculous to say from a Japanese mouth, but no matter how funny it is, Kei Fujiwara will never laugh. Although Xinzi is Chinese, Kezi is also Japanese, so he still has some restraint.
"As for China..." Yoshida Kashi pondered for a moment and said, "It is true that China has a large population, but in terms of economic level... and the piracy phenomenon in China is serious. I went to China on a business trip a few years ago. No matter what kind of work it is, In China, everyone will face the fate of lying on the roadside with adult discs for sale. Moreover, if you are caught selling adult videos in China, you will be punished, but selling pirated discs will not. Moreover, Chinese society may not be stable..."
It is true that in China around 2000, piracy was rampant to a degree that was completely incomprehensible to Japan at the same time. Creators and cultural industry practitioners naturally did not like such an environment.
Moreover, this is the time when the theory of China's collapse is widely circulated. In other words, 10 years ago, the theory of China's collapse had always existed. In the eyes of many people, what market value does a country that may be about to collapse have?
"China may join the WTO soon..." Kei Fujiwara pondered for a moment and said, "By then, Chinese society will have rapidly accumulated huge wealth within a few years. By then, this will be an unimaginably fertile land."
"China's accession to the WTO? Is this also your judgment?" Yoshida Heshi smiled.
Kei Fujiwara smiled and said: "It's just a little speculation. And piracy is not a big problem. Maybe it's not appropriate to say this from my position and identity... But to a certain extent, whether it is piracy or plagiarism, for a As far as society is concerned, it is the only way to go in the initial period. Wasn’t plagiarism and piracy rampant in the early days of Japan’s industrialization? This is a process that must be experienced. Money in the future. When the giant ship China begins to sail smoothly on the sea, this situation will gradually improve."
"Moreover, the income earned by the cultural industry is not so superficial. It adopts the situation of paying both money and goods. Even if our TV series and movies mainly meet the audience in the form of pirated discs in China, it doesn't matter. At least our participation Artists will become popular in China and will have huge economic value. And we can also stimulate the income of the domestic tourism industry. Presumably the government is very happy to see this. As long as our spread is wide enough, no matter what form In terms of communication, we will have a lot of confidence in front of advertisers."
"Also, I just try my best to fight for the overseas market. I will still base myself on the local market and adopt a [two-way positioning] strategy, considering both the domestic market and foreign audiences. As for the overseas export volume... just treat it as an additional reward. Bar."
Kei Fujiwara shrugged, "After all, I have never lost when it comes to making TV series for domestic audiences, and I certainly won't lose in the future."
Hearing Kei Fujiwara's confident words, Kashi Yoshida couldn't help showing a smile. Speaking of which, this talented screenwriter always showed a modest and cautious appearance no matter how good his achievements were before. This kind of arrogance It seems that this is the first time he has said it in front of him. Maybe this is his true side.
Not only did Yoshida Kashi not feel disgusted, but he felt that it should be the case. Being young and frivolous is what it should be, let alone being so accomplished.
However, at this moment, he suddenly thought of something, looked at Kei Fujiwara and asked: "Mr. Fujiwara, your idea is very interesting, and it is also well-founded and feasible, but did you reveal too much to me, haha, never To a certain extent, we are also competitors, even though we are approaching retirement."
"Is it too early for Director Yoshida to retire?" Kei Fujiwara smiled, "Maybe if you are interested, come to Mizuna Production for a while, maybe this place is more suitable for you than Fukuyama Station?"
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