Tokyo Literary Godfather

How could I forget this? Such a good publicity tool.

Kei Fujiwara's memory was awakened, and he subconsciously smiled as he thought of the endless sleazy practices used to promote movies in later generations.

Inoue Mori looked at Kei Fujiwara's smile again, and was startled for a moment. He quickly followed Kei Fujiwara's gaze and saw a man drinking beer on the big screen. The white foam of the beer was all over his beard, and he couldn't help but wrinkle it. Frown.

Teacher Fujiwara looked at what was funny about this guy. He was not a beautiful woman... Do you want to drink beer?

…

"Erwin."

After the game, Kei Fujiwara sent Inoue Morimata and Arimamasai back to their homes respectively, and then made a phone call to the person in charge of publicity.

"I have thought of a new publicity method. Find the actor who played the black maid in the movie and ask her to cooperate with the publicity. Of course, labor and wages will be paid separately."

The story of "Get Out" actually has a bit of science fiction flavor. It is essentially a science fiction film and a racial film disguised as a horror film, just like "Saw" is a suspense film disguised as a horror film.

In most good horror films, the horror elements are just a cover. They have a more core story to express.

In the movie "Escape", the core science fiction element is the brain transplant surgery.

A white family, in order to achieve the goal of immortality, invented the technology of hypnosis + brain transplantation. As long as the brain is transplanted continuously and lives in different young bodies, immortality can be indirectly achieved.

And the transplant recipients they selected were all black.

If we only regard this movie as a science fiction film, this setting is actually a bit strange. Why must we choose a black body? Does this express white people's envy of black people's physical qualities, or does it express discrimination against black people?

But story settings sometimes just can't stand up to discussion, and the important thing about this film is the racist content expressed through the setting and extended story.

For example, there are three key steps for brain transplantation in white families. The first step is "hypnosis", the second step is "psychological construction", and the third step is "condensation". This also expresses that the destruction of black people by white society and the oppression of colonized people rely on these three steps.

First, control the colonized people ideologically, then assimilate them, and finally castrate their subjective consciousness...

Chris, the male protagonist of "Get Out", is such a black man who was unfortunately selected. His girlfriend is the fishhook sent by the white family to catch more black people.

In that weird white family, the male protagonist Chris meets a black maid, and the black maid has had her brain replaced. The black body is actually the soul of a white person.

During the conversation with Chris, perhaps because the remaining soul of the black maid was still in her body, she shed tears.

But while she was crying, the maid's body was controlled and she smiled.

The whole scene is very weird and terrifying.

Kei Fujiwara is planning to use their big screens to broadcast this scene live in some large-scale events, especially large-scale sports events with live TV broadcasts.

Sometimes, explicit advertising is not as effective as this subtle advertising.

And this ad is definitely impressive.

In fact, this method was often used in later generations. The most impressive one is a horror film called "Dangerous Laughter" in a parallel world.

The core horror element of this horror film is the extremely scary and weird smile that seems to crack the cheeks. The crew directly asked people to show such a smile in front of the camera on the big screen of the National Baseball League live broadcast, which directly frightened people. attracted many people, and also left a deep impression on many people.

Naturally, many people scolded me, but after the scolding, they were still deeply impressed by the movie and went into the cinema to check it out.

The use of this method for publicity was still several years away in the parallel world. Kei Fujiwara was several years ahead of his time.

The person in charge of the film's promotion was stunned when he heard Fujiwara Kei's unscrupulous idea, but after being stunned, he sincerely felt that this idea might actually be feasible.

Scary? Scary indeed. But it’s okay to be scary. What we make is a horror movie. We want to scare you so much that you pee in your butt and end up taking heart medicine. We are not a heartwarming romance movie. Good horror movies always have to be given away anyway. A few, otherwise I will be sorry for my own rating.

Just do it!

So, while "Midnight Scream" was still investing heavily in TV and radio ads to promote how scary the movie was, "Get Out" had already started their scary business before the movie was officially released.

They searched for large-scale live sports events that would be held in the United States in the past half month and had camera links. He also found the photography team at the competition venue in advance, paid a certain amount of remuneration, and hoped that they would give him the lens at the appropriate time.

No, no, there is no need to find the organizer. This is not a serious advertising behavior. It is so expensive to advertise with the organizer... No, what I mean is that we will not reveal any trademarks or movie names during the process. , and will not wear any clothes with elements related to the movie. In short, there will be no advertising, only a charming smile.

Just think of it as a prank!

…

Ultraman Green stepped off the scale slowly, damn, he gained another five pounds.

Ultraman Green cursed in his mind.

A few months ago, Green regretted missing the movie "Saw" because the psychological torture made him lose a lot of weight. Of course, there was also gastrointestinal damage caused by alcoholism, which made his waistline smaller. In a circle.

However, after being discharged from the hospital, Green did not maintain a light diet, but continued to overeat. He quickly gained weight and became even fatter.

Whenever he thought about missing a movie like "Saw", he couldn't help but take out corn flakes from the refrigerator and stuff them into his mouth, hoping to use the food to shock and stimulate his nerves. to ease your mood. The price, of course, is uncontrolled fat growth.

And the Asian director Ruan Minxiong, who quickly became famous because of "Saw", frequently appeared on TV during this period. Green couldn't help but eat more after seeing it.

At the same time, I feel sad. Maybe fate is unfair to me. I may really only be a TV series director in this life!

If it were placed twenty years later, Green might not feel such sadness at all. Because in that era, due to the existence of the Internet and streaming media, the influence of the small screen became stronger and stronger, no less than that of the big screen. Many big screen directors even came down to direct TV series.

And because of the longer duration of the series, many people even generally believe that TV series tell stories in more detail, are more detailed, and express more things. This is incomparable to movies with large investment and large number of frames. .

But in this era, there is a huge status difference between movies and dramas. It is not an exaggeration to say that they are as different as clouds and mud. TV drama directors are at the lower end of the chain of contempt, while film directors are at the upper end of the chain.

Green felt sad thinking that he had missed the opportunity. He turned on the TV and potato chips to kill time.

I hope the game can be more exciting and make him forget these unpleasant things!

A football game was being broadcast live on TV. The game was very exciting, and soon it was halftime, and most of the bag of potato chips was eaten.

First, a short advertisement was shown, and then the live big screen was played.

On the big screen, the selected audience did somersaults, danced, kissed, took off their clothes, made obscene gestures, and were taken away from the scene by security guards... they did everything.

Suddenly, the screen turned and a black woman wearing a maid uniform appeared on the TV.

Green was stunned. He was watching a football game dressed as a maid. What was he doing?

At this time, the woman smiled at the camera.

The black maid smiled enthusiastically, but Green didn't know why, but she felt something strange and terrifying. He felt... this man seemed to be smiling very hard, and even veins began to appear around his temples.

What are you doing?

Ultraman Green was a little stunned.

As a TV drama director, Altman Green instinctively felt that this person was acting, and that was indeed the case... But I have to say that this person's acting skills are really good. And the content of her performance seems to be [I feel very sad in my heart, but I still have to laugh hard]...

Performance art?

Ultraman Green's judgment was correct. Soon, the black maid's eyes were filled with tears. A second later, a drop of tear fell down her cheek...

Ultraman Green's hand shook subconsciously, and the bag of potato chips fell from his hand, scattering the potato chips all over the floor.

As a TV drama director, I have seen a lot, but I have to say that this scene is really scary...