Tokyo Video Game Tycoon

This year's game show is the most discussed exhibition in recent years.

As the organizers of the exhibition, they are naturally very happy.

Not long ago, the annual game selection program produced by Kazuo Murakami is gradually eroding their market.

Some of the games of Youxing Electronic Entertainment will choose to be announced at that time, or they will release related games at the Youxing Carnival in their own home.

Cyberpunk 2077 chose to be released at this exhibition, which is already a special case of Yuxing Electronic Entertainment in recent years.

However, Zhuyouxing didn't intend to exhibit at the game exhibition, but because the time was almost up.

In the middle of the year, this game exhibition happens to be the most suitable time, and it is actually not necessary to hold a separate game face-to-face meeting at other time periods.

And it's just that the online face-to-face on the Internet will lack some interaction. It's just a simple display of the game, and then the players are shocked. However, most players can't experience the game for the first time, so they can only be anxious.

Now that there is a game exhibition, it is possible to make some more offline interactive projects.

Next, Youxing Electronic Entertainment also arranged several promotional activities.

The team will go to different key cities of the country for on-the-spot publicity, and bring the voice actors of some of the main roles that have been announced to participate in the promotional activities.

At the same time, there is also the licensing of related peripheral products of Cyberpunk 2077.

Not long after the game show ended, Youxing Electronic Entertainment began to conduct a public peripheral authorization bidding activity for the game IP.

In the past, most of the bidding for this kind of game peripherals was limited to some toys and clothing, but this time Cyberpunk involved a wide range of peripheral authorizations.

From the cheapest small sticker to the joint license of the racing car, everything is available.

And these related manufacturers were a little surprised, wondering if Youxing Electronic Entertainment is crazy, how could there be so many players willing to buy so many peripheral products?

Cups, towels, smartphones, smart watches, derivative books.

These are just some relatively mediocre licenses on Cyberpunk 2077, some exaggerated licenses are even at the level of car brand licenses.

There is also the authorization of luxury goods, such as bags.

"Is Yuxing Electronic Entertainment short of money recently? Could it be that Cyberpunk 2077 has invested too much money, making Youxing Electronic Entertainment unable to make ends meet?"

After Yuxing Electronic Entertainment just announced a series of authorized bidding activities, the leaders of several companies began to study what is going on with Yuxing Electronic Entertainment, and why they suddenly want to make such a deal for a game. Many authorized joint names.

They have not experienced the battles that Zhu Youxing has experienced, and naturally they do not understand the world in which he lived in his previous life. CDPR's promotion of Cyberpunk 2077 has reached a very exaggerated level.

In addition to the unsatisfactory game, there is really nothing wrong with what CDRP did in the announcement link.

It's a pity that the most core game itself is stretched, making the whole chess game a bad game.

In this world, Zhu Youxing no longer has to worry about the quality of the game itself, he only needs to worry about whether the players can bear the content of this game which is already overflowing many times.

So since the game itself doesn’t have to worry, the game’s publicity and release process can be completely reproduced according to the original cyberpunk 2077 publicity and distribution model.

However, things did not go as smoothly as expected.

Related product authorization is not so easy to sell, and the authorization of a certain car is difficult to sell easily.

There are also some luxury-related authorizations that no one is interested in, because the main focus of luxury goods is elegance and style, and in the eyes of these luxury brands, video games are still somewhat out of reach.

But this is not a problem. If one company fails, we can change it. This kind of authorization is just a small episode. In the end, a start-up luxury brand that is good at fashion and fashion bought the authorization for bags and bags.

Then there are other more mainstream peripheral authorizations, such as peripheral authorizations for smartphones and smart watches. This Zhuyouxing was directly handed over to Facebook to produce a batch of limited mobile phones and smart watches for Cyberpunk 2077.

This family member doesn't need to be so verbose and polite, just make clear arrangements for them.

Finally, some things such as limited commemorative cups, limited medals, etc., will be released together with the limited machine of Cyberpunk 2077.

Relying on the funds returned from these authorized joint names, there is also a scale of 30 million US dollars. It just so happens that the team has some new game ideas and plans. Zhu Youxing simply waved the money and invested it again in the follow-up of Cyberpunk 2077 In development.

This game is not just the first content, and there will be related large-scale expansions to follow. He just wants to create a series of IP with enough influence, not just a single video game. Just like the top IPs like Marvel and Star Wars.

In addition to Cyberpunk 2077, the new game consoles and games of Su Rui Electronics, Mickford and Brown Entertainment on the other side are also the focus of the topic.

And judging from the popularity of discussions on the Internet, it seems that it is a bit higher than cyberpunk 2077.

Cyberpunk 2077 gives people a feeling that it seems to be a completely real world. Players enjoy the feeling of wandering in this world, but in fact the game itself does not have much freshness.

The main focus of Cyberpunk 2077 is to play steadily, and the content is rich enough. In terms of the technology of the game itself, at least at the player level, it is difficult to have a clear feeling.

And in such a comparison, the game consoles and games launched by the other three companies are obviously more innovative.

All three have made breakthroughs on their original basis.

Su Rui Electronics has the latest high-speed reading function, which allows characters to seamlessly travel through many time and space to fight. This kind of gameplay is quite novel, and it can be regarded as a new way of playing combined with technology. This form can be compared with the technology of somatosensory games. innovation comparable.

Hack Brown launched his first first-person shooter role-playing game, which makes people get used to playing with guns and chugs. Players in this world have never played the Destiny series, so the game launched by Hack Brown is naturally very trendy , and Brown Entertainment has a lot of experience in online games. Players can't wait to play this game, and they even said that they are willing to explode for this game for a few months.

Finally, it is the display of a variety of high-quality games of Mickford's family on the tablet.

Let the pictures that can only be displayed on high-performance home computers appear on tablets or even their smart phones. I went to buy a tablet computer and mobile phone from Mickford’s family for quality games. Obviously, Mickford’s attempt this time was successful.