Tokyo Video Game Tycoon

What kind of promotion method is most suitable for such a game?

Zhuyou Xing had already made a plan from the very beginning.

At the beginning, the advertising that invested money was actually to buy the smoke bombs released by Mickford.

The strategic role is greater than the propaganda role.

After the game is launched, it is the real publicity moment.

A month before the game's development was completed, almost every anchor who streamed the video game live on the Facebook platform got an advertising offer.

The requirement for this invitation is to continue to broadcast the Fortnite game live for a week.

No matter how influential the anchor is, he can receive this advertisement invitation. Of course, the quotation of each anchor is different.

Zhu Youxing's memory is very deep. At least half of the credit for the explosion of PlayerUnknown's Battlegrounds in his previous life was given by the webcast.

Since it is already a ready-made strategy for success, how can there be any reason not to use it?

In fact, it's not just those streamers who play games.

The anchors in the living area, entertainment area, and even the music and dance area have received similar advertising invitations.

The effects of webcasting have not yet been fully exploited.

Zhuyouxing has tried to use the anchor to promote some games before.

But later, many people mistakenly think that Youxing Electronic Entertainment itself has amazing influence, and the influence of the anchor's live broadcast is secondary.

Just taking advantage of these anchors who are not yet aware of their own value, they can also save a lot of money for publicity.

Dorothy, a little transparent anchor from the live broadcast of the music and dance area, exhaustedly completed a day's live broadcast tasks.

She is the lowest-level anchor, very inconspicuous.

In today's society of all kinds, her figure and appearance are not so outstanding and dazzling, especially in this music and dance live broadcast area with a lot of Yingying Yanyan, Dorothy is an almost transparent existence.

Fortunately, she still has at least a few dozen loyal viewers, and their support can still allow Dorothy to barely maintain the work of the live broadcast.

She actually didn't know what she could do.

Live streaming should be the only thing her society dares to do.

And because of her socially fearful nature, she deliberately covers her face even during live music and dance broadcasts, which makes it even more difficult for people to find out.

Tired, she no longer wants to touch the computer after finishing her work.

But at this moment a prompt pop-up window appeared.

It was a short message of business negotiation from the background of facebook.

Due to the mature operation of the facebook live broadcast platform, the reception and release of advertisements also have a very smooth operation mode.

Even a little-known anchor has the opportunity to get an advertising promotion task list.

Facebook calls it a strategy to benefit the bottom-level anchors, which can greatly stimulate the enthusiasm of the bottom-level anchors.

In fact, doing so is indeed very effective. So far, Facebook has relied on this method to dig out many excellent anchors.

Can make money, the anchor is still very hot topic, the live broadcast platform maintains the first position in the industry, and other fields are not far behind, they have won the first and second market positions in their respective fields, and Facebook has also become the top in the United States after Morgan Group enterprise.

Dorothy jumped out of bed as soon as she saw the business negotiations in the background.

Advertising invitations represent money coming in.

This can be regarded as a benefit other than live broadcasting. She was lucky enough to be selected several times in the live broadcasting industry, and she gained an extra income because of it.

So she didn't hesitate much when she saw the advertisement invitation.

"Nintendo Live Invitation? You need to continue the live broadcast within one month after the release of the "Fortnite" game, and the advertising fee for one month is 10,000 US dollars."

Ten thousand dollars.

Dorothy's eyes lit up instantly.

Her usual live broadcast income is about 3,000 U.S. dollars a month.

The highest record was earning $5,000 in one month.

And this advertising fee is directly given 10,000 US dollars, plus the live broadcast income she can earn every month, it should be no problem to earn 13,000 US dollars this month.

She immediately accepted the invitation with a sunny and sweet smile.

This advertising fee is almost a drizzle at the company level.

But for a low-level anchor like her, it is a timely help.

During the same period, thousands of low-level anchors received similar invitations, and their tasks were all the same, and they needed to continue playing "Fortnite" within one month after the game was released

It’s not difficult at all, okay? Anyway, they usually broadcast live, and the content of the live broadcast is actually not too important. They are more likely to earn the low-level anchor subsidies issued by the Facebook platform, as well as a small number of user tips.

These anchors agreed to the invitation without hesitation.

They can't wait to stream the game right now so they can get the $10,000 in their pockets as soon as possible.

Unfortunately, the game is still a month away from release.

And those influential anchors also each received an advertising fee that they are very satisfied with, and they also need to play Fortnite for a month as required.

Even if you vomit from playing, you have to play in it, and you can't stop.

If you stop, all advertising fees will be withheld.

Then, a month passed quickly, and on the surface everything seemed to be uneventful.

Surui Electronics reacted strongly to this.

Because they are always staring at the movements of the Nintendo company.

It's just that they didn't expect that the Fortnite developed by Nintendo was launched in only three months.

This is just a game that was completed with more than a hundred people.

A game like this...can it be a good game?

People inside Su Rui Electronics were a little skeptical.

Some people began to think that it wasn't the indie game producer who was going to cheat the old man Lorenzo out of his money.

Counting his age, Lorenzo should be almost eighty years old, right?

Maybe he was confused for a while? Otherwise, how could a normal person do such an outrageous thing? How can you just throw money in so simply, and basically don't ask for anything in return.

The 30% stake is probably not going to be completely cool.

So far, Su Rui Electronics has also relaxed a little.

After all, this sounds a bit unbelievable.

The early publicity was so fierce, it seemed that this would be a masterpiece.

But the total development cycle is only three months, which is really outrageous, without any potential to become a top masterpiece.

In fact, Zhu Youxing doesn't expect any top masterpiece abilities in Fortnite.

This game is strong in the ability to spread.

This game has a somewhat mixed reputation in terms of word of mouth, but it just can't stand the continuous influx of new players.

Then in the later stage, relying on the season-by-season story mode and the linkage of various brand IPs, the popularity of this game has always remained high.

From the beginning, Zhuyouxing's positioning for this game was to have influence, and then the ability to make money, to have enough influence to convince everyone.

Let everyone think that it is reasonable for this company to acquire Mickford's game department, and it cannot be acquired at a too high price.

Everything is just for foreshadowing.