Tokyo Literary Godfather

"'Your Name' has been the box office champion for nine consecutive days. As of today, the daily box office has exceeded the total of other Japanese films."

"Many theaters have increased the screening rate of "Your Name" to 70%, and some local private theaters have even scheduled full screenings. This is a very rare phenomenon."

"Even Kei Fujiwara's "Infernal Affairs" has never seen such a grand occasion."

"Shuibo Productions has once again created a legend. So far, all five films have been a huge success!"

"We are witnessing the rise of the sixth largest studio."

Although "City of the Deep" lost money and did not perform as expected at the box office, the film's reputation is really good. Some professional filmmakers have always praised the film to a very high position, and it has already won a lot of awards. It is a preparatory nomination for a heavyweight award, so it is inappropriate to regard this film as a bad film just from a box office perspective.

Therefore, the five movies produced by Shuibo were all successful, and there were no big problems, and there were no slutty guys looking for trouble.

But even in terms of box office, taking the five movies as a whole, it is considered an unprecedented success. The profits of the other four movies have greatly covered the losses of "City of the Deep". Investors who suffered losses because of "City of the Deep" dare not even say a word of complaint. Instead, they excused Mizunami Productions and Kei Fujiwara in some public places and explained the reasons for the losses.

"After all, it is a work that Mizunami Productions is not directly involved in. Ghibli, a new studio, doesn't have much insight into business rules. But overall, "Castle in the Deep" is still a good work."

"Today's audiences are too impetuous and have no patience to appreciate some good works. This is actually a loss for them, and they will miss many good works."

The commercial department of Shuibo Production also responded quickly. The main job of this department is to operate the sale of peripheral products. The sale of peripheral products is also an important source of income. Even if the operation is done well, the profit will not be lower than the box office itself.

In fact, the peripheral profits of the previous films produced by Shuibo were not very large, they can only be said to be acceptable. But this "Your Name" is different. As an animated film, it itself is an operating peripheral. Just one week after the film was released, T-shirts printed with Taki Tachibana and Mitsuha Miyamizu were sold on TV shopping platforms. .

7,000 pieces were sold in two days, and the TV station was very happy. After all, they got a commission for every short-sleeved piece sold.

The commercial department of Shuibo Production saw this gratifying result and decided to keep up the good work. Who doesn't know that otaku's money is getting better, as long as it has something to do with the second dimension, it is like gold. A T-shirt can be sold for nearly three times the price of regular clothing, but everyone is rushing to buy it.

…

"I'm sorry, the tickets for "Your Name" at 10 o'clock are already sold out. Are you considering showings at other times and other movies?"

The high school students who came to watch the movie were startled, "It's sold out? Are all the seats gone? The first three rows are also available."

"The first three rows are also sold out."

"Then...are there standing tickets?"

As a high school student, I remember that in the small cinema in my hometown, standing tickets were often sold for particularly popular movies. I wonder if there is a place like this in Tokyo.

The conductor smiled and shook his head: "I'm sorry, guest, we don't sell standing tickets here..."

This is Tokyo after all.

The high school student hesitated for a moment. He originally wanted to ask something more, but he heard an impatient "tsk" from someone behind him. The high school student didn't dare to say anything more. It felt like it took him half an hour to buy a ticket. Ticket for later and left.

This is a very common mentality among Japanese people who are afraid of causing trouble to others, for fear of offending others. Since Japan's socio-economic downturn, there have been more and more such people.

Kenta, a high school student, is preparing for the exam recently. He spends all day in tutoring classes and often does not go out once every half a month. Sometimes he is too lazy to take a shower in order to study, just to be able to compete in Yingqing University.

This time, the teacher in the remedial class couldn't stand it and forced him to go shopping to relax. When passing by the cinema, he looked at the huge poster posted on the outer wall of the theater, and the movie "Your Name" that he has always seen recently. I heard about the movie, so I thought about going in and taking a look.

After waiting for more than an hour in the cinema, Kenta saw the movie. Originally, he was silently lamenting that this was a waste of time, but within forty minutes after the movie started, he changed his mind and felt that the more than an hour he had to wait was worth it.

Magnificent pictures, perfect creativity, touching plot, and an unexpected twist at the end. All very interesting.

Kenta walked out of the cinema. As he walked, he lowered his head and thought silently: The movies nowadays are really good... I haven't been to the cinema for more than a year. If I can pass the exam this time, I must watch it for three days and three nights!

"Your Name" has made rapid progress in an almost unexpected manner, and its box office has grown so fast that there is no doubt that this movie is aiming to break records.

This movie made a box office of 700 million on the first day. Although it is shocking, it is not difficult to understand given the frightening investment in publicity in the early stage of this movie and the fame of Kei Fujiwara himself.

What is incomprehensible is that the box office on the second and third days was even higher, reaching 900 million. I thought that this kind of large-scale publicity regardless of cost would only work for one or two days at most, and then the box office of the movie would tend to be within the normal range.

What is the normal box office range for a movie? No one can tell for sure, but it is impossible that the daily average is nearly one billion. This is too exaggerated!

However, not only did this movie's box office data not return to the normal curve as assessed by those professionals, but it moved towards an even more incredible range.

Although the early box office of "Your Name" is frighteningly high, what is even more frightening is that the further fermentation of word-of-mouth and exaggerated praise have attracted more and more people to the cinema.

Moreover, its good reputation is not the same as that of "City of the Deep". Although "City of the Deep" has a good reputation, its good reputation failed to spread among the general audience where it was released, creating a popular effect. During this period of time, "Your Name" spread among young people, especially students.

Almost all school magazines have published news about this movie.

Don’t underestimate the school magazine. Although it is only targeted at teachers and students of your own school, its deep influence cannot be matched by mass media.

Until the eighteenth day, the movie's daily box office reached an astonishing 1.6 billion! The cumulative box office has exceeded 20 billion.

This also means that the commercial performance of the movie "Your Name" will not only surpass the best-selling water-wave movies such as "Infernal Affairs" and "My Sassy Girl", but also surpass all the movies screened in Japan, becoming First in history, there is almost no suspense.

And it is not only the first in history, but also the first in history that is extremely difficult to surpass... Maybe in the next five to eight years, or even ten years, it is unlikely that anyone will be able to match this movie in the Japanese market.

Seeing this exaggerated achievement, even Oshii-an himself felt incredible.