Tokyo Literary Godfather

The entire film industry was shaken again.

Not only was the industry shocked, Nikko Pictures, which invested in "My Sassy Girl," could hardly close its jaw.

This movie has always been very popular. It has done very well at the box office since the first day it was released, with an average daily sales of more than 200 million. A film like this that is highly anticipated by the market will have a good start. It is unrealistic for a movie to maintain this good start every day, but the longer the good start is maintained, the higher the total box office of the movie will be.

But this is basically impossible. Most of the movies will be screened for about fifteen days, and the box office will gradually drop, except for those movies that were not taken seriously at the beginning and took off halfway.

Therefore, the box office of the movie "My Sassy Girl" given by the industry is estimated to be between 6.5 billion and 7.5 billion. Even the Hollywood movie has been defeated. It can already be called the adrenaline of the movie market. .

This box office result is already an optimistic prediction. Because there will be two or three movies to be screened in the country in the future, they will compete with this movie and compete for the box office.

However, the development of things still exceeded the expectations of the optimists. On the eighth day of the film screening, it happened to be another weekend. As word of mouth had already fermented, many student groups took advantage of this day to go to the cinema to find out. In addition, the box office performance in the past few days has been very good, and most theaters have begun to increase the schedule of this film.

The combination of many reasons made the national box office on this day reach an astonishing 600 million yen!

On the second day, the box office miracle continued.

This sudden situation also caught many theater operators by surprise. The number of films for "My Sassy Girl" has increased. The movie was shown all the time, but the attendance rate still reached 90%.

This is especially true for a theater near Ueno Park. It is a small theater with only six large screens, but because it is close to Dongbunyi and a nearby girls' high school, there are a lot of people watching movies, and most of them are Watch "My Sassy Girl."

Ueno can be called Kei Fujiwara's "Land of Prosperity". Needless to say, Dongwenyi, the release of Kei Fujiwara's movies is supported by the whole school, and this atmosphere has also affected other universities near Ueno Park, so Fujiwara After Kei's movie was released, the box office performance of theaters around Ueno was the best in Tokyo.

After the owner of this small theater realized this, he simply gave "My Sassy Girl" all the movies scheduled in the theater and canceled all other movies. This is an independently operated theater, so there is no need to accept the unified arrangement of the distribution company. The boss can make decisions directly, respond faster, and can make timely adjustments according to the market.

But even if all the film schedules were replaced with "My Sassy Girlfriend", the seats in this small theater were in short supply, and the attendance rate even exceeded 100%—that is, all seats were full, so Theaters began selling stand-up tickets.

Some students brought their own folding stools into the auditorium, sat in the aisle, and watched the movie with the back row. There is no way, this movie is too popular recently, but the seats in the nearby theaters are empty, and the squatters where the students live The entrance is restricted, so I don’t want to go further, so I have to stand nearby and watch. The fare is cheaper.

Because of the unique charm of this movie, for every one hundred people who have watched the movie, at least 30 to 50 people will recommend this movie to people around them, and ten people will become diehard fans. Talk about how good "My Sassy Girl" is. It is in this lively atmosphere that this movie will gradually reach a staggering level.

Therefore, an authoritative film weekly magazine had given a final box office forecast of 6.5 billion, but in the second issue, it was directly changed, and the forecast was changed to 12 billion, which was enough for a blockbuster movie. quantity.

This prediction is actually very bold. After all, the movie has been released for ten days, and the box office is only 3.5 billion. According to the usual situation, the box office performance of the movie in the last ten days cannot be compared with the previous one.

Therefore, the magazine's forecast is very "optimistic", predicting that this movie will not only maintain the level, but even the number of daily moviegoers will continue to grow.

In fact, the 6.5 billion forecast given by the magazine at the beginning was already very bold, but unexpectedly, it was still conservative, so the editor-in-chief of the magazine decided to be bolder.

The editor-in-chief is also a filmmaker and has produced some works, so he was extremely surprised by the emergence of Kei Fujiwara.

At first, I didn't have any feelings for him because he was from the TV industry, but later he landed in the film industry and started to pay attention to him. From "Confession", the editor-in-chief has been extremely concerned about him. After seeing "My Sassy Girlfriend", the editor-in-chief believes from the bottom of his heart that this is a filmmaker who can reach the peak. For years or even longer, the Japanese film industry was ruled by this man.

And this person may have the ability to reverse the decadent performance of Japanese local films that has lasted for several years.

The magazine's high predictions for the final box office of "My Sassy Girlfriend" are more than simply touting. As a professional film journal, many theater operators use the magazine's forecast figures to arrange their films, and for some For ordinary readers, it can also have the effect of attracting them to watch movies in the cinema.

Moreover, the editor-in-chief not only gave a very high prediction for the movie in the magazine, but also set aside a special page to promote the movie - but he didn't charge any promotion fee for Shuibo's production.

This is the first time that this first-class film weekly has shown such goodwill to a movie, and it is not because the movie "My Sassy Girl" is so special. Japanese movies have developed over the years, and the world has produced many masterpieces. What makes people stand out is not the movie, but Kei Fujiwara.

After Mizunami Production saw this issue of the magazine, Fujiwara Keiya took the initiative to call the editor-in-chief of the magazine to express his gratitude. The two even found a time to have a dinner date, which was another good relationship with an industry insider.

Regarding the high prediction given by the magazine, film director Odagiri Kozo was surprised and happy, and also felt a little pressured.

To my pleasant surprise, the predictions of this magazine "Japanese Filmmaker" have always been known for their professionalism and stability. It is a bit like the [Maoyan Professional Edition] in Kei Fujiwara's impression. Although there are many times when the predictions are inaccurate, overall In the minds of most people, its prediction results are reliable.

With a box office of 10 billion... this future is really too tempting. Odagiri Kozo has never hoped that the predictions of this magazine will be accurate as now.

The pressure is, what if the movie doesn't achieve this score? Although judging from the current performance, the box office performance of this movie should not be bad, at least 5 billion. But the tone has been raised, and if it fails to be achieved, it will be difficult to step down, which will be more or less embarrassing.